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Journal : Jurnal Egaliter

PERANAN MEDIA HARIAN SINAR INDONESIA BARU (SIB) DALAM MENYAMPAIKAN INFORMASI DI ERA PANDEMI COVID-19 Emmelia Arihta Ginting; Daniel Bangun; Elok Perwirawati; Ika Mestika Malau
Jurnal Egaliter Vol 7, No 12 (2023): Maret 2023
Publisher : Universitas Pandanaran

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Abstract

Seiring terjadinya pandemi Covid-19 di dunia, berita-berita bohong atau hoax semakin gencar beredar di media sosial.  Banyak masyarakat, terutama di Indonesia, yang mempercayai berita hoax tersebut, meski banyak pula yang tidak mempercayainya. Dalam kondisi semacam itu, peran media massa seperti halnya Harian Sinar Indonesia Baru (SIB) menjadi sangat penting. Tidak saja untuk menangkal berita-berita hoax tersebut, melainkan juga untuk menyajikan berita-berita yang akurat dan menyejukkan masyarakat. Beban Harian Sinar Indonesia menyajikan informasi yang benar, akurat dan menyejukkan di masa pandemi Covid-19 tersebut, tentulah menjadi berat mengingat kondisi kehidupan sosial yang berlaku seiring diberlakukannya Prosedur Kesehatan yakni Memakai Masker, Mencuci Tangan dan Menjaga Jarak. Ditambah lagi dengan kondisi perekonomian yang lesu sebagai dampak dari pandemi Covid-19, dimana penghasilan media massa menjadi berkurang drastis karena berkurangnya pendapatan dari iklan dan penjualan koran.Kata Kunci : Peranan, Media Massa, Informasi, Era Pandemik Along with the Covid-19 pandemic in the world, fake news or hoaxes are increasingly circulating on social media. Many people, especially in Indonesia, believe in this hoax news, although many don't believe it. In such conditions, the role of the mass media such as the Sinar Indonesia Baru Daily (SIB) becomes very important. Not only to ward off hoax news, but also to present accurate and soothing news to the public. Sinar Indonesia's daily burden of presenting correct, accurate and soothing information during the Covid-19 pandemic, of course, became difficult considering the conditions of social life that prevailed as Health Procedures were implemented, namely Wearing Masks, Washing Hands and Keeping Distance. Coupled with the sluggish economic conditions as a result of the Covid-19 pandemic, where mass media income has drastically reduced due to reduced revenue from advertising and newspaper sales.Keywords: Role, Mass Media, Information, Pandemic Era
EFEKTIVITAS KOMUNIKASI INTERPERSONAL COSTUMER SERVISE DALAM MENINGKATKAN KEPUASAN NASABAH BANK DBS CABANG IMAM BONJOL MEDAN Sri Bunga Rizky; Besti Rohana Simbolon; Elok Perwirawati
Jurnal Egaliter Vol 7, No 12 (2023): Maret 2023
Publisher : Universitas Pandanaran

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Abstract

Riset ini dilaksanakan untuk mengetahui efektifitas komunikasi interpersonal dalam meningkatkan kepuasan nasabah Bank DBS Cabang Imam Bonjol Medan. Metode  penelitian yang dipakai adalah kualitatif riset yang bersifat deskriptif dan menggunakan analisis. Dalam riset ini juga cara kerjanya ditekankan pada proses dan makna, teori digunakan sebagai panduan. Pendekatan digunakan untuk mendapat hasil wawancara yang lebih mendalam dari setiap subjek penelitian. Dari analisis hasil riset yang telah diuraikan dapat disimpulkan bahwa komunikasi interpersonal yang dilakukan oleh costumer service dalam meningkatkan kepuasan nasabah Bank DBS Cabang Imam Bonjol Medan terbukti efektif. Ini dinilai dari jawaban nasabah yang semuanya memberikan respon yang positif. Artinya komunikasi interpersonal yang dilakukan oleh costumer service ke nasabah berhasil memberikan kepuasan yang dapat dipahami melalui tiga indikator yakni perasaan puas, rekomendasi nasabah dan pemenuhan kebutuhan.Kata Kunci : Komunikasi Interpersonal, Nasabah, Bank DBS, Medan This study aims to determine the effectiveness of interpersonal communication in increasing customer satisfaction at Bank DBS Imam Bonjol Medan Branch. The research method used is qualitative research to understand the phenomena experienced by the research subjects such as behavior, perceptions, motivations and actions, etc., holistically, and by means of descriptions in the form of words and language, in a special natural context. and by using natural methods. This approach is to get more in-depth interviews from each research subject. Based on the analysis and research results that have been put forward, the following conclusions can be drawn: Interpersonal communication carried out by customer service in increasing customer satisfaction at DBS Bank Imam Bonjol Medan Branch has proven to be effective. This can be seen from the customer's answers, all of which gave a positive response. This means that interpersonal communication carried out by customer service to customers has succeeded in providing satisfaction which can be understood through three indicators, namely feelings of satisfaction, customer recommendations and fulfillment of needs.Keywords: Interpersonal Communication, Customers, DBS Bank, Medan