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Journal : Journal Publicuho

REPRESENTASI MAKNA DISFUNGSI KELUARGA PADA FILM DUA HATI BIRU Sofia Hanum Deanova; Fajar Hariyanto; Ema Ema
Journal Publicuho Vol. 8 No. 4 (2025): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i4.839

Abstract

This study aims to analyse the representation of family dysfunction in the film Dua Hati Biru using Roland Barthes' semiotic approach. The film was chosen as the object of study due to its potential to portray social realities, particularly those involving young family dynamics. This research employs a descriptive qualitative method with a semiotic analysis focusing on three layers of meaning: denotative, connotative, and myth. Data were obtained through direct observation of selected scenes and analysed to identify signs of family dysfunction. The findings reveal that Dua Hati Biru represents family dysfunction through four main forms: unclear parental role boundaries, lack of physical space separation among family members, the presence of shameful family secrets, and power imbalances within the household. These representations demonstrate how popular media can reflect the complexity of family life and shape public perception of familial roles and functions. The study concludes that film, as a form of communication media, serves not only as entertainment but also as a powerful tool for social education. This research is expected to contribute to the academic discourse on media and communication and to serve as a reference for future studies related to family issues in popular media.
GAYA KOMUNIKASI EQUALITARIAN DAN DYNAMIC DALAM MEMBANGUN KEAKTIFAN BELAJAR AWARDEES IISMA 2024 Ahmad Faruq Baihaqi; Fajar Hariyanto; Rastri Kusumaningrum
Journal Publicuho Vol. 8 No. 4 (2025): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i4.860

Abstract

Recognising that dynamic lecturer-student interaction profoundly influences learning effectiveness in multicultural environments, this study aims to analyse lecturers' communication styles in fostering engagement among IISMA 2024 awardees at Prince of Songkla University, Thailand. Using a qualitative descriptive method, data were gathered from the Faculty of Management Sciences, Bachelor of Business Administration Program lecturers via semi-structured online interviews, moderate participant observation, and literature review. Results indicate that lecturers primarily employ Equalitarian and Dynamic communication styles. These styles successfully cultivate an equitable, interactive, and supportive learning environment, encouraging active student participation in expressing opinions, asking questions, and collaborating on projects.
RESPON KONSUMEN STARBUCKS INDONESIA TERHADAP ISU BOIKOT BRAND TERAFILIASI ISRAEL: (Studi Deskriptif Kualitatif Pada Starbucks Coffee) Ilham Jaelani; Fajar Hariyanto; Ana Fitriana Poerana
Journal Publicuho Vol. 8 No. 4 (2025): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i4.976

Abstract

This study aims to examine the responses of Starbucks Indonesia consumers to the boycott issue involving brands affiliated with Israel. The boycott emerged as a form of solidarity with the humanitarian conflict in Palestine and sparked public debate regarding ethical consumption and loyalty to global brands. This research uses a descriptive qualitative approach, involving eight informants who are active Starbucks consumers in Indonesia. Data were collected through in-depth interviews, observation, and document studies, and analysed using thematic methods. The findings show that consumer responses fall into three main categories: (1) consumers who remain loyal due to considerations of product quality and lifestyle; (2) consumers who take a neutral stance by occasionally purchasing while also supporting local products; and (3) consumers who refuse to buy as a form of social and religious concern. These findings indicate that consumer decisions regarding boycott issues are influenced by individual perceptions, social values, and emotional attachment to the brand. This study is expected to contribute to consumer behaviour research, particularly in the context of socio-political issues that affect preferences toward global brands.