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All Journal BALANCE: Economic, Business, Management and Accounting Journal JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Adi Sismanto
Universitas Muhammadiyah Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH PRICES DISCOUNT DAN STORE ADMOSPHERE TERHADAP LOYALITAS PELANGGAN GUNA MENINGKATKAN KEPUTUSAN PEBELIAN PADA MINIMARKET HYPERMART LIPPO DI LUBUK LINGGAU Adi Sismanto; Wulandari Wulandari
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5387

Abstract

This study aimed to determine the effect of price discount and store atmosphere on customers’ loyalty to increase purchasing decision at Hypermart Lippo in Lubuk Linggau. This study used total sampling based on predetermined criteria with totaling 157 respondents. The data collection techniques used observation, documentation and questionnaire. The results showed that The price discount (Xl) has an effect on customers’ loyalty (Y) in using products with a path coefficient of I.306. The store admosphere (X2) has effect on customers’ loyalty (Y) in using products by 1.109. The customers’ loyalty (Y) has effect on purchasing decision (YI) in using the product with a coefficient of 0.410. The price discount (Xl) has an indirect effect on purchasing decision (Z) in using the product with a coefficient of 0.870. The store atmosphere (X2) has an indirect effect on purchasing decision (Z) in using products with a coefficient of 0.468. The customers’ loyalty (Y) has effect on consumers’ purchasing decision (Y1) of daily necessities products in Lubuk Linggau with a coefficient ß of 0.371 or 37.1% and there is a positive and significant effect on price discount on consumers’ purchasing decision. Keywords: Price Discount, Store Atmosphere, Customer Loyalty. Purchasing Decision.
PENGARUH LOKASI FASILITAS DAN PROMOSI TERHADAP DAYA TARIK PENGUNJUNG PANTAI PASAR SELUMA Nopi Indar Pertiwi; khairul Bahrun; Adi Sismanto
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5558

Abstract

Research on Pasar Seluma Beach visitors has the following problem formulation, how does the location, tourist facilities and promotion influence simultaneously on Pasar Seluma Beach tourism? This study aims to determine the effect of location, tourist facilities and tourism promotion on the Tourism Attractivenessof Pasar Seluma Beach. The sample used was calculated using the Lemeshow formula (Lemeshow, 199) based on predetermined criteria totaling 161 respondents. Data collection techniques were carried out through observation, documentation and questionnaires. The processed data was analyzed using the SPSS 25 formula.Based on the regression results it is known that the significant value for the effect of X1, X2 and X3 together on Y is 0.00. The F-count value is 70.899 and the F-table value is 3.90. Thus, the F-count value (70.899) > F-table (3.390) with a significant value of 0.00 > 0.05, then H0 is rejected and H3 is accepted. It can be concluded that X1, X2 and X3 have a significant effect on Pasar Seluma Beach Tourism Attractiveness. Keywords : Location, Facilities, Promotion and Attraction
Digital Marketing Strategy to Increase Tourist Visits at Tri Muara Karang Waterfall (Case Study of Tri Muara Karang Waterfall in Belitas Seberang Village, Sindang Kelingi District, Rejang Lebong Regency) Lisa Indriani; Adi Sismanto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1273

Abstract

Research on Tri Muara Karang Waterfall tourism, Belitar Seberang Village, Sindang Kelingi Regency. Rejang Lebong with the formulation of the problem What is the Digital Marketing Strategy to increase visits to the Tri Muara Karang Waterfall tour, Belitar Seberang Village, Kec. Sindang Kelingi Kab. Rejang Lebong? The population of 15 children used in this study were all employees who worked on the Tri Muara Karang Waterfall tour, Belitar Seberang Village, Kec. Sindang Kelingi Kab. Rejang Lebong amounted to 15 respondents. The sampling technique used total sampling based on predetermined criteria totaling 15 respondents. Observation data collection techniques, documentation and open questionnaires to visitors. Based on the results of the research that has been carried out, the managers, Village Officials, Tourism Office, Regional Government, especially Rejang Lebong Regency and Visitor Data on Tri Muarakarang Waterfall Tourism. It is necessary to increase supporting facilities and infrastructure in the management of Tri Muarakarang Waterfall Tourism. The role of the community, the government strongly supports the progress of the Tri Muarakarang Waterfall Tourism object in improving its quality and attractiveness. Increase the opinion of the community around the Tri Muarakarang Waterfall Tourism object, especially women both crafts and special food umkm that make visitors interested. Increasing the role of promotion either through websites or liplets, billboards and signboards will provide a strong advantage for visitors. Increased safety and comfort for visitors needs to be improved so that more visitors will come The increase in family tourism at this time will increase if the Tri Muarakarang Waterfall Tourism object is safe and smooth. As well as the discussion using the IFAS and EFAS methods in Table 4.1, namely the IFAS matrix, shows a score for strengths of 1.1 while for weaknesses of 0.9 so that the total weighted score obtained is 2.0. If the strengths and weaknesses are optimized, it will overcome the various weaknesses that exist. This is indicated by the total score on the IFAS matrix of 1.1 ≥ 0.9, which means that internal conditions have the power to overcome situations.
Effect of Work Life Balance on Job Satisfaction to Improve Employee Performance (PT. Agro Muko) Adi Sismanto; Ivan Haristo
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1610

