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Journal : MetaCommunication

PENGGUNAAN MEDIA PROMOSI DALAM KOMUNIKASI TERAPEUTIK BAGI PASIEN DI KAB. SERANG Studi Deskriptif Kualitatif tentang Penggunaan Media Promosi Dalam Komunikasi Terapeutik Tenaga Medis kepada Pasien di Puskesmas Tunjung Teja, Kab.Serang Ditha Prasanti; Benazir Bona Pratamawaty
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.643 KB) | DOI: 10.20527/mc.v2i1.2996

Abstract

ABSTRACTCommunications and media are the two things are related. Humans communicate due to the relationship with the environment. When humans communicate, certainly require communication media. Media communications here are all facilities used to produce, reproduce, distribute or disseminate and present information. In this study, researchers interested in the use of communication media raised the issue of medical use medical personnel to patients in Serang district. It is based on data obtained from the Ministry of Health that health problems are still high, one in Kab.Serang. Researchers interested in studying this issue so visible root of the problem that occurred. Therefore, researchers wanted to know how to use communication media in the promotion of therapeutic medical personnel to patients in Kab.Serang. The approach used in this study is a qualitative approach with a qualitative descriptive study method. Data collection techniques used were observation, interview and documentation study. The results of this study indicate that the use of communication media medical personnel in health care to patients is still limited to (1) the print media, such as brochures, pamphlets, banners, (2) media board / billboard; (3) The media phone. But even this has started to be supported by the existence of websites in the online media. Keywords: Use, Media Promotion, Therapeutic Communication, Kab.Serang. AbstrakKomunikasi dan media merupakan dua hal yang saling berhubungan. Manusia berkomunikasi dikarenakan untuk melakukan hubungan dengan lingkungan. Saat manusia berkomunikasi, pastinya memerlukan media komunikasi. Media komunikasi disini adalah seluruh sarana yang digunakan untuk memproduksi, mereproduksi, menyalurkan atau menyebarkan dan juga menyajikan informasi. Dalam penelitian ini, peneliti tertarik mengangkat masalah penggunaan media komunikasi kesehatan yang digunakan tenaga medis kepada pasien di kabupaten Serang. Hal ini berdasarkan data yang diperoleh dari Departemen Kesehatan bahwa masalah kesehatan masih tinggi, salah satunya di Kabupaten Serang. Peneliti tertarik untuk meneliti masalah ini agar terlihat akar masalah yang terjadi. Oleh karena itu, peneliti ingin mengetahui bagaimana penggunaan media promosi dalam komunikasi terapeutik tenaga medis  kepada pasien di Kab.Serang. Pendekatan penelitian yang digunakan adalah pendekatan kualitatif dengan metode studi deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara mendalam, dan studi dokumentasi. Hasil penelitian ini menunjukkan bahwa penggunaan media komunikasi tenaga medis dalam  pelayanan kesehatan kepada pasien adalah masih terbatas pada (1) media cetak, seperti brosur, pamflet, spanduk, (2) media papan/billboard; (3) media telepon.  Tetapi inipun sudah mulai didukung dengan keberadaan website dalam media online. Kata Kunci: Penggunaan, Media Promosi, Komunikasi Terapeutik, Kab. Serang
The Influence of Attitudes on Environmental Activism Content on Social Media on the Desire to Support Environmental Issue Content Asma Latifah; Benazir Bona Pratamawaty
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v1i1.18244

Abstract

Now that we have entered an era of technological progress, a lot of social activism has started to take place on social media. There has been a lot of research discussing environmental activism that takes place on various social media. This research focuses on a person's attitude towards the circulation of environmental issues on social media. Attitude variables are taken from the TPB. Previous research examined all components of the TPB. However, this research only discusses attitudes that will have an influence. Apart from that, this research also discusses how a person's attitude after being exposed to environmental issue content can influence the desire to like the upload, donate, and volunteer. Research data was obtained using a precise quantitative method, namely by taking free samples. This method is carried out by distributing questionnaires on social media to make it easier for researchers to obtain samples that meet the criteria. Then the data obtained from distributing the questionnaires was analyzed using the SmartPLS and SPSS applications. From the results obtained, there is a positive relationship and significant influence between the predictor variables and the independent variables. This means that there really is an interplay between attitudes towards the content of environmental activism and the specified desires. Environmental activism content on social media is received positively by every individual. This is what makes them increasingly want to like environmental issue content, donate money and volunteer.