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Pemanfaatan Google App Script dalam Merancang Aplikasi Web Guna Meningkatkan Efisiensi Biaya Perusahaan Tony Wijaya
Journal Islamic Global Network for Information Technology and Entrepreneurship Vol. 2 No. 3 (2024): July : Journal Islamic Global Network for Information Technology and Entreprene
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/ignite.v2i3.1548

Abstract

Mobile applications trend are currently happening due to increased number of people holding smartphones. But this does not mean the end of web and desktop users. Mobile, web and desktop apps will always have its own market and users in manipulating data. The challenges for software developers are how to deliver software to all of those platforms as fast as possible. Efficiency is key in this research, that is to develop a hybrid app. Black box testing will be used in this research to make sure that efficiency is gained throughout the process compared to developing for each platforms independently. Through this research, hopefully can help software developers to develop and deliver applications for user efficiently in a short amount of time.
Implementation of the Disaster-Based “Make A Match” Learning Model on Interest and Learning Independence of Islamic Private High School Students Nurul Infitah; Tony Wijaya
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 4 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v14i4.2050

Abstract

This study aims to determine the application of the Disaster based Make a Match learning model regarding student interest and learning independence. The type of this study is quasi-experimental by designing a non-equivalent, post-test only control group. The research subjects were class XI IPS Islamic private high school students in Jember Regency. The analysis of the data used is descriptive statistics and the Mann-Whitney test. As a result, the average learning interest score of the control class was 19.95, and the experimental class was 26.20. Hence, the average learning interest score of the experimental class was higher than that of the control class. Similarly, the average score of learning independence in the experimental class is more critical than in the control class. The control score is 17.35, and the experimental score is 34.20. The hypothesis test results showed a significant difference between the two groups using the Disaster based Make A Match learning model and the traditional learning model. The research concludes that students' interest and independence in learning using the disaster-based make a match learning model is more significant than in the conventional learning model.
MENENTUKAN PRIORITAS PERBAIKAN PENGEMBANGAN PRODUK ALAT PEMBUKA TUTUP GALON DENGAN QUALITY FUNCTION DEPLOYMENT Glisina Dwinoor Rembulan; Tony Wijaya; Andrew Ruslie; Jordy Jordy; Rama Adi Saputra Sunadynatha
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 1, No 1 (2021): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v1i1.2337

Abstract

Industri penjualan air minum dalam kemasan terus berkembang seiring tingginya kebutuhan air bersih oleh masyarakat. Pangsa pasar industri air minum dalam kemasan terhadap industri minuman mencapai 84% dan menyumbang 3,3% terhadap produk domestik bruto (PDB). Kemasan galon adalah salah satu kemasan yang banyak digunakan oleh masyarakat saat ini. Telah ditemukan beberapa masalah ketika membuka tutup galon. Masalah-masalah tersebut dapat diatasi dengan melakukan pengembangan produk alat pembuka tutup galon yang disesuaikan dengan kebutuhan pelanggan atau Voice of Customer (VOC). VOC dikumpulkan dan diterjemahkan melalui dua kuesioner, yaitu kuesioner terbuka dan kuesioner tertutup. Kuesioner pertama adalah proses pengumpulan data melalui wawancara terbuka kepada pelanggan air galon. Sementara kuesioner kedua disebarkan kepada pelanggan yang sama untuk dilakukan penilaian lebih lanjut. Metode yang digunakan pada penelitian ini adalah Quality Function Deployment (QFD) dengan membuat matriks House of Quality (HOQ). Hasil penelitian menunjukkan terdapat 12 VOC, 10 respon teknis, dan urutan prioritas perbaikan secara berturut-turut yaitu (1) penggunaan material pada alat (plastik atau stainless steel), (2) berat alat, (3) diameter pegangan, (4) diameter alat pembuka tutup galon, (5) jumlah fitur tambahan pada alat, (6) jumlah gerakan dalam penggunaan alat, (7) panjang pegangan, (8) tenaga yang digunakan, (9) pemilihan warna (merah, kuning, hijau), dan (10) biaya produksi.Kata Kunci:  Voice of Customer, Quality Function Deployment, House of QualityThe bottled water sales industry continues to grow in line with the high demand for clean water by the community. The market share of the bottled water industry to the beverage industry reaches 84% and accounts for 3.3% of gross domestic product (GDP). Gallon packaging is one of the packages that is widely used by the community today. Several problems were encountered when opening the gallon cap. These problems can be overcome by developing a product for a gallon cap opener that is tailored to customer needs or Voice of Customer (VOC). VOC was collected and translated through two questionnaires, namely an open questionnaire and a closed questionnaire. The first questionnaire is the process of collecting data through open interviews with gallon water customers. Meanwhile, the second questionnaire was distributed to the same customers for further assessment. The method used in this research is Quality Function Deployment (QFD) by creating a House of Quality (HOQ) matrix. The results showed that there were 12 VOCs, 10 technical responses, and a priority order of improvement in succession, namely (1) the use of material on the tool (plastic or stainless steel), (2) the weight of the tool, (3) the diameter of the handle, (4) the diameter of the tool. gallon cap opener, (5) the number of additional features on the tool, (6) the number of movements in the use of the tool, (7) the length of the handle, (8) the power used, (9) color selection (red, yellow, green), and (10) production costs.Keywords: Voice of Customer, Quality Function Deployment, House of Quality
THE INFLUENCE OF SERVICE QUALITY IN THE HIGHER EDUCATION PERFORMANCE MODEL ON STUDENT SATISFACTION WITH INFORMATION QUALITY AS A MODERATING VARIABLE IN ACCOUNTING STUDENTS AT PRIMA INDONESIA UNIVERSITY Fikaria Br Tarigan; Tony Wijaya
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 3 No. 2 (2024): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explain the influence of service quality on student satisfaction with information quality as a moderating variable in accounting students at Prima Indonesia University. This research is a causal associative study using a quantitative approach. The research subjects are undergraduate students majoring in Accounting at Prima Indonesia University. The population in this study consisted of 1863 students. The sample size for this study was 330 respondents, selected using purposive sampling technique. The research instrument used a closed-ended questionnaire distributed to the respondents. Data analysis was conducted using Structural Equation Modeling Partial Least Square (PLS) version 3.2.9. The results of this study are as follows: (1).Service quality has a positive and significant influence on student satisfaction (p < 0.000). (2).Information quality moderates the influence of service quality on student satisfaction (p < 0.014). From these results, it can be concluded that information quality can create better student satisfaction. Therefore, to maximize student satisfaction, universities need to pay attention to both service quality and the quality of information provided to students
Pemasaran Digital dalam Perspektif Akademis: Studi Bibliometrik Literatur Global Feizal Septya Pradana Izal; Tony Wijaya; Agung Utama
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5245

