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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Perisai : Islamic Banking and Finance Journal Juripol (Jurnal Institusi Politeknik Ganesha Medan) Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Cahaya Keadilan Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Competitive Jurnal Akuntansi dan Keuangan Value: Jurnal Manajemen dan Akuntansi eCo-Buss Jurnal Ekuivalensi JURNAL ILMIAH MAKSITEK JURNAL ILMIAH KOHESI JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Economics and Business UBS Ekobis: Jurnal Ilmu Manajemen dan Akuntansi ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Transformasi : Jurnal Kepemimpinan dan Pendidikan Islam Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat (ABDIRA) MOVE: Journal of Community Service and Engagement Jurnal Puan Indonesia National Conference on Applied Business, Education & Technology (NCABET) Jurnal Manajemen dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan e-Jurnal Apresiasi Ekonomi Glow: Jurnal Pengabdian Kepada Masyarakat SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) Jurnal Bersama Pengabdian Kepada Masyarakat
Hikmah Hikmah
Universitas Putera Batam
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PENGARUH BRAND IMAGE, STORE IMAGE, DAN ADVERTISING TERHADAP PERILAKU PEMBELIAN PRODUK MS GLOW STORE ADELIA DI KOTA BATAM Nurhabsyina Nurhabsyina; Hikmah Hikmah
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

This research aims to examine the influence of brand image, store image, and advertising on the purchasing behavior of MS Glow products at Adelia Store in Batam City. The population used is users who have used MS Glow products at Adelia Store, with a predetermined number based on monthly consumer data. The sampling technique uses the Slovin formula with a calculation of 189 respondents using purposive sampling technique. Data were analyzed using multiple linear regression models, with data quality testing, classic assumption testing, influence testing, and hypothesis testing. The results of multiple linear regression analysis show that brand image has an influence of 14.5% on purchasing behavior of MS Glow products at Adelia Store in Batam City. Store image has an influence of 30.2% on purchasing behavior of MS Glow products at Adelia Store in Batam City. Advertising has an influence of 63.1% on purchasing behavior of MS Glow products at Adelia Store in Batam City. The findings using the coefficient of determination (R2) show that brand image, store image, and advertising have an influence of 74.6% on purchasing behavior of MS Glow products at Adelia Store in Batam City. In addition, t-test and F-test show that brand image, store image, and advertising, both individually and collectively, have a positive and significant influence on the purchasing behavior of MS Glow products at Adelia Store in Batam City.
PENGARUH BRAND IMAGE, BRAND TRUST, DAN KEPUASAN PELANGGAN TERHADAP BRAND LOYALTY PRODUK FACETOLOGY PADA TIKTOK SHOP DI KOTA BATAM Kellie Natalie; Hikmah Hikmah
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11036

Abstract

The rapid growth of social commerce, particularly on TikTok Shop, has created a dynamic yet competitive environment for emerging skincare brands like Facetology. This study investigates the influence of brand image, brand trust, and customer satisfaction on brand loyalty toward Facetology products among consumers in Batam City. Employing a quantitative descriptive-explanatory design, data were collected from 100 respondents using purposive sampling and analyzed using multiple linear regression. The results of the partial analysis (t-test) demonstrate that brand image, brand trust, and customer satisfaction each have a positive and significant impact on brand loyalty, with customer satisfaction emerging as the most dominant predictor. Furthermore, the simultaneous test (f-test) confirms that these three variables collectively influence brand loyalty, as reflected by an adjusted r-square value of 0.851. This indicates that 85.1% of the variance in brand loyalty is explained by these determinants, while external factors account for the remainder. These findings suggest that to sustain long-term loyalty within the social commerce ecosystem, brands must prioritize consistent product performance and packaging quality to foster high levels of trust and satisfaction.
Pengaruh Word of Mouth, Kesadaran Merek dan Kualitas Produk Terhadap Keputusan Pembelian Pada Marketplace Blibli di Kota Batam David David; Hikmah Hikmah
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

This research was conducted to analyze the influence of Word of Mouth, Brand Awareness and Product Quality on purchase decision on e-commerce Blibli, both partially and simultaneously. The sample for this research consisted of 204 respondents selected using a non-probability sampling technique, with data collected through questionnaires. Data processing was carried out using SPSS version 29, which included data quality test, classic assumption test, influence analysis, and hypothesis test using multiple linear regression methods to examine the effect of independent variables on the dependent variable. The results of the study indicate that word of mouth does not have a significant influence on purchase decisions. Brand awareness, and product quality each have a significant positive influence on purchase decision, Simultaneously, word of mouth, brand awareness and product quality have a positive and significant influence on purchasing decisions. The result of this result can be used to contribute to the future development of Blibli's e-commerce platform.  
Pengaruh Kualitas Produk,Citra Merek, dan Daya Tarik Iklan Terhadap Minat Beli Sepeda Motor Yamaha Alfa Scorpii Bengkong Meri Christiani Tambunan; Hikmah Hikmah
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11154

