Claim Missing Document
Check
Articles

Found 13 Documents
Search

Literasi Laporan Keuangan Sederhana bagi Ibu Rumah Tangga Hafidhah, Hafidhah; Purwanto, Edy; Herli, Mohammad; Arifin, Miftahol; AR, M. Munir Syam
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 2 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i2.1526

Abstract

Pagerungan Besar Village is one of the villages in the Sapeken District with outstanding natural resource potential. This community service activity is essential, as many housewives still require financial literacy, particularly in managing household finances effectively. Two primary issues are identified: the lack of understanding of financial reports and the inability to prepare them. This activity aims to educate housewives on the benefits of financial reporting and offer training on creating financial reports. The activity was conducted on Monday, October 7, 2024, with 20 housewives participating. The socialization and training were held at a resident's house located on Jl. H. Mohammad Said, Pagerungan Besar Village, Sapeken District, Sumenep Regency. The method used was deemed appropriate for addressing the existing problems. The program consisted of three stages: preparation, implementation, and evaluation. Based on the outcomes observed during the activity, there was a noticeable improvement in the participants' understanding of simple financial reporting.
Green Marketing: The Role of Environmental Knowledge As A Moderating Variable Purwanto, Edy; AR, M. Munir Syam; Arifin, Miftahol
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.393

Abstract

In this era of sophisticated and knowledge-based technology, public awareness of environmental issues has increased significantly throughout the world. Problems related to the environment and its negative impacts are currently a global issue. This research utilizes four dimensions of the green marketing mix, as well as environmental knowledge and purchase intentions. The aim of this research is to analyze the influence of green marketing mix elements, namely product, price, promotion and place, on the purchasing intentions of generation Z consumers in Sumenep. Then, what is the role of environmental knowledge as a moderating variable in the relationship between green marketing mix and purchase intention? The approach used is a quantitative approach. The location of this research was carried out in Sumenep Regency. The objects used in this research are environmentally friendly products. The number of respondents involved in this research was 192 people, who were selected using the purposive sampling method. Data was collected by distributing questionnaires directly to respondents. Hypothesis testing was carried out using multiple linear regression analysis and Hierarchical Moderated Regression (HRM). The research results show that the green product variable does not have a significant influence on consumer purchase intentions. Meanwhile, the green price, green place and green promotion variables partially show a significant positive influence on purchase intention. Testing the moderating effect of environmental knowledge shows that the environmental knowledge variable moderates the influence of green products, green price, and green promotion on purchase intentions, but environmental knowledge does not moderate the influence of green places on consumer purchase intentions.
Penerapan theory of reasoned action: studi kasus pada wisata sejarah Purwanto, Edy; AR, M. Munir Syam; Hendryadi, Hendryadi
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2991

Abstract

Penelitian ini menggunakan theory of reasoned action sebagai teori dasar dalam penelitian ini. Dalam penelitian ini ditambahkan variabel pengetahuan sebagai variabel yang juga dapat mempengaruhi niat konsumen untuk mengunjungi tempat wisata sejarah. Objek dalam penelitian ini adalah tempat wisata sejarah di Kabupaten Sumenep. Sampel dalam penelitian ini sebesar 200 responden yang diambil melalui teknik purposive sampling. Adapun kriteria responden yang digunakan yaitu repsonden mengetahui tentang wisata sejarah di Kabupaten Sumenep. Data diperoleh melalui penyebaran kuisioner kepada responden. Adapun pengujian hipotesis dilakukan dengan analisis regresi linier berganda. Penelitian ini menemukan bahwa variabel sikap terhadap perilaku tidak memiliki pengaruh yang siginifikan terhadap niat untuk berkunjung. Sedangkan variabel norma subyektif dan pengetahuan memiliki pengaruh yang signifikan terhadap niat seseorang untuk berkunjung ke obyek wisata sejarah yang ada di Kabupaten Sumenep