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All Journal Jurnal Komunikasi Pembangunan Jurnal Komodifikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Kumawula: Jurnal Pengabdian Kepada Masyarakat MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi KOPEMAS
Fitrinanda An Nur
Universitas Ahmad Dahlan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Komodifikasi

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Hegemoni Kerajaan Hiburan Disney Fitrinanda An Nur
Jurnal Komodifikasi Vol 7 No 2 (2019)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

Disney is a huge giant company through its power to embrace its audience. The company is increasingly developing various types of businesses including businesses outside of its film work. Children are Disney's main target in the development of this business. This paper aims to see the business development of The Walt Disney Company in the perspective of the political economy of communication by using one of the entrances, namely spatialization. Business development carried out by Disney is through vertical and horizontal integration. Disneyini's business development is supported by globalization and technology, so that Disney can reach its target market by removing boundaries between time and space.
Co-Authors Adiprabowo, Vani Dias Fani Sania Rahmawati Hariyanti, Nunik Iva Fikrani Deslia Kharisma Alfi Mufid Salim Nadila Wahyuni Rendra Widyatama Rifdah Zulfah Ghina Nabilah Rustono Farady Marta sapanti, intan rawit Sri Winiarti Wahidah Mahanani Zeni Putri Pinasti