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All Journal Jurnal Riset Mahasiswa Manajemen (JRMM) MBR (Management and Business Review) Jurnal Riset Pendidikan Ekonomi International Journal of Pedagogy and Teacher Education Jurnal ABM Mengabdi
Rusno Rusno
Universitas PGRI Kanjuruhan Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Lokasi, Harga dan Label Halal Terhadap Keputusan Pembelian Pada Produk Wardah di Toko Aster Malang Sita Agustin; Candra Wahyu Hidayat; Rusno Rusno
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 1 (2018): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5465.298 KB) | DOI: 10.21067/jrmm.v4i1.3978

Abstract

This study aims to determine the effect of Location, Price and Halal Labels on Purchasing Decisions of Wardah Products in Malang. This type of research is quantitative research. The population in this study were consumers in Malang who bought Wardah products with a sample size of 112 respondents. The data collection technique used was a questionnaire. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that the location, price and halal variables partially have a positive effect on the purchasing decision of Wardah products in Malang Aster Shop. As well as location, price and halal labels simultaneously have a positive effect on the decision to purchase Wardah products in Aster Store Malang.
Pengaruh Brand Image, Kualitas Produk, Harga dan Diskon Terhadap Keputusan Pembelian Sepatu Merek Fladeo (Studi pada Mahasiswa Universitas Kanjuruhan Malang) Uwis Ayu Wandary; Rusno Rusno; Candra Wahyu Hidayat
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 1 (2018): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7889.552 KB) | DOI: 10.21067/jrmm.v4i1.3979

Abstract

The study aims to determine the effect of brand image, product quality, price, and discount on purchasing decisions fladeo brand shoes. This research was conducted in university kanjuruhan malang, the population in this study were students who had bought or used fladeo brand shoes and a sample of 114 students. Sampling technique in this study using accidental sampling method and data obtained from questionnaires distributed to respondents. The research instrument test was tested for validity and reliability. The data analysis technique used is multiple linear regression with SPSS. The results of the study show that simultaneously the brand image, product quality, price, and discount have a significant effect on purchasing decisions, partially brand image has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, price has a significant effect on purchasing decisions, discount have no significant effect on purchasing decisions.
Pengaruh Kualitas Pelayanan, Harga dan Store Atmosphere terhadap Kepuasan Konsumen (Studi pada konsumen Cokelat Klasik Cafe & Garden Sulfat Malang) Riki Setiawan; Rusno Rusno; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5388.364 KB) | DOI: 10.21067/jrmm.v4i2.4039

Abstract

This study to determine the effect of service quality, price and store atmosphere on consumer satisfaction (studies on consumers of classic chocolate café & Garden Sulfate Malang). This study uses quantitative research with an explanatory research type with consumers population of Classic Chocolate Cafe & Garden, with as many samples 102 consumers, data collection techniques using a questionnaire with a purposive sampling method, data analysis techniques using multiple linear regression analysis. The results of the analysis show that service quality, price and store atmosphere simultaneously influence customer satisfaction, service quality partially significantly influences customer satisfaction, price partially has a significant effect on customer satisfaction, store atmosphere partially has insignificant effect on customer satisfaction.
Pengaruh Celebrity Endorser, Brand Image dan Harga terhadap Minat Beli Konsumen pada Geprek Bensu Kawi Malang Agustin Puji Lestari; Rusno Rusno; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 7 No. 1 (2019): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5350.427 KB) | DOI: 10.21067/jrmm.v5i1.4058

Abstract

This study aims to determine the effect of celebrity endorser, brand image and price on consumer buying interest in Geprek Bensu Kawi Malang. This research was conducted in Malang City and the population in this study were consumers who had bought and consumed food in Geprek Bensu Kawi Malang as many as 110 respondents. The sampling technique in this study used the accidental sampling method and the data obtained from the distribution of questionnaires to respondents, the test of the research instrument was carried out with validity and reliability tests. The data analysis technique used is multiple linear regression analysis using SPSS. The results showed that simultaneous celebrity endorser which has a significance value of 0,000 <0.05, brand image that has a significance value of 0.353> 0.05 and a price that has a significance value of 0,000 <0.05 has a significant effect on buying interest partial celebrity endorser has a significant effect on buying interest, brand image has no significant effect on buying interest and price has a significant effect on buying interest.
PENGARUH STRATEGI PROMOSI DAN SOCIAL MEDIA TERHADAP MINAT BELI GARSKIN YANG DIMEDIASI WORD OF MOUTH Dwi Nuvia Ningsih; Candra Wahyu Hidayat; Rusno Rusno
Jurnal Riset Mahasiswa Manajemen Vol. 8 No. 1 (2020): April
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.135 KB) | DOI: 10.21067/jrmm.v6i1.4464

