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All Journal Jurnal Manajemen Bisnis Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Pengabdian Kepada Masyarakat JAKBS Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) Jurnal Akuntansi Bisnis dan Humaniora
Asminah Rachmi
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PELATIHAN DAN PENDAMPINGAN “PENGELOLAAN LIMBAH SAMPAH BERBASIS GO GREEN” PADA ANGGOTA PKK RT 05 RW 03. KELURAHAAN KETAWANGGEDE KEC LOWOKWARU Masreviastuti Masreviastuti; Nurul Hidayatinnisa; Ayu Febriyanti Puspitasari; Asminah Rachmi
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 1 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i1.4247

Abstract

Malang merupakan salah satu kota dengan kepadatan penduduk yang cukup tinggi hal ini dikarenakan malang merupakan kota pelajar dan sekaligus kota industry, Kegiatan usaha yang dilakukan warga, baik pertanian, makanan maupun produk kerajinan menimbulkan dan menyisakan material sampah. Selain itu juga terdapat sampah yang berasal dari rumah tangga. Akumulasi sampah bertambah setiap harinya tanpa proses daur ulang. Sampah hanya dikumpulkan dan ditampung untuk proses pemindahan di TPS (Tempat Penampungan Sementara), hingga menunggu sampah dialihkan pada TPA (Tempat Penampungan Akhir). Oleh sebab itu perlu sebuah pelatihan dan pendampingan tentang cara pengolahan sampah sehingga mampu menciptakan pengolahan sampah yang berbasis go green.
PELATIHAN KETERAMPILAN SENI MENGHIAS MEDIA DENGAN TEKNIK DECOUPAGE ART PADA KELOMPOK WANITA PURNAKRAMA MARANATHA MALANG Tri Istining Wardani; Asminah Rachmi; Dwi Sudjanarti; Umi Khabibah; Joni Dwi Pribadi; Erma Yanuarni
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i2.4485

Abstract

This community service aims to enrich and encourage the entrepreneurial creativity of the target audience in order to empower their skills. Participants in this community service activities are the members of the group of “Purnakrama GSJA - Maranatha Malang”, in which consist of women who are struggling to live alone as widows or unmarried. They live independently and are responsible for their own well-being without the support of a husband or partner. Empowering the participants' skills is delivered by introducing and teaching them the decoupage art technique, that is the art of decorating plain objects/used items with deco-napkins so that the value of the object will increase greatly. After attending this training, participants are expected to stimulate their creativity, as well increase their knowledge and skills, with the result it can be used to help their welfare even though they have to live independently. Decoupage art is chosen a main training topic as it provide a lot of beneficial advantages. Besides it can be easily taught in an efficient time, it also being able to transform used/plain items into more valuable ones because decoupage art have a variety of interesting motifs. Apart from that, the tools and materials used for decoupage art really easy to look for, and the costs are affordable. The competencies have been achieved, as in the end each of the participants has been successfully applied decoupage art technique using two kinds of deco-napkins patterns towards two different medias surfaces, in which each media need special and different treatment to apply decoupage technique. The first media is strap-plastic bag with its rough surface, then another media is flower pot which has smooth surface. In the end, the final evaluation results declared that community service using Decoupage art has been success to empower the members of the group of “Purnakrama GSJA - Maranatha Malang”
THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY Mahmudatul Himma; Fullchis Nurtjahjani; Diana Eka Poernamawati; Asminah Rachmi; Muhamad Muwidha; Ane Fany Novitasari
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3720

