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All Journal Value Added: Majalah Ekonomi & Bisnis Economica: Jurnal Ekonomi Islam Jurnal Ilmu Keperawatan Jiwa Jurnal PKM Manajemen Bisnis Jurnal Abdimas UM Jambi
Nurhayati Nurhayati
Universitas Muhammadiyah Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Neuroscience Nursing Social Sciences Other

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PENINGKATAN LOYALITAS NASABAH BANK SYARIAH MELALUI PENINGKATAN KUALITAS LAYANAN DAN KEPUASAN NASABAH DENGAN VARIABEL RELIGIUSITAS SEBAGAI VARIABEL MODERATING (Studi pada Bank Syariah di Kota Semarang) Nurhayati Nurhayati; Fatmasaris Sukesti
Economica: Jurnal Ekonomi Islam Vol 7, No 2 (2016)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/economica.2016.7.2.1158

Abstract

Competitive rivalry between conventional banks and Islamic banks make Islamic banks should be able to compete with conventional banks in providing good quality of service, product quality and customer satisfaction, thereby increasing the number of customers. Quality of service also can affect customer loyalty directly and indirectly. The quality of service and satisfaction to encourage customers to be loyal to a company's products and services that have an impact on the improvement of market share for a product. Quality of service and customer satisfaction, especially in service companies is very important in retaining customers in a long time. Quality of service and customer satisfaction will determine the performance of the company. Factors religiosity in Indonesia also played in determining and pushing for elections on islamic bank customers because the system for different results offered by the system of interest of conventional banks. These results indicate that the quality of service and level of customer satisfaction and religiosity jointly effect on customer loyalty. Quality of service and customer satisfaction levels also have an effect on customer loyalty which variabels most influence on customer loyalty is the degree of religiosity.
Implementing of HIV/AIDS Cadre Partnership to Reduce Stigma on People Living with HIV/AIDS: A Case Study Ernawati Ernawati; Siti Aminah; Nurhayati Nurhayati; Ahmad Fathurohman
Jurnal Ilmu Keperawatan Jiwa Vol. 3 No. 4 (2020): November 2020
Publisher : Persatuan Perawat Nasional Indonesia (PPNI) Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32584/jikj.v3i4.745

Abstract

The performance of HIV/AIDS cadres playing a role in the wider community is still low. The capacity of cadres needs to be improved through partnerships with stakeholders. The purpose is to explain the implementation of the partnership of HIV/AIDS cadre with stakeholders as an effort to reduce stigma among people living with HIV/AIDS in Kudus Regency, Central Java Province, Indonesia. The research method used a holistic multiple-case design, with a focus on PLWHA and HIV/AIDS cadres in two locations are Kandangmas and Rejosari villages, Dawe sub-district, Kudus district. A total of 40 participants were recruited through purposive sampling with inclusion criteria. Data analysis using thematic and document analysis. The results showed that after training HIV/AIDS cadres felt more empowered, knew their roles and carried out partnerships with stakeholders. The partnership strategy addresses the critical challenges of health human resources in this region. HIV/AIDS cadres with their transformative role have the potential to improve services in the community to reduce the stigma of PLWHA so as to achieve the goal of HIV elimination.
PENGARUH GREEN MARKETING DAN ENVIRONMENTAL AWARENESS TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA BRAND AVOSKIN Farasanya Nisrina; Nurhayati Nurhayati; Andro Dewantara Noegroho
Value Added : Majalah Ekonomi dan Bisnis Vol 21, No 1 (2025): VALUE ADDED : MAJALAH EKONOMI DAN BISNIS (Periode April)
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v21i1.17483

Abstract

Penelitian ini menganalisis pengaruh green marketing dan kesadaran lingkungan terhadap keputusan pembelian dengan brand image sebagai variabel intervening. Menggunakan metode kuantitatif dan SEM-PLS, data dikumpulkan dari 100 konsumen Avoskin di Semarang melalui kuesioner online. Hasil penelitian menunjukkan bahwa green marketing dan kesadaran lingkungan berpengaruh positif dan signifikan terhadap brand image Avoskin. Citra merek memiliki pengaruh positif yang signifikan terhadap keputusan pembelian. Namun, green marketing dan kesadaran lingkungan tidak berpengaruh langsung terhadap keputusan pembelian. Green marketing dan kesadaran lingkungan berpengaruh positif terhadap keputusan pembelian ketika dimediasi oleh citra merek.
Pengembangan Potensi Pasar Tradisional BUMDes Ngareanak, kecamatan singorojo, kabupaten kendal Ari Dwi Astono; Firdaus Firdaus; Nurhayati Nurhayati; Nisa Amalia Wulandari; Elina Felda
Jurnal Abdimas UM Jambi Vol. 1 No. 2 (2024): Jurnal Abdimas UM Jambi
Publisher : LPPM Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jaum.v1i2.388

