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PENGARUH GAYA KEPEMIMPINAN DAN LINGKUGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PERUSAHAAN LEASING DI BANDAR LAMPUNG san dika; berlintina permatasari; Ahmad Djoko Maruti
Journals of Economics and Business Vol 3, No 1 (2023): Volume 3, No 1, 2023
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jeb.v3i1.312

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan dan lingkungan kerja terhadap kepuasan kerja karyawan Perusahaan Leasing di Kota Bandar Lampung. Jenis penelitian asosiatif atau penelitian berdasarkan hubungan yang bertujuan untuk mengetahui hubungan antar dua variable atau lebih. Populasi yang dipilih dalam penelitian ini adalah seluruh karyawan perusahaan leasing di Kota Bandar Lampung. Metode penarikan sample yang digunakan dalam penelitian ini adalah metode non probability sampling dengan menggunakan teknik proporsional random sampling sebanyak 200 orang. Hasil analisis dari penelitian ini menunjukkan bahwa gaya kepemimpinan dan lingkungan kerja secara bersama-sama berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan perusahaan leasing di Kota Bandar Lampung. Secara parsial gaya kepemimpinan berpengaruh positif dan signifikan terhadap kepuasan kerjakaryawan. Sedangkan lingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan.
The Effect Of Financial Literacy On Students' Behavior In Managing Finance (Case Study Of Students In Bandar Lampung) Mahathir Muhammad; Defia Riski Anggarini; Berlintina Permatasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.7082

Abstract

This study aims to examine the effect of the importance of financial literacy in terms of basic financial knowledge, financial attitudes, and financial behavior on student behavior in managing finances. The sample in this study were all students in Bandar Lampung with a total sample of 100 respondents from various universities in Bandar Lampung. Sampling using random sampling method. This type of research is quantitative using primary data and measurement using a Likert scale. The data analysis technique used is Multiple Linear Regression. The results showed that 1). Basic Knowledge of Finance has a negative and insignificant effect on Financial Management Behavior. 2). Financial attitude has a negative and insignificant effect on Financial Management Behavior. 3). Financial Behavior Has a Positive and Significant Effect on Financial Management Behavior.
Seberapa Siapkah Kamu Dengan Karirmu? Pengaruh Kesiapan Karir dan Motivasi Terhadap Perencanaan Career Path Faradila Tsabila Romadona; Berlintina Permatasari
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 8 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i8.2773

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kesiapan karir dan motivasi terhadap perencanaan career path. Penelitian menggunakan pendekatan kuantitatif dengan populasi siswa SMA, mahasiswa/i, dan fresh graduate, dengan total sampel 190 responden yang dipilih melalui teknik survei. Instrumen penelitian diuji validitasnya menggunakan product moment dan menghasilkan 50 butir item yang valid. Uji reliabilitas menggunakan Cronbach’s Alpha dengan koefisien 0,962. Hasil analisis menunjukkan bahwa kesiapan karir, motivasi, dan perencanaan career path memiliki hubungan signifikan. Uji Kruskal-Wallis H menunjukkan perbedaan signifikan dalam tingkat kesiapan karir (H = 7,327; p = 0,002), motivasi (H = 9,234; p = 0,010), dan perencanaan karir (H = 6,846; p = 0,033) berdasarkan status pendidikan. Selain itu, hasil uji korelasi Spearman menunjukkan hubungan positif yang signifikan antara kesiapan karir dan motivasi (r = 0,678; p < 0,01), kesiapan karir dan perencanaan career path (r = 0,647; p < 0,01), serta motivasi dan perencanaan career path (r = 0,575; p < 0,01). Penelitian ini menegaskan pentingnya kesiapan karir dan motivasi dalam membentuk perencanaan career path yang terarah dan efektif.
Analisis Kualitatif Efektivitas Pemasaran Digital Produk Ramah Lingkungan: Studi Kasus pada UMKM Eco-print Yasmin Wiwid Monica Septiani; Muhamad Rafli Subadri; Berlintina Permatasari
MAMEN: Jurnal Manajemen Vol. 5 No. 2 (2026): April 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i2.7910

Abstract

The development of digital technology and increasing public awareness of environmental issues have encouraged. MSMEs to adopt digital marketing to market environmentally friendly products. However, many MSMEs still experience limitations in implementing digital marketing effectively and in a structured manner. This study aims to analyze the digital marketing strategy implemented by the MSME Eco-print Yasmin Wiwid, identify factors influencing the effectiveness of digital marketing of environmentally friendly products, and develop an effective and sustainable digital marketing model. This research uses a qaheualitative approach with a case study method. Data collection was conducted through observation, in-depth interviews with business owners, and documentation. Data analysis was conducted using descriptive qualitative methods, referring to the Digital Marketing Mix (9P) concept: product, price, place, promotion, people, process, physical evidence, partnerships, and personalization, which are related to the characteristics of environmentally friendly products. The results show that the use of social media, particularly Instagram, plays a significant role in increasing brand awareness, expanding market reach, and building consumer trust. The effectiveness of digital marketing is influenced by the competence of human resources, the quality and consistency of digital content, the uniqueness of environmentally friendly products, and active interaction with consumers. This research produces a digital marketing model that integrates digital marketing strategies and green marketing principles to improve the competitiveness and sustainability of environmentally friendly MSMEs.
Pengaruh Kualitas Pelayanan Dan Fasilitas Kesehatan Terhadap Kepuasan Pasien Di Puskesmas Trimulyo Kabupaten Pesawaran M. Ardi Rangga Putra; Berlintina Permatasari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.18507

Abstract

The purpose of this study is to examine how patient satisfaction at Trimulyo Community Health Center in Pesawaran Regency is impacted by health facilities and service quality. The phenomena of variations in the number of patient visits per month in 2024 serves as the foundation for this investigation. The standard of care given by medical professionals and the accessibility of medical facilities are some of the causes of this variation. This study uses a quantitative approach using a cross-sectional design, probability sampling, and purposive sampling using the criterion of people who have made several visits to Trimulyo Community Health Center. The Slovin formula was used to identify 352 responders in total. The data was analyzed using multiple linear regression analysis, validity tests, reliability tests, and normalcy testing. With a score of 12.592 and a significance of 0.001 less than 0.05, the results demonstrated that patient satisfaction is positively and significantly impacted by service quality. With a value of 11.321 and a significance of 0.001 less than 0.05, health facilities also significantly and favorably affect patient satisfaction. Patient happiness is also greatly impacted by the caliber of healthcare facilities and services. Therefore, in order to increase patient happiness and loyalty, Trimulyo Community Health Center needs to improve the quality of its services and available healthcare facilities.