Abstract

This study aims to analyze the influence of Branding and Packaging on consumer purchasing decisions. In an era of increasingly tight market competition, factors such as brand image and packaging design play an important role in attracting consumer attention and influencing purchasing decisions. This study uses a quantitative approach with a survey as a method of data collection. The population in this study were consumers of UMKM (Micro, Small, and Medium Enterprises) Cahaya Rasa, Wringinsongo Village, Malang Regency. The number of samples in this study was 180 people using a purposive sampling technique. The data collected will be analyzed using multiple linear regression. The results of the study show that Branding and Packaging have a significant role in influencing consumer purchasing decisions at UMKM Cahaya Rasa. The stronger the brand image that is built and the more attractive and informative the product packaging offered, the higher the likelihood of consumers making purchases.
PENGARUH ONLINE CONSUMER REVIEW DAN IKLAN TEHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA(Studi Pada Mahasiswa Jurusan Administrasi Niaga Program Studi D4 Manajemen Pemasaran Politeknik Negeri Malang) Mashita Sekar Dewi; Asminah Rachmi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The internet has changed people's lifestyles. This is an opportunity for the e-commerce company Tokopedia to create an online selling platform that functions to meet people's demands and supply. By providing the best offers, the Tokopedia company is able to compete and attract consumers' interest. This study aimed to determine the effect of online consumer reviews and advertisements on purchasing decisions on the Tokopedia marketplace. This research is quantitative. The data collection method used was distributing questionnaires to 102 respondents with the purposive sampling technique. The analysis of the research data was conducted with multiple regression analysis and hypothesis testing. Online consumer review and advertising variables partially have a positive effect on the purchasing decisions. Then the results of testing the F hypothesis (simultaneous) explained that online consumer review, and the advertising variables together have a positive effect on purchasing decisions. The online reviews feature quality and increase purchases as well as optimize the display of advertisements that are unique and of high quality in order to attract consumers' interest
THE ROLE OF INFORMATION TECHNOLOGY (IT) IN KNOWLEDGE MANAGEMENT PROCESS AT BUSINESS ADMINISTRATION DEPARTMENT LECTURERS, STATE POLYTECHNIC OF MALANG Asminah Rachmi; Tri Istining Wardani; Kartika DS Susilowati
Jurnal Akuntansi Bisnis dan Humaniora Vol. 8 No. 1 (2021): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v8i1.1398

Abstract

The role of universities in providing knowledge and learning in various scientific disciplines has positioned universities as knowledge-based organizations. This suggests that universities have an important level of knowledge management (KM) activity although they may not have formal KM practices. This study aims to investigate the knowledge management process with its various dimensions namely knowledge creation, acquisition, organization, sharing and implementation in the Business Administration Department State Polytechnic of Malang. It also to identify the use of IT (hardware, software, security and usability) including the impotance of IT in supporting KM process to increase the competitiveness of Business Administration Department, Malang State Polytechnic. This research is qualitative research using case study approach. The research subject is Business Administration Department, State Polytechnic of Malang. Unit analyses are head of Department, secretary of department, head of study program, lecturers and administratif staffs. Data collection methods use interview, observation, and document analysis. Data analysis use within case analysis. The research findings showed that activities held by the Business Administration Department are in accordance with a knowledge management system such as capture, store, change and share knowledge from the department to other members of the organization. The IT components including hardware, software, intranet, and internet networks as well as integrated applications facilitate all the activities. Suggestions were provided related to updating IT that should be conducted regularly including increasing internet network capacity to support knowledge management process that will increase organization performance.
Analisis Peran Digital Marketing, Green Marketing dan Kebijakan CSR dalam Pengembangan Merek dan Loyalitas Pelanggan Ita Rifiani Permatasari; Asminah Rachmi; Jatrifia Ongga Sinartya; Kartika Indah Permanasari
Jurnal Akuntansi Bisnis dan Humaniora Vol. 12 No. 2 (2025): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v12i2.8331

