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Social Media as a Tool to Facilitate Human Capital Relations to Open Innovation and Business Performance Yulianti, Prima; Fahmy, Rahmi; Lukito, Hendra; Games, Donard
Jurnal Manajemen Teknologi Vol. 23 No. 2 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.2.4

Abstract

Abstract. Companies increasingly leverage social media tools to access knowledge from external actors, particularly customers and other users, to facilitate innovation processes and corporate performance. Little empirical research has investigated the impact of external knowledge sourced through social media. This research aims to analyze the influence of human capital on open innovation and business performance through social media. This research was conducted on MSMEs in Padang City, West Sumatra, Indonesia. The sample was 200 MSMEs in Padang City. The sampling technique is purposive sampling. The quantitative method is then processed and analyzed using Structural Equation Modeling (SEM) data analysis techniques with smartPLS. This research examines how external knowledge flows of human capital sourced from social media influence open innovation and business performance. The findings in this research are that there is a positive and significant influence between human capital on business performance, human capital on open innovation, human capital on social media, and social media on open innovation. On the other hand, social media does not have a positive or significant influence on business performance. This research also shows the role of social media as a mediator of the positive and significant relationship between human capital and open innovation. Meanwhile, social media fails to mediate the relationship between human capital and company performance. Overall, these findings underscore the importance of human capital in enhancing open innovation through social media, thereby impacting firm performance.   Keywords: Human capital, social media, open innovation, business performance   Abstrak. Perusahaan semakin memanfaatkan alat media sosial untuk mengakses pengetahuan dari pelaku eksternal, khususnya pelanggan dan pengguna lainnya, untuk memfasilitasi proses inovasi dan kinerja perusahaan. Sedikit penelitian empiris yang menyelidiki dampak pengetahuan eksternal yang bersumber melalui media sosial. Penelitian ini bertujuan untuk menganalisis pengaruh modal manusia terhadap inovasi terbuka dan kinerja bisnis melalui media sosial. Penelitian ini dilakukan pada pelaku UMKM di Kota Padang, Sumatera Barat, Indonesia. Sampelnya adalah 200 pelaku UMKM di Kota Padang. Teknik penentuan sampel adalah purposive sampling. Metode yang digunakan adalah kuantitatif, kemudian diolah dan dianalisis menggunakan teknik analisis data Structural Equation Modeling (SEM) dengan smartPLS. Penelitian ini mengkaji bagaimana aliran pengetahuan eksternal dari modal manusia yang bersumber dari media sosial mempengaruhi inovasi terbuka dan kinerja bisnis. Temuan dalam penelitian ini adalah adanya pengaruh positif dan signifikan antara human capital terhadap kinerja bisnis, human capital terhadap open Innovation, human capital pada media sosial, dan media sosial terhadap open Innovation. Sebaliknya media sosial tidak mempunyai pengaruh positif atau signifikan terhadap kinerja bisnis. Penelitian ini juga menunjukkan peran media sosial sebagai mediator hubungan positif dan signifikan antara modal manusia dan inovasi terbuka. Sementara itu, media sosial gagal memediasi hubungan antara modal manusia dan kinerja perusahaan. Secara keseluruhan, temuan ini menggarisbawahi pentingnya modal manusia dalam meningkatkan inovasi terbuka melalui media sosial, sehingga berdampak pada kinerja perusahaan. Kata kunci: Modal manusia, media sosial, inovasi terbuka, kinerja bisnis
Pengaruh Komitmen Organisasi Dan Work Engagement Terhadap Organizational Citizenship Behavior Karyawan PT. Bank Syariah Indonesia Kc Padang Imam Bonjol Saputra, Andra Wibowo; Yulianti, Prima; Masruri, Masruri
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 4 No 1 (2025): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v4i1.1862

