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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) PRofesi Humas JWP (Jurnal Wacana Politik) urnal Interaksi: Jurnal Ilmu Komunikasi COMMED: Jurnal Komunikasi dan Media Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) LINIMASA: JURNAL ILMU KOMUNIKASI Communication Jurnal Ilmu Komunikasi dan Bisnis DIALEKTIKA Tourism Scientific Journal Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Mediakom : Jurnal Ilmu Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi eProceedings of Management Indonesian Journal of Humanities and Social Sciences
Itca Istia Wahyuni
Universitas Telkom
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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POLITICAL ISSUES MANAGEMENT; CASE STUDY OF NEGATIVE ISSUES MANAGEMENT OF WEST JAVA PROVINCIAL GOVERNMENT IN 2019 Wahyuni, Itca Istia; Atnan, Nur
JWP (Jurnal Wacana Politik) Vol 8, No 2 (2023): JWP (Jurnal Wacana Politik) October
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jwp.v8i2.45594

Abstract

The purpose of this study is to analyze how the Public Relations of the West Java Provincial Government manage the negative issues. The results of this study are used to provide recommendations for the political area to approach an accurate strategy, so the impact of negative issues can be less impacted and more controlled. The negative perspectives of the Institution will be impacted to Governor’s image as the highest leader. The methodology used in this study is a case study by selecting two controversial cases that caused a negative image of the West Java Provincial Government. The first issue that analyzes was the West Java Provincial Government Secretary corruption. The Second Issue was the Governor’s swimming pool which used a lot of Institutional budgets. The results of this study showed that the curative aspect is dominant in the management issues process. Furthermore, press conferences are the dominant strategy tool used by West Java Provincial Government Public Relations to inform how they solve any problem. The aspect that must be improved in neutralizing issues consists of the less in-depth trend analysis, and several media has not been classified properly.
STRATEGI CITY BRANDING DALAM MEWUJUDKAN SMART CITY DI KABUPATEN SUMEDANG Raina Aifha Salshabilla; Itca Istia Wahyuni
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2022.vol10(1).8803

Abstract

Kabupaten Sumedang saat ini tengah fokus dalam melakukan branding smart city dan berhasil meraih peringkat pertama sistem pemerintahan berbasis online dan mengahalahkan 127 kabupaten dan kota lainnya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi city branding dalam mewujudkan smart city di Kabupaten Sumedang. Penetlitian ini menggunakan metode deskriptif kualitatif dengan paradigma kontruktivis. Pengumpulan data dilakukan melalui wawancara dengan empat informan, observasi dan studi dokumentasi. Teknik keabsahan data menggunakan metode tringulasi sumber data. Berdasarkan dari hasil penelitian strategi city branding yang dilakukan oleh Diskominfosanditik dalam mewujudkan smart yaitu melalui slogan “Sumedang Happy Digital Region” yang kemudian di komunikasikan kepada khalayak melaui media online seperti media sosial dan website Pemerintahan Kabupaten Sumedang dan media konvensional seperti media cetak, Tv, radio dan melalui kegiatan wawar keliling. Peneliti menyimpulkan bahwa Diskominfosanditik berhasil dalam membentuk city branding Sumedang dalam mewujudkan positioning sebagai smart city.
SRATEGI PENGELOLAAN KONTEN “F BEAUTY STANDARD” DALAM MEMBAGUN E-WOM PADA AKUN INSTAGRAM @madformakeup.co Millenia Farizqi, Aurel; Istia Wahyuni, Itca
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8804

Abstract

In the era of digital activity, word of mouth is mediated by the presence of the internet, which is known as electronic word of mouth. Developments continue to occur, so many companies are using electronic word of mouth as their communication strategy. One company in the beauty sector, Mad for Makeup, utilizes the content of 'F Beauty Standard' as a strategy in building electronic word of mouth. This study aims to determine the content management strategy of 'F Beauty Standard' in building electronic word of mouth on the Instagram account @madformmakeup.co. The method used in this research is qualitative with descriptive approach, using constructivism paradigm. In collecting data, the researcher conducted semi-structured in-depth interviews with key informants and experts. The key informants in this study were the Co-Founder, External Communications Manager, Content Manager, Internal Communication Manager Mad for Makeup, and expert informants in the field of digital marketing. The results showed that in the strategic planning stage, the Mad for Makeup audience was determined by the category of students to first jobbers. At the implementation stage, Mad for Makeup manages content using hashtags, sees post insights, and establishes interaction between audiences in building electronic word of mouth. At the evaluation stage, Mad for Makeup conducted a content analysis of the 'F Beauty Standard' data to improve content management activities in the future
Electronic Word Of Mouth Brand Lokal Clothing Dengan Hashtag #Jakcloth Pada Media Sosial Instagram Shafira Nafsa; Wahyuni, Itca Istia
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 2 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2022.vol10(2).10181

