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PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA GIANT SUPERMARKET DI CIKARANG Reni Yesi S.
Jurnal Ekonomi Efektif Vol 2, No 4 (2020): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v2i4.10673

Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap keputusan pembelian konsumen pada Giant Supermarket di Cikarang. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 85 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini variabel harga diperoleh nilai rata-rata skor sebesar 3,713 dengan kriteria baik. Variabel keputusan pembelian diperoleh nilai rata-rata skor sebesar 2,858 dengan kriteria kurang baik. Harga berpengaruh negatif dan signifikan terhadap keputusan pembelian dengan nilai persamaan regresi Y = 51,167 - 0,608X artinya setiap ada peningkatan harga maka keputusan pembelian akan mengalami penurunan, dan nilai koefisien korelasi -0,603 atau memiliki tingkat hubungan yang negatif kuat dengan nilai determinasi 36,3%. Uji hipotesis diperoleh signifikansi 0,000 < 0,05.

Analisis Pengaruh Sumber Modal Kerja dan Penggunaan Modal Kerja terhadap Peningkatan Profitabilitas Pada PT Hexta Integral Technology Bekasi Reni Yesi; Akhmad Imron Rosyadi
Mulia Pratama Vol 1 No 1 (2022): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

The main goal for the company is how to maximize profits. Along with the development of manufacturing companies today, competition between companies, both small and large companies, is getting tighter. Companies must be able to manage their products well in order to survive in the competition. PT Hexta Integral Technology produces goods in the form of stabilizers and transformers. These are electrical devices that are used to stabilize the voltage, increase and decrease the voltage and to secure the customers electrical equipment. Analysis of sources of working capital and the use of working capital is a very important financial analysis tool for PT Hexta Integral Technology. Data analysis used comes from the source and use of working capital as well as quantitative analysis based on profitability ratios such as gross profit margin, net profit margin, return on investment, and return on equity. Analysis of the sources of working capital for 2017, the companys capital was Rp. 10.249.184.355. Second, for 2018 the companys capital is Rp. 7.616.930.465. Third, for 2019, the companys capital is Rp. 11.231.864.441. Analysis of the use of working capital for 2017 the company uses working capital to pay for operational costs such as labor/employee costs of Rp. 7.705.757.470. Second, for 2018 the company uses working capital to pay for operational costs such as labor/employee costs of Rp. 8.825.041.000. Third, for 2019 the company uses working capital to pay for operational costs such as labor/employee costs of Rp. 9.987.187.900.

Analisis Pengaruh Kualitas Produk dan Strategi Promosi Terhadap Keputusan Pembelian Produk Wardah di Beauty House Reni Yesi; Murdan Sianturi
Mulia Pratama Vol 1 No 1 (2021): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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This study aims to determine whether product quality and promotional strategies have an influence on purchasing decisions for wardah products at Beauty House. This study uses data collection methods, namely field research using statement data (questionnaires). The sample method used is the slovin method, totaling 66 respondents to consumers of Wardah Beauty House products. Data analysis using multiple linear analysis method, coefficient of determination analysis, t test, f test using SPSS version 20. The results showed that there was a positive and significant influence on purchasing decisions for wardah products at Beauty House. The results of multiple linear regression analysis obtained that the regression equation Y = 0.748 + 0.455X1 + 0.544X2 it shows the regression coefficient of the product quality variable (X1) is 0.748. This means that if the quality of the product increases by one unit, it will have an influence on purchasing decisions of 0.455. For the promotional strategy variable (X2) of 0.544. This means that if the promotional strategy has increased by one unit, it will have an influence on purchasing decisions of 0.544. From the results of the two coefficients, the independent variable that has the most dominant influence on the dependent variable is the promotional strategy variable (X2) with a value of 0.544. Based on the test results the coefficient of determination (R^2) = 53.2%. The results show that purchasing decisions are influenced by product quality and promotion strategies by 53.2% and the rest is influenced by other factors not examined. The results of the partial test (t test) show that the results of the value of product quality (X1) on purchasing decisions (Y) show t counted 3.766 > t table 1.998 then product quality has an influence on purchasing decisions. The results of testing the promotional strategy variable (X2) on purchasing decisions (Y) show t count 3.746 > t table 1.998, then the promotion strategy has no effect and is significant on purchasing decisions. The overall test results (f test), calculated f (35,744 > 3.14), then the product quality and promotion strategy together have a positive and significant influence on purchasing decisions