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara langsung strategi promosi dan social media terhadap minat beli garskin dan pengaruh secara tidak langsung strategi promosi dan social media terhadap minat beli garskin yang dimediasi word of mouth. Jenis penelitian yang digunakan kuantitatif. Teknik pengambilan sampel menggunakan teknik purposive sampling. Sumber data diperoleh dari penyebaran kuisoner kepada 105 responden konsumen produk garskin. Variabel penelitian yang digunakan strategi promosi dan social media terhadap minat beli yang dimediasi word ofmouth. Metode analisis yang digunakan yaitu analisis path atau analisis jalur. Hasil analisis menunjukkan secara simultan strategi promosi dan social media yang dimediasi word of mouth menunjukkan berpengarauh positif dan signifikan terhadap minat beli garskin. Secara parsial strategi promosi berpengaruh sebesar 0,001 dan social media berpengaruh sebesar 0,002 terhadap word of mouth, strategi promosi dan social media berpengaruh signifikan terhadap minat beli dan word of mouth berpengaruh signifikan terhadap minat beli garskin.
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU SNEAKERS MEREK CONVERSE PADA MAHASISWA UNIVERSITAS KANJURUHAN MALANG Hori Andayani; Iva Nurdiana Nurfarida; Rusno Rusno
Jurnal Riset Mahasiswa Manajemen Vol. 8 No. 1 (2020): April
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.964 KB) | DOI: 10.21067/jrmm.v6i1.4465

Abstract

Penelitian ini bertujuan untuk mengetahui apakah citra merek, harga dan kualitas produk berpengaruh terhadap keputusan pembelian sepatu sneakers merek converse pada mahasiswa Universitas Kanjuruhan Malang. penelitian menggunakan penelitian kuantitatif, populasi nya adalah Mahasiswa Universitas Kanjuruhan Malang, metode pengambilan sampel menggunakan accidental sampling. Pengambilan Data diambil menggunakan kuesioner yang diukur menggunakan skala likert, analisisnya menggunakan regresi liner berganda. Hasil ini menunjukan variabel citra merek, harga dan kualitas produk mempengaruhi secara simultan terhadap keputusan pembelian, karena dilihat dari hasil uji F. citra merek mempengaruhi secara parsial keputusan pembelian, karena hasil uji t. sedangkan harga dan kualitas produk juga memepnegaruhi keputusan pembelian dilihat dari hasil uji parsial.
PENGARUH HARGA, LOKASI, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI KAOWA KOFFIE WAJAK-MALANG Ahmad Yani; Rusno; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 9 No. 2 (2021): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrmm.v7i2.6472

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh harga, lokasi, promosi, dan kualitas produk terhadap keputusan pembelian konsumen di Kaowa Koffie Wajak- Malang. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian hingga 120 orang dari Kaowa Koffie. Teknik pengambilan sampel penelitian ini menggunakan accidental sampling, dan datanya juga berasal dari penyebaran kuesioner kepada responden. Tes instrumental dalam penelitian ini menggunakan uji validitas dan reliabilitas. Teknik analisis data dalam penelitian ini menggunakan SPSS untuk melakukan analisis regresi linier berganda. Hasil penelitian juga menunjukkan secara simultan berpengaruh terhadap keputusan pembelian, dari uji parsial hanya harga dan kualitas produk yang berpengaruh terhadap keputusan pembelian di kaowa koffie dan sementara pada lokasi, dan juga promosi tidak berpengaruh terhadap keputusan pembelian di Kaowa Koffie.
PENGARUH WORD OF MOUTH TERHADAP MINAT BELI SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Study pada konsumen KEDAI KAMPOENG COFFEE Klayatan III Sukun, Malang) Wijayanti Dwi Nengsih; Rusno; Candra Wahyu Hidayat
Jurnal Riset Mahasiswa Manajemen Vol. 9 No. 2 (2021): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrmm.v7i2.6481

