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All Journal Jurnal Ilmu Manajemen Jurnal Siasat Bisnis Benefit: Jurnal Manajemen dan Bisnis Al Ishlah Jurnal Pendidikan Jurnal Manajemen dan Bisnis Indonesia Jurnal Eksplora Informatika AFEBI Management and Business Review Jurnal Surya Masyarakat CCIT (Creative Communication and Innovative Technology) Journal To Maega: Jurnal Pengabdian Masyarakat Altasia : Jurnal Pariwisata Indonesia Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Surya Masyarakat Jurnal Fokus Manajemen Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Economics and Digital Business Review Jurnal Pendidikan Teknik Sipil (JPTS) International Journal of Management Science and Information Technology (IJMSIT) Empowerment: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Studi Akuntansi, Keuangan, dan Manajemen Seminar Nasional Ilmu Terapan Research Horizon International Journal of Management Research and Economics Margin: Jurnal Lentera Managemen Keuangan Salus Publica International Journal of Humanities and Social Sciences Reviews Ignite: Journal Islamic Global Network for Information Technology and Entrepreneurship Economic and Business Horizon Digismantech (Jurnal Program Studi Bisnis Digital) INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Tony Wijaya
Universitas Negeri Yogyakarta
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IDENTIFICATION AND COMPARISON STUDY OF MARKETING STUDENTS ETHICAL SENSITIVITY Tony Wijaya; Agung Utama; Nurhadi Nurhadi; Andreas M Kuncoro
AFEBI Management and Business Review Vol 3, No 1 (2018)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.972 KB) | DOI: 10.47312/ambr.v3i1.131

Abstract

The research aimed to identify and compare the ethical sensitivity level ofmarketing student. This research is descriptive-comparative using primarydata. Sources of data in the study is a student of marketing management. The study used a saturated sample of all students who are still active (3 batches). Data collection techniques are surveys using questionnaires. Data analysis techniques in this study using descriptive statistics and analysis of variance. Based on the result of the research, it can be concluded that there is a significant difference in students' ethical sensitivity in 2nd, 4th and 6th semesters significantly. 6th-semester students have better ethical sensitivity than 4th and 2nd semester. 4th-semester students have better ethical sensitivity than 2ndsemester.Keywords: ethical sensitivity, marketing students, semester
Sensivitas Etis Mahasiswa Tony Wijaya
JURNAL ILMU MANAJEMEN Vol 13, No 2 (2016)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.877 KB) | DOI: 10.21831/jim.v13i2.25520

Abstract

This study generally aims to examine differences in the ethical sensitivity of students by gender and level of the semester. The data collection is conducted by selecting economic and business students in Yogyakarta. Data analysis method used is Independent Samples T-Test. The study found that there are differences in ethical sensitivity significantly between male and female students. Ethical sensitivity level on female students better than the ethical sensitivity of the male students. There are differences in ethical sensitivity significantly between the senior students and the junior students. Ethical sensitivity levels at the senior students better than ethical sensitivity at the junior students.
Upscaling Kemampuan Siswa/i untuk Menjadi Wirausahawan Sukses di Era Digital Agung Utama; Tony Wijaya; Winarno Winarno; Rullyana Puspitaningrum Mamengko
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 6 (2022): NOVEMBER 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v1i6.305

Abstract

The facts show that currently the ratio of acceptance of vocational graduates in the industry is still quite low. This is due to the large gap between the skills taught in university and the needs of the industry. For this reason, the Directorate General of Higher Education is promoting the Vocational High School Revitalization program. Yogyakarta State University which has the obligation to organize Community Service as one of the Tri Dharma College welcomes the program and cooperates with SMK Negeri 4 Yogyakarta. The focus of this service is to improve the skills of students at SMK Negeri 4 Yogyakarta to become entrepreneurs in the digitalization era. For this reason, the author provides training on Positive Mental in Entrepreneurship, Basic Business Marketing, Basic Business Finance, and Content Marketing. The stages of this service activity are carried out through four stages, namely the collaboration stage, the preparation stage, the training implementation stage, and the activity evaluation stage. Evaluation is carried out in two ways, namely (1) evaluation of activities, this is when training activities are carried out; and (2) final evaluation, this is at the end of program implementation.
Marketing and Finance Management Training for Micro Small and Medium Enterprises Instructions for Sleman Creative House Anis Okta Cahyaningrum; Agung Utama; Tony Wijaya; W Winarno; Rullyana P. Mamengko
Salus Publica: Journal of Community Service Vol. 1 No. 1 (2023): April 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v1i1.52

