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All Journal The Indonesian Journal of Business Administration Journal of Business Strategy and Execution Journal The Winners International Journal of Supply Chain Management JURISMA: Jurnal Riset Bisnis & Manajemen GEMA EKONOMI Ultima Management : Jurnal Ilmu Manajemen ASEAN Marketing Journal Journal of International Conference Proceedings International Research Journal of Business Studies
Asnan Furinto
Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation

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Journal : Journal of Business Strategy and Execution

 1 
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI PERSEPSI KONSUMEN DALAM PEMILIHAN BIRO PERJALANAN UMROH DAN HAJI KHUSUS Azmy, Mohammad Savier; Furinto, Asnan
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Purpose of research is to identified the factors which influence the consumer perception in choosing Biro Perjalanan Umroh and Haji Khusus with moderating experience variable of Hajj and Umra. The factors that can be identified are Brand Equity, Guide, Reference, Quality Offering, Confidence Benefit, Special Treatment Benefit, Social Benefit, Religious Congruence as a independent variable, and Perceived Comfort, Perceived Affiliation as a dependent variable. The method that will be use is Analysis Factor method and linear regression with software SPSS 11.0. Result of research is after repeated the analysis factors with rotation, and then formatted 3 factors such as: Attributes factors: Brand Equity, Guide, Reference, Quality Offering and Confidence Benefit Search of Community Factors: Religious Congruence and Perceived Affiliation. Exclusivity Factors: Special Treatment and Perceived Comfort Brand Equity variable, Reference, Quality Offering, Confidence Benefit and Special Treatment Benefit was proven influencing Perceived Comfort variable.  Whereas variable Guide wasn’t proven influencing Perceived Comfort variable. Religious Congruence variable was proven influencing Perceived Affiliation variable. Whereas Social Benefit variable wasn’t proven influencing Perceived Affiliation variable. Guide variable, Quality Offering and Confidence Benefit for experienced consumer in Umra and Hajj wasn’t proven influencing more Perceived Comfort, comparing with inexperienced in Umra and Hajj using Biro Perjalanan Umroh and Haji Khusus. Social Benefit variable for experienced consumer in Umra and Hajj (Experience of Hajj & Umra) wasn’t proven influencing more Perceived Affiliation, Comparing with inexperienced consumer in Umra and Hajj using Biro Perjalanan Umroh and Haji Khusus. 
STUDI KESENJANGAN ANTARA TINGKAT KEPUASAN PELANGGAN DENGAN TINGKAT KEPENTINGAN LAYANAN PADA BLITZ MEGAPLEX DI JAKARTA Hartanti, Grace; Furinto, Asnan
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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The pursuit of customer satisfaction toward service quality is a simple and yet inevitable effort for companies in the service industry. Customer satisfaction is expected to impact customer loyalty which materializes as among others, the spread of word of mouth, creating more customers and bringing more profits for the company. The common problem in the area of customer satisfaction and service quality measurement is the existence of gap between what the customers expect to receive and what the company eventually delivers to them. Another possible gap is on the types of service attributes. Those attributes which are deemed important or unimportant by customers are sometimes (if not most of the time) different from what company perceives to be important or unimportant. To complicate the picture further, there are also difference of perspectives between member and non member customers. Blitz Megaplex is a service company, providing one stop entertainment-beyond movies, to their customers. This research aims to provide insights to Blitz management as to on what dimensions of service quality they shall put more emphasize on. Using combination of explorative and quantitative approach to collