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All Journal Jurnal Komunikasi Jurnal Peurawi : Media Kajian Komunikasi Islam JURNAL PUSTAKA KOMUNIKASI Avant Garde Jurnal Dharma Duta Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Komitmen : Jurnal Ilmiah Manajemen Jurnal Ekonomi KOMUNIKATA57 Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Imagine
Ahmad Toni
Universitas Budi Luhur
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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INFOGRAFIS SEBAGAI MEDIA KEBIJAKAN PERUSAHAAN DALAM PENCEGAHAN PENYEBARAN COVID-19 DI LINGKUNGAN MEDIA GROUP NETWORK Bayu Adji Wibowo; Ahmad Toni
Komitmen: Jurnal Ilmiah Manajemen Vol 3, No 2 (2022): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v3i2.23398

Abstract

This study aims to determine the extent to which the role of infographics as a media to convey the message of Media Group Network policy in inhibiting the spread of Covid-19. As well as exploring the types of infographic posters used, such as How-to Infographic, Explanatory Infographic, Comparison Infographic, to List Infographic. In this qualitative research approach, the method used is ethnography where the author participates in the research problem, the approach used is semiotics approach. This approach was chosen so that researchers are more-free to explore the symbols in the infographic poster produced by the Media Group Network secretarial entity. The Media Group Network strategy of using infographics as a medium to convey corporate policy messages turned out to be quite effective in conveying information within the coverage of the Media Group Network, but in the case of a pandemic, this strategy does not function as the main internal media in the Media Group Network, but as a supporting media and reminder because the pandemic is a global event that must have been anticipated by the highest state authorities nationally. in addition, this study also concluded that a proper and simple design system is needed in order to attract the public's desire to read and understand the message.
ANALISIS PERCAKAPAN NETIZEN PADA INSTAGRAM GANJAR PRANOWO MENJELANG KONTESTASI POLITIK 2024 Ahmad Toni
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 1 No 2 (2022): Samvada Nopember 2022
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.189 KB) | DOI: 10.53977/jsv.v1i2.755

Abstract

This study is about the conversations of netizens on Ganjar Pranowo’s Instagram account ahead of the 2024 political contestation with conversational elections in September dan Oktober 2022. The method used in this study is conversational analysis with primary data taken from the netizen conversation system on Ganjar Pranowo’s Instagram account and secondary data from vorius other literatures. The results showed that the conversation system was focused on word choice or netizen’s diction on word RI-1 is the Republic of Indonesia One which means the number one person in the Republic of Indonesia, the diction ‘Capres’ or the abbreviation of Canditate Presiden provides an explanation of the political situation and conditions by 2024. In the conversational system the use of idioms includes: ‘Let’s go’ is defined as support for Ganjar Pranowo’s political carrer and leadership in the 2024 election, ‘political smell’ is defined as the 2024 political situation and condition, ‘Ganjar cravings’ are defined as the proximity and ease of people meeting Ganjar Pranowo in any situasion and condition. In the conversation about thesociological meaning of Javanese cultural values associated with Joko Widodo’s Leadership relay.
Organizational Communication Patterns in Matrix Brand Product Marketing (Case Study ini Matrix Marketing Team) Lutfiyatul Inayah; Ahmad Toni
Jurnal Komunikasi Vol 17, No 1 (2023): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i1.15548

Abstract

The study aims to analyze the communication strategy carried out by Matrix in marketing the latest product Set Top Box Matrix to present digital television broadcasts. The method used in this study is a descriptive method using a qualitative approach. The results of the study show that organizational communication that occurs in the marketing matrix team is diagonal communication carried out formally and informally. Members of the marketing team can provide input or response to instructions given directly, to market Matrix products.  Researchers collect data through observation, interviews and documentation. This is done to collect data directly from participants or research objects.  Observations and interviews are conducted directly by participating in the organization and obtaining valid research data. In exchanging messages, members in the marketing team often communicate diagonally to exchange ideas and make good concepts, in carrying out the right strategy to promote the Matrix brand. The results showed that the marketing team also advertised CPAS Shopee, Tokopedia, Lazada on Instagram and Facebook social media. The use of social media can direct social media users to visit the Matrix Official Store marketplace. Evaluation is also carried out to improve the marketing system in this organization, including an assessment of the effectiveness of advertising on turnover or sales. 
EKONOMI DIGITAL ‘ADVERTISING CINEMATIC’ OPPO CINEFINDERS SIKLUS KARYA GARIN NUGROHO Ahmad Toni; Jauharotul Maknunah
Jurnal Imagine Vol 3 No 2 (2023): Jurnal Imagine-Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/imagine.v3i2.794

Abstract

This research is a cinematic study of film technique and the meaning contained in each cinematic element in the film Siklus by Garin Nugroho produced by Oppo Indonesia using the Oppo Find X3 Pro 5G smartphone camera. The research method used is a cinematic study, this method is used to interpret a number of cinema element. The results show: the film ‘Oppo cinema finders’ with the Oppo Find X3 Pro 5G smartphone camera device whose camera specifications are to offer 1 billion colors with 12 GB RAM and file storge capacity up to 250 GB and image resolution reaching 3216 x 1440 QHD+. The aesthetic condition of the film the describes space and time of life, nature and the movement of the time combined with dynamic, slow storyline narrative, curiosity and able to invite the audience into the space and time contained in the film setting. And modern and classical artistic arrangements. The dramatic effect embodied in cinematic capture in this film is little used as the main ingredient, this is because the natural narrative system between the past and the present can be integrated into one imaginative event. The natural nature of the images depicting the cinematics in this film shows the nuances of the reality of marginalized life from traditional culture and the condition of the area (city) which is dominated by old buildings (history) but in an imaginary reality. This film director ability to manage the framing system makes the standard smartphone camera patterns and other production element sepak of excellence and good production capabilities.
KRISIS KOMUNIKASI SM ENTERTAINMENT KOREA DALAM PEMBERITAAN TUNTUTAN KONTRAK KERJA EXO CBX MELALUI MEDIA ONLINE NAVER Ana Widiyawati; Ahmad Toni
KOMUNIKATA57 Vol 5 No 1 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i1.1192

Abstract

Penelitian ini menggali krisis yang timbul antara SM Entertainment dan member EXO CBX terkait tuntutan kontrak eksklusif yang dianggap tidak adil, menciptakan ketidakpastian di antara penggemar dan merusak reputasi perusahaan serta industri hiburan Korea Selatan secara keseluruhan. Penelitian ini menerapkan pendekatan deskriptif kualitatif dengan menggunakan model analisis Framing Robert N. Entman dan membahasnya dengan Teori Image Restoration William L. Benoit. Data dikumpulkan dari judul berita di Media Online Naver, dengan data primer dari berita online dan data sekunder dari literatur ilmiah. Hasil penelitian menyoroti strategi komunikasi krisis yang diterapkan oleh SM Entertainment dan anggota EXO CBX, termasuk penyangkalan, pembenaran, tindakan perbaikan, dan permintaan maaf. Media Online Naver berperan kunci dalam membentuk naratif seputar konflik ini, dengan dampak yang meluas hingga ke nilai saham perusahaan dan reputasi industri hiburan.
Co-Authors Ana Widiyawati April Laksana Aprilia Nugraheni Bayu Adji Wibowo Dian Siska Pertiwi Dominggo Subandrio Jauharotul Maknunah Komarudin Subekti Lutfiyatul Inayah Ni Gusti Ayu Ketut Kurniasari Raden Wahyu Utomo Martianto Rain Gunawan Riska Ferdiana Syavira Aulia