Abstract

Penelitian ini bertujuan untuk menguji seberapa besar pengaruh word of mouth terhadap minat beli serta dampaknya pada keputusan pembelian (study pada kedai kampoeng coffee Klayatan III Malang). Pengambilan sampel penelitian ini adalah metode simple random sampling. Simple random sampling adalah metode penarikan dari sebuah populasi dengan cara tertentu sehingga setiap anggota populasi tadi memiliki peluang yang sama untuk terpilih atau terambil. Data dikumpulkan dengan metode kuisioner. Responden pada penelitian ini sebanyak 100 konsumen. Teknik analisis data pada penelitian ini menggunakan path analysis. Variabel eksogen dalam penelitian ini word of mouth (X) variabel endogen keputusan pembelian (Y2) dan minat beli (Y1). Hasil penelitian ini menunjukan bahwa secara parsial word of mout berpengaruh positif dan signifikan terhadap minat beli, dan word of mout berpengaruh positif dan signifikan terhadap keputusan pembelian
The Contribution of School’s Characters to the Effectiveness of Entrepreneurial Learning Based on Local Wisdom Endah Andayani; Lilik Srihariani; Suko Winarsih; Rusno Rusno
International Journal of Pedagogy and Teacher Education Vol 1, No 1 (2017): International Journal of Pedagogy and Teacher Education
Publisher : The Faculty of Teacher Training and Education (FKIP), Universitas Sebelas Maret, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijpte.v1i1.4610

Abstract

Entrepreneurial learning in SMK Negeri 2 Turen Malang quite effective. The learning process is used in addition to learning theory in the classroom also apply the learning in the real world based on the values of local wisdom and economic potentials that exist around the school, so that students are able to have sufficient ability to forward, assess and put this potential in a strategic position to be developed towards the management of natural resources and towards a better environment. To achieve the ultimate goal of effective entrepreneurial learning, the necessary supporting character. This type of research is descriptive research for photographing like what the character of the students in entrepreneurial learning, with a sample of 52 students in class X and XI in SMK Negeri 2 Turen. The results showed that the students are very happy to work hard by 48%; risk-taking 69.3%; think carefully before taking the plunge 55.8%; think far ahead 57.7%; high spirit for entrepreneurship 67.3%; apply the principle of saving 51.9%; 75% had a constructive spirit; strong-willed to create jobs for themselves, 71.2%; 34.6% have a creative spirit; the desire to live independently 73%; appreciate the time, 61.5%; perform the act of earning more dominant than on the actions of the consumer, 30.8%; confident 48.1%; discipline, 76.9%; diligently 57.7%; difficult to take the initiative in making a work of 34.6%; reluctant to obtain enormous responsibility of 63.4%; happy if it can do the work efficiently 75%; quickly bored 55.8%; and meticulous task of 46.2%. Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 4.0 International License.
Pemberdayaan Kelompok Usaha Keripik Desa Kendalpayak Kecamatan Pakisaji Kabupaten Malang Rusno Rusno; Yoyok Seby Dwanoko; Roni Alim. B. A
Jurnal ABM Mengabdi Vol 5 (2018): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kendalpayak Village, Pakisaji Subdistrict, Malang Regency is a strategic and potential village to be made into the Central Village of Chips. There are two PKM partners in this village, namely: (1) a partner of the cassava chips group "Cap Kunci", managed by Mr. Misbachul Munir 37 years and (2) business group partners "Kripset Si Iteng", managed by Mr. Opid 45 year. In line with the increasingly tight competition of UKM, there are obstacles faced by these business groups, such as: production, marketing and financial management. The solution given to partners for aspects of production is increasing the quantity and quality of products by making tastes better and more variants. Marketing is done with online media / market expansion and packaging that follows market trends. As for financial management problems, managerial and bookkeeping are well planned. It is expected that with this PKM program, both partners can increase production, innovate chips packaging design, expand marketing networks, manage finances independently and evaluate.
Co-Authors Agustin Puji Lestari Ahmad Yani Ana Mustafidah Andika Krisnia Desfera Andriani Rosita Auliana Farrabanie Al Arsy Dwi Nuvia Ningsih endah andayani Frederika Feni Fitri Hidayat, Candra Wahyu Hori Andayani Iva Nurdiana Nurfarida Kardisius Agot Kartona Asnosus Ferpin Lilik Sri Hariani Lukman Anggriawan Maria Elen Maria Melita R. Jemalu Naim, Naim Oktaviana Oktaviana Ola Kristina Riki Setiawan Riril Mardiana Firdaus Rita Indah Mustikowati Roni Alim Ba'diya Kusufa Sita Agustin Suko Winarsih Suningrum Warastuti Uke Prajogo Uwis Ayu Wandary Walipah, Walipah Wijayanti Dwi Nengsih Yasrul Adi Firmansyah Yohana Jaya Yoyok Seby Dwanoko Yudiono, Udik