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All Journal JURNAL PEMASARAN KOMPETITIF Jurnal Mantik JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Muammar Khaddapi
Universitas Muhammadiyah Palopo
Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Strategi Digital Bauran Pemasaran 4p Terhadap Kinerja UMKM Kota Palopo Muammar Khaddapi; Damayanti Damayanti; Kaharuddin Kaharuddin
Jurnal Pemasaran Kompetitif Vol 5, No 2 (2022): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v5i2.12930

Abstract

Penelitian ini bertujuan untuk mengetahui strategi digital Bauran pemasaran 4p terhadap kinerja umkm Kota Palopo. Metode ini menggunakan metode kuantitatif dengan menggunakan data primer, metode pengambilan data menggunakan survei kuesioner kepada 112 responden UMKM Kota Palopo. Analisis dalam penelitian ini menggunakan analisis regresi linear berganda, setelah data dikumpulkan data analisis menggunakan program SPSS versi 23. Hasil penelitian ini dengan analisis regresi linear berganda menggunakan pengujian koefisien determinasi (R2) dan uji hiotesis  uji (T). Hasil penelitian ini menunjukan bahwa product (X1), price (X2), promotion (X3), place (X4),  berpengaruh positif atau signifikan terhadap kinerja UMKM.
Penguasaan Kompetensi Teknis dan Komitmen Kerja Terhadap Kinerja Pegawai pada Dinas Tata Ruang dan Permukiman Kabupaten Luwu Ilham Tahier; Muammar Khaddapi; Yusuf Kaya
Jurnal Ilmiah Sumber Daya Manusia Vol 5, No 3 (2022): JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v5i3.20392

Abstract

Tujuan penelitian ini untuk mengetahui dan menganilisis pengaruh penguasaan kompetensi teknis dan komitmen kerja terhadap kinerja pegawai pada dinas tata ruang dan permukiman kabupaten luwu. Penelitian ini menggunakan pendekatan kuantitatif dan jenis penelitiannya yaitu penelitian survey. Populasi pada penelitian ini yaitu pegawai yang ada pada dinas tata ruang dan pemukiman kabupaten luwu dan sekaligus dijadikan sampel sebebsar 107 sampel. Teknik pengumpulan data pada penelitian ini mengunakan kuesioner yang berisikan pernyataan-pernyataan kemudian dibagika kepada pegawai dinas tata ruang dan pemukiman kabupaten luwu. Selain kuesioner penelitian ini juga dilakukan wawancara dan survey langsung dilapangan untuk melengkapi pengumpulan data kuesioner. Analisis data melalui regesi linear berganda, uji t, uji f, dan determinasi koefisien (R2) yang diolah dengan program software Statistical Package for Social Science (SPSS) 21. Hasil penelitian ini menunjukkan Y = 10.764 + -0,113 + 0,242, hail persamaan yang didapatkan nilai konstanta sebesar 10.764. variabel kompetensi teknis hasil pengolahan datanya nilai probabilitasnya sebesar 0,296 yang berarti variabel kompetensi teknis tidak memiliki pengaruh terhadap kinerja pegawai. Sedangkan variabel komitmen kerja nilai propabilitasnya sebesar 0,032, artinya komitmen kerja memilki pengaruh terhadap kinerja pegawai.
The Effect of Brand Awareness and Brand Loyalty on Riamiranda Product Purchase Decisions (Case Study on Consumers in Palopo City) Hasnawati Hasnawati; M. Risal; Muammar Khaddapi
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This research is actually to test how much the level of significance of brand awareness and brand loyalty affects consumer decisions to buy products at the Riamiranda boutique in Palopo city. This study directly determines the sample using the saturated sample method by determining the number of samples as many as 87 samples. This study uses a quantitative research approach. The data used is primary data by distributing questionnaires to respondents. The results showed that brand awareness significantly influenced the decision to buy products at the Riamiranda boutique, Palopo city. Meanwhile, brand loyalty also significantly influences the decision to buy products at the Riamirand boutique in Palopo city. Thus it can be said that the more aware a consumer is of a quality brand and the more loyal the consumer to the brand will be a strong motivating factor for the consumer to buy the product.
Brand Image, Customer Loyalty And Price To Consumer Purchase Decisions (Study On Customer Cafe & Resto Enzym Signature Palopo City) Muammar Khaddapi; M. Risa; Nana Adriana
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This research was conducted with the aim of knowing and analyzing the influence of brand image, customer loyalty and price variables on consumer purchasing decisions at cafes and restaurants with enzyme signatures in Palopo City. The data in this research are primary data and the data collection technique in this research uses a questionnaire. The number of samples drawn from the population is 95 samples. Multiple linear regression was applied in this study to analyze the data. For data analysis using SPSS 21. The results of this study, simultaneously variable price brand image and customer loyalty affect the variables of consumer purchasing decisions at cafes and restaurants enzyme signature in the city of Palopo. Based on individualvariable brand image, price and customer loyalty have a positive and significant effect on consumer purchasing decisions at cafes and restaurants with enzyme signatures in Palopo City.
January Effect Phenomenon on Abnormal Return in Stock of SOE Bank Listed on the Indonesia Stock Exchange (IDX) for the 2018-2020 Period Hasnawaty Hasnawaty; Muhammad Aqsa; Muammar Khaddapi
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jurnalmantik.v5i4.2085