Abstract

Purpose: This study aims to examine the development and structure of academic literature on digital marketing through a bibliometric analysis approach. Digital marketing has become a central topic in marketing studies, especially since the COVID-19 pandemic, which has accelerated the adoption of digital technology across various sectors. Methodology: Data were collected from the Scopus database covering the period 2005–2025, identifying 111 documents containing the keywords “digital marketing” and “e-marketing” in the title, abstract, and keywords. VOSviewer software was employed to perform mapping of thematic networks, visualization of temporal trends, and analysis of literature density. Results: The findings reveal that the dominant research themes focus on social media marketing, purchase intention, content marketing, and the integration of advanced technologies such as artificial intelligence (AI), big data analytics, and chatbots. The visualization indicates a significant shift from traditional marketing discussions toward more technology-driven and behaviorally adaptive topics. Conclusions: Digital marketing research has evolved dynamically, moving toward more data-based and technology-oriented themes that reflect contemporary consumer trends. Limitation: This study is limited to publications indexed in Scopus and may exclude relevant works from other academic databases or gray literature. Contribution: The study contributes to a systematic understanding of the intellectual structure and thematic evolution of digital marketing research, offering valuable insights for academics and practitioners to identify research gaps and future directions in technology-based marketing studies.
Analisis Bibliometrik Pengaruh Media Sosial terhadap Niat Konsumen: Fokus pada Transformasi Digital dan Perilaku Generasi Z Ganing Indria Maharani; Tony Wijaya; Agung Utama
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 2 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i2.7553

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap niat konsumen, dengan fokus pada Generasi Z dalam konteks pemasaran digital. Penelitian ini menggunakan analisis bibliometrik terhadap publikasi ilmiah yang terdaftar di Scopus selama periode 2014-2024, dengan kata kunci “pengaruh sosial” dan “niat.” Hasil penelitian menunjukkan peningkatan signifikan dalam jumlah publikasi pada tahun 2020, yang dipicu oleh pandemi COVID-19 dan percepatan digitalisasi. Analisis ini mengidentifikasi tiga klaster utama: (1) pengaruh media sosial terhadap niat dan keputusan pembelian konsumen, (2) teori dan model perilaku konsumen, dan (3) aspek sosial dan ekonomi dari pengaruh media sosial. Kelompok pertama menyoroti pentingnya influencer dalam mempengaruhi niat pembelian dan kunjungan, sementara kelompok kedua menggambarkan penggunaan teori perilaku konsumen dalam konteks digital. Kelompok ketiga menekankan dampak sosial yang lebih luas dari pengaruh media sosial. Kesimpulannya, studi ini menyoroti celah dalam literatur terkait niat kunjungan dan pentingnya keterlibatan emosional serta FOMO dalam mempengaruhi keputusan konsumen. Studi ini memberikan wawasan bagi pemasar untuk merancang strategi yang lebih efektif dengan memanfaatkan pengaruh sosial digital.
Pendampingan Produksi Dan Pemasaran Pupuk Kompos Di Kelompok Tani Margo Utomo, Dukuh Gumul: Menuju Pertanian Berkelanjutan Agung Utama; Anita Mustikasari; Tony Wijaya; Wardana Wardana; Arif Wibowo
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.241-248

