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Dalimunthe, Femmy Indriany
Politeknik Pariwisata Medan
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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The Competitiveness of SMK and Diploma 3 Graduates of Hospitality at the Entry Level and Employability Skills in Developing Career Pathways Dalimunthe, Femmy Indriany; Sutadji, Eddy; Setianingsih, Rita Margaretha
INVOTEC Vol 12, No 1 (2016)
Publisher : Faculty of Technological and Vocational Education-Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/invotec.v12i1.4498

Abstract

Along with the development of the ASEAN Economic Community in 2015, Indonesia is required to generate professional human resources in order to compete with other countries, particularly subject to competition in the services sector. Hotel is a product in the hospitality industry that have an important role in the tourism business.Intense competition in the hospitality industry demand the hotels to provide the best service to the customers. Vocational education has a function to prepare a professional and competitive workforce in the industry. The hospitality graduates will be able to fill the existing organizational structure in accordance with the educational background. The Presidential Decree No.8, 2012, Article 5 states that equalizing learning outcomes generated through education with the level of qualification at KKNI. KKNI is intended as a description of outcomes that must be mastered by graduates of vocational education, higher education, vocational training institutions as well as independent study. Graduates of Vocational and D3 of hospitality began  their career in the hospitality industry by filling the positions in the organizational structure. In a few of star hotels in Medan, North Sumatra, hospitality graduates of vocational and D3 have competitive power in a very thin difference. Their entry level almost similar to the same position as well as employability skills and technical competence are almost equal that will provide a gap between the educational background of the career pathways that exist in the world of hospitality. It is very wise if there will be collaboration between the hotel industry, the educators, community leaders, and high-level policy makers in generating strategies to enhance the competitiveness of human resources professionals in the hospitality and placed in accordance with the level of education based KKNI.
Strategi Pengembangan Pasar Keramik Belawan Sebagai Daya Tarik Wisata Belanja di Kota Medan Femmy Indriany Dalimunthe; Anwari Masatip; L. Liyushiana; Dina Rosari
Tourism Scientific Journal Vol. 5 No. 2 (2020): Vol 5 No 2 Juni 2020
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v5i2.103

Abstract

This study aims to identify the strategic assumptions of Belawan Ceramics Market with a descriptive method approach. By compiling results from the perspective of customers and traders, this study analyzes strategic assumptions with the SWOT analysis tool. The results showed that consumers who came were consumers who had repeatedly visited the Ceramic Market, but the loyalty of visitors decreased for the fourth visit. Tourist considerations for visiting the Belawan Ceramics Market are diverse types of merchandise, traditional bargaining systems, interactions with direct traders, as well as structuring shopping space that is not rigid with social accessibility in the form of local community acceptance (especially traders) towards foreigners. From the SWOT analysis conducted, it was found that the strategies that could be carried out to develop the Belawan ceramics market were: opening stores early, adding collections of unique items, expanding promotions through social media, pentahelix synergy for more effective development, price competition considerations in accordance with the quality of the goods being marketed, complementing supporting tourism utilities such as lighting facilities and increasing the role of government and community self-help to increase the sense of security for visitors / tourists.
Femmy Indriany Dalimunthe; Anwari Masatip; L. Liyushiana; Dina Rosari

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Abstract

Archaeological Object as Tourism in Samosir Island Femmy Indriany Dalimunthe; Ketut Wiradnyana
Kapata Arkeologi Vol. 16 No. 1 (2020)
Publisher : Balai Arkeologi Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24832/kapata.v16i1.27-40

