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All Journal BALANCE: Economic, Business, Management and Accounting Journal JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Entrepreneur dan Manajemen Sains Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Adi Sismanto
Universitas Muhammadiyah Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH PRICES DISCOUNT DAN STORE ADMOSPHERE TERHADAP LOYALITAS PELANGGAN GUNA MENINGKATKAN KEPUTUSAN PEBELIAN PADA MINIMARKET HYPERMART LIPPO DI LUBUK LINGGAU Adi Sismanto; Wulandari Wulandari
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5387

Abstract

This study aimed to determine the effect of price discount and store atmosphere on customers’ loyalty to increase purchasing decision at Hypermart Lippo in Lubuk Linggau. This study used total sampling based on predetermined criteria with totaling 157 respondents. The data collection techniques used observation, documentation and questionnaire. The results showed that The price discount (Xl) has an effect on customers’ loyalty (Y) in using products with a path coefficient of I.306. The store admosphere (X2) has effect on customers’ loyalty (Y) in using products by 1.109. The customers’ loyalty (Y) has effect on purchasing decision (YI) in using the product with a coefficient of 0.410. The price discount (Xl) has an indirect effect on purchasing decision (Z) in using the product with a coefficient of 0.870. The store atmosphere (X2) has an indirect effect on purchasing decision (Z) in using products with a coefficient of 0.468. The customers’ loyalty (Y) has effect on consumers’ purchasing decision (Y1) of daily necessities products in Lubuk Linggau with a coefficient ß of 0.371 or 37.1% and there is a positive and significant effect on price discount on consumers’ purchasing decision. Keywords: Price Discount, Store Atmosphere, Customer Loyalty. Purchasing Decision.
PENGARUH LOKASI FASILITAS DAN PROMOSI TERHADAP DAYA TARIK PENGUNJUNG PANTAI PASAR SELUMA Nopi Indar Pertiwi; khairul Bahrun; Adi Sismanto
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5558

Abstract

Research on Pasar Seluma Beach visitors has the following problem formulation, how does the location, tourist facilities and promotion influence simultaneously on Pasar Seluma Beach tourism? This study aims to determine the effect of location, tourist facilities and tourism promotion on the Tourism Attractivenessof Pasar Seluma Beach. The sample used was calculated using the Lemeshow formula (Lemeshow, 199) based on predetermined criteria totaling 161 respondents. Data collection techniques were carried out through observation, documentation and questionnaires. The processed data was analyzed using the SPSS 25 formula.Based on the regression results it is known that the significant value for the effect of X1, X2 and X3 together on Y is 0.00. The F-count value is 70.899 and the F-table value is 3.90. Thus, the F-count value (70.899) > F-table (3.390) with a significant value of 0.00 > 0.05, then H0 is rejected and H3 is accepted. It can be concluded that X1, X2 and X3 have a significant effect on Pasar Seluma Beach Tourism Attractiveness. Keywords : Location, Facilities, Promotion and Attraction
Digital Marketing Strategy to Increase Tourist Visits at Tri Muara Karang Waterfall (Case Study of Tri Muara Karang Waterfall in Belitas Seberang Village, Sindang Kelingi District, Rejang Lebong Regency) Lisa Indriani; Adi Sismanto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1273

Abstract

Research on Tri Muara Karang Waterfall tourism, Belitar Seberang Village, Sindang Kelingi Regency. Rejang Lebong with the formulation of the problem What is the Digital Marketing Strategy to increase visits to the Tri Muara Karang Waterfall tour, Belitar Seberang Village, Kec. Sindang Kelingi Kab. Rejang Lebong? The population of 15 children used in this study were all employees who worked on the Tri Muara Karang Waterfall tour, Belitar Seberang Village, Kec. Sindang Kelingi Kab. Rejang Lebong amounted to 15 respondents. The sampling technique used total sampling based on predetermined criteria totaling 15 respondents. Observation data collection techniques, documentation and open questionnaires to visitors. Based on the results of the research that has been carried out, the managers, Village Officials, Tourism Office, Regional Government, especially Rejang Lebong Regency and Visitor Data on Tri Muarakarang Waterfall Tourism. It is necessary to increase supporting facilities and infrastructure in the management of Tri Muarakarang Waterfall Tourism. The role of the community, the government strongly supports the progress of the Tri Muarakarang Waterfall Tourism object in improving its quality and attractiveness. Increase the opinion of the community around the Tri Muarakarang Waterfall Tourism object, especially women both crafts and special food umkm that make visitors interested. Increasing the role of promotion either through websites or liplets, billboards and signboards will provide a strong advantage for visitors. Increased safety and comfort for visitors needs to be improved so that more visitors will come The increase in family tourism at this time will increase if the Tri Muarakarang Waterfall Tourism object is safe and smooth. As well as the discussion using the IFAS and EFAS methods in Table 4.1, namely the IFAS matrix, shows a score for strengths of 1.1 while for weaknesses of 0.9 so that the total weighted score obtained is 2.0. If the strengths and weaknesses are optimized, it will overcome the various weaknesses that exist. This is indicated by the total score on the IFAS matrix of 1.1 ≥ 0.9, which means that internal conditions have the power to overcome situations.
Effect of Work Life Balance on Job Satisfaction to Improve Employee Performance (PT. Agro Muko) Adi Sismanto; Ivan Haristo
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1610

Abstract

This study aims to determine the effect of work life balance and reward system on employee job satisfaction at Pt.Agro Muko Estate. The sample used in this study amounted to 65 people. In this study the authors used data collection methods by means of observation, questionnaires and interviews. Based on the results of this study, it states that work life balance (X1) has an effect on job satisfaction (Y) in using the product, this can be seen from the results of research conducted with a path coefficient of 0.780 while the reward system (X2) has an effect on job satisfaction (Y) in using the product. It can be seen from the results of the research conducted that is equal to 0.821, and Job Satisfaction (Y) on Employee Performance (Y1) at PT Agro Muko. This can be seen from the efficiency β of 0.567 or 56.7% with a significant level of 0.000 <0.050, then H0 is rejected, which means that there is a positive and significant effect between Work Life Balance on Employee Performance.
Co-Authors Anggun Tarisa Budi Astuti Epa Susanti Erwin Juliadi Eti Arini Eva Fatmawati Gustiawan Putra Ivan Haristo Khairul Bahrun Lisa Indriani Musticha Purnamasarie Nopi Indar Pertiwi Peri Yusrizal Ranidiah, Furqonti Sri Ekowati Vika Fikuria Wulandari Wulandari Yulinda, Ade Tiara