Abstract

Bank Syariah Indonesia KC Padang Imam Bonjol is a company operating in the banking sector. To realize the creation of superior employee performance, banks need to foster and create employee behavior towards organizational citizenship behavior (OCB behavior). The aim of this research is to analyze the influence of organizational commitment and work engagement on organizational citizenship behavior of PT Bank Syariah Indonesia KC Padang Imam Bonjol employees. The type of research used in this research is a quantitative approach using the census method. This research refers to employees of PT Bank Syariah Indonesia KC Padang Imam Bonjol. The sample used in this research was 58 employees. The data collection method used was a questionnaire. The data analysis technique used is multiple linear regression analysis. The research results prove that organizational commitment has a positive and significant effect on organizational citizenship behavior, work engagement has a positive and significant effect on organizational citizenship behavior and organizational commitment and work engagement have a positive and significant effect on organizational citizenship behavior.
Pengaruh Experiental Marketing, Promosi Dan Lokasi Terhadap Keputusan Pembelian Pada Mandy’s Cafe Padang Alfian, Alvin; Yentisna, Yentisna; Yulianti, Prima
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 4 (2024): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i2.1841

Abstract

Penulisan penelitian ini bertujuan untuk mengetahui bagaimana pengaruh experiental marketing, Promosi dan lokasi terhadap keputusan pembelian pada Mandy’s Cafe Padang. Jenis penelitian ini adalah kausatif, dimana penelitian ini menggambarkan dan menganalisis pengaruh antara satu variabel dengan variabel lainnya atau bagaimana suatu variabel mempengaruhi variabel lainnya. Populasi dalam penelitian ini adalah pelanggan Mandy’s Café yang berbelanja di Mandy’s Café tersebut. Sedangkan sampelnya diambil dengan menggunakan rumus Cochran’s dengan jumlah 100 responden. Teknik pengambilan sampel dilakukan berdasarkan metode non probability sampling dengan teknik accidental sampling. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif dan data kuantitatif. Teknik analisis data menggunakan analisis deskriptif dan induktif melalui analisis linear berganda. Berdasarkan hasil penelitian, analisis data dan pembahasan, hasil penelitian 1).Berdasarkan uji hipotesis secara parsial (uji t) menunjukkan bahwa variabel experiential marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dikarenakan nilai signifikansi (0.000) < 0.05. maka hipotesis pertama H1 diterima, 2). Berdasarkan uji hipotesis secara parsial (uji t) menunjukkan bahwa variabel lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dikarenakan nilai signifikansi (0.001) < 0.05. maka hipotesis kedua H2 diterima, 3). Berdasarkan uji hipotesis secara parsial (uji t) menunjukkan bahwa variabel promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dikarenakan nilai signifikansi (0.000) < 0.05. maka hipotesis kedua H3 diterima.
Analisis Kinerja Karyawan PT. Pembina Abadi Permai Ditinjau dari Kompensasi, Motivasi dan Kepuasan Kerja Yulianti, Prima; Putri, Adinda Esa
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 2 No 2 (2023): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v2i1.997

Abstract

This study aims to determine the effect of compensation, motivation and job satisfaction on employee performance at PT. Pembina Abadi Permai. The population in this study were all employees of PT Pembina Abadi Permai, totaling 72 employees. The sampling technique uses the total sampling method or the saturation method. The data analysis used is Statistical Product and service solutions (SPSS). Based on the research results, the results are summarized as follows (1) partial compensation has a positive and significant effect on employee performance at PT. Pembina Abadi Permai. (2) motivation partially has a positive and significant effect on employee performance at PT. Pembina Abadi Permai. (3) job satisfaction partially has a positive and significant effect on employee performance at PT. Pembina Abadi Permai. (4) Compensation, Motivation and Job Satisfaction simultaneously have a positive and significant effect on employee performance at PT. Pembina Abadi Permai
Co-Authors -, Yentisna Alfin Alvian Alvin Alfian, Yofina Mulyati, Donard Games Fahmy, Rahmi Febri Rahadi Fernanda, Dedi Fitri, Mellyna Eka Yan Hafiz Rahman Harif Amali Rivai Haryeni, Haryeni Hasnatiwi Ramadhani Erda Hendra Lukito Idwar, Idwar Laksono Trisnantoro Masruri Masruri Masruri Masruri Masruri Masruri Melda Novita Mulyati, Yofina Najla Dwi Fadhilah Nuryan Afiqah Putri, Adinda Esa Saputra, Andra Wibowo Shoja Ismela Siska Lusia Putri Syentia, Likanopa Tiara Turay Widya Sarminda Utami Yentisna Yentisna Yola Elyana Sugeng Putri