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Dina Rosari
Politeknik Pariwisata Medan
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Journal : Maneggio

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Synergizing Financial Management and Regional Development Planning: Case Study of Homestay-Based Tourism Villages in Deli Serdang, North Sumatra Indonesia Dina Rosari
Maneggio Vol. 2 No. 3 (2025): Maneggio-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/g13e2h58

Abstract

This study examines the influence of regional development planning and financial management on the sustainability of homestay-based tourism villages, community empowerment, and service quality & economic performance, with synergy/integration serving as a mediating variable. Using a quantitative approach and the SEM-PLS method, data were collected from 101 homestay managers and tourism village stakeholders. The results reveal that both regional development planning and financial management have significant positive effects on synergy/integration among stakeholders. Furthermore, synergy/integration strongly enhances the sustainability of tourism villages, empowers the local community, and improves service quality and economic outcomes. Mediation analysis confirms that the positive impacts of planning and financial management on key outcomes are primarily realized through synergy/integration. These findings highlight the critical role of stakeholder collaboration and integration in achieving sustainable, empowering, and high-performing tourism villages. The study offers practical recommendations for strengthening collaboration, capacity building, and policy development to support the long-term success of homestay-based tourism villages.
Pricing and Promotion Strategies for Hotel Room Occupancy Rates at Niagara Parapat Hotel, Girsang Sipangan Bolon District, Simalungun Regency, North Sumatra Bejo Mulyadi; Bakti Gunawan; Dina Rosari; Julianto Julianto
Maneggio Vol. 2 No. 5 (2025): OCTOBER-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/zqkyhx40

Abstract

This study aims to analyze To obtain information on whether there is a positive and significant influence of partial pricing strategies on room occupancy rates at the Niagara Hotel Parapat. The method used in this study is quantitative descriptive with a purposive sampling technique. The analysis tool used is multiple linear regression. From this study, it is known that from 45 respondents who answered the questionnaire with the results of the study, it was obtained that price has a significant effect on hotel room occupancy rates. This can be seen from the calculated t-value of 5.536 which is greater than the t-table value of 2.022 at a significance level of 5%. Thus, the hypothesis stating that price has an effect on room occupancy rates is accepted. Promotion has a significant effect on hotel room occupancy rates. This can be seen from the calculated t-value of 2.287 which is greater than the t-table value of 2.022 at a significance level of 5%. Thus, the hypothesis stating that promotion has an effect on room occupancy rates can be accepted. Price and promotion have a simultaneous effect on hotel room occupancy rates. This is evident from the significance value (Sig) of 0.000, which is lower than the significance level (α) of 0.05. Thus, the hypothesis that price and promotion jointly influence room occupancy rates is accepted.
Co-Authors Anita Latuheru Anwari Masatip Bakti Gunawan Bejo Mulyadi Dalimunthe, Femmy Indriany Fatchur Rohman Indradewa, Rhian Julianto Julianto Liyushiana, Liyushiana Victor F. Pasalbessy