Narni Farmayanti
Departemen Agribisnis, Fakultas Ekonomi Manajemen, Institut Pertanian Bogor

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Journal : Forum Agribisnis

ANALISIS KELAYAKAN PENGEMBANGAN USAHA TERNAK KAMBING PERAH (Kasus : Peternakan Prima Fit, Kecamatan Ciampea, Kabupaten Bogor) Dewi, Triana Gita; Farmayanti, Narni
Forum Agribisnis Vol 1, No 1 (2011): FA Vol 1 No 1 Maret 2011
Publisher : Forum Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Phenomena of excess demand need to be solved by developing dairy goat farming in Indonesia. Prima Fit is one of the farms that conduct a business development of dairy goat farming in 2010. This study was conducted to analyze the feasibility of dairy goat business development and determine the change in some variables. The result of non-financial aspects of the analysis states that according to the market aspect, technical production, management and legal, social, economic and cultural, as well as the environment, business is feasible for conducted either without development or with development. On the financial aspect criteria such as NPV, IRR, Net B/C, and the payback period state that business is feasible for conducting either without development or with development. Result of switching value and sensitivity analysis show that business without development is more sensitive to a decrease in price of milk goat, decrease in quantity of milk goat production, and increase in price of dregs of the tempeh than business with development.
ANALISIS KELAYAKAN PENGEMBANGAN USAHA TERNAK KAMBING PERAH (Kasus : Peternakan Prima Fit, Kecamatan Ciampea, Kabupaten Bogor) Triana Gita Dewi; Narni Farmayanti
Forum Agribisnis Vol 1 No 1 (2011): FA Vol 1 No 1 Maret 2011
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.1.1.95-111

Abstract

Phenomena of excess demand need to be solved by developing dairy goat farming in Indonesia. Prima Fit is one of the farms that conduct a business development of dairy goat farming in 2010. This study was conducted to analyze the feasibility of dairy goat business development and determine the change in some variables. The result of non-financial aspects of the analysis states that according to the market aspect, technical production, management and legal, social, economic and cultural, as well as the environment, business is feasible for conducted either without development or with development. On the financial aspect criteria such as NPV, IRR, Net B/C, and the payback period state that business is feasible for conducting either without development or with development. Result of switching value and sensitivity analysis show that business without development is more sensitive to a decrease in price of milk goat, decrease in quantity of milk goat production, and increase in price of dregs of the tempeh than business with development.
Pengaruh Electronic Word Of Mouth (eWOM) Terhadap Keputusan Pembelian Produk Esteh Indonesia Alawiyah, Nanik; Gita Dewi, Triana; Farmayanti, Narni
Forum Agribisnis Vol. 15 No. 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.163-176

Abstract

Nowadays, many consumers search and compare reviews online before making a purchase decision, including accessing information from @FOODFESS2. By sharing information on @FOODFESS2 via Twitter, consumers can easily find reviews of various foods and beverages, including Esteh Indonesia products. Electronic Word of Mouth (eWOM) information disseminated by Autobase members on @FOODFESS2 is very effective in influencing consumer decisions to buy Esteh Indonesia products. This study aims to analyze the influence of electronic Word of Mouth (eWOM) on purchasing decisions for Esteh Indonesia products. Data analysis uses descriptive analysis and SEM-PLS analysis. The results of SEM-PLS analysis show that the dimension of positive emotional expression has a significant influence on purchasing decisions for Esteh Indonesia products. Meanwhile, Esteh Indonesia's purchasing decision was not significantly influenced by the dimensions of platform assistance, concern for other customers, release of negative emotions and asking for advice. Based on the results of this survey, Esteh Indonesia is motivated to continue to improve product quality, improve customer service, continue to invite consumers to share their positive experiences and collect customer experiences so that consumers can share their positive experiences with Esteh Indonesia.