Article Per Year (5 Year)
p-Index From 2021 - 2026
2.233
P-Index
This Author published in this journals
All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan JURNAL AGRICA Community Engagement and Emergence Journal (CEEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jupeko (Jurnal Pendidikan Ekonomi) JURNAL REGIONOMIC Jurnal Nusantara Berbakti Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) SENSEI INTERNATIONAL JOURNAL OF EDUCATION AND LINGUISTICS (SIJEL) Jurnal Mahkota Bisnis (Makbis)
Vina Maria Ompusunggu
Universitas Quality
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Development Strategy of Carrot Commodity Marketing with the SWOT Analysis Approach in Merdeka District, Karo Regency Sitepu, Conie Nopinda Br.; Ompusunggu, Vina Maria
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1406

Abstract

The price of carrots from 2014-2016 did not increase, thus reducing carrot cultivation in Karo District, especially in Merdeka District. The cause of the decline in prices, one of the causes is a wrong marketing strategy, while the marketing strategy plays an important role in achieving business success. The purpose of this study was to identify the carrot marketing strategy by conducting a SWOT analysis. The results obtained through a SWOT analysis are as follows: Strengths of Carrot Farmers always produce quality products, their own agricultural land and marketing locations are close to agricultural land, while the weaknesses of promotional Carrot Farmers are not carried out, the sales system is too long, there is no agricultural consultant, the lack of cooperation with buyers and the workforce often shifts. SO's strategy is to utilize and improve the quality of carrots so that they can be exported, increase knowledge about carrots, increase promotion. The government's WO strategy is to participate in improving the carrot sales system, maintaining a reliable workforce with adequate salaries and facilities.
Co-Authors Amin Hou Antonia Boleng Br Tarigan, Silvani Chindy Lawken Candro Siagian Conie Nopinda Br Sitepu Debora Tambunan Dicky Ardiansyah Aceh1 Dwi Pertiwi Anggraini Eka Danta Jaya Ginting Fajar Fadillah Ginting Munthe, Rikawati Ingan Ukur Sitepu Lili Maulidza Manalu, Leonardo Munthe, Rikawati Ginting Nurul Wardani Lubis Purba, Melfrianti Romauli Ramcan Agustinus Sitorus Rikawati Ginting Rikawati Ginting Munthe Riki Priyandi Seri Febiana Br Barus Silitonga, Aldi Ferdiansyah Sinambela, Tiarmi Sitepu, Jupianus Sitorus, Hans Cristian Pandapotan Sitorus, Ramcan Agustinus Sumber Alam Mulia Hasibuan Tarigan, Selvida Riahta Yanti Musyawarah