Abstract

Pulau Samosir berada di tengah-tengah Danau Toba sebagai bagian dari proses geologi terkait dengan erupsi Gunung Toba. Keberadaan danau itu sendiri menjadi daya tarik sebuah objek wisata. Adanya berbagai tinggalan arkeologis berupa objek megalitik terkait dengan tradisi upacara kematian masyarakat Batak Toba yang berlangsung sejak lama. Prosesi kematian dan adat istiadat yang masih berlangsung hingga saat ini disadari menjadi sebuah atraksi wisata yang menarik minat wisatawan jika dikembangkan. Pengelolaan objek tradisi megalitik sebagai objek pariwisata di wilayah ini relatif belum maksimal, sehingga diperlukan upaya mengidentifikasi objek-objek dimaksud disertai dengan uraian informasi yang bersifat ilmiah serta membangun konsep pariwisata yang ideal. Berkenaan dengan itu wadah kubur dan objek arkeologis lainnya menjadi uraian kajian, disertai dengan konsep pengembangan pariwisata berkarakter lokal menjadi bagian dari pembahasannya. Metode dalam penelitian ini adalah deskriptif analisis, dan studi kepustakaan. Objek-objek arkeologi dideskripsikan lalu diinterpretasi secara induktif atas analogi dengan objek sejenis di tempat lainnya. Berdasarkan hasil pembahasan di dalam penelitian ini, dapat diperoleh kesimpulan bahwa tinggalan arkeologi di Pulau Samosir didominasi oleh wadah kubur yang merupakan tradisi megalitik. Tradisi megalitik ini erat berkaitan dengan konsepsi upacara kematian yang masih berlangsung di masyarakat Batak Toba saat ini. Keterkaitan antara objek arkeologi dengan tradisi masyarakat yang masih berlangsung dapat dikemas dalam satu ide pariwisata minat khusus objek sejarah berkarakter lokal. Pengelolaan pariwisata yang melibatkan masyarakat lokal diharapkan dapat memberikan dampak langsung baik secara ekonomi maupun merawat keberlangsungan tradisi dan objek arkeologi itu sendiri, juga memiliki potensi besar untuk berkembang menjadi atraksi wisata dalam perspektif baru di Pulau Samosir. Samosir Island is in the middle of Lake Toba as part of a geological process related to Mount Toba's eruption. The existence of the lake itself becomes an attraction for a tourist attraction. There are various archaeological remains in the form of megalithic objects related to the Toba Batak community death ceremony tradition, which has lasted a long time. The procession of death and customs, which are still ongoing today, is considered a tourist attraction that will attract tourists if developed. The management of megalithic tradition as tourism objects in this region is relatively inadequate. Efforts to identify these objects are required, accompanied by descriptions of scientific information and building an ideal tourism concept. Therefore, burial container and other archaeological objects are the study's description, accompanied by the concept of developing tourism with local character as part of the discussion. The method in this research is descriptive analysis and literature study. Archaeological objects are described and interpreted inductively. The results of this study concluded that the archaeological remains on Samosir Island are dominated by burial containers, which belong to the megalithic tradition. This megalithic tradition is closely related to the conception of death ceremonies which is still sustained in the Batak Toba community today. The relationship between archaeological objects and community traditions can be packaged into tourism ideas of ​​particular interest of local character. Tourism management that involves local communities is expected to impact economically and maintain both the traditions and archaeological objects themselves. This idea is also considered to have great potential for tourist attractions of a new perspective in Samosir Island.
Studi Pengembangan Pasar Tradisional Pajak Ikan Sebagai Pusat Wisata Belanja Di Kota Medan Femmy Indriany Dalimunthe
JURNAL DESTINASI PARIWISATA Vol 7 No 2 (2019): VOL 7, NO 2 (2019): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.251 KB) | DOI: 10.24843/JDEPAR.2019.v07.i02.p27

Abstract

This study aims to describe a picture of how potential is and what the appropriate development strategy for a traditional market in Medan, Pajak Ikan. This research was conducted by using descriptive method. The data was collected by interview and observation. Interviews were conducted with a few selected outlets randomly(random sampling). And observations conducted with the involvement of information from many parties involved, include society community and local government. Implementation of these research activities carried out for 10 months, starting from the preparation of proposals that have been field since December 2018 to September 2019. The results showed that Pajak Ikan in Medan has the potential to be developed into a shopping center in the city of Medan. Then for alternative development strategies that best fit based on the results of the analysis is a strategy QSPM SO1 (Strength-Opportunity) is a strategy that uses the internal strangth to take advantage of external opportunities that exist in the way of executing many events with grand publications in the area of Pajak Ikan. Keywords : potential shopping center, matrix TOWS, strategy
Pengaruh Penerapan Cleanliness, Health, Safety, dan Environmental sustainability terhadap Kepuasan Tamu di Hotel Harper Wahid Hasyim Medan Agustinus Denny; Femmy Indriany Dalimunthe; Padriadi Wiharjokusumo
JURNAL PROINTEGRITA Vol 6 No 3 (2022): DESEMBER
Publisher : JURNAL PROINTEGRITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/jurnalprointegrita.v6i3.2432