Abstract

Electronic word of mouth communication activities mark a shift from traditional communication to fast and global digital communication. This makes an opportunity or electronic word of mouth communication opportunity that can be used by companies as a step to promote a local clothing brand event. Jakarta Clothing is one of the companies that always maintains its existence by conducting regular campaigns through #JakCloth. The information provided by Jakarta Clothing can be conveyed and accepted by the wider community thanks to posts about #JakCloth made on the social media platform Instagram. This study aims to obtain findings and describe the electronic word of mouth of local clothing brands by #JakCloth on Instagram social media. The research method used is descriptive qualitative with a constructivism paradigm and data collection using interview techniques. he results of this study show that the quality of electronic word of mouth has gone viral but there is no specific concept and form designed for messaging activities #JakCloth. The quantity of electronic word of mouth #JakCloth has scheduling every day so that it can find out the interactions caused by followers, but there is no media monitoring scheme to find out the number of negative comments and photo tags. The credibility of the electronic word of mouth already has expertise in conveying #JakCloth messages, and has the trust of its followers.
Analysis of Arief Muhammad's Organic Electronic Word of Mouth In Promoting Prepp Studio Through Instagram Social Media Rifqi Nur Ahmad; Itca Istia Wahyuni
Indonesian Journal of Humanities and Social Sciences Vol. 5 No. 3 (2024): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i3.6003

Abstract

This study aims to analyze the effectiveness of an electronic word-of-mouth (eWOM) campaign conducted by Prepp Studio, a men's fashion brand in Indonesia, in collaboration with a well-known influencer, Arief Muhammad. The objective is to understand how eWOM, particularly organic word-of-mouth, can be generated and measured through social media platforms like Instagram and online news media. A descriptive qualitative method was employed, guided by a post-positivism paradigm, with data collected through interviews. The findings reveal that the campaign successfully generated organic eWOM, with the Pikiran Rakyat Media Network acting as Talkers by disseminating campaign messages. The primary topic of the campaign was politics, and it utilized tools such as Instagram and online news outlets. Audience participation was encouraged through Instagram Stories and posts, fostering direct engagement. Tracking engagement and feedback were facilitated using online tools, demonstrating the campaign's success in enhancing audience involvement. The study concludes that the campaign effectively leveraged the 5T’s of word-of-mouth marketing—Talkers, Topic, Tools, Taking Part, and Tracking—to create a substantial impact on public discourse. These findings contribute to the theoretical understanding of eWOM strategies in digital marketing and their role in influencing consumer behavior.
Pengaruh Ariel NOAH Sebagai Brand Ambassador Terhadap Loyalitas Pengguna Layanan Go-Send Maulidya, Erica; Wahyuni, Itca Istia
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 2 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i2.15943

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh dari Ariel NOAH sebagai brand ambassador terhadap loyalitas pengguna layanan Go-Send. Metode pengumpulan data yang digunakan dalam penelitian ini adalah survei kuantitatif dengan teknik pengumpulan data yang digunakan yakni dengan membagikan kuisioner kepada 400 responden untuk memperoleh data primer dan studi pustaka melalui literatur jurnal penelitian terdahulu dan buku untuk memperoleh data sekunder. Responden dipilih dengan menggunakan teknik pengambilan sampel probability sampling dan yang menjadi sampel dalam penelitian ini adalah pengguna aktif Gojek yang pernah melihat Ariel NOAH sebagai bintang iklan Go-Send dan responden yang tergabung dalam member loyalty Go-Club. Hasil penelitian menunjukkan bahwa terdapat pengaruh antara Ariel NOAH sebagai brand ambassador terhadap loyalitas pengguna layanan Go-Send. Koefisien determinasi menunjukkan bahwa brand ambassador (X) memberi kontribusi sebesar 39.2% terhadap loyalitas pelanggan (Y). Uji hipotesis parsial (t) menyatakan bahwa H0 ditolak, terdapat pengaruh signifikan antara variabel independen brand ambassador (X) dengan variabel dependen loyalitas pelanggan (Y).
Co-Authors Albar Hendrapriana Aldy Pratisara Wirya Anisya Wulandari Anjelin, Clarista Annisa Dwi Putri Annisa Luthfiyyah Dimas Satria Nanda Fithrah Ali, Dini Salmiyah Haura Pranhadijah Rizkahaj I Gede Ketut Suntabisena Kasmirada Maulidya, Erica Millenia Farizqi, Aurel Mishal Farid Abdulah Nabila Irsyaf Nabilla Ayuthaya Arvy Nur Atnan, Nur Raina Aifha Salshabilla Rifqi Nur Ahmad Roro Retno Wulan Shafira Nafsa Sheryl Vitridzky Vanessya Berliana Nur Oktaviani Wijoyo, R. Aryo Nurdianto