Article Per Year (5 Year)
p-Index From 2021 - 2026
4.125
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia EQIEN - JURNAL EKONOMI DAN BISNIS jurnal ilmiah hospitality Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial AKSELERASI: Jurnal Ilmiah Nasional Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science Jurnal Pengabdian kepada Masyarakat Media Bina Ilmiah Nusantara : Jurnal Ilmiah Pariwisata dan Perhotelan
Gagih Pradini
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
The Influence of Digital Marketing and Promotion on Visiting Interest in Shangri-La Hotel Jakarta Gagih Pradini; Akristi Eni; Kumba Digdowiseiso
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5047

Abstract

Hotels are an alternative accommodation that is quite preferred by immigrants, so the price aspect greatly affects the interest and interest of immigrants to stay at the hotel.  Shangri-La Hotels Jakarta is a 5-star hotel located in sudirman area, Central Jakarta.  The purpose of this research is to find out the influence of Digital Marketing and Promotion on Visiting Interests at Shangri-La Hotel Jakarta.   Sampling in this study using purposive sampling techniques. The data in this study was collected through primary data, namely by distributing questionnaires to 98 respondents. Data analysis in this research uses testing techniques that are in SPSS 23. The results of the research prove that the digital marketing and promotion variables, together produce data that affects the interest in visiting at Shangri-La Hotel Jakarta.
Environmental Benefits of Community-Based Tourism Activities in Setu Babakan Betawi Cultural Village, South Jakarta Anisa Putri Kusumaningrum; Gagih Pradini; Kumba Digdowiseiso; Fitri Agustiani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5067

Abstract

Community participation is an indicator of success in community-based tourism, a tourism destination that includes local communities in order to create collaboration and collaboration and Mutual benefits that synergize with each other. Setu Babakan Betawi Cultural Village is one of the popular destinations in Jakarta, because of its uniqueness, namely as a conservation of betawi culture in Jakarta.  community in the pariwasata activity in Setu Babakan Betawi Cultural Village using a qualitative research approach whether, in addition to using primary data researchers also use secondary data and literature studies to retrieve data.
The Influence of Digital Marketing and Promotion on Visiting Interest in Shangri-La Hotel Jakarta Gagih Pradini; Akristi Eni; Kumba Digdowiseiso
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5084

Abstract

Hotels are an alternative accommodation that is quite preferred by immigrants, so the price aspect greatly affects the interest and interest of immigrants to stay at the hotel.  Shangri-La Hotels Jakarta is a 5-star hotel located in sudirman area, Central Jakarta.  The purpose of this research is to find out the influence of Digital Marketing and Promotion on Visiting Interests at Shangri-La Hotel Jakarta.   Sampling in this study using purposive sampling techniques. The data in this study was collected through primary data, namely by distributing questionnaires to 98 respondents. Data analysis in this research uses testing techniques that are in SPSS 23. The results of the research prove that the digital marketing and promotion variables, together produce data that affects the interest in visiting at Shangri-La Hotel Jakarta.
The Influence of Products and Promotional Mix on Tourists’ Decision: (Case Study of Pramuka Bee Park, Cibubur, East Jakarta) Gagih Pradini; Bagus Syarifuddin; Kumba Digdowiseiso; Octavia Miranti
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3778

Abstract

Pramuka Bee Park is one of the tourist destinations in Cibubur, East Jakarta. Our research aims to find out whether the product and promotional mix affect the decision of tourists to visit. We used a quantitative-descriptive, using primary data of questionnaires as many as 100 respondents. The data can be analyzed through multiple linear correlation analysis, instrument tests, modern feasibility tests, and T tests. This study showed that both product and promotional mix had a positive and significant effect on visiting decision.
Analysis of the Influence of Tourist Satisfaction and Tourist Attraction on Gunung Padang, Padang City Attractions Gagih Pradini; Rizky Andhika Gumelar; Anisa Putri Kusumaningrum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4642

Abstract

Gunung Padang tourist destination, Padang City is one of the top tours in Padang City, West Sumatra. This research aims to find out the influence of tourist satisfaction. This method uses descriptive quantitative with an approach using primary data consisting of interviews with destination managers. Field mounts and peer questionnaires of 100 respondents, model feasibility tests, classical assumption tests and multiple linear regression tests. This research shows that the variables of the skinas of the service have a significant positive effect on the variables of tourist attractions, while tourist attractions have a significant positive effect on the variables of tourist attractions.
Analysis the Attractions and Facilities of Marandang Traditional Culinary Festival against the Motivation of Visitors in Padang City Gagih Pradini; Fitri Agustiani; Anisa Putri Kusumaningrum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4621