Abstract

Hotel Harper Wahid Hasyim merupakan salah satu hotel yang telah tersertifikasi CHSE dari Kementerian Pariwisata dan Ekonomi Kreatif, namun masih saja dapat ditemukan beberapa komplain tamu terkait fasilitas kebersihan, kesehatan, keamanan dan keberlanjutan lingkungan. Oleh sebab itu, tujuan penelitian ini adalah untuk menganalisis implementasi keempat variabel protokol kesehatan CHSE (Cleanliness, Health, Safety dan Environmental Sustainability) terhadap kepuasan tamu yang menginap di hotel ini. Metode penelitian ini adalah kuantitatif dengan pengujian hipotesis berdasarkan analisis regresi linier berganda. Pengumpulan data dilakukan dengan metode penyebaran kuesioner. Hasil dari penelitian ini menunjukkan bahwa ketiga variabel: Cleanliness, Safety dan Environmental Sustainability berpengaruh terhadap kepuasan pengunjung, secara parsial. Sedangkan variabel health tidak berpengaruh terhadap kepuasan tamu. Secara simultan keempat variabel memiliki pengaruh pada kepuasan tamu. Dari hasil penelitian ini, terlihat bahwa tamu yang menginap tidak nyaman dengan prosedur CHSE yang terkit kesehatan seperti: kewajiban bermasker di setiap areal hotel, pengecekan riwayat perjalanan tamu, dan pemeriksaan suhu tubuh yang berulang-ulang. Oleh sebab itu, Hotel Harper diminta adaptif dalam penerapan protokol kesehatan CHSE ini kedepannya, misalnya dengan melonggarkan aturan bermasker sesuai dengan keputusan pemerintah per 17 Mei 2022 yang memperbolehkan masyarakat tidak menggunakan masker di areal terbuka.
PELATIHAN DIGITAL MARKETING PRODUK EKONOMI KREATIF DI KOTA MEDAN, SUMATERA UTARA Sitorus, Nova Bernedeta; Dalimunthe, Femmy Indriany; Rosari, Dina
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.23684

