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Fenomena Fear of Missing Out dalam Tren Wisata Berbasis Media Sosial: Studi tentang Peningkatan Kunjungan di Agroeduwisata MarkazKomobidd Almayla Adzra Faiza; Aliudin Aliudin; Dwi Novita Lestari; Desita Putri Rahmawati; Avrilya Indah Riyantika; Anindya Widyariesta
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 2 (2025): : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i2.382

Abstract

This study investigates the influence of Fear of Missing Out (FoMO), a psychological phenomenon amplified by social media platforms such as Instagram and TikTok, on the behavior of each individual. Focusing on the case of Agroeduwisata MarkazKomobid in Serang Regency, this study uses qualitative methods to explore how digital exposure shapes travel motivation. Referring to insights on digital culture, the psychological effects of FoMO, and social media-driven tourism strategies, this analysis reveals that online trends often serve as social benchmarks, pressuring individuals to engage in experiences that are considered popular or viral. These findings emphasize the strategic importance of social media in creating an attractive destination image and driving visitor interest, especially for active social media users.
Strategi Perluasan Produksi Usahatani Cabai Rawit Di Kota Serang Eha Eha; Sharifah Sharifah; Ardelia Nahdah Nurnudiya; Ragil Utami; Aliudin Aliudin
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 2 (2025): : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i2.393

Abstract

Cayenne pepper is one of the horticultural commodities that has high and stable demand in the Indonesian market. However, the productivity of cayenne pepper at the farmer level is still relatively low due to limited land, suboptimal cultivation techniques, and lack of access to modern agricultural technology. This study aims to analyze strategies that can be applied to expand production and increase the productivity of cayenne pepper plants. The method used in this study is a qualitative descriptive method with a field study approach in several cayenne pepper production centers. Data collection techniques were carried out through observation, interviews with farmers, and literature studies. The results of the study showed that land expansion strategies through the utilization of idle land and intercropping systems, as well as the application of technologies such as the use of superior varieties, drip irrigation, and balanced fertilization can significantly increase crop yields.
OPTIMASI PENJUALAN GULA AREN DI KABUPATEN LEBAK MENGGUNAKAN METODE SIMPLEKS: (STUDI KASUS UMKM GULA AREN HARIANG) Nayla Firlitha; Aliudin Aliudin; Ardelia Nahdah Nurnudiya; Zahra Syifa’H
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 4 (2025): Agustus : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/bnfnsy39

Abstract

UMKM Gula Aren Hariang in Lebak Regency faces major challenges in optimizing its sales strategy due to limitations in capital, time, and production capacity. This study aims to formulate an optimal sales strategy using the Simplex method, a linear programming approach proven effective in efficiently allocating resources. Data were collected from sales volume, production costs, and working hours across three main product variants: powdered palm sugar, molded palm sugar, and liquid palm sugar. Using the POM-QM application, the optimal solution was found by producing 300 units of powdered palm sugar, 200 units of molded palm sugar, and 180 units of liquid palm sugar, generating a total revenue of IDR 23,800,000 and a monthly profit margin of IDR 3,960,000. The analysis reveals that limited capital is the primary constraint to increasing production, even though working time capacity remains underutilized. This study recommends increasing capital as a long-term strategy to scale up production capacity and enhance the economic contribution of palm sugar UMKM to both the local community and the national economy. The Simplex method has proven to offer a practical, data-driven decision-making framework that can be effectively applied by UMKM actors to improve competitiveness in an increasingly dynamic market.