Abstract

This study examines the influence of product quality, brand image, and advertising appealon purchase intention for Yamaha Fazzio motorcycles at Yamaha Alfa Scorpii BengkongBatam. The study was motivated by intense competition in the retro-modern scootersegment where Honda Scoopy still dominates market share compared to Yamaha Fazzio.The primary data was collected through questionnaires distributed to 172 respondents. Theresearch employed multiple regression analysis and multiple linear regression models todetermine the influence of independent variables (product quality, brand image, andadvertising appeal) on the dependent variable (purchase intention). The results indicatethat product quality, brand image, and advertising appeal simultaneously have asignificant influence on purchase intention for Yamaha Fazzio. The findings providevaluable insights for Yamaha Alfa Scorpii Bengkong's marketing strategy, emphasizing theimportance of improving product quality, strengthening brand image, and enhancingadvertising appeal to increase consumer purchase intention.
THE INFLUENCE OF DIGITAL LITERACY AND ENTREPRENEURIAL ORIENTATION ON BUSINESS DECISION MAKING AMONG DIGITAL MSMES IN BATAM CITY Muhammad Haldy; Hikmah Hikmah; Risca Azmiana
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10983

Abstract

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adapt their business activities, particularly in the process of business decision-making. Digital literacy and entrepreneurial orientation are important factors that influence the quality of business decisions in digital MSMEs. This study aims to analyze the effect of digital literacy and entrepreneurial orientation on business decision-making among digital MSMEs in Batu Aji District. This research employs a quantitative approach using a survey method involving 100 digital MSME owners as research respondents. Data were collected through structured questionnaires and analyzed using multiple linear regression techniques. The results indicate that digital literacy has a positive and significant effect on business decision-making. Entrepreneurial orientation also has a positive and significant effect on business decision-making. Simultaneously, digital literacy and entrepreneurial orientation significantly influence business decision-making among digital MSMEs in Batu Aji District. These findings suggest that improving digital literacy and strengthening entrepreneurial orientation play a crucial role in supporting more effective and strategic business decision-making. This study is expected to provide insights for MSME actors and policymakers in formulating strategies and programs for the development of digital MSMEs at the district level.
Pengaruh Investment Experience, Financial Behaviour, dan Risk Tolerance terhadap Keputusan Investasi pada Instrumen Keuangan Hijau Hikmah Hikmah; Muhammad Haldy; Helmi Toatubun
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7654

Abstract

This study aims to analyze the influence of investment experience, financial behaviour, and Risk Tolerance on investment decisions in green financial instruments within the context of sustainable finance. A quantitative approach was employed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS software. Data were collected through an online survey using a purposive sampling technique, involving 204 respondents who are active investors. The results indicate that investment experience has a significant effect on both investment decisions and Risk Tolerance, suggesting that experience enhances individuals’ ability to understand risks and opportunities in green investments. In addition, financial behaviour significantly influences investment decisions and Risk Tolerance, highlighting the importance of sound financial management in supporting rational and well-planned investment decisions. Furthermore, Risk Tolerance has a significant impact on investment decisions, indicating that an individual’s level of Risk Tolerance plays a crucial role in selecting appropriate investment instruments. Overall, the findings suggest that improved investment experience and positive financial behaviour strengthen individuals’ Risk Tolerance, which ultimately leads to more optimal investment decisions in green financial instruments.
Co-Authors Ade Wilda Damanik Ance Jusmaya Arsyila Dayu Sahestan Atika Metasari Carina Steffany David David Dheo Ananda Putra Dian Efriyenti Dola Sagita Siringo-ringo Dorkas Surya Ningsih Zebua Efriyenty, Dian Greis Putri Lase Helmi Toatubun Helmi Toatubun IRA RAHMADANIA PUTRI Joni Joni Kartika Sari Kellie Natalie Khadijah Khadijah Khadijah Khadijah Kharunia Nova MARSINTA JUNIARTI ARITONANG MAULI SIAGIAN Meri Christiani Tambunan Merlina Afiah Sidabutar Muhammad Haldy Neneng Anjarwati NONI LISTIA SARI Nur Hidayah Nurhabsyina Nurhabsyina Parlindungan Siregar Pebrina Paska Yanti Tambunan Putu Hari Kurniawan Recit Pernanda Ricky Andre Ambarita Rina Desika Nainggolan Risca Azmiana SARAH DESTARY SILABAN Sherina Febriani Sri Afridola Sri Afridola Syaifullah Syaifullah Teresia Veronika Simamora Triana Ananda Rustam Wilson Wiranto