Abstract

Pelaku ekonomi kreatif di Sumatera Utara menghadapi permasalahan serius terkait keterbatasan pengetahuan tentang digital marketing. Ini menciptakan kesenjangan pengetahuan yang menghambat pertumbuhan bisnis mereka di era digital yang pesat. Terbatasnya akses pelatihan digital marketing menjadi tantangan tambahan. Tujuan utama dari kegiatan pengabdian kepada masyarakat ini adalah, untuk meningkatkan pengetahuan dan keterampilan, mengukur efektivitas pelatihan, mendorong penggunaan tools digital marketing yang lebih efektif, dan untuk mendukung pertumbuhan ekonomi kreatif. Dalam hasil analisis, terlihat peningkatan yang signifikan dalam pemahaman peserta setelah mengikuti pelatihan pada beberapa pertanyaan kunci. Misalnya, pada Pertanyaan 2 tentang pentingnya pemahaman digital marketing, sebanyak 50% responden menyadari pentingnya sebelum pelatihan, dan setelah pelatihan, semua responden (100%) mengakui pentingnya pemahaman digital marketing. Hal yang serupa terjadi pada Pertanyaan 4 tentang manfaat segmentasi pasar dalam digital marketing produk ekonomi kreatif, di mana awalnya hanya 20% responden yang memahaminya, tetapi setelah pelatihan, 80% responden memahami manfaat tersebut. Demikian pula, Pertanyaan 5 mengenai media sosial sebagai saluran pemasaran utama awalnya hanya dikenal oleh 19% responden, tetapi setelah pelatihan, 93% responden memahami pentingnya media sosial dalam pemasaran. Selanjutnya, Pertanyaan 7 tentang pemasaran digital melalui media sosial menunjukkan bahwa 37% responden memahaminya sebelum pelatihan, dan angka ini meningkat menjadi 83% setelah pelatihan. Namun, terdapat juga hasil pre tes dengan peningkatan terendah, seperti Pertanyaan 1 tentang definisi digital marketing dan Pertanyaan 11 tentang konten kreatif dalam digital marketing, yang awalnya hanya dipahami oleh 30% dan 40% responden, secara berturut-turut. Peningkatan yang lebih rendah juga terlihat pada Pertanyaan 14 tentang Search Engine Optimization (SEO) dalam konteks pemasaran produk ekonomi kreatif, di mana hanya 13% responden yang memahaminya sebelum pelatihan. Selanjutnya, pada Pertanyaan 16 tentang pengiklanan online dalam produk ekonomi kreatif, hanya 40% responden yang memiliki pemahaman sebelum pelatihan. Terakhir, pada Pertanyaan 18 tentang e-commerce dalam pemasaran produk ekonomi kreatif, hanya 23% responden yang memahaminya sebelum pelatihan. Hasil ini menunjukkan bahwa meskipun pelatihan telah berhasil secara signifikan meningkatkan pemahaman dalam beberapa area kunci, masih ada potensi untuk perbaikan lebih lanjut dalam memahami definisi digital marketing, konten kreatif, SEO, pengiklanan online, dan e-commerce. Pelatihan ini berhasil meningkatkan pemahaman peserta tentang digital marketing, termasuk konsep dasar, manfaat, peran, dan aplikasi dalam bisnis ekonomi kreatif. Pemahaman yang ditingkatkan ini diharapkan membantu peserta memanfaatkan digital marketing secara lebih efektif, merancang strategi yang lebih baik, dan mengukur kinerja pemasaran mereka. Pelatihan ini merupakan langkah positif dalam mendukung pertumbuhan sektor ekonomi kreatif di Sumatera Utara di era digital yang terus berkembang.
Analisis Perilaku Brand Loyalist dan Brand Switcher pada Jasa Akomodasi Bintang 5 di Kota Medan: Behavior Analysis of Brand Loyalists and Brand Switcher in 5-Star Accommodation Services in Medan City Femmy Indriany Dalimunthe
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.299

Abstract

A brand is a fundamental part of the marketing strategy in influencing purchase interest. A person’s buying ability will influence a customer to choose the product they want. In addition, higher competitiveness among hotels will create more awareness to maintain customer satisfaction and turn it into customer loyalty as the main target of their marketing. In connection with achieving customer loyalty, hotels must study the factors influencing customers to become loyal or switch from the hotel brand. A brand can be measured through brand equity which consists of a set of assets and liabilities of the Brand associated with the name and symbol of the Brand that can be given to consumers. Important and measurable components in forming brand equity include brand awareness, brand association, perceived quality, and brand loyalty. This study examines the variables that make the difference between loyalists and customers who switch hotel brands. The data used were taken from 42 respondents spread across the International Departure Terminal of Kualanamu Airport. The research method used is descriptive with a quantitative approach. The data were analyzed using the discriminant analysis method through the SPSS 12.0 program. And other limitations for this research are 5-Star Hotels and Chain International in Medan. Discriminant analysis shows that one factor requiring search variation distinguishes between brand loyalists and brand switchers. The Brand switching matrices show that all hotels serving consumers in Medan have low customer loyalty. The ratio between brand loyalists and brand switchers was 1:9, which means that only one person is loyal to one brand out of 10 consumers of accommodation services. The rest are types of consumers who like to switch to other brands.
PERENCANAAN HERITAGE TRAIL DAN SKEMA INTERPRETASI SEBAGAI PENGEMBANGAN WISATA PUSAKA DI KOTA MEDAN Khairannur, Wilda; Emrizal, Emrizal; Dalimunthe, Femmy Indriany
JURNAL DARMA AGUNG Vol 31 No 3 (2023): JUNI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i3.3449

