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All Journal International Journal of Local Economic Governance Jurnal Manajemen Bisnis Reswara: Jurnal Pengabdian Kepada Masyarakat Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Pijar : Studi Manajemen dan Bisnis JURNAL RUMPUN MANAJEMEN DAN EKONOMI PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Journal of Micro, Small and Medium Enterprises Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Mohammad Maskan
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Development of Marketing Management Learning Model Based on E-Potofolio in Business Administration Department of Malang State Polythecnic Mohammad Maskan; Maskur; Achmad Fauzi
Manajemen Bisnis Vol. 13 No. 01 (2023): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v13i01.29746

Abstract

The current lecture approach demands student activity, so that students can build their own knowledge in the learning process. The student center learning (SCL) approach would be more appropriate to the current situation and conditions, where the lecturer acts as a facilitator, mediator and motivator for students in learning because students can learn from various learning sources, such as: textbooks, business experts, the internet, mass media, electronic media or the business environment that surrounds the student's residence. In addition, the assessment of students is also more comprehensive and includes three aspects, namely cognitive, affective and psychomotor. One such learning model is to use the E-Portfolio approach. This is in accordance with the objectives of marketing learning at the Department of Commerce Administration, State Polytechnic of Malang, which was given in semester 1, which emphasized the achievement of the three learning domains, namely: cognitive, affective and psychomotor. The implementation of marketing learning based on E-Portfolio will raise the enthusiasm of lecturers in teaching, because the content and presentation of learning materials involve students actively and go directly to the field. As for students, it will generate attitudes and marketing motivation and be able to understand the focus of the material discussed, because the lecture material is easier to digest because it is based on direct observation and experience in the field. Based on data analyze of research found that research result show E-Portfolio Model can be applied at Marketing Management learning at Commerce Administration, State Polytechnic of Malang.
PELATIHAN MANAJEMEN BAGI PENGELOLA BADAN USAHA MILIK DESA (BUMDES) DAN IBU-IBU PKK DI KECAMATAN TEGALWERU DAU KABUPATEN MALANG Mohammad Maskan; Bambang Soepeno; Tundung S Patma; Yulis N A
Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : P3M Politeknik Negeri Malang

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Abstract

The goal of the local government is to provide some assistance to the villagers to stimulatethe community to actively participate in local potential-based development. Therefore, BUMDes inan effort to strengthen the village economy based on the needs and potential of villages(agriculture), in order to increase the income and welfare of the villagers. The establishment ofvillage-owned enterprises has several legal foundations that are the basis and reference in all itsactivities. The establishment of village-owned enterprises (BUMDes) is based on Law No. 32 of2004 on Local Government and Government Regulation No. 72 of 2005 on Village Article 78.BUMDeS managers hold the key to success in its operationalization, therefore management trainingfor BUMDeS managers supported by the PKK is urgently needed to improve the welfare of thevillagers. This needs to be mastered by the managers of BUMDeS and PKK in order to manage theirorganizations through good planning, organizing, direction and supervision so that theorganization's objectives can be achieved effectively and efficiently.
PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI CAFÉ WELIJO LAMONGAN Rizka Nona Aprilia; Mohammad Maskan
Jurnal Aplikasi Bisnis Vol. 7 No. 2 (2021)
Publisher : Politeknik Negeri Malang

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Abstract

Lokasi dan kualitas pelayanan sangat mempengaruhi perkembangan suatu usaha. lokasi yang strategis dan layanan yang baik dapat menarik konsumen untuk melakukan pembelian. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh lokasi dan kualitas pelayanan terhadap keputusan pembelian di Cafe Welijo Lamongan dengan menggunakan sampling accidental diperoleh sebanyak 99 dari konsumen Cafe Welijo Lamongan. Analisa data yang diperoleh yaitu analisis regresi linear berganda serta uji hipotesis.Hasil dari analisis yang dilakukan peneliti diperoleh kontribusi variable lokasi dan kualitas pelayanan terhadap keputusan pembelian sebesar 0,681 (68,1%) sisanya dipengaruhi oleh faktor lain. Dari hasil penelitian ini dapat disimpulkan bahwa lokasi dan kualitas pelayanan berpengaruh terhadap keputusan pembelian di Cafe Welijo
PENDAMPINGAN INTERNET MARKETING DALAM MENDUKUNG KEGIATAN PROMOSI PADA UMKM JASMINE COLLECTION KEL. TANJUNG REJO KEC. SUKUN KOTA MALANG Heru Utomo; Mohammad Maskan; Joko Samboro; Umi Khabibah; Titien Indrianti; Dwi Sudjanarti
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6316

