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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Manajerial Jurnal Pengabdian Dharma Laksana BALANCE: Economic, Business, Management and Accounting Journal Improvement: Jurnal Manajemen dan Bisnis BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa Journal of Innovative and Creativity Prosiding Seminar Nasional Kusuma
Kristiningsih Kristiningsih
Universitas Wijaya Kusuma Surabaya
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Manajerial

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Analisis Strategi Positioning Produk Berdasarkan Persepsi Konsumen Pada Industri Batik Di Jawa Timur Kristiningsih Kristiningsih; Lestari Lestari; Wiwik Herawati
Jurnal Manajerial Vol 8 No 01 (2021): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v8i01.1975

Abstract

Background - Competition in the Batik industry in Indonesia is quite sharp. Therefore it is necessary to apply the right marketing strategy in this industry. Whereas each batik industry that originates from the region has its own uniqueness that can attract the attention of consumers. Therefore, a positioning strategy for batik products is needed to be able to create more value in the minds of consumers compared to its competitors. Purpose - This research purposed to describe the position of competition (positioning) on batik industry in East Java based on the perceptions of local batik consumers. Design / Methodology / Approach - The study took samples of batik consumers in 9 cities in East Java, namely Bangkalan, Sidoarjo, Lamongan, Tuban, Pasuruan, Tulungagung, Mojokerto, Ponorogo and Banyuwangi. The population was taken by using purposive sampling technique. Respondents were taken as many as 200 respondents from selected batik producing cities. The research was conducted on 9 kinds of attributes that distinguish the distinctive characteristics of batik between regions in East Java including the quality of the fabric used, the quality of the coloring of the fabrics used, the patterns or motifs, the various colors, prices, design innovation, popularity, value art and intrinsic meaning. To conduct the analysis, analysis techniques using multidimensional scaling were used. Results and Discussion - The results showed a significant difference between the batik in each region which shows the characteristics of the area. The implication of this research was very useful for batik business in East Java to find out their competitive position among this industry in East Java, so that they can determine the right competition strategy according to the advantages or characteristics of each region. Conclusion - There are differences in perceptions of the quality attributes of the fabric material, the quality attributes of fabric coloring, batik patterns or motifs, various colors, prices, design innovation, popularity, artistic value and intrinsic meaning of batik batik in East Java which is the object of this research. Research implication - The research contributions are presented in the form of theoretical contributions and practical contributions. The theoretical contribution made is that this study supports previous research, that marketers can find out the competitive position in the industry through the perceived attributes of consumers. The implication of this research is very useful for marketers to find out who their close competitors are so that marketers can apply the right strategy to deal with competitors. Batik entrepreneurs or craftsmen should make products with high artistic value that characterize the Indonesian culture. Research limitations – The limitation of this study lies in the sample selection, because consumers only know the product attributes that they know, in the next research, consumer selection should preferably be on consumers who know all the characteristics of the businesses being compared. Further research can also examine the segmentation, targeting and positioning policies of batik products in marketing their products in the community.
Pengaruh Modal Inti Terhadap Profitabilitas Dan Kinerja Perbankan (Studi Pada Bank Syariah Di Indonesia) Kristiningsih - Kristiningsih; Ruswiati Ruswiati
Jurnal Manajerial Vol 9 No 01 (2022): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v9i01.3572

Abstract

Background - The growth potential of sharia banking business in Indonesia is increasing, so it is important to evaluate the performance of sharia banking. Aim - This study aims to examine the effect of core capital on the profitability and performance of Islamic Commercial Banks listed on the Indonesia Stock Exchange. This research is expected to provide input in financial knowledge, especially in the field of evaluating bank financial performance and the factors that influence it. Design/ Methodology/ Approach - The research object is 12 Islamic banks in Indonesia. The data is taken from the financial statements of each Islamic bank from 2015 to 2018. Hypothesis testing is carried out using a structural equation model with the WARP PLS program. Results and Discussion – The results show that core capital has a significant effect on profitability, as well as profitability has a significant effect on core capital. The results also show that core capital has no effect on performance and performance has no significant effect on core capital. The results showed that profitability had no effect on performance. Conclusion - The results of this study conclude that of the five hypotheses proposed only two are accepted, namely core capital has a significant effect on profitability, and vice versa profitability also has a significant effect on core capital. This study produces evidence that core capital has no significant effect on the performance of Islamic banks. Likewise, it turns out that profitability also does not significantly affect the performance of Islamic banks, but on the contrary, the performance of Islamic banks has no significant effect on profitability. Research implications - for the Islamic banking business, this research can provide input on how to measure the performance of Islamic banks through the profitability and core capital of Islamic banks. The object of research is 12 Islamic banks in. Limitations of the study - The research was carried out during the period when Islamic banks in Indonesia had not been merged
Co-Authors Adrianto Trimarjono Annisa Nurrania Dewi Nuraini Gimanto Gunawan Indrianawati Usman Khanif Varidah Kimberly Hamenda Lestari Lestari Lestari Lestari Lestari Muhammad Alhakim Danurwindo Phonny Aditiawan Mulyana Revyko Rozi Firmansyah Ruswiati Ruswiati Ruswiati Suryasaputra Soebandhi, Santirianingrum Sri Hartini Wiwik Herawati