Abstract

The purpose of this community service is to give members of Micro, Small and Medium Businesses (MSMEs) under the Sleman Creative House an introduction to management. The Sleman Regency Industry and Trade Office established the Sleman Creative House as a platform to help Micro, Small, and Medium-Sized Businesses (MSMEs) in the Sleman region. PPM tasks are completed online through Zoom. 44 participants make up the targeted audiences, who are Micro, Small and Medium-Sized Businesses (MSMEs) under the Sleman Creative House. The activity was conducted by first delivering the content, then having a group discussion about the challenges the training participants encountered running their businesses. Financial management, social media-based digital marketing management, and turnover mastery are covered in the management introduction. The pre-test, process evaluation, and post-training using the post-test provide evidence of the success of the implementation of MSME training. PPM activities went off without a hitch. The program was enthusiastically followed by the participants throughout. The introduction of marketing and financial management is anticipated to be able to enhance the skills of Micro, Small and Medium Businesses (MSMEs) under the Sleman Creative House, which have a variety of companies including catering, batik, souvenirs, tourist transportation, and homestays.
Factor analysis of young academician consumption behaviors toward organic food and it’s obstacles Anas Hidayat; Tony Wijaya
Jurnal Siasat Bisnis VOL 27, NO 2 (2023)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol27.iss2.art1

Abstract

Purpose – This research aimed to explore environmentally friendly behaviors toward organic food consumption among the young academicians dominant in the higher education environment. This study also aims to explore the obstacles in consuming organic food qualitatively. Design/methodology/approach – This research uses mix methods by combining two analytical methods. The population was academicians consuming organic food in Indonesia. This research employed the purposive sampling technique. The criteria used in this study determine the sample as young academicians who are still active in higher education, care about a health issue, and regularly buy products for daily consumption, or are called regular consumers. Primary data were collected through surveys using closed and open questionnaires. The study uses mix methods consisting of descriptive qualitative and factor analysis were used in the data analysis. Findings – The results show that the factors influencing academicians' organic food consumption are responsibility for the environment, subjective norms, information or knowledge, the impact of consumption, behavioral control, and the values oriented towards nature. However, still aspects may become obstacles in consuming organic food, namely organic product price, availability, information or knowledge, and trust. Originality/value – This research offers a study of consumption from young academics, which is not widely studied, even though young academics have an important role in environmentally-friendly behavior. This research also investigated several reasons that became obstacles to the young academician behavior of consuming organic food. Research limitation – This research has several limitations, such as the variation of the sample. Cultural differences bring consequences for differences in environmentally friendly behavior because of the values that are different. Future research can compare the consumption behavior of young academicians based on the country and cultural differences. Practical implication – Based on the findings, some practical recom­men­dations for increasing environmentally friendly consumption are made through promoting organic consumption behavior's benefits and environ­mental impacts. Environmentally friendly teaching material needs to be considered part of the learning process to improve academic knowledge. Young academician can become promotional agents to shape environ­mentally friendly consumption behavior, especially organic products. Another contribution as an agent of change in behavior in the world of education is also acting as a segmentation pattern for academic groups.
IDENTIFICATION AND COMPARISON STUDY OF MARKETING STUDENTS ETHICAL SENSITIVITY Tony Wijaya; Agung Utama; Nurhadi Nurhadi; Andreas M Kuncoro
AFEBI Management and Business Review Vol. 3 No. 1 (2018): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v3i1.131

Abstract

The research aimed to identify and compare the ethical sensitivity level ofmarketing student. This research is descriptive-comparative using primarydata. Sources of data in the study is a student of marketing management. The study used a saturated sample of all students who are still active (3 batches). Data collection techniques are surveys using questionnaires. Data analysis techniques in this study using descriptive statistics and analysis of variance. Based on the result of the research, it can be concluded that there is a significant difference in students' ethical sensitivity in 2nd, 4th and 6th semesters significantly. 6th-semester students have better ethical sensitivity than 4th and 2nd semester. 4th-semester students have better ethical sensitivity than 2ndsemester.Keywords: ethical sensitivity, marketing students, semester
Faktor-Faktor Yang Mempengaruhi Pemilihan Lokasi Terhadap Kesuksesan Usaha Dagang Di Kota Surabaya Sutanto, Tony Wijaya
Seminar Nasional Ilmu Terapan Vol 3 No 1 (2019): Seminar Nasional Ilmu Terapan (SNITER) 2019
Publisher : Universitas Widya Kartika Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.126 KB)

