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All Journal BALANCE: Economic, Business, Management and Accounting Journal JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Entrepreneur dan Manajemen Sains
Adi Sismanto
Universitas Muhammadiyah Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PRICES DISCOUNT DAN STORE ADMOSPHERE TERHADAP LOYALITAS PELANGGAN GUNA MENINGKATKAN KEPUTUSAN PEBELIAN PADA MINIMARKET HYPERMART LIPPO DI LUBUK LINGGAU Adi Sismanto; Wulandari Wulandari
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5387

Abstract

This study aimed to determine the effect of price discount and store atmosphere on customers’ loyalty to increase purchasing decision at Hypermart Lippo in Lubuk Linggau. This study used total sampling based on predetermined criteria with totaling 157 respondents. The data collection techniques used observation, documentation and questionnaire. The results showed that The price discount (Xl) has an effect on customers’ loyalty (Y) in using products with a path coefficient of I.306. The store admosphere (X2) has effect on customers’ loyalty (Y) in using products by 1.109. The customers’ loyalty (Y) has effect on purchasing decision (YI) in using the product with a coefficient of 0.410. The price discount (Xl) has an indirect effect on purchasing decision (Z) in using the product with a coefficient of 0.870. The store atmosphere (X2) has an indirect effect on purchasing decision (Z) in using products with a coefficient of 0.468. The customers’ loyalty (Y) has effect on consumers’ purchasing decision (Y1) of daily necessities products in Lubuk Linggau with a coefficient ß of 0.371 or 37.1% and there is a positive and significant effect on price discount on consumers’ purchasing decision. Keywords: Price Discount, Store Atmosphere, Customer Loyalty. Purchasing Decision.
PENGARUH LOKASI FASILITAS DAN PROMOSI TERHADAP DAYA TARIK PENGUNJUNG PANTAI PASAR SELUMA Nopi Indar Pertiwi; khairul Bahrun; Adi Sismanto
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5558

Abstract

Research on Pasar Seluma Beach visitors has the following problem formulation, how does the location, tourist facilities and promotion influence simultaneously on Pasar Seluma Beach tourism? This study aims to determine the effect of location, tourist facilities and tourism promotion on the Tourism Attractivenessof Pasar Seluma Beach. The sample used was calculated using the Lemeshow formula (Lemeshow, 199) based on predetermined criteria totaling 161 respondents. Data collection techniques were carried out through observation, documentation and questionnaires. The processed data was analyzed using the SPSS 25 formula.Based on the regression results it is known that the significant value for the effect of X1, X2 and X3 together on Y is 0.00. The F-count value is 70.899 and the F-table value is 3.90. Thus, the F-count value (70.899) > F-table (3.390) with a significant value of 0.00 > 0.05, then H0 is rejected and H3 is accepted. It can be concluded that X1, X2 and X3 have a significant effect on Pasar Seluma Beach Tourism Attractiveness. Keywords : Location, Facilities, Promotion and Attraction
Co-Authors Anggun Tarisa Budi Astuti Epa Susanti Erwin Juliadi Eti Arini Eva Fatmawati Gustiawan Putra Khairul Bahrun Musticha Purnamasarie Nopi Indar Pertiwi Peri Yusrizal Ranidiah, Furqonti Sri Ekowati Vika Fikuria Wulandari Wulandari Yulinda, Ade Tiara