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PERILAKU KONSUMSI SUSU PADA WANITA DEWASA DI JAKARTA TIMUR Retnaningsih Retnaningsih; Cesilia Meti Dwiriani; Ary Kurniati
Jurnal Ilmu Keluarga dan Konsumen Vol. 1 No. 2 (2008): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

This study was aimed to analyze consumers and milk product characteristics consumed by adult women living in East Jakarta. The study was applied to 300 out of 304,962 households having telephone number listed in “2001-2002 Telephone Registered Book”. The samples were women aged 21-55 years old and currently consume milk, i.e. drinking milk at least one time in the last one month. The data were gathered using telephone interview. Almost 80% of the samples were 21-45 years old, half of the samples had middle level of educational background (SMP/SMU) were gathered using telephone interview. Almost 80% of the samples were 21-45 years old, half of the samples had middle level of educational background (SMP/SMU). Half of the samples had monthly income range from 299,000 – 1,105,000 rupiahs and almost 60% having milk expenditure less than 40,000 rupiahs monthly. Kinds of milk consumed by adult women were powder (full cream, skim or calcium milk). Supermarket was the place chosen by almost 90% consumers to buy milk. Nutrition value was the main attribute when samples choose and buy the milk. Almost all samples drink milk for healthy reason. Estimated the average of calcium intake from milk is more than 35% of Indonesian calcium adequacy level. The data showed that milk consumed were significantly related to level of education, monthly income and monthly milk expenditure.

ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP SIKAP DAN PERILAKU MEMBELI BUKU BAJAKAN PADA MAHASISWA IPB Retnaningsih Retnaningsih; Puspa Widya Utami; Istiqlaliyah Muflikhati
Jurnal Ilmu Keluarga dan Konsumen Vol. 3 No. 1 (2010): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The aim of this research was to analyze factors which influence IPB students attitudes and buying behaviour of piracy book. Research method used cross sectional study design. The primary data from samples was collected along Mei 2009. Data was taken from 100 girls and 100 boys as samples of this research. The samples chosen by proportional sampling in each faculty of IPB. The data consist of primary data and secondary data. Data was analyzed by descriptive and inferential statistic (Mann-Whitney, t-test, multivariate regression, and logistic regression). The result showed that almost samples readed books and mostly they bought a book on the last three months. Almost of them had knowledge about piracy book with average level. Meanwhile, the attitude of the samples to piracy book were neutral. Factors that influenced attitude to piracy book were ages, money allocation, information resources, and level of knowledge. Then, attitude to piracy book was the factor that influenced buying behavior of piracy book.

PERILAKU KONSUMSI SUSU PADA IBU HAMIL Mustika Nilam Sari; Retnaningsih Retnaningsih
Jurnal Ilmu Keluarga dan Konsumen Vol. 1 No. 1 (2008): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Pregnant woman with her physiological state is a potential group as milk consumer. The aimed of this research was to study milk consumption behavior among pregnant women. Sampling technique used accidental sampling and choose 300 pregnant women as samples. All data was collected by interview using questionnaire. Inferential statistics included Chi Square and Rank-Spearman Correlation were used for analyzing. The milk forms which consumed include powder, condensed and fresh milk. Most of milk product consumed by samples had label, except for fresh milk. Supermarket as a place to buy was chosen by most of the samples. Nutrition fact was the main attribute concerned in choosing and buying milk. Most of samples (85.0%) consumed milk for health reason. Milk consumption frequency only had significant positive correlation with knowledge level and household expenditure. Amount of milk consumption had significant positive correlation with education, nutrition knowledge of mother and household expenditure; but had significant negative correlation with family size. Education had correlation with kind, form, main attribute of milk and place to buy milk. Milk expenditure correlated with kind and form, main attribute of, and reason to consume milk. Income correlated with kind, form of and place to buy milk

