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Ahmad Toni
Universitas Budi Luhur
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Organizational Communication Patterns in Matrix Brand Product Marketing (Case Study ini Matrix Marketing Team) Lutfiyatul Inayah; Ahmad Toni
Jurnal Komunikasi Vol 17, No 1 (2023): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i1.15548

Abstract

The study aims to analyze the communication strategy carried out by Matrix in marketing the latest product Set Top Box Matrix to present digital television broadcasts. The method used in this study is a descriptive method using a qualitative approach. The results of the study show that organizational communication that occurs in the marketing matrix team is diagonal communication carried out formally and informally. Members of the marketing team can provide input or response to instructions given directly, to market Matrix products.  Researchers collect data through observation, interviews and documentation. This is done to collect data directly from participants or research objects.  Observations and interviews are conducted directly by participating in the organization and obtaining valid research data. In exchanging messages, members in the marketing team often communicate diagonally to exchange ideas and make good concepts, in carrying out the right strategy to promote the Matrix brand. The results showed that the marketing team also advertised CPAS Shopee, Tokopedia, Lazada on Instagram and Facebook social media. The use of social media can direct social media users to visit the Matrix Official Store marketplace. Evaluation is also carried out to improve the marketing system in this organization, including an assessment of the effectiveness of advertising on turnover or sales. 
EKONOMI DIGITAL ‘ADVERTISING CINEMATIC’ OPPO CINEFINDERS SIKLUS KARYA GARIN NUGROHO Ahmad Toni; Jauharotul Maknunah
Jurnal Imagine Vol 3 No 2 (2023): Jurnal Imagine-Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/imagine.v3i2.794

Abstract

This research is a cinematic study of film technique and the meaning contained in each cinematic element in the film Siklus by Garin Nugroho produced by Oppo Indonesia using the Oppo Find X3 Pro 5G smartphone camera. The research method used is a cinematic study, this method is used to interpret a number of cinema element. The results show: the film ‘Oppo cinema finders’ with the Oppo Find X3 Pro 5G smartphone camera device whose camera specifications are to offer 1 billion colors with 12 GB RAM and file storge capacity up to 250 GB and image resolution reaching 3216 x 1440 QHD+. The aesthetic condition of the film the describes space and time of life, nature and the movement of the time combined with dynamic, slow storyline narrative, curiosity and able to invite the audience into the space and time contained in the film setting. And modern and classical artistic arrangements. The dramatic effect embodied in cinematic capture in this film is little used as the main ingredient, this is because the natural narrative system between the past and the present can be integrated into one imaginative event. The natural nature of the images depicting the cinematics in this film shows the nuances of the reality of marginalized life from traditional culture and the condition of the area (city) which is dominated by old buildings (history) but in an imaginary reality. This film director ability to manage the framing system makes the standard smartphone camera patterns and other production element sepak of excellence and good production capabilities.
KRISIS KOMUNIKASI SM ENTERTAINMENT KOREA DALAM PEMBERITAAN TUNTUTAN KONTRAK KERJA EXO CBX MELALUI MEDIA ONLINE NAVER Ana Widiyawati; Ahmad Toni
KOMUNIKATA57 Vol 5 No 1 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i1.1192

Abstract

Penelitian ini menggali krisis yang timbul antara SM Entertainment dan member EXO CBX terkait tuntutan kontrak eksklusif yang dianggap tidak adil, menciptakan ketidakpastian di antara penggemar dan merusak reputasi perusahaan serta industri hiburan Korea Selatan secara keseluruhan. Penelitian ini menerapkan pendekatan deskriptif kualitatif dengan menggunakan model analisis Framing Robert N. Entman dan membahasnya dengan Teori Image Restoration William L. Benoit. Data dikumpulkan dari judul berita di Media Online Naver, dengan data primer dari berita online dan data sekunder dari literatur ilmiah. Hasil penelitian menyoroti strategi komunikasi krisis yang diterapkan oleh SM Entertainment dan anggota EXO CBX, termasuk penyangkalan, pembenaran, tindakan perbaikan, dan permintaan maaf. Media Online Naver berperan kunci dalam membentuk naratif seputar konflik ini, dengan dampak yang meluas hingga ke nilai saham perusahaan dan reputasi industri hiburan.
Implementasi Gaya Kepemimpinan Pascaperubahan Identitas Klinik Utama Elon Abdulgani Tangerang Eka Septiani; Ahmad Toni
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.444