Abstract

Pemasaran digital, green marketing, dan kebijakan Tanggung Jawab Sosial Perusahaan (CSR) adalah beberapa tema terpanas saat ini. Masalah utama, bagaimanapun, adalah penciptaan dan penerapan green marketing, serta kurangnya aturan CSR di perusahaan ritel di Kota Malang. Tujuan dari penelitian ini adalah untuk mengetahui fungsi yang dimainkan oleh pemasaran digital, green marketing, dan kebijakan CSR dalam pengembangan merek. Kasus perusahaan ritel dieksplorasi dalam hal ini, karena dapat membantu merek yang sesuai dengan standar lingkungan sehingga perusahaan yang beroperasi di Indonesia dapat membuat pengembangan merek mereka lebih efektif. Penelitian ini menggunakan kuesioner survei tertutup untuk mengumpulkan data kuantitatif. Ukuran sampel sebanyak 100 responden digunakan dalam penelitian ini, dengan informasi dikumpulkan dari pekerja ritel yang diambil berdasarkan masing-masing kecamatan yang ada di Kota Malang. Teknik analisis Smart PLS digunakan dalam penelitian ini. Hasil menunjukkan bahwa terdapat pengaruh positif signifikan antara digital marketing terhadap pengembangan merek, terdapat pengaruh yang signifikan antara green marketing terhadap pengembangan merek, terdapat pengaruh yang signifikan antara kebijakan CSR terhadap pengembangan merek, dan terdapat pengaruh yang signifikan antara pengembangan merek terhadap loyalitas pelanggan. 
The Influence of Brand Trust and Service Quality on Customer Satisfaction at The Shalimar Boutique Hotel Malang Allisa Ana Mawardah; Asminah Rachmi; Achmad Zaini
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42084

Abstract

This study analyzes the effect of brand trust and service quality on customer satisfaction at The Shalimar Boutique Hotel Malang. The hotel industry faces intense competition, requiring management to consistently maintain customer satisfaction. This quantitative research involved 100 respondents who had stayed at the hotel at least twice, selected through purposive sampling. Data were collected using questionnaires and analyzed with multiple linear regression, supported by validity, reliability, and classical assumption tests. The results show that brand trust has a significant positive effect on customer satisfaction. Service quality also has a significant positive influence on customer satisfaction. Simultaneously, brand trust and service quality together significantly affect customer satisfaction. These findings confirm that both variables are crucial determinants of guest satisfaction. The implication is that The Shalimar Boutique Hotel needs to strengthen brand trust through reliability, honesty, and security while maintaining high-quality services through tangibles, reliability, responsiveness, assurance, and empathy. Enhancing these aspects not only increases satisfaction but also strengthens customer loyalty and the hotel’s competitive advantage.
Pengaruh Brand Ambassador Dan Brand Image Terhadap Impulsive Buying Pada Produk Oreo X Blackpink Studi Kasus Pada Mahasiswa Politeknik Negeri Malang Joy Gabriel Elaine Sambo; Asminah Rachmi
Jurnal Akuntansi Keuangan dan Bisnis Vol. 2 No. 2 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v2i2.1575

Abstract

This research is motivated by the phenomenon of the increasing impulsive buying behavior towards Oreo products, that use a popular brand ambassador, Blackpink. The objective of this study is to determine the influence of brand ambassadors and brand image on impulsive buying among students at the State Polytechnic of Malang. The research employs a quantitative approach using a survey method. The sample comprises 100 students from the State Polytechnic of Malang, and was selected through purposive sampling. Data were collected by online questionnaire and analyzed using SPSS software for data analysis. The findings indicated that the brand ambassador has a positive impact on the impulsive buying of Oreo Blackpink products. Moreover, the brand image also positively influences impulsive buying. Simultaneously, both variables contributed positively to impulsive buying. Based on the findings, it is recommended that Oreo companies continuously enhance the appeal of their brand ambassadors and strengthen their brand image to increase impulsive buying.
Co-Authors Achmad Zaini Achmad Zaini Allisa Ana Mawardah Ane Fany Novitasari Ayu Febriyanti Puspitasari Bambang Soepeno Diana Eka Diana Eka Diana Eka Poernamawati Dwi Sudjanarti Erma Yanuarni Ita Rifiani Permatasari Jatrifia Ongga Sinartya Joni Dwi Pribadi Joy Gabriel Elaine Sambo Kartika DS Susilowati Kartika Indah Permanasari Lilies Nur Ainie Mahmudatul Himma Mashita Sekar Dewi Masreviastuti Mohammad Maskan Muhamad Muwidha Musthofa Hadi Nurtjahjani, Fullchis Nurul Hidayatinnisa Rr. Tri Istining Wardani Suyono, Achmad Tatiana Kristianingsih Tri Ist. Wardani Tri Istining Wardani Tri Ramadani A Tri Wahyu Widodo Tri Wahyu Widodo Umi Khabibah