Abstract

This study aims to determine the effect of work life balance and reward system on employee job satisfaction at Pt.Agro Muko Estate. The sample used in this study amounted to 65 people. In this study the authors used data collection methods by means of observation, questionnaires and interviews. Based on the results of this study, it states that work life balance (X1) has an effect on job satisfaction (Y) in using the product, this can be seen from the results of research conducted with a path coefficient of 0.780 while the reward system (X2) has an effect on job satisfaction (Y) in using the product. It can be seen from the results of the research conducted that is equal to 0.821, and Job Satisfaction (Y) on Employee Performance (Y1) at PT Agro Muko. This can be seen from the efficiency β of 0.567 or 56.7% with a significant level of 0.000 <0.050, then H0 is rejected, which means that there is a positive and significant effect between Work Life Balance on Employee Performance.
PENGARUH PACKAGING PRODUK, MEREK PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO KATULISTIWA KOTA BENGKULU Dio Saputra; Adi Sismanto
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the influence  of product packaging, and product brands on purchase decisions at the Katulistiwa store in Bengkulu City the population used in this study is 90 respondents. The sampling technique used pourpose sampling based on certain criteria that had been set for a total of 90 respondents. Observation data collection techniques, documentation and questionnaires. The conclusion of the research results is as follows: Product Packaging has a positive effect on consumer Purchase Decisions at the Bengkulu City Katulistiwa Store. Product brands have a positive effect on consumer purchase decisions at the Makkulu City Katulistiwa Store.  Product quality has a positive effect on consumer purchase decisions at the Bengkulu City Equatorial Store. Product packaging, product branding, and product quality affect consumer purchasing decisions. Keywords: Product Packaging, Product Brand, Product Quality, Purchase Decision
PENDAMPINGAN MARKETING DIGITAL DENGAN PEMANFAATAN MEDIA SOCIAL PADA USAHA RIKI MEBEL Muhammad Ihsan Iqbal; Rakes Savitra; Stevani Agustina; Adi Sismanto; Noveriyanto
Jurnal Ilmiah Mahasiswa Kuliah Kerja Nyata (JIMAKUKERTA) Vol. 5 No. 3 (2025): JIMAKUKERTA
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jimakukerta.v5i3.9219

Abstract

Media sosial sudah jadi kebutuhan penting bagi hampir semua jenis bisnis. Bukan lagi sekadar tren yang bisa diikuti atau tidak, melainkan benar-benar sarana yang bisa membuka peluang besar. Sayangnya, masih ada sebagian kalangan, terutama dari generasi tertentu, yang belum terbiasa memanfaatkan media sosial untuk menghasilkan keuntungan. Karena itu, pendampingan yang lebih intensif sangat dibutuhkan agar masalah ini bisa diatasi. Artikel ini berfokus pada bagaimana memanfaatkan peluang dari Instagram dan Facebook sebagai media berbisnis bagi para pelaku UMKM di Kota Bengkulu. Harapannya, melalui arahan dan pendampingan yang diberikan, hasil yang dicapai bisa sesuai dengan target dan membawa manfaat nyata. Kegiatan ini sendiri merupakan bagian dari program KKN, yang tujuannya adalah mengabdikan diri kepada masyarakat dengan mengaplikasikan ilmu yang telah dipelajari. Dengan begitu, program ini bisa memberi kontribusi nyata, berdampak positif, sekaligus menjadi bentuk kepedulian terhadap masyarakat sekitar.
PENGARUH HEDONIC SHOPPING VALUE DAN SHOPPING LIFE STYLE TERHADAP IMPULSE BUYING PADA PELANGGAN TOKOPEDIA DI DESA TABA LAGAN BENGKULU TENGAH Febriana Astita; Adi Sismanto
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9412