ANALISIS DAN STRATEGI MENINGKATKAN KEPUASAN MAHASISWA IPB TERHADAP PENYELENGGARAAN AKADEMIK Retnaningsih Retnaningsih; Megawati Simanjuntak; Amalia Khairati
Jurnal Ilmu Keluarga dan Konsumen Vol. 2 No. 1 (2009): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Consumer is the determinant factor for the quality of services. Students as the one of stakeholders of Bogor Agricultural University (IPB) needed to be given the best services. The aimed of this research were to analyze students satisfaction on academic performance in Bogor Agricultural University (IPB) as well as the strategy to improve students satisfaction. The design of this research was cross sectional study, which carried out in IPB campus, Darmaga-Bogor, West Java for six months since September 2006 to February 2007. Number of samples were 600 students. The result showed that the atributs which needed to be improve in input stage were curriculum appropriateness with the expected competency and system information of incoming students by IPB and department. Meanwhile, on process stage the main priorities to be improved were the appropriateness of material lecture with current condition, the examples used to explain the lecture material, method of delivering lecture material orally, audio-visual equipment, teacher’s effort to make learning process lively, the ease of students to write down and understanding the lecture material, the implementation of learning process evaluation, administrative services in preparation class, teachers and students interaction, grade announcement, last assignment preparation including field study, last assignment administration, passing letter process in faculty, the convenience and cleanness of class, the appropriateness of number tools with number of students in laboratory, field work facility, references collection and the ease of references searching in library, last assignment and middle assignment scheduling, transcript of semester emerging, and also administration services. Whereas in output stage, decision making ability and planning implementation became main priority.

STUDI PENERIMAAN DAN PREFERENSI KONSUMEN TERHADAP MINYAK GORENG CURAH YANG DIFORTIFIKASI VITAMIN A Drajat Martianto; Sri Anna Marliyati; Retnaningsih Retnaningsih; Handaru Tri Mulyono
Jurnal Ilmu Keluarga dan Konsumen Vol. 2 No. 1 (2009): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Vitamin A fortification in unbranded palm oil is an alternative solution to overcome Vitamin A deficiency problem. It, however, needs further study to determine consumer acceptance and preference of the Vitamin Afortified unbranded palm oil in order to make the fortified oil is acceptable and consumed by consumer. This study was divided into two steps, they are field study, held in Barrang Lompo Island - Makassar and Babakan Village - Bogor, and laboratory study, held in Organoleptic Laboratory and Food Processing Laboratory in Department of Community Nutrition, Bogor Agricultural University. Percentage of panelist assessment and non-parametric statistical test (Kruskal- Wallis Test) was used to measure consumer acceptance and preference of fortified unbranded palm oil. The result of this study indicated that the color and aroma of fortified unbranded palm oil is accepted by the consumer. The color, aroma, and taste of food that processed with fortified unbranded palm oil were also accepted by the consumer. The complaint during the usage of fortified unbranded palm oil were mainly caused by the way consumer used and storing the sample. Thus, it can be concluded that there were no change between fortified unbranded palm oil characteristics, both used in a controlled circumstances (laboratory) and in an uncontrolled circumstances (household).

ANALISIS EKUITAS MEREK LAPTOP PADA MAHASISWA INSTITUT PERTANIAN BOGOR Ujang Sumarwan; Retnaningsih Retnaningsih; Hanisa Rahmina Fitriyana
Jurnal Ilmu Keluarga dan Konsumen Vol. 3 No. 2 (2010): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

The brand has role in bridging between consumer’s expectations and company’s promises. Prestigious brand can be said that it has strong brand equity. This research had objective to analyze brand equity of laptop product among students of Bogor Agricultural University. Meanwhile, this research had detail purposes are: (1) to analyze usage behavior of laptop product, (2) to analyze brand equity elements (brand awareness, brand association, perceived quality, and brand loyalty) among students of Bogor Agricultural University, and (3) to find out the correlation between top of mind and laptop brand that used by students of Bogor Agricultural University. This research used cross sectional study design with total sample were 200 students. The determination of total samples in each faculty used proportional sampling. The process to select sample was executed by convenience sampling that was selection of the samples based on availability to fill up the questionnaire and interview that appropriated with the quota in each faculty. The brand of laptop that most used and possessed is Acer. The most possessed of laptop by sample during 10 months until 18 months. The most way of buying laptop was bought by parents in new product. On the brand awareness elements of brand product, Acer generally get the better spot then followed by Toshiba, HP Compaq, and Axioo. The testing of brand association with using Cochran test showedthat the smallest association was obtained to Acer brand. It caused the other brand, such as Toshiba, HP Compaq, and Axioo hadall associations that adhere to consumers. The perceived quality that was tested by Customer Satisfaction Index (CSI), referred that index satisfaction of samples about Acer, Toshiba, and Axioo brand had satisfied level. Meanwhile, the samples that used HP Compaq had very satisfied level. The Importance Performance Analysis (IPA) showed that only Toshiba brand that was the most excellent in which none atribute which was fixed. For brand loyalty element, HP Compaq brand had the most high loyalty of consumer than the others. The Chi Square test showed that the correlation between top of mind and laptop brand that used was consistent that indicatedtop of mind was suit with laptop brand that used.

