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All Journal Jurnal Akuntansi Muhammadiyah Ekuitas: Jurnal Pendidikan Ekonomi JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) SENTRALISASI Majalah Ekonomi Jurnal Analisa Akuntansi dan Perpajakan BALANCE: Economic, Business, Management and Accounting Journal Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Akuntansi dan Teknologi Informasi Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Sustainable : Jurnal Akuntansi ASERSI : Jurnal Akuntansi Terapan dan Bisnis Semar : Jurnal Sosial dan Pengabdian Masyarakat PEDAMAS (Pengabdian Kepada Masyarakat) International Journal Multidisciplinary Ekuitas Jurnal Pnedidikan Ekonomi Journal of Economics and Economic Policy Proceeding UMSurabaya International Conference on Economics, Management, Business, and Accounting
Zeni Rusmawati
Universitas Muhammadiyah Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Strategic Management of MSMEs: Market Orientation, Learning Orientation, and Business Performance, Mediated by Technology Orientation Zeni Rusmawati; Marista Oktaviani; Alfia Rohmatus Solehah
SENTRALISASI Vol. 15 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i3.5821

Abstract

This study aims to analyst the influence of market orientation and learning orientation on business performance, with technology orientation serving as a mediating variable. Technology orientation is vital for SMEs to adapt to technological advancements and maintain competitiveness. Data collection was conducted via questionnaires distributed to MSMEs supported by LAZISMU East Java, and the data were processed using SmartPLS with PLS-SEM analysis. The results indicate that market orientation and learning orientation directly influence both technology orientation and business performance. Furthermore, technology orientation mediates the impact of market orientation and learning orientation on business performance. Integrating market orientation, learning orientation, and technology orientation results in MSMEs that are not only capable of responding to market needs but are also adaptive, innovative, and highly competitive. Consequently, a development strategy combining market-based and learning-based approaches is expected to foster sustainable business growth and strengthen MSME resilience in the face of increasingly complex business environment dynamics.
Co-Authors Alfia Rohmatus Solehah Andrianto Andrianto Anna Marina Aris Santoso Ashr Hafidz Tantri Dedy Surahman Desipradani, Gita Didin Fatihudin Dwi Nur Anisa Efianti Wibowo, Sarah Ezif M.Fahmi W Fadhilah Putri Haryanti Fariqha Ulin Nuha Fauzie Senoaji Fitri Masyta Vidyani Heru Budi Siswanto Hindayati , Nurul Julia, Dia Dewi Kharisma Yunna Insani Ma’ruf Sya’ban Margi Susilowati Mauliddah, Nurullaili Ma’ruf Sya’ban Mochklas, Mochamad Muhammad Hanifuddin Hakim Ningtyas, Dinur Aulia Putri Nuha , Hasna Nurul Rizka Khoirunnisa Nurullaili Mauliddah Oktavia Artikawati Santoso Oktaviani, Marista Rieska Maharani, Rieska Roudotul Jannah Setiyaji, Supri Solehah, Alfia Rohmatus Supri Setiyaji Surahman, Dedy Sya’ban, Ma’ruf Tyasha Ayu Melynda Sari Umi Murniati