Abstract

The research on Tokopedia customers in Taba Lagan Village, Central Bengkulu, addresses the problem formulation of the influence of Hedonic Shopping Value (X1) and Shopping Lifestyle (X2) on Impulse Buying (Y) among Tokopedia customers in Taba Lagan Village, Central Bengkulu. The objective of this research is to determine the influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying among Tokopedia customers in Taba Lagan Village, Central Bengkulu.  The population used in this study consists of all Tokopedia customers in Taba Lagan Village, Central Bengkulu, totaling 140 respondents. The sampling technique used is (Hair, 2019) based on certain established criteria amounting to 140 respondents. Data collection techniques include observation, documentation, and questionnaires. The processed data was analyzed using the SPSS 24 formula. Based on the results of the research and the analysis of the influence of the Hedonic shopping value (X1) and Shopping lifestyle (X2) on Impulse Buying among Tokopedia customers in Taba Lagan Village, Central Bengkulu, the following conclusions can be drawn: Hedonic shopping value (X1) has a positive and significant effect on Impulse Buying (Y) of consumers at Tokopedia customers in Taba Lagan Village, Central Bengkulu, as evidenced by the hypothesis test with the t-test showing thitung > ttabel (2.509 > 1.977). Shopping lifestyle (X2) has a positive effect on Impulse Buying (Y) of consumers at Tokopedia customers in Taba Lagan Village, Central Bengkulu. This is evidenced by hypothesis testing using the t-test where the calculated t is greater than the table (2.673 > 1.977). Hedonic shopping value (X1), shopping lifestyle (X2), functional value (X3), and social value (X4) influence consumers' impulse buying (Y). This can be established from the simultaneous hypothesis test where the F table is greater than the calculated F (12.749 > 3.910). This  is  supported  by  a  correlation  analysis  of  R  =  0.802  (80.2%),  which  is  close  to  1. Additionally, the coefficient of determination is R² = 0.643 or about 64.3%, while 35.7% is the contribution from other variables that are not studied. Keywords: Hedonic Shopping Value and Shopping Lifestyle Impulse Buying.
PENGARUH GREEN BRAND POSITIONING, ATTITUDE TOWARD PRODUK RAMAH LINGKUNGAN TERHADAP GREEN PURCHASE INTENTION PADA MOTOR LISTRIK BENGKULU Leo Aprianto; Adi Sismanto
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9423

Abstract

This study aims to analyze the influence of Green Brand Positioning and Attitude Toward Eco-Friendly Products on Green Purchase Intention among consumers of electric motorcycles in Bengkulu. The case study was conducted at the Uwinfly Bengkulu Nandar Dealer with a total of 45 respondents. The analysis method used is multiple regression analysis to determine the extent to which the independent variables affect the dependent variable both simultaneously and partially. The results of the study indicate that Green Brand Positioning has a positive and significant influence on Green Purchase Intention, meaning that the stronger the environmentally-friendly brand positioning is embedded, the greater the consumers' intention to purchase the product. Additionally, Attitude Toward Eco-Friendly Products also has a positive and significant influence on Green Purchase Intention, showing that a positive consumer attitude towards eco-friendly products encourages an increase in purchase intention. Simultaneously, these two independent variables significantly influence Green Purchase Intention. These findings imply that companies need to strengthen their environmentally-based brand positioning strategies and build positive consumer perceptions regarding product sustainability. Keywords: Green Brand Positioning, Attitude Toward Eco-Friendly Products, Green Purchase Intention, Electric Motorcycles
PENGARUH SPONSORSHIP, EVENT LOKAL, KEGIATAN EDUKASI DAN PENAWARAN TERHADAP PENINGKATAN PENJUALAN SARI ROTI DI KOTA BENGKULU Hamdani Hamdani; Adi Sismanto
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9793