Analisis Pengaruh Promosi dan Kualitas Pelayanan Terhadap Minat Menabung di Bmt Syariah Riyal KCP Karang Satria Kabupaten Bekasi Reni Yesi; Harliana
Mulia Pratama Vol 1 No 1 (2022): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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BMT Syariah Riyal is a sharia-based microfinance institution. BMT Syariah Riyal has a legal entity as a sharia financing savings and loan cooperative. The purpose of this study was to find out how much influence promotion and service quality have on the intention to save at BMT Syariah Riyal at KCP Karang Satria, Bekasi Regency. The author uses data collection methods in the form of library research and questionnaires. Instrument trials include validity tests and profitability tests. This test also uses classic assumption tests which include normality tests, multicollinearity tests and heteroscedasticity tests. The data analysis technique used is multiple linear regression. The hypothesis test uses the goodness of fit test which includes the coefficient of determination test (R2), t test (partial) and F test (simultaneous). Based on the calculation of multiple linear regression analysis, the value of Y = 3.095 + 0.845X1 + 0.217X2 is obtained. From these results it can be concluded that the promotion variable (X1) has a greater interest in saving by 0.845. Then followed by the service quality variable (X2) which is equal to 0.217. The results of the test for the coefficient of determination (R2) obtained a result of 64.7% while 35.3% was influenced by other variables. The results of the promotion t-test hypothesis test have a calculated t value > from t table, namely 5.306 > 2.011. It can be concluded that there is a positive and significant influence between the promotion variables on the intention to save. And service quality has a t count > from t table, which is 2.020 > 2.011. It can be concluded that there is a positive and significant influence between service quality variables on the intention to save. Based on the calculation results of the F Test (simultaneous) the value of F count > F table is 45.887 > 3.20. So, it can be concluded that there is a significant influence between the promotion variable and service quality on the intention to save.

Analisis Pengaruh Harga dan Biaya Promosi Terhadap Tingkat Penjualan Batik Pada Koperasi Komunitas Batik Bekasi Reni Yesi; Widia
Mulia Pratama Vol 1 No 1 (2023): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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This study aims to determine and analyze how much influence price and promotion costs have on the sales level of batik from the Bekasi Batik Community Cooperative (KOMBAS). Data analysis techniques using multiple linear regression analysis, multiple linear correlation analysis, t test analysis and f test analysis. The results of multiple linear regression analysis show that there is an effect of price and promotion costs on the sales level of the Bekasi batik community cooperative (KOMBAS), where the value of the regression analysis is Y = 2,071 + 8,054(X1) + 16,260(X2). That is, if there is no increase in price and promotion costs (X1 = 0 and X2 = 0) then sales will decrease by 2,071. Based on the results of calculations using the multiple linear correlation formula between the effect of price (X1) on sales (y), a result of 68% is obtained, the results show that there is an influence between price (X1) and the level of sales (y). Then based on the results of calculations using the multiple correlation coefficient formula between promotional costs (X2) and sales levels (y), the results obtained are 85%, these results show that there is a significant relationship between promotional costs (X2) and sales levels (y). Based on the results of calculations using the multiple linear correlation coefficient formula, it shows that there is a relationship between the effect of price and promotion costs on the level of batik sales at the Bekasi batik community cooperative (KOMBAS) of 85%. Then on the results of the coefficient of determination there is a result of 73%. And from the results of the hypothesis testing, it is calculated that TcountX1y = 5.3589 while TcountX2y = 13.5916 and Ttable = 2.10092 according to the above provisions, if tcount > ttable, it can be concluded that Ho is rejected and Ha is accepted, which means that there is a significant influence means between price and promotion costs to the level of sales. From the results of the calculation of the Fcount test 24.5333 ? Ftable 3.59 means that there is a simultaneous or simultaneous influence between the effect of price and promotion costs on the sales level of the Bekasi batik community cooperative (KOMBAS).