Abstract

Pembahasan dalam penelitian ini tentang pengaruh pemilihan lokasi dalam kesuksesan usaha dagang di Kota Surabaya. Penelitian ini menggunakan 50 responden sebagai sampel. Tujuan dalam penelitian ini untuk menganalisis (1) pengaruh kedekatan dengan infrastruktur (2) pengaruh lingkungan bisnis dan (3) pengaruh biaya lokasi dalam kesuksesan usaha dagang di Kota Surabaya. Metode penelitian yang digunakan dalam penelitian ini yaitu metode penelitian kuantitatif dengan menggunakan data primer yang diperoleh dengan observasi. Teknik Analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) Kedekatan dengan infrastruktur memiliki pengaruh positif dan signifikan dalam kesuksesan usaha dagang di Kota Surabaya, (2) Kedekatan dengan lingkungan bisnis memiliki pengaruh positif dan signifikan dalam kesuksesan usaha dagang di Kota Surabaya, dan (3) Biaya lokasi memiliki pengaruh positif dan signifikan dalam kesuksesan usaha dagang di Kota Surabaya. Implikasi penelitian ini adalah perlunya peningkatan kesadaran bagi para pemilik usaha jasa untuk memperhatikan berbagai faktor dengan jeli sebelum menentukan lokasi usahanya agar tidak menimbulkan kerugian.
The Role of Work Discipline in Mediating the Influence of Work Motivation and Stress Management on Employee Performance Suryanto Suryanto; Tony Wijaya
International Journal of Management Research and Economics Vol. 3 No. 2 (2025): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i2.3105

Abstract

This research aims to determine: (1) the effect of work motivation on employee performance; (2) the effect of stres management on employee performance; (3) the effect of work discipline on employee performance; (4) the effect of work motivation on employee work discipline; (5) the effect of stres management on employee work discipline; (6) the role of work discipline in mediating the influence of work motivation on employee performance; (7) the role of work discipline in mediating the influence of stres management on employee performance. This research includes causal associative research with a quantitative approach. The population of this research is educational staff at Yogyakarta State University, all 730 educational staff at Yogyakarta State University. The sampling technique used in this research is cluster sampling (area sampling). Based on the calculation results, the sample size was 252. Data was collected using documentation and questionnaires whose validity and reliability had been tested. The data analysis technique used is path analysis using the Smart PLS 3 application. The results show that: (1) work motivation has a positive and significant effect on employee performance with a p value (0.000 < 0.05) and a t statistic value (4.737 > 1.96); (2) stress management has a positive and insignificant effect on employee performance with p value (0.058 > 0.05) and t statistic value (1.897 < 1.96); (3) work discipline has a positive and significant effect on employee performance with a p value (0.001 < 0.05) and a t statistic value (3.358 > 1.96); (4) work motivation towards employee work discipline; (5) stress management has a positive and significant effect on employee work discipline with a p value (0.000 < 0.05) and a t statistic value (5.401 > 1.96); (6) work motivation has a positive and significant indirect effect on employee performance through the mediation of work discipline with a p value (0.004 < 0.05) and a t statistic value (2.862 > 1.96); (7) stress management has a positive and significant indirect effect on employee performance through the mediation of work discipline with a p value (0.004 < 0.05) and a t statistic value (2.862 > 1.96).
Analisis Bibliometrik Perkembangan Penelitian Pemasaran Pada Sektor Pariwisata di Era Digital Jaizatul Malik Faizal Septianto; Tony Wijaya
Altasia Jurnal Pariwisata Indonesia Vol. 7 No. 2 (2025): Jurnal ALTASIA (Agustus)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v7i2.10331