Abstract

Badan Usaha Milik Desa (BUMDesa) merupakan lembaga yang bergerak di bidang ekonomi dan sosial, yang berfungsi sebagai sarana memberikan pelayanan kepada masyarakat pedesaan dalam pengembangan unit usaha yang dilakukan oleh masyarakat dan desa. BUMDesa di desa Ngareanak Kecamatan Singorojo Kabupaten Kendal telah terbentuk dan telah memiliki program pengembangan pasar desa yang berpotensi dalam mengembangkan perekonomian di desa Ngareanak, terkait dengan SDM di BUMDes Ngareanak masih kurang membutuhkan pihak lain untuk menggarapnya. bersama. Oleh karena itu melalui program PKM dengan melakukan bimbingan teknis dan penyuluhan mengenai peraturan dan langkah-langkah pengembangan pengelolaan dan pengelolaan dampak pasar dan sanitasi di Desa Ngareanak, diharapkan lembaga-lembaga yang ada di Desa bersama dengan tokoh masyarakat dapat bersinergi untuk menciptakan kesejahteraan bagi masyarakat. masyarakat Desa Ngareanak
The Influence of Ad Exposure and Social Influence on Purchase Decisions of Fore Coffee with Purchase Intention as an Intervening Variable Via Nur Maria; Nurhayati Nurhayati; Andika Baskara; Sharina Osman; Joko Setyo Hartono
Value Added : Majalah Ekonomi dan Bisnis Vol 22, No 1 (2026): Value Added : Majalah Ekonomi dan Bisnis (April period)
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v22i1.20796

Abstract

This study aims to examine the influence of ad exposure and social influence on the purchase decisions of Fore Coffee consumers in Semarang, with purchase intention serving as a mediating variable. The research addresses how ad exposure and social influence, both directly and indirectly, affect consumer purchase decisions based on the Stimulus-Organism-Response (S-O-R) theory. A quantitative research design was employed using a structured questionnaire distributed to 100 consumers of Fore Coffee Gayamsari Semarang selected through accidental sampling. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.6 to test the relationships among the studied variables. The results indicate that ad exposure and social influence have a positive and significant effect on purchase intention. Purchase intention also positively and significantly affects purchase decisions. However, ad exposure and social influence do not have a direct significant effect on purchase decision. Furthermore, purchase intention mediates the relationship between ad exposure, social influence, and purchase decisions. The findings highlight the crucial role of purchase intention in shaping consumer purchase decisions and emphasize the importance of effective ad exposure and social influence in enhancing consumer purchase intention. Keywords: Ad exposure, Social Influence, Purchase Intention, Purchase Decisions, S-O-R Theory
Efektivitas Kegiatan Cultural Exchange antara Mahasiswa Unimus Indonesia dan Mahasiswa Rajamangala Thailand dalam Memahami Keberagaman Budaya Paramitha Maylina Afifah; Nurhayati Nurhayati; Edy Purwanto; Firdaus Firdaus
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2119

Abstract

Cultural exchange activities serve as an important means of enhancing cross-cultural understanding in the era of globalization. The cultural exchange program between students from Universitas Muhammadiyah Semarang (UNIMUS) in Indonesia and students from Rajamangala University of Technology in Thailand aims to strengthen understanding of cultural diversity, promote tolerance, and foster international communication among students. The activities were conducted through cultural seminars, group discussions, traditional art performances, educational visits, and direct social interactions between participants from both countries. The program was evaluated using a qualitative descriptive approach through observation, interviews, and documentation of activities. The results indicate that cultural exchange effectively enhances participants’ understanding of cultural values, social customs, languages, and communication patterns in Indonesian and Thai societies. Furthermore, this activity also fostered attitudes of tolerance, cooperation, and mutual respect among participants. The cultural exchange program proved effective in broadening students’ international perspectives while strengthening academic ties between universities. It is hoped that this activity can be further developed as a means of strengthening multicultural education within the university environment.
Co-Authors Akhmad Fathurohman Andika Baskara Andro Dewantara Noegroho Edy Purwanto Elina Felda Ernawati Ernawati Farasanya Nisrina Fatmasari Sukesti Firdaus Firdaus Joko Setyo Hartono Nisa Amalia Wulandari Paramitha Maylina Afifah Sharina Osman Siti Aminah Via Nur Maria