Garuda - Garba Rujukan Digital

Kristina Sedyastuti

Universitas PGRI Kanjuruhan Malang

Author-ID : 2663636

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimalisasi kapasitas produksi dan penjualan melalui penerapan alat pasteurisasi dan digital marketing pada usaha bersama susu Desa Clumprit Malang Hari Lugis Purwanto; Kristina Sedyastuti; Sri Wilujeng; Supami Wahyu Setiyowati; Asna Asna
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 6 (2025): November
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i6.34658

AbstrakKelompok Usaha Bersama (KUBE) Susu Clumprit di Desa Clumprit, Kecamatan Pagelaran, Kabupaten Malang, adalah kelompok usaha yang memproduksi susu sapi murni. Permasalahan utama yang dihadapi mitra adalah kapasitas produksi dan tingkat penjualan yang rendah yang diakibatkan proses produksi yang masih konvensional serta terbatasnya strategi pemasaran. Proses pasteurisasi dilakukan menggunakan panci dan kompor tanpa monitoring suhu sehingga menyebabkan kualitas susu tidak konsisten, sedangkan penjualan yang hanya dititipkan di warung sekitar menjadikan penghambat perluasan pasar. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas produksi dan penjualan melalui penerapan teknologi tepat guna dan strategi pemasaran digital. Mitra sasaran adalah seluruh anggota KUBE Susu Clumprit yang berjumlah 10 orang. Metode pelaksanaan meliputi pelatihan dan demonstrasi penggunaan alat pasteurisasi yang dilengkapi monitoring suhu, pelatihan penggunaan alat cup sealer, serta pendampingan penerapan digital marketing melalui media sosial dan marketplace. Hasil implementasi teknologi dan digital marketing melalui kegiatan pengabdian ini menunjukkan terjadi peningkatan kapasitas produksi dan jumlah penjualan susu siap minum sebesar dua kali lipat dari sebelumnya. Kata kunci: pasteurisasi; digital marketing; KUBE susu clumprit Abstract The Clumprit Milk Joint Business Group (KUBE) in Clumprit Village, Pagelaran District, Malang Regency, is a business group that produces pure cow's milk. The main problems faced by partners are low production capacity and sales levels due to conventional production processes and limited marketing strategies. The pasteurization process is carried out using pans and stoves without temperature monitoring, resulting in inconsistent milk quality, while sales are only consigned to nearby stalls, which hinders market expansion. This community service activity aims to increase production and sales capacity through the application of appropriate technology and digital marketing strategies. The target partners are all 10 members of the Clumprit Milk KUBE. The implementation method includes training and demonstrations on the use of pasteurization equipment equipped with temperature monitoring, training on the use of cup sealers, and assistance in implementing digital marketing through social media and marketplaces. The results of implementing technology and digital marketing in this program show a twofold increase in production capacity and sales of ready-to-drink milk compared to previous levels. Keywords: pasteurization; digital marketing; KUBE susu clumprit

THE ROLE OF THE SCHOOL PRINCIPAL IN IMPROVING TEACHER PERFORMANCE (A CASE STUDY AT SMKN 2 SEKOTONG, WEST LOMBOK REGENCY, WEST NUSA TENGGARA) Agus Wirahadi Jayakusuma; Kristina Sedyastuti; Dianawati Suryaningtyas
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

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This study aims to examine the quality of education at SMK Negeri 2 Sekotong and to understand how the school principal's leadership contributes to improving teacher performance at the same institution. The research employs a descriptive qualitative approach. The subjects of this study include the school principal, teachers, and administrative staff. Data were gathered through in-depth interviews, observation, and document review, while data analysis was conducted using triangulation techniques. The study was carried out at SMK Negeri 2 Sekotong, located in Sekotong Village, Sekotong District, West Lombok Regency, West Nusa Tenggara Province. The findings reveal that the school principal plays multiple roles in improving teacher performance as a leader, manager, supervisor, and motivator. These roles are realized through professional development initiatives, continuous academic supervision, the creation of a conducive work environment, as well as consistent motivation and personal example. Supporting factors in teacher performance improvement include strong leadership commitment from the principal and a collaborative relationship among school members, while the main obstacles include limited facilities and infrastructure, as well as the burden of administrative tasks placed on teachers. The study concludes that the interviews with the principal and other informants showed a strong degree of consistency. This consistency was further verified through source and technique triangulation, where data from interviews were cross-checked against observational findings and documentation. The research data, therefore, can be considered to have a sound level of credibility, in accordance with triangulation theory.

THE ROLE OF THE SCHOOL PRINCIPAL IN IMPROVING TEACHER PERFORMANCE (A CASE STUDY AT SMKN 2 SEKOTONG, WEST LOMBOK REGENCY, WEST NUSA TENGGARA) Agus Wirahadi Jayakusuma; Kristina Sedyastuti; Dianawati Suryaningtyas
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to examine the quality of education at SMK Negeri 2 Sekotong and to understand how the school principal's leadership contributes to improving teacher performance at the same institution. The research employs a descriptive qualitative approach. The subjects of this study include the school principal, teachers, and administrative staff. Data were gathered through in-depth interviews, observation, and document review, while data analysis was conducted using triangulation techniques. The study was carried out at SMK Negeri 2 Sekotong, located in Sekotong Village, Sekotong District, West Lombok Regency, West Nusa Tenggara Province. The findings reveal that the school principal plays multiple roles in improving teacher performance as a leader, manager, supervisor, and motivator. These roles are realized through professional development initiatives, continuous academic supervision, the creation of a conducive work environment, as well as consistent motivation and personal example. Supporting factors in teacher performance improvement include strong leadership commitment from the principal and a collaborative relationship among school members, while the main obstacles include limited facilities and infrastructure, as well as the burden of administrative tasks placed on teachers. The study concludes that the interviews with the principal and other informants showed a strong degree of consistency. This consistency was further verified through source and technique triangulation, where data from interviews were cross-checked against observational findings and documentation. The research data, therefore, can be considered to have a sound level of credibility, in accordance with triangulation theory.

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