Abstract

The Marandang Traditional Culinary Festival is one of the festivals created by the The Marandang Traditional Culinary Festival is a festival created by the Padang City Tourism Office to motivate visitors outside the city with the aim of introducing the hereditary culture of cooking rendang. This study aims to determine the analysis of the Attractiveness and Facilities of the Marandang Traditional Culinary Festival on the Motivation of Visitors. In taking this sample for this study using purposive sampling. Data taken in this study through primary data by distributing questionnaires to 76 respondents. The analytical technique used is the tests contained in SPSS 23. The results of this study indicate that the variables of Attractiveness, Facilities, as well Attractions and Facilities together produce data that affect the motivation of visitors in the city of Padang.
Impact of Promotion Mix on Grabfood Merchant Customer Purchase Decision in Jabodetabek Gagih Pradini; Nava Annisya Febrianti; Anisa Putri Kusumaningrum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4908

Abstract

The impact of the Covid-19 pandemic made the increase of online-based culinary businesses and caused the desire and need for food and beverage ordering also increased. This research activity will discuss customer purchase decisions at Grabfood merchants in Jabodetabek with quantitative methods using testing techniques validity, reliability, classical assumptions, model feasibility, and Analysis Regression Linear Multiple and in the collection of research samples conducted applying accidental sampling with survey methods through Questionnaires distributed as many as 40 samples as research instruments to find out respondents' opinions on the impact of promotion mix with variables Ads, Promotions, and Publicity. The results of the study in the form of data on the impact of Advertising, Promotion, Publicity that affect significantly and positively on customer purchase decisions, this is supported by 81.4% of respondents who choose the Grabfood application as a means or medium to buy food and the intensity of increased promotions made by merchants or parties.  Grabfood applicator itself. Based on the results of significant research it was found that Promotion Mix with subvariable Advertising, Promotion, and Publicity had a significant and positive effect on customer purchase decisions at Grabfood Merchant in Jabodetabek.
The Effect of Successful City Branding and MotoGP Tourism Events on Tourists' Decision to Revisit Mandalika Achmad Mas Nugroho; Gagih Pradini
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6280

Abstract

Mandalika is one of the special economic zones (SEZ) and is one of the super priority tourism destinations, this makes development that empowers the potential of resources successful to create city branding and the implementation of MotoGp tourism events on  March 2022 attracts tourists to visit mandalika again, This study is a quantitative study to assess the degree of influence  of Variable city branding (X1) with Prеsеncе, Potеntiаl, Plаcе, Pulsе, Pеoplе, Prеrеquisitе Indicators and MotoGP tourism events (X2) with indicators  аttrаction, аccеsibility, dаn аmеnitiеs.  on the decision to revisit (Y) with indicators of Destination Perception, Suitability of Desire, and Information &Promotion with the method of multiple linear regression analysis through the distribution of questionnaires to 100 respondents, the results of this study are known that city branding and MotoGP tourism events have a significant influence on the decision of tourists to visit Mandalika again.
Co-Authors Achmad Mas Nugroho Akristi Eni Alisya Nur Insani Anisa Putri Kusumaningrusm Anisa Sesar Yuni Purwati Asep Syaiful Bahri, Asep Syaiful Aulia Ananda Azril Azahari B Syarifudin Latif Bagus Syarifuddin Bambang Subiyanto Dipa Teruna Awaloedin Diva Alya Ema Rahmawati Emilio Angga Fera Dhian Anggraini Fitri Agustiani Fitri Agustiani Frita Pratami Heliyu Binti Indah Triwulan Dari Intan Suci Amalia Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Liliana Dewi Muhammad Andriansyah Satritama Muhammad Zaqi Nava Annisya Febrianti Nova Nur Rizkia Octavia Miranti Padila Padila Prili Diana Rosa Putri Aisyah Prisilia Putri Aulia Ardani Rahayu Lestri Resti Hardini Reza Ardian Putra Rizky Andhika Gumelar Sheva Aulia Tonny Hendratoni Tutut Herawan Vironika Agustin Saputra