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Kelompok Tani Margo Utomo di Dukuh Gumul menghadapi tantangan dalam mempertahankan keberlanjutan pertanian akibat ketergantungan pada pupuk kimia, yang berdampak negatif terhadap lingkungan dan kualitas tanah. Sebagai solusi, program pengabdian ini dirancang untuk mendukung transisi ke pupuk kompos yang lebih ramah lingkungan. Metode yang diterapkan meliputi pelatihan teknik pengomposan dan penerapan teknologi sederhana, seperti penggunaan alat pengaduk kompos dan bioaktivator untuk meningkatkan kualitas dan efisiensi produksi. Selain aspek produksi, program ini juga mencakup pelatihan branding dan pemasaran digital guna memperkuat daya saing produk di pasar. Hasil evaluasi menunjukkan peningkatan keterampilan teknis petani dalam produksi kompos, dengan 90% peserta mencapai pemahaman yang baik. Program ini menunjukkan potensi sebagai model pemberdayaan yang dapat diadaptasi di wilayah lain untuk mendorong pertanian berkelanjutan.
Pendampingan Produksi Dan Pemasaran Pupuk Kompos Di Kelompok Tani Margo Utomo, Dukuh Gumul: Menuju Pertanian Berkelanjutan Agung Utama; Anita Mustikasari; Tony Wijaya; Wardana Wardana; Arif Wibowo
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.241-248

Abstract

Kelompok Tani Margo Utomo di Dukuh Gumul menghadapi tantangan dalam mempertahankan keberlanjutan pertanian akibat ketergantungan pada pupuk kimia, yang berdampak negatif terhadap lingkungan dan kualitas tanah. Sebagai solusi, program pengabdian ini dirancang untuk mendukung transisi ke pupuk kompos yang lebih ramah lingkungan. Metode yang diterapkan meliputi pelatihan teknik pengomposan dan penerapan teknologi sederhana, seperti penggunaan alat pengaduk kompos dan bioaktivator untuk meningkatkan kualitas dan efisiensi produksi. Selain aspek produksi, program ini juga mencakup pelatihan branding dan pemasaran digital guna memperkuat daya saing produk di pasar. Hasil evaluasi menunjukkan peningkatan keterampilan teknis petani dalam produksi kompos, dengan 90% peserta mencapai pemahaman yang baik. Program ini menunjukkan potensi sebagai model pemberdayaan yang dapat diadaptasi di wilayah lain untuk mendorong pertanian berkelanjutan.
Decoding Loyalty: A Bibliometric Analysis of the Path from Coffee Consumption to Brand Commitment Nur Afifah M. Z; Tony Wijaya; Penny Rahmawaty
Research Horizon Vol. 6 No. 2 (2026): Research Horizon - April 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.2.2026.1037

Abstract

This study aims to conduct a bibliometric analysis to map trends, cognitive structure, and thematic developments of research on the relationship between consumer behavior, which includes purchase decisions, and the achievement of brand commitments in the Coffeeshop industry. The data was collected from the Scopus database using a combination of the keywords brand loyalty and coffee shop. A total of 170 documents published from 1999 to 2025 were analyzed using VOSviewer. Bibliometric analysis shows that research on loyalty in the coffee shop industry has attracted attention, as evidenced by the significant surge in publications since 2015. In terms of contributors, institutions from South Korea and the United States are the main contributors to literature, while Indonesia occupies the third largest position internationally. In terms of this theme, it is identified that the research is now beyond conventional managerial issues with a shift in attention to integrating the latest contextual factors, such as social media, pandemics, and trust into loyalty models. Fundamentally, loyalty has evolved from just a repeat purchase to a deep psychological commitment driven by customer experience, brand value alignment, and eco-friendly practices. These discoveries serve as an important strategic basis for business actors in a highly competitive market.
Evolution of Customer Satisfaction, Delight, and Retention Drivers in the Service Industry: A Bibliometric Analysis Niken Ayu Rahmawati; Tony Wijaya; Agung Utama
Economic and Business Horizon Vol. 5 No. 3 (2026): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.3.2026.1178

Abstract

Increasing dynamics of the global service industry require a shift in focus from mere customer satisfaction toward deeper emotional engagement and customer experience to sustain loyalty. The aim of this research is to map the intellectual structure and development of studies related to customer satisfaction, customer experience, and customer delight within the service marketing literature. The method employed is a bibliometric approach based on 271 documents retrieved from the Scopus database, analyzed using VOSviewer through keyword co-occurrence analysis to identify major clusters and research trends. The results reveal five main clusters encompassing cognitive evaluation dimensions, customer experience, emotional and service interaction, brand perception, and long-term relational loyalty. The findings also indicate a paradigm shift toward experience-based and personalization-oriented approaches, with customer experience acting as a key mediating construct between service quality and customer loyalty, while customer delight remains relatively underexplored. In conclusion, the literature reflects a transition from a transactional model to an emotionally driven experience-based model. The implications suggest that service organizations should prioritize strategies focused on creating emotionally engaging experiences to enhance sustainable customer loyalty.