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All Journal Managament Insight: Jurnal Ilmiah Manajemen EQUILIBIRIA E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Sinar Manajemen Jurnal REKOMEN (Riset Ekonomi Manajemen) The Management Journal of Binaniaga Surya Abdimas Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Riset Bisnis dan Manajemen Jurnal Riset Entrepreneurship Improvement: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Economica: Media Komunikasi ISEI Riau The Academy Of Management and Business (TAMB) Gemilang: Jurnal Manajemen dan Akuntansi Journal of Management and Social Sciences Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Jurnal Ilmiah Akuntansi dan Keuangan Society Sasambo: Jurnal Abdimas (Journal of Community Service) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Yacobo P. Sijabat
Universitas Tidar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Pengaruh Sales Promotion, Store Atmosphere, Dan Kualitas Pelayanan Terhadap Impulse Buying Pada Konsumen Alfamart Kota Magelang Hasan Atmajaya; Andhatu Achsa; Yacobo P Sijabat
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1773

Abstract

Changes in consumption behavior in the world are currently experiencing a shift. There have been changes in the economy, consumer lifestyles, attitudes and shopping patterns of consumers have changed from traditional to modern. The retail business is one of the end-level goods and services distribution businesses, which will be directly enjoyed by consumers. Minimarket is the most dominating retail business in Indonesia. Understanding consumer behavior is a strategy to survive and face the intense competition in the business world, one of which is impulse buying or unplanned purchases.. This study aims to determine the effect of Sales Promotion, Store Atmosphere, and Service Quality on Impulse Buying. The population in this study are Alfamart retail consumers in Magelang City. The sample in this study was 100 respondents using purposive sampling method. This research uses primary data by distributing questionnaires to respondents. The data analysis technique uses multiple linear regression analysis. The software tool used in the research is SPSS. The results of this study prove that there is a significant influence between Sales Promotion and Service Quality variables on Impulse Buying. Meanwhile, the Store Atmosphere variable has no significant effect on Impulse Buying. While simultaneously the variables Sales Promotion, Store Atmosphere, and Service Quality have a significant effect on Impulse Buying.
Pengaruh Harga Produk dan Promosi Terhadap Keputusan Pembelian Konsumen TikTok Shop di Kota Magelang Aditya Arief Fauzi; Yacobo P Sijabat
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 2 No. 1 (2023): Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v2i1.96

Abstract

Harga produk dan promosi merupakan faktor-faktor penting yang dapat meningkatkan keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh harga produk dan promosi terhadap pembelian konsumen di TiktokShop. Sampel dari penelitian ini yaitu 100 orang pengguna TikTokShop di Kota Magelang. Olah data dilakukan dengan menggunakan IBM Statistik 25 dengan uji asumsi klasik, uji regresi linear berganda, dan uji hipotesis. Berdasarkan hasil uji yang dilakukan, diperoleh kesimpulan bahwa harga produk dan promosi secara parsial maupun simultan berpengaruh positif terhadap keputusan pembelian konsumen TikTokShop. Pengaruh yang diberikan cukup besar yaitu 74,6%.
Kualitas Keputusan Investasi, Risiko Bisnis, Efisiensi dan Pertumbuhan Laba Heni Hirawati; Axel Giovanni; Yacobo P Sijabat
Jurnal Ilmiah Akuntansi dan Keuangan Vol. 11 No. 2 (2022): Jurnal Ilmiah Akuntansi dan Keuangan: July - December 2022
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jiak.v11i2.201