Analysis of the Effect of Motivation and Job Training on the Performance of Production Unit Employees at PT. Kayu Permata Bekasi Dewi Rahayu; Dede Otto Tirtadinata; Reni Yesi
Mulia Pratama Vol 2 No 1 (2023): Special Proceedings
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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This research is motivated by a decrease in employee performance at PT. Jewel Wood. This decrease in performance indicates a decrease in production quality, this occurs because the company in terms of motivating employees and providing job training is not optimal, among other things that need to be optimized, namely the provision of salaries according to company standards or UMK, provision of health facilities, provision of transportation and periodization length of service extended in accordance with the criteria for lengthening of service period. The work environment can affect employee performance, the results of the targets (measures) that have been agreed upon by the company, both in terms of quantity and quality of the responsibilities that have been given. Employee performance will usually increase if the aspects of motivation and job training are fulfilled and are optimal in achieving goals. Good performance produces quality products, therefore special training is needed that can increase employee competence according to expertise in the field of production. Employee performance will also decrease if the Company does not pay attention to employee welfare, such as the several aspects above that affect employee performance. This research uses quantitative methods. Data collected by questionnaire technique. Respondents in this study were 50 people. Three hypotheses are formulated and tested using Regression Analysis. The results showed that motivation and job training had a significant relationship with employee performance. The results of the research as attached and processed using the SPSS Motivation and Job Training turned out to have a positive and significant effect on employee performance at PT. Kayu Permata can be seen through SPSS (Statistical Product and Service Solution) version 26, that the R² (R. Square) value is 70.2%. Suggestions that can be used by management in determining company or organizational policies in the future regarding motivation, job training and employee performance, namely increasing salary aspects according to employee expectations, providing training in accordance with the areas required by the company and optimizing employee welfare to support performance quality.

Analysis of the Effect of Service Quality and Digital Saving on Customer Statisfaction at Bank BCA Prima Sunter Brnch Yesika Tarigan; Rakhmat; Reni Yesi
Mulia Pratama Vol 1 No 1 (2024): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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The author aims to explain whether the variables of service quality and digital savings have a significant effect on customer satisfaction at PT. BCA This type of research uses primary data collection methods, namely field research which is carried out by direct observation (observation), interviews and using a list of questions (questionnaires). The sample method used is a saturated sampling technique, namely: a total of 60 respondents The analysis data was carried out using multiple linear regression analysis methods, dermination coefficient analysis, t test, f test in the SPPS program version 26. Based on the calculation of the coefficient analysis of determination (R2) of the SPSS program is 0.482, the correlation analysis of determination R2 obtained the value of Kd = ( 0.577 x 0.577 = 0.333 ) 33.3% and the remaining 100% - 33.3% = 66.7% influenced by other variables Based on the partial test results of service quality t calculate 3.690 >2.001 t table with a significant value of 0.01 because the significant probability is much smaller than 0.05 then HO is rejected and Ha is accepted. This shows that it partially states that the quality of service . Based on the hypothesis test f obtained a value of 14.228 with df numerator 2 and df denominator 58 then obtained f table of 3.16 because f count 14.228 > table 3.16, then HO is rejected and Ha is accepted meaning that there is a significant influence between service quality (X1) and digital savings (X2) together on the variable digital savings (Y) at PT BCA. There is a significant influence between service quality (X1) and work digital savings (X2) together on the customer statisfactions variabel (Y) at Bank BCA Prima Sunter Branch

PEMBUATAN LABEL DAN KEMASAN SERTA PEMASARAN DIGITAL UNTUK MENINGKATKAN HASIL PENJUALAN PADA UMKM DI KECAMATAN TAMBUN SELATAN Reni Yesi; Budi Rachmawati; Danar Tri Hartanto; Asrul Asrul; Sri Waluya
Journal of Career Development Vol 4, No 1 (2026): Journal of Career Development
Publisher : Career Development Center Division at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jcd.v4i1.229

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Tambun Selatan melalui pendampingan pembuatan label produk, pengembangan kemasan, dan penerapan pemasaran digital. Permasalahan utama yang dihadapi mitra meliputi kemasan produk yang masih sederhana, belum adanya identitas merek yang kuat, serta rendahnya pemanfaatan media digital sebagai sarana promosi. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tahapan identifikasi kebutuhan, pelatihan, praktik, pendampingan, implementasi, dan evaluasi. Kegiatan meliputi pelatihan desain label, pengembangan kemasan yang lebih menarik, pembuatan akun bisnis pada media sosial dan marketplace, serta pendampingan penyusunan konten pemasaran digital. Hasil kegiatan menunjukkan bahwa peserta mampu menghasilkan label produk yang lebih informatif, memperbaiki kualitas kemasan, serta meningkatkan kemampuan dalam memanfaatkan platform digital seperti WhatsApp Business, Instagram, Facebook, TikTok, dan marketplace sebagai media promosi. Program ini memberikan dampak positif terhadap peningkatan kualitas produk, penguatan identitas merek, perluasan jangkauan pemasaran, serta peningkatan kompetensi digital pelaku UMKM. Pendampingan yang berkelanjutan diperlukan agar implementasi strategi pemasaran digital dapat memberikan dampak yang lebih optimal terhadap peningkatan daya saing dan penjualan UMKM.Kata kunci: UMKM; Label Produk; Kemasan Produk; Pemasaran Digital; Pengabdian kepada Masyarakat.

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