Abstract

Penelitian ini bertujuan untuk menghasilkan rencana heritage trail di Kota Medan serta rencana skema interpretasi heritage trail yang dapat mendukung kegiatan pariwisata dan berguna untuk meningkatkan minat serta apresiasi wisatawan maupun masyarakat lokal terhadap pelestarian pusaka di Kota Medan. Adapun sasaran yang ingin dicapai ialah: (1) Teranalisisnya daya tarik wisata pusaka (supply) di Kota Medan, (2) Teranalisisnya karakteristik wisatawan (demand) heritage trail di Kota Medan, (3) Terumuskannya perencanaan heritage trail di Kota Medan berdasarkan analisis supply dan demand, (4) Terumuskannya perencanaan skema interpretasi heritage trail di Kota Medan. Penelitian dilakukan di bangunan bersejarah di empat kawasan bersejarah di Kota Medan, yaitu Kawasan Kesawan termasuk Lapangan Merdeka dan sekitarnya, Kawasan Istana Maimun, Kawasan Polonia, dan Kawasan Kampung Madras. Metode Penelitian menggunakan metode pendekatan deskriptif campuran kualitatif dan kuantitatif. Berdasarkan hasil analisis supply dan demand maka penulis menyusun lima rencana rute yang diklasifikiasikan ke dalam tiga kategori berdasarkan waktu dan jarak tempuh serta skema interpretasi keseluruhan dan masing-masing daya tarik wisata. Media interpretasi personal yang dihasilkan yaitu guided tour dan media non-personal yaitu digital intepretive berupa display/exhibit di dalam dan luar ruang (panel/ papan interpretasi 2-3 dimensi) dan diintegrasikan dengan aplikasi di smartphone.
Analysis of Vulnerability and Effesctiveness of Strengthening Community Collaboration in Disaster Mitigation in Bukit Lawang Plantation Tourism Village, Bahorok District, Langkat Regency Nainggolan, Hetty Claudia; Dalimunthe, Femmy Indriany; Prastia, Rudi; Simamora, Beatrice Jennifer; Sihite, Sasdotio Yen Marlina
Jurnal Ilmiah Global Education Vol. 5 No. 4 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 4, Desember 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i4.3290

Abstract

Flooding is one of the unexpected natural phenomena that often occurs in all parts of Indonesia, one of which is in the tourist village of Bukit Lawang Plantation. Precisely on November 2, 2003, a flash flood occurred. Therefore, at this time the flood hazard in Bukit Lawang Plantation Village is clearly visible, it is necessary to know how vulnerable the flood danger is in Bahorok district, so that the community can anticipate and be vigilant if the flood disaster occurs again. This study aims to analyze the vulnerability and effectiveness of strengthening community collaboration in disaster mitigation in Bukit Lawang Plantation Village, Bahorok District, Langkat Regency. This area is one of the ecotourism destinations that is prone to flood disasters, especially flash floods that have occurred several times. The approach used in this study is a qualitative descriptive method with data collection through interviews, field observations, and documentation studies. This study identifies various factors that affect the level of vulnerability of communities to disasters, including physical, social, economic, and environmental vulnerabilities. The results of the study show that collaboration between the local community, the government, and related parties in disaster mitigation in Bukit Lawang Village has not been optimal. Despite several mitigation efforts such as riverbank elevation and disaster preparedness training, communities still face high risks due to a lack of effective coordination and engagement. In addition, community vulnerability is exacerbated by limited access to mitigation resources and a lack of understanding of disaster risk. This study recommends increasing more effective collaboration between local communities, governments, and the private sector through community-based mitigation programs, which involve disaster education, capacity building, and better infrastructure planning. Strengthening this collaboration is expected to increase community resilience to future disaster threats and support the sustainability of ecotourism in Bukit Lawang.
Co-Authors Agustinus Denny Anwari Masatip Arrey, Mbaze-Ebock Vivian Dalimunthe, Mohammad Yusuf Dina Rosari Eddy Sutadji Elyanta, Marciella Emrizal Hetty Claudia Nainggolan Hutahaean, Theresia Ketut Wiradnyana Liyushiana, Liyushiana Muhammad Halfi Indra Syahputra Mustafa Kamal Ngatemin, Ngatemin Padriadi Wiharjokusumo Prastia, Rudi Rahmat Rahmat Rosari, Dina Setianingsih, Rita Margaretha Sibuea, Livia Ester L Sidabutar, Melvina Hotma Uli Sihite, Sasdotio Yen Marlina Simamora, Beatrice Jennifer Siregar, Fadlan Ramadhan Sitorus, Nova wilda khairannur Yanti, Dewi