Abstract

Penelitian ini bertujuan untuk mengkaji implementasi gaya kepemimpinan di Klinik Elon Abdulgani dalam konteks perubahan bentuk usaha dari kepemilikan perorangan menjadi Perseroan Terbatas (PT). Perubahan status hukum organisasi ini membawa dampak signifikan terhadap struktur manajemen, pola kerja, dan relasi antara pimpinan dan staf. Berdasarkan hal tersebut, penelitian ini merumuskan pertanyaan utama: Bagaimana implementasi gaya kepemimpinan di Klinik Elon Abdulgani pada masa transisi dari klinik perorangan menjadi Perseroan Terbatas (PT)? Studi ini menggunakan pendekatan kualitatif dengan metode studi kasus, dengan teknik pengumpulan data melalui wawancara mendalam, observasi langsung, dan dokumentasi. Hasil penelitian menunjukkan bahwa gaya kepemimpinan yang diterapkan di klinik ini cenderung demokratis, yang ditandai dengan keterlibatan staf dalam pengambilan keputusan, komunikasi terbuka, dan pengakuan terhadap kontribusi individu. Meskipun demikian, dinamika perubahan organisasi juga menunjukkan adanya ciri-ciri kepemimpinan transformasional, seperti pemberian inspirasi, motivasi kerja, dan dorongan untuk tumbuh bersama dalam visi baru pasca perubahan status kelembagaan. Analisis menggunakan Teori Kepemimpinan Transformasional menurut Burns & Bass menunjukkan bahwa pimpinan klinik berperan sebagai agen perubahan yang mampu menyesuaikan gaya kepemimpinannya dengan kebutuhan tim pada masa transisi. Gaya kepemimpinan ini dinilai mampu menjaga stabilitas kerja, meningkatkan keterlibatan staf, dan memperkuat organisasi selama proses transformasi.   Kata kunci: Gaya Kepemimpinan Demokratis; Kepemimpinan Transformasional; Klinik; Studi Kasus; Tangerang
Analisis Konten pada Media Sosial Instagram @Kemndiktisaintek.ri sebagai Penyebaran Informasi & Komunikasi Sigit Budiono; Ahmad Toni
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7681

Abstract

Content analysis on the Instagram account of the Ministry of Higher Education, Science, and Technology of the Republic of Indonesia, through the account @kemndiktisaintek.ri, has become a relevant topic in the digital era as a means of disseminating information and public communication. Instagram is a social media platform with wide reach and interactive features that government agencies can utilize to build effective communication with the public. Various studies have shown that Instagram can be an effective medium for conveying information if supported by good information quality, such as completeness, relevance, accuracy, timeliness, and attractive content presentation. Digital communication strategies on Instagram also require careful content planning and optimal utilization of platform features to create two-way interactions with the audience. However, several studies have found that government agency social media accounts still face challenges in increasing content interactivity and appeal, resulting in less than optimal public engagement. Therefore, creative, informative, and participatory content management is a crucial factor in increasing the effectiveness of public communication. In addition to being an information medium, Instagram can also function as a crisis communication tool that helps government agencies convey policies, clarify issues, and rebuild public trust. Therefore, optimizing Instagram content management strategies is a crucial step for government agencies in increasing the effectiveness of information dissemination and digital communication to the wider public.
Co-Authors Ana Widiyawati April Laksana Aprilia Nugraheni Bayu Adji Wibowo Dian Siska Pertiwi Dominggo Subandrio Eka Septiani Jauharotul Maknunah Komarudin Subekti Lutfiyatul Inayah Raden Wahyu Utomo Martianto Rain Gunawan Riska Ferdiana Sigit Budiono Syavira Aulia