Abstract

Penelitian ini bertujuan untuk memberikan bukti secara empiris mengenai peran kualitas keputusan investasi, risiko bisnis dan efisiensi terhadap pertumbuhan laba perusahaan. Kualitas keputusan investasi diproksikan dengan ROA (Return on Assets), risiko bisnis diproksikan dengan DAR (Debt to Assets Ratio), dan efisiensi diproksikan dengan ATR (Asset Turnover Ratio). Penelitian ini menggunakan data sekunder dengan format data panel. Populasi penelitian terdiri dari seluruh perusahaan yang tercatat dalam indeks SRI KE-HATI dari tahun 2017-2021. Penarikan sampel penelitian dilakukan dengan metode purposive sampling, dan diperoleh sampel penelitian sebanyak 15 perusahaan atau sebanyak 75 observasi. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi data panel dengan bantuan aplikasi STATA. Hasil uji F menunjukkan bahwa secara simultan variabel kualitas keputusan investasi, risiko bisnis, dan efisiensi berpengaruh terhadap pertumbuhan laba. Hasil pengolahan data menjelaskan bahwa variabel kualitas keputusan investasi, risiko bisnis, dan efisiensi secara parsial tidak berpengaruh terhadap pertumbuhan laba.
Literasi Keuangan, Toleransi Risiko, dan Pengelolaan Keuangan Pelaku Usaha Mikro: Financial Literacy, Risk Tolerance, and Financial Management of Micro-enterprise Actors Heni Hirawati; Yacobo P Sijabat; Axel Giovanni
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.277

Abstract

Micro-enterprises have a significant role in the country’s economy. However, business owners must face various problems to develop their business. One of the problems is the limited funding for micro-enterprises due to the low financial literacy of business owners. In addition, the business owner’s tolerance for risk is also expected to affect the financial management of micro-enterprises. This study aims to determine the level of financial literacy and tolerance of business owners and the financial management of micro-enterprises. This research method uses a questionnaire distributed to micro-enterprise owners in Central Java Province and Yogyakarta Special Region. The results showed that the level of financial literacy of micro-enterprise owners was in the medium category. Micro-enterprise owners have a neutral attitude towards risk and are not individuals who dare to take risks but do not avoid risk. Financial management carried out by business owners is still in the poor category. Improvement of financial literacy, understanding of risks, and financial management of micro-enterprises still need to be done.
Literasi Keuangan, Toleransi Risiko, dan Pengelolaan Keuangan Pelaku Usaha Mikro Heni Hirawati; Yacobo P Sijabat; Axel Giovanni
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.277

Abstract

Micro-enterprises have a significant role in the country’s economy. However, business owners must face various problems to develop their business. One of the problems is the limited funding for micro-enterprises due to the low financial literacy of business owners. In addition, the business owner’s tolerance for risk is also expected to affect the financial management of micro-enterprises. This study aims to determine the level of financial literacy and tolerance of business owners and the financial management of micro-enterprises. This research method uses a questionnaire distributed to micro-enterprise owners in Central Java Province and Yogyakarta Special Region. The results showed that the level of financial literacy of micro-enterprise owners was in the medium category. Micro-enterprise owners have a neutral attitude towards risk and are not individuals who dare to take risks but do not avoid risk. Financial management carried out by business owners is still in the poor category. Improvement of financial literacy, understanding of risks, and financial management of micro-enterprises still need to be done.
Pelatihan Perencanaan Bisnis UMKM Di Gunungpring Yacobo P Sijabat; Heni Hirawati; Clarisa Alfa Lionora
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 1 (2024): February
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i1.1866