Abstract

Perkembangan teknologi digital telah mengubah industri pariwisata secara signifikan, khususnya dibidang pemasaran. Penelitian ini bertujuan untuk memetakan tren, distribusi, dan arah penelitian yangberkaitan dengan topik tersebut. Kesenjangan utama yang teridentifikasi adalah kurangnya studisistematis yang melacak evolusi dan interkoneksi tema-tema pemasaran pariwisata digital sejakkemunculannya, di samping eksplorasi terbatas pada klaster tertentu seperti city branding, hospitalitypariwisata, dan event pariwisata. Masalah utama penelitian yang dibahas adalah kurangnya pemahamanyang terstruktur tentang distribusi tema dan pola kolaborasi dalam literatur ilmiah. Penelitian inimenggunakan pendekatan kualitatif melalui analisis bibliometrik, dengan meneliti 440 dokumen daridatabase Scopus dari tahun 2020-2025, dan memvisualisasikan data menggunakan perangkat lunakVOSviewer. Metode ini membantu dalam mengevaluasi tingkat produktivitas penulis, institusi, dannegara, serta mengukur jumlah dokumen publikasi ilmiah. Temuan penelitian ini menunjukkan adanyatren yang berkembang dalam publikasi, dengan kata kunci yang dominan termasuk “promosi”,“manajemen”, dan “persepsi”, serta terbentuknya tujuh kelompok utama yang mewakili topik-topikutama dalam pemasaran pariwisata digital. Studi ini menyimpulkan bahwa strategi pemasaran digitalsemakin menjadi pusat dari transformasi global sektor pariwisata. Penelitian yang akan datangdirekomendasikan untuk mengeksplorasi lebih jauh klaster-klaster yang belum berkembang, fokus padaregionak tertentu seperti ASEAN dan negara-negara berkembang seperti Indonesia, sertamengintegrasikan analisis bibliometrik dengan analisis konten atau jejaring sosial untuk memperkayapemetaan keilmuan yang sudah ada.
The Influence of Hard Skills and Soft Skills on Work Readiness Through Self-Efficacy as an Intervening Variable in Students Rutnauli Butar-butar; Tony Wijaya
International Journal of Humanities and Social Sciences Reviews Vol. 2 No. 3 (2025): International Journal of Humanities and Social Sciences Reviews
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijhs.v2i3.445

Abstract

This study aims to analyze the influence of hard skills and soft skills on job readiness through self-efficacy as a mediating variable in students at the Faculty of Economics and Business, Yogyakarta State University. The background of the study is rooted in the increasing demands of the job market, which emphasize not only technical competence but also interpersonal skills and individual confidence in their own capabilities. As the world of work becomes increasingly competitive, the ability to balance technical skills with psychological readiness becomes a crucial factor. This study employed a quantitative approach with descriptive analysis and path analysis. A total of 229 respondents were selected using a two-stage random sampling method to ensure adequate representation. The data were analyzed using SmartPLS to test the validity, reliability, and fit of the structural model. The results revealed that hard skills had a significant but negative effect on job readiness, while soft skills showed a positive but statistically insignificant effect. Both hard and soft skills were shown to have a positive and significant effect on self-efficacy, with self-efficacy having a significant effect on job readiness. Further findings indicate that self-efficacy mediates the relationship between hard skills and job readiness, but not the relationship between soft skills and job readiness. Overall, this research emphasizes the importance of integrating hard skills, soft skills, and self-efficacy in building student job readiness. The implication is that universities need to design curricula and student development programs that not only strengthen technical competencies but also foster interpersonal skills and self-confidence so that graduates can compete in a dynamic job market.
Co-Authors Aan Yudianto Aditya Fadzri Kusuma Agung Utama Agung Utama Aminuyati Anas Hidayat Andreas M Kuncoro Andreas M. Kuncoro Andrew Ruslie Anis Okta Cahyaningrum Anita Mustikasari Arif Wibowo Arum Suryaningtyas Audita Sarashanty Aisha Elin Trinovita Fajar Agung Pangestu Feizal Septya Pradana Izal Fikaria Br Tarigan Ganing Indria Maharani Glisina Dwinoor Rembulan Hafidz Mahkota Jati Jaizatul Malik Faizal Septianto Jordy Jordy Mamengko, Rullyana Puspitaningrum Muhammad Nuruzzaman Nerys Lourensius L.T L.T. Niken Ayu Rahmawati Nur Afifah M. Z Nurhadi Nurhadi Nurul Infitah Penny Rahmawaty Rama Adi Saputra Sunadynatha Rutnauli Butar-butar Suryanto Suryanto Theresia Ayu Kusuma Iswari V. Lilik Hariyanto W Winarno Wardana Wardana Wardana Wardana Winarno Winarno