Abstract

This study aims to determine the influence of sponsorship, local events, educational activities, and offers on the increase in Sari Roti sales in Bengkulu City, both partially and simultaneously. Several factors will be discussed in this study, including sponsorship, local events, educational activities, and offers related to the increase in Sari Roti sales in Bengkulu City, with 170 respondents. In this research, the author uses data collection methods through observation, interviews, and questionnaires. Several data analysis techniques are used in this study, including instrument tests such as validity test, reliability test, classical assumption test, coefficient of determination, and hypothesis testing. From the results of the multiple linear regression test, the regression equation obtained is as follows: Y = 0.105 + 0.016 (X1) + 0.085 (X2) + 0.447 (X3) + 0.454 (X4) + 0.174. Meanwhile, the hypothesis testing results show that the Sponsorship variable (X1) has a t-value of 1.676 (higher than the t-table value, or t-value > 1.654, as seen in the t-distribution table), with a significance level of 0.096 (significant > 0.05). The Local Event variable (X2) has a t-value of 2.660 (higher than the t-table value, or t-value > 1.654, as seen in the t-distribution table), with a significance level of 0.009 (significant < 0.05), and the Educational Activities variable (X3) has a t-value of 11.481 (higher than the t-table value, or t-value > 1.654, as seen in the t-distribution table), with a significance level of 0.0009 (significant < 0.05). The Offer variable (X4) has a t-value of 9.879 (higher than the t-table value, or t-value > 1.654, as seen in the t-distribution table), with a significance level of 0.000 (significant < 0.05). The F-test results show that (F-value > F-table), which is (17.778 > 2.42), and the significance level (sig < α = 0.000 < 0.05), so it can be concluded that H4 is accepted. This means that, simultaneously, the variables Sponsorship (X1), Local Events (X2), Educational Activities (X3), and Offers (X4) significantly influence the increase in Sari Roti sales (Y) in Bengkulu City. Keywords: Sponsorship, Local Events, Educational Activities, Offers, Sales Increase..
THE INFLUENCE OF INFLUENCER MARKETING (X1), TIKTOK MEDIA EFFECTIVENESS (X2), AND BRAND AWARENESS (X3) ON PURCHASING DECISIONS AMONG GENERATION Z IN PONDOK KUBANG DISTRICT, CENTRAL BENGKULU REGENCY Leo Afriza Saputra; Adi Sismanto
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9800

Abstract

Research on Generation Z in Pondok Kubang District, Central Bengkulu Regency, with the following problem formulation: What is the influence of Influencer Marketing (X1), TikTok Media Effectiveness (X2), and Brand Awareness (X3) on Purchasing Decisions among Generation Z in Pondok Kubang District, Central Bengkulu Regency? and The purpose of this study is to find out how Influencer Marketing (X1), the Effectiveness of Tiktok Media (X2) and Brand Awareness (X3) on Purchasing Decisions on Generation Z in Pondok Kubang District, Central Bengkulu Regency. The population used in this study is Generation Z in Pondok Kubang District, Central Bengkulu Regency, totaling 120 respondents. The sampling technique used accidental sampling based on predetermined criteria totaling 120 respondents. Data collection techniques were observation, documentation and questionnaires. The processed data were analyzed using the SPSS 24 formula. Based on the results of the research and analysis of the influence of the variables Influencer Marketing (X1), the Effectiveness of Tiktok Media (X2) and Brand Awareness (X3) on Purchasing Decisions on Tiktok Media on Generation Z in Pondok Kubang District, Central Bengkulu Regency. The following conclusions can be drawn: Influencer Marketing (X1) has a positive effect on consumer purchasing decisions (Y) on Tiktok Media in Generation Z in Pondok Kubang District, Central Bengkulu Regency. This is proven by the hypothesis test with t-test obtained tcount> ttable (3.494>1.980), Effectiveness of Tiktok Media (X2) has a positive effect on consumer purchasing decisions (Y) on Tiktok Media in Generation Z in Pondok Kubang District, Central Bengkulu Regency. This is proven by the hypothesis test with t-test obtained tcount> ttable (13.546>1.980), Brand Awareness (X2) has a positive effect on consumer purchasing decisions (Y) on Tiktok Media in Generation Z in Pondok Kubang District, Central Bengkulu Regency. This is proven by the hypothesis test with t-test obtained tcount> ttable (4.365>1.080), Influencer Marketing (X1), Effectiveness of Media TikTok (X2), Brand Awareness (X3), and Social Values (X4) influence consumer purchasing decisions (Y). This can be seen from the simultaneous hypothesis test: Ftable > Fcount (162.613 > 3.920). This is evidenced by the correlation analysis, R = 0.899 (89.9%), which is close to 1. The coefficient of determination is R2 = 0.808, or approximately 80.8%, with the remaining 19.2% contributed by other variables not examined. Keywords: Influencer Marketing, TikTok Media Effectiveness, Brand Awareness, Purchasing Decise
Co-Authors Anggun Tarisa Budi Astuti Dio Saputra Epa Susanti Erwin Juliadi Eti Arini Eva Fatmawati Febriana Astita Gustiawan Putra Hamdani Hamdani Ivan Haristo Khairul Bahrun Leo Afriza Saputra Leo Aprianto Leonita Ristiani Linsi Oktaviani Lisa Indriani Muhammad Ihsan Iqbal Musticha Purnamasarie Nopi Indar Pertiwi Noveriyanto Peri Yusrizal Rakes Savitra Ranidiah, Furqonti Sri Ekowati Stevani Agustina Vika Fikuria Wulandari Wulandari Yulinda, Ade Tiara