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Development of Marketing Management Learning Model Based on E-Potofolio in Business Administration Department of Malang State Polythecnic Mohammad Maskan; Maskur; Achmad Fauzi
Manajemen Bisnis Vol. 13 No. 01 (2023): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v13i01.29746

Abstract

The current lecture approach demands student activity, so that students can build their own knowledge in the learning process. The student center learning (SCL) approach would be more appropriate to the current situation and conditions, where the lecturer acts as a facilitator, mediator and motivator for students in learning because students can learn from various learning sources, such as: textbooks, business experts, the internet, mass media, electronic media or the business environment that surrounds the student's residence. In addition, the assessment of students is also more comprehensive and includes three aspects, namely cognitive, affective and psychomotor. One such learning model is to use the E-Portfolio approach. This is in accordance with the objectives of marketing learning at the Department of Commerce Administration, State Polytechnic of Malang, which was given in semester 1, which emphasized the achievement of the three learning domains, namely: cognitive, affective and psychomotor. The implementation of marketing learning based on E-Portfolio will raise the enthusiasm of lecturers in teaching, because the content and presentation of learning materials involve students actively and go directly to the field. As for students, it will generate attitudes and marketing motivation and be able to understand the focus of the material discussed, because the lecture material is easier to digest because it is based on direct observation and experience in the field. Based on data analyze of research found that research result show E-Portfolio Model can be applied at Marketing Management learning at Commerce Administration, State Polytechnic of Malang.
PELATIHAN MANAJEMEN BAGI PENGELOLA BADAN USAHA MILIK DESA (BUMDES) DAN IBU-IBU PKK DI KECAMATAN TEGALWERU DAU KABUPATEN MALANG Mohammad Maskan; Bambang Soepeno; Tundung S Patma; Yulis N A
Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : P3M Politeknik Negeri Malang

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Abstract

The goal of the local government is to provide some assistance to the villagers to stimulatethe community to actively participate in local potential-based development. Therefore, BUMDes inan effort to strengthen the village economy based on the needs and potential of villages(agriculture), in order to increase the income and welfare of the villagers. The establishment ofvillage-owned enterprises has several legal foundations that are the basis and reference in all itsactivities. The establishment of village-owned enterprises (BUMDes) is based on Law No. 32 of2004 on Local Government and Government Regulation No. 72 of 2005 on Village Article 78.BUMDeS managers hold the key to success in its operationalization, therefore management trainingfor BUMDeS managers supported by the PKK is urgently needed to improve the welfare of thevillagers. This needs to be mastered by the managers of BUMDeS and PKK in order to manage theirorganizations through good planning, organizing, direction and supervision so that theorganization's objectives can be achieved effectively and efficiently.
PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI CAFÉ WELIJO LAMONGAN Rizka Nona Aprilia; Mohammad Maskan
Jurnal Aplikasi Bisnis Vol. 7 No. 2 (2021)
Publisher : Politeknik Negeri Malang

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Abstract

Lokasi dan kualitas pelayanan sangat mempengaruhi perkembangan suatu usaha. lokasi yang strategis dan layanan yang baik dapat menarik konsumen untuk melakukan pembelian. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh lokasi dan kualitas pelayanan terhadap keputusan pembelian di Cafe Welijo Lamongan dengan menggunakan sampling accidental diperoleh sebanyak 99 dari konsumen Cafe Welijo Lamongan. Analisa data yang diperoleh yaitu analisis regresi linear berganda serta uji hipotesis.Hasil dari analisis yang dilakukan peneliti diperoleh kontribusi variable lokasi dan kualitas pelayanan terhadap keputusan pembelian sebesar 0,681 (68,1%) sisanya dipengaruhi oleh faktor lain. Dari hasil penelitian ini dapat disimpulkan bahwa lokasi dan kualitas pelayanan berpengaruh terhadap keputusan pembelian di Cafe Welijo