Abstract

This study aims to determine whether  there are abnormal returns of state-owned banks listed on the Indonesia Stock Exchange (IDX) and whether there are differences in abnormal returns between January and months other than Janary for the 2018-2020 period. The test results using SPSS.25 indicate that there is an abnormal return of BUMN bank shares on the Indonesia Stock Exchange. This study uses secondary data in the form of stock price data obtained through the IDX official website. The analytical method used in this research is the One Sample T-Test. The results of data analysis show that the January effect has a significant effect on abnormal returns on shares of state-owned banks listed on the IDX where the return variable value in January is sig. (2-tailed) is 0.011 (0.011 < 0.05 ) and the return variable other than January is sig. (2-tailed) of 0.279 (0.279 > 0.05). The results based on testing using the Paired-Samples T Test method showed a significant difference to the abnormal returns of state-owned banks in January with months other than January in a certain period.
Strategi Dalam Pengembangan Kompetensi Karyawan Untuk Meningkatkan Daya Saing Kewirausahaan Warkop Tea House Arjun Arjun; Muammar Khaddapi; Sapar Sapar
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 5 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

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Abstract

Peraturan Pemerintah (PP) Nomor 7 Tahun 2021 tentang kemudahan, perlindungan, dan pemberdayaan koperasi serta UMKM memberikan peluang bagi usaha kecil untuk berkembang. Salah satu faktor utama dalam perkembangan UMKM adalah pengembangan kompetensi karyawan untuk meningkatkan daya saing kewirausahaan. Penelitian ini bertujuan untuk menganalisis strategi pengembangan kompetensi karyawan dalam mendukung daya saing usaha di Warkop Tea House, Luwu Utara. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif, mengumpulkan data primer dan sekunder melalui observasi dan wawancara. Hasil penelitian menunjukkan bahwa kompetensi karyawan, melalui pelatihan dan pengembangan, berdampak positif terhadap daya saing kewirausahaan. Strategi bisnis yang efektif dan kompetensi yang diperoleh melalui pelatihan mampu meningkatkan kinerja usaha di tengah persaingan dan perubahan pola pasar yang cepat. Kesimpulannya, pengembangan kompetensi karyawan secara berkelanjutan sangat penting dalam meningkatkan daya saing UMKM di era globalisasi.
Co-Authors Arjun Arjun Damayanti Damayanti Hasnawati Hasnawati Hasnawaty Hasnawaty Ilham Tahier Kaharuddin Kaharuddin M. Risa M. Risal Muhammad Aqsa Nana Adriana Sapar Sapar Yusuf Kaya