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Retnaningsih Retnaningsih
Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor
Economics, Econometrics & Finance Education Nursing Public Health Social Sciences

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ANALISIS PERILAKU PEMBELIAN BUAH DI PERDESAAN DAN PERKOTAAN Retnaningsih Retnaningsih; Rahmi Parhati; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 6 No. 2 (2013): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5633.041 KB) | DOI: 10.24156/jikk.2013.6.2.127

Abstract

This study aimed to analyze the differences of purchasing behavior of fruit in rural and urban areas. In addition, this study also aimed to analyze the influence of family characteristics and knowledge on the purchasing behavior of the fruit. The study was conducted in the Panaragan Village (Bogor City) and Cihideung Ilir village (Bogor Regency) and involved a number of respondents that were 99 housewives that were selected randomly. Data were collected by interviews and analyzed by descriptive analysis, different test, and regression test. The results showed that the housewives of rural areas had the knowledge and purchasing behavior that were significantly different than in the urban’s housewives. Purchasing behavior based on the type of fruit, fruit origin, frequency of purchase, and the purchase amount of fruit were affected by age and length of education. In addition, income and knowledge also influenced the purchasing behavior of fruit housewives based on the origin of the fruit.
NILAI DAN TIPE KONSUMEN RUMAH TANGGA DAN KAITANNYA DENGAN PERILAKU PEMBELIAN PRODUK MAKANAN KEMASAN Ani Ruwani; Retnaningsih Retnaningsih; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 1 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.807 KB) | DOI: 10.24156/jikk.2014.7.1.48

Abstract

Characteristics of consumers play an important role in determining the purchasing decision process, including the value and type of consumers. The purpose of this study was to analyze the effects of values and type of households on purchasing behavior of packaged foods in rural and urban areas of Bogor. This research used cross sectional design and involved 80 households who consumed packaged food; selected by random sampling at chosen study site. The result of the study revealed that households in urban area had better value of consumer than in rural area (p<0,01). Most of consumer both in urban and rural areas categorized as type of active consumer. The purchasing behavior in urban households was found higher than urban ones. Moreover, the research found a significant correlation among value of consumer, type of consumer, and purchasing behavior of packaged foods. Age of consumer, length of wife’s education, family size, and family income influenced significantly on purchasing behavior of packaged foods in rural and urban areas.
KEPUASAN DAN LOYALITAS PETANI PADI TERHADAP PESTISIDA Fibria Mustikarini; Retnaningsih Retnaningsih; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 2 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.305 KB) | DOI: 10.24156/jikk.2014.7.2.93

Abstract

Satisfaction and loyalty are important factors to mantain and to increase the level of sales. The purpose of this study was to analyze the satisfaction and loyalty to pesticides of paddy farmers. This study used crosssectional design with 100 farmers as samplesthat were chosen by simple random sampling in the village of Cikarawang, District Dramaga, Bogor, West Java. The data was collected by interview techniques using questionnaire.This research used one of pesticides brand that used by paddy farmers at study site. The results showed that the paddy farmers have already satisfied, this result was indicated by CSI value which was 79,14 percent and the proportion of loyalty level mostly in habitual buyer level as much as 41 percent farmers. The analysis revealed a significant positive correlation between the reference group of farmers and the satisfaction of farmers to the pesticides brand. In addition, there was also a significant positive correlation between the frequency of utilization and the brand loyalty of farmers. The model suggested that the family income per capita affect significantly on brand loyalty pesticides among paddy farmers.
Co-Authors Alfiasari Amalia Khairati Ani Ruwani Anita Saufika Arina Hayati Ary Kurniati Cesilia M Dwiriani Dini Aprilia Drajat Martianto Fibria Mustikarini Firina Firina Handaru Tri Mulyono Hanisa Rahmina Fitriyana Hartoyo Hartoyo Irni Rahmayani Johan Istiqlaliyah Muflikhati Lilik Noor Yuliati Megawati Simanjuntak Mustika Nilam Sari Puspa Widya Utami Rahmi Parhati Sri Anna Marliyati Ujang Sumarwan