Abstract

Abstrak Program Kemitraan Masyarakat (PKM) ini bertujuan untuk menyoroti pentingnya penyusunan rencana bisnis bagi pelaku UMKM di Desa Gunungpring. Dalam konteks ini, program ini tidak hanya memberikan solusi terhadap tantangan bisnis yang dihadapi oleh UMKM Gunungpring, tetapi juga memberikan pemahaman yang mendalam mengenai pentingnya merencanakan bisnis secara sistematis. Pemahaman yang komprehensif dan mudah dipahami akan menjadi landasan bagi pelaku bisnis untuk mempertahankan dan meningkatkan usaha mereka. Permasalahan utama yang dihadapi oleh pelaku UMKM di Desa Gunungpring, seperti penurunan omset dan kurangnya perencanaan yang terstruktur, menjadi motivasi utama di balik pelaksanaan program ini. Permasalahan tersebut sering kali dipicu oleh ketidakmampuan dalam menyusun rencana bisnis yang lengkap. Hal ini disebabkan oleh kurangnya keterampilan dalam menuangkan rencana usaha ke dalam bentuk tertulis, yang pada gilirannya dipengaruhi oleh keterbatasan pengetahuan dan keterampilan sumber daya manusia yang tersedia. Untuk mengatasi tantangan ini, Program Kemitraan Masyarakat mengusung pendekatan pelatihan dan pendampingan yang bertujuan untuk membekali pelaku UMKM dengan keterampilan menyusun rencana bisnis yang sederhana namun efektif. Implementasi PKM akan dilakukan melalui serangkaian kegiatan, termasuk sosialisasi, edukasi, dan pelatihan. UMKM Business Planning Training in Gunungpring  The Community Partnership Program (PKM) aims to highlight the importance of preparing business plans for MSMEs in Gunungpring Village. In this context, this program not only provides solutions to the business challenges faced by Gunungpring MSMEs, but also provides an in-depth understanding of the importance of planning business systematically. A comprehensive and easy-to-understand understanding will be the basis for business people to maintain and improve their business. The main problems faced by MSMEs in Gunungpring Village, such as decreasing turnover and lack of structured planning, are the main motivation behind implementing this program. These problems are often triggered by the inability to prepare a complete business plan. This is caused by a lack of skills in putting business plans into written form, which in turn is influenced by the limited knowledge and skills of available human resources. To overcome this challenge, the Community Partnership Program carries out a training and mentoring approach which aims to equip MSMEs with the skills to prepare simple but effective business plans. PKM implementation will be carried out through a series of activities, including outreach, education and training.
Pengaruh Bauran Pemasaran Dan Kualitas Layanan Terhadap Kepuasan Konsumen J.CO Donuts Dan Coffee Artos Magelang Farikha Nurlaela; Yacobo P. Sijabat
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2023): Mei : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i2.1408

Abstract

The Magelang branch of J.CO Donuts & Coffee is the market leader for the donut and coffee business in Magelang City. However, nowadays there are many brand competitors offering donuts and coffee similar to J.CO Donuts & Coffee. These competitors are both from multinational brands, based on observations via Google Maps it is known that there are 206 brands in Magelang in the form of cafes and donut businesses. because many competitors make consumers have many other choices and increase the possibility of customers choosing to enjoy coffee other than J.CO Donuts & Coffee. The research design used in this research is descriptive statistical research using a quantitative approach. In this study, the sample was taken using random sampling technique, the sample size in this study was determined by the Cochran formula, the calculation was rounded off to 96 samples. The data analysis technique used by the researcher is multiple linear regression analysis. The correlation coefficient value of 0.29 in the marketing mix means that any increase in the marketing mix will increase consumer satisfaction by 0.29 or 29%. The correlation coefficient value of 0.78 means that any increase in service quality will result in customer satisfaction of 0.78 or 78%. This means that the higher the work environment, the performance of teachers and employees will increase. This study concludes that the marketing mix and service quality affect customer satisfaction at J.CO Donuts & Coffee, Artos Mall Magelang branch..
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Aditya Arief Fauzi Alifa Aulia Rahman Alifa Jauzaa Alkadri Kusalendra Siharis Andhatu Achsa Aulia Nursyifani Axel Giovanni Clarisa Alfa Lionora Farikha Nurlaela Galang Adi Prasongko Galuh Tiyasherlinda Hana’a Afifah Hasan Atmajaya hirawati, heni Indah Susi Widayanti Lia Asriyani Nur Khasanah Lia Asriyani Nur Khasanah Mirza Rasyiddin Muhammad Ferdy Firmansyah Naura Hasna Nafia Nava Yansi Anggraeni Nisrina Afifawati Novi Sintya Dewi Novinka Permatasari Novinka Permatasari Nurul Fadhilah Priyo Suwono Ramdani, Deni Rokhmah Mutakhidah Thesya Yuzevin Wildan Yudhanto