PERILAKU PENGGUNAAN MINYAK GORENG SERTA PENGARUHNYA TERHADAP KEIKUTSERTAAN PROGRAM PENGUMPULAN MINYAK JELANTAH DI KOTA BOGOR Firina Firina; Retnaningsih Retnaningsih; Irni Rahmayani Johan
Jurnal Ilmu Keluarga dan Konsumen Vol. 3 No. 2 (2010): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Specific objectives of the study are to: (1) determine cooking oil buying and using behavior; (2) analyze the influence of internal factors on the amount of cooking oil purchased and utilized; and (3) analyze the affecting factors on house wives’ participation on waste cooking oil collection program. Result of the study indicates that house wives’ purchase unbranded in plastic package cooking oil daily in small store around the house. The daily average of cooking oil is about 49,05 gram per capita. Most of them utilize cooking oil twice for frying. House wives’ have general knowledge of cooking oil, but unaware about wasted cooking oil collection program. Such factors as family size, wives employment status, and attitude toward cooking oil, significantly determine the buying and using behavior of cooking oil. In the meanful, family size knowledge about the program and attitude toward cooking oil gain influence house wives’ participation on wasted cooking oil collection program.

GAYA HIDUP DAN KEBIASAAN MAKAN MAHASISWA Anita Saufika; Retnaningsih Retnaningsih; Alfiasari Alfiasari
Jurnal Ilmu Keluarga dan Konsumen Vol. 5 No. 2 (2012): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

This study aimed to analyze the influence of internal (student’s characteristics) and external factors (family’s characteristics, reference group, foods caring) on the college student’s lifestyle and to analyze the influence of internal factors, external factors, and lifestyle on food habits. This study involved 120 college students that selected by cluster random sampling. The data analysis used descriptive, cluster, and logistic regression. The result showed that the most students had an entertainment and health-oriented lifestyle. The lifestyle was influenced by student’s age, family size, and television reference group. Male students had more opportunity to eat three times a day routinely beside was influenced by increasing of father’s age and family and friends scores as reference groups. Increasing scores of friends as reference group influenced breakfast habits, meanwhile increasing scores of family as reference group influenced snack and dinner habits. Male students and housewife mother more influenced increasing of dinner habits. Moreover, female students more influenced increasing of snack habits.

PENGARUH KELOMPOK ACUAN TERHADAP KESADARAN DAN KONSUMSI BERAS MERAH (ORIZA NIVARA) Lilik Noor Yuliati; Retnaningsih Retnaningsih; Dini Aprilia
Jurnal Ilmu Keluarga dan Konsumen Vol. 5 No. 2 (2012): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Several years lately, brown rice (Oryza nivara) consumption has been popular as the part of healthy life style. This research aimed to analyze the reference group’s influence towards awareness and consumption of brown rice in Bogor. This research involved 130 consumer who’s choosed by snowball method. This research revealed that reference group was influenced by the motive of consumption. It also significantly related to consumer’s age. The awareness had a relationship with education level and media, but only education level that gave significant influence towards awareness. Reference group’s strength also gave an influence, that is the increasing in reference group’s strength will lessen the awareness. This can be happen because there was information overload perceived by consumer. The brown rice consumption significantly related to the education level, family income (socio-economic status), and awareness. However, only the awareness that was significantly influenced the consumption of brown rice.

TINGKAT PENGETAHUAN, PERSEPSI, PEREFERENSI KONSUMEN, DAN PERILAKU PENGGUNAAN GAS ALAM DI KOTA BOGOR Arina Hayati; Hartoyo Hartoyo; Retnaningsih Retnaningsih
Jurnal Ilmu Keluarga dan Konsumen Vol. 4 No. 2 (2011): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

This research analyzed family characteristics, knowledge, perception, preference, and behavior of natural gas utilization; analyzed correlation among research’s variables; and identified the variables that influenced the behavior of natural gas utilization in Tegal Gundil, Bogor City. This research involved 60 families who used natural gas. Data collected by interview with questionnaire and was analyzed by descriptive, Pearson correlation, and regression test. The results showed that mostly family had good knowledge and perception about natural gas. Mostly family prefer to natural gas compare to others fuels. Research results also showed that all of family used natural gas to cook every day. Knowledge and perception about natural gas correlated significant with mother’s education and family income. Knowledge correlated positive significant with perception. Meanwhile, behavior of natural gas utilization was influenced by husband’s work and amount of family member.

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