Abstract

competitiveness in order to survive, continue to run and even be able to develop. For this purpose, one strategy that can be done in managing their business is to apply internet-based information technology as a support in various processes of their business activities. Internet marketing is a marketing activity with the application of information technology, which includes activities to promote products and/or services through the internet. Jasmine Collection Kel. Tanjung Rejo, Sukun District, Malang City, one of the newly developing MSMEs, has not been optimal in implementing online marketing which is part of Internet marketing. Online marketing has been carried out through private Whatsapp and Instagram statuses. This PKM activity aims to help Jasmine Collection MSMEs maximize online marketing activities. The results of this activity are in the form of logos, ebooklets, ebrochures, and videos that will be uploaded to the MSME Instagram, and the website with the address https://jasminedaster2023.blogspot.com/
PELATIHAN MODEL PEMBELAJARAN E-LEARNING BAGI GURU AL-FIRQOH AN NAJIAH YAYASAN MUJAHIDIN KABUPATEN MALANG Mohammad Maskan; Achmad Suyono; Heru Utomo; Masitha Nisa Akmalia; Ika Kusumasasti
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6483

Abstract

Current technological developments require human resources to keep up with the use of technology. One technological development that is widely used is information systems. An information system is a system within an organization that meets the needs of an electronic approach. Learning that originally used a manual approach changed to using electronics. Apart from that, the learning time is very flexible and the learning location does not have to be at school. junior high school and senior high school  Al Firqoh An Najiah's learning process is still classical. Electronic processes need to be used to optimize the learning process. With the existence of e-learning, learning will be more varied and will improve learning outcomes. The service aims to make it easier for teachers in the electronic learning process and enhance learning services for students to increase the achievement of learning outcomes using the RAD (Rapid Application Development) method, lecture methods, and training methods.
USAHA MERAIH LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL ISLAMI MALANG Joko Samboro; Zubaidi Zubaidi; Musthofa Hadi; Heru Utomo; Lina Budiarti; Mohammad Maskan
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8585

Abstract

This Community Service Program (PKM) aims to identify the problems faced by small businesses within the congregation of the AL Islami Mosque, RT. 03 RW. 17 Sudimoro, Mojolangu Sub-district, Lowokwaru District, Malang City, and to provide appropriate solutions to improve knowledge and skills in the areas of Service Quality and customer loyalty. The methods used in this PKM are: observation, to observe ongoing activities, interviews, to explore problems and solutions, and simulations, to find the most appropriate solutions to the problems faced. The technology to be implemented in this PKM can be in the form of lectures, meaning participants are gathered in a specific room and given a lecture on Service Quality and Customer Loyalty. It can also take the form of practical guidance and training, discussions of field experiences, or simulations, demonstrating how businesses attract potential customers and ultimately develop loyal customers.
Analisis SWOT Sebagai Strategi Pengembangan Usaha Pada Konveksi Wirajaya di Kota Tulungagung Wian Dicky Haulen Aminda; Rizky Kurniawan Murtiyanto; Mohammad Maskan
Journal of Micro, Small and Medium Enterprises Vol. 2 No. 2 (2025): October
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/umkm.v2i2.937

Abstract

Konveksi Wirajaya merupakan usaha dengan model bisnis B2B yang memproduksi celana dalam berdasarkan pesanan dua mitra utama, Kasogi dan Inotex. Usaha ini menghadapi tantangan dalam pengembangan, seperti keterbatasan perencanaan produk baru, ketergantungan pada mitra, serta belum optimalnya pemanfaatan peluang pasar. Penelitian ini bertujuan untuk merumuskan strategi pengembangan usaha melalui identifikasi faktor internal dan eksternal yang memengaruhi kinerja Konveksi Wirajaya. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara terstruktur kepada enam narasumber yang terdiri dari pemilik, karyawan, dan mitra bisnis. Data dianalisis melalui empat tahap: penyajian data berdasarkan kategori SWOT, tabulasi tematik, penyusunan matriks IFAS dan EFAS, serta perumusan strategi alternatif menggunakan Matriks SWOT. Hasil penelitian menunjukkan bahwa kekuatan utama Konveksi Wirajaya terletak pada kualitas produk yang konsisten dan hubungan yang baik dengan mitra. Untuk peluang eksternal yang dimiliki meliputi stabilitas permintaan pasar dan meningkatnya permintaan dari mitra untuk diversifikasi produk. Ancaman eksternal berasal dari fluktuasi bahan baku dan persaingan harga. Berdasarkan hasil skor IFAS (2,62) dan EFAS (2,60), Konveksi Wirajaya berada pada Kuadran I strategi SWOT, yaitu strategi agresif. Berdasarkan hasil penelitian diatas Konveksi Wirajaya perlu menerapkan strategi SO seperti memanfaatkan kualitas produk dan tenaga kerja terampil untuk memenuhi permintaan pembuatan produk baru dari mitra, serta memperluas jaringan kerja sama dengan brand lokal dan UMKM lain. Strategi ini diarahkan untuk mempercepat diversifikasi produk dan memperkuat posisi bisnis secara berkelanjutan.
PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PADA SCHUTZ.FRK BARBERSHOP KOTA MALANG Syahlendra Darmokusumo Lendra; Mohammad Maskan
Jurnal Pijar Vol 4 No 3 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i3.2054

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kepercayaan pelanggan terhadap keputusan pembelian, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan metode explanatory. Sampel sebanyak 65 pelanggan Schutz.Frk Barbershop dipilih secara purposive, yaitu mereka yang telah menggunakan jasa lebih dari sekali. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, reliabilitas, regresi linier berganda, uji t, uji F, dan R². Berdasarkan hasil penelitian dapat disimpulkan bahwa, peningkatan kualitas pelayanan dan kepercayaan pelanggan sangat penting. Schutz.Frk Barbershop disarankan meningkatkan keandalan layanan, membangun komunikasi dan konsistensi untuk meningkatkan keputusan pembelian.
Pengaruh Content Marketing dan Viral Marketing Terhadap Keputusan Pembelian Produk Serum Hanasui di TikTok (Studi pada Followers Akun TikTok @officialhanasui) Rosiana Avinda Febrianti; Mohammad Maskan; Rizky Kurniawan Murtiyanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/76jny833

Abstract

The rapid development of digital technology in Indonesia has influenced consumer behavior. One of the developments is the popularity of TikTok. Amid the intense competition in the skincare industry and the widespread issue of overclaiming, Hanasui has faced challenges in maintaining competitiveness. The study aims to analyze the influence of content marketing and viral marketing on the purchase decision of Hanasui serum products on TikTok. This research was an explanatory quantitative study. The data were collected through questionnaires distributed to 100 respondents who were the followers of @officialhanasui TikTok account. The sampling technique used a non-probability sampling method with purposive sampling. The data analysis in this study employed multiple regression analysis and hypothesis testing. The results of this study showed that content marketing and viral marketing both partially and simultaneously had a positive and significant influenced on purchasing decisions. Based on the findings of this study, it is concluded that Hanasui is advised to continuously optimize effective content marketing and viral marketing strategies to strengthen consumers purchase decisions regarding Hanasui serum products on the TikTok platform.
Pengaruh Citra Merek dan Kemasan Terhadap Keputusan Pembelian Marina Hand & Body Lotion (Studi pada Mahasiswa Politeknik Negeri Malang) Cut Hena Laras Pradasani; Mohammad Maskan
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y9q61h45

Abstract

Brand image and packaging are factors that can influence consumers' purchase decisions. As one of the body care products, Marina Hand & Body Lotion needs to pay attention to these factors to increase consumers' purchase decisions. This study aims to analyze the influence of brand image and packaging on the purchase decision of Marina Hand & Body Lotion among students of State Polytechnic of Malang. This study employed a quantitative approach with a sample of 100 respondents. Data were collected through questionnaires distributed using Google Forms and analyzed using IBM SPSS software. The results showed that brand image had a positive and significant effect on purchase decisions, with a t-value of 6.838 and a significance value of <0.001. Packaging also had a positive and significant effect on purchase decisions, with a t-value of 12.319 and a significance value of <0.001. Simultaneously, the analysis produced an F-value of 93.449 with a significance value of <0.001. The study concludes that brand image and packaging have a positive and significant influence on the purchase decision of Marina Hand & Body Lotion among students of State Polytechnic of Malang.
Co-Authors Achmad Fauzi Ahmad Farhan Pramana Alifiulahtin Utaminingsih Ane Fany Novitasari Asminah Rachmi Asminah Rachmi Bambang Soepeno Bambang Soepeno Bambang Soepeno Batubulan, Kadek Suarjuna Cut Hena Laras Pradasani Drs. Joko Samboro Dwi Sudjanarti Fadloli Fadloli Helmy Adisaksana Heru Utomo Heru Utomo Ika Kusumasasti Ita Rifiani Permatasari Lilies Nur Ainie LINA BUDIARTI Lyra Ayu Sephia Masitha Nisa Akmalia Maskur, M Muhammad Rizky Saputra Musthofa Hadi Nilawati Fiernaningsih Nurtjahjani, Fullchis Oto Sunandar Dinata Patma, Tundung Subali Pudji Herijanto Putri Febrianti Nufita Sari Qarina Chuzaimah Al – Hilaliyah Rizal Fahmi Rizka Nona Aprilia Rizky Kurniawan Murtiyanto Rosiana Avinda Febrianti Rulirianto Rulirianto Sanita Dhakirah Siti Rohani Suyono, Achmad Syahlendra Darmokusumo Lendra Titien Indrianti Tundung S Patma Umi Khabibah Wian Dicky Haulen Aminda Yulis N A Yulis N A Yulis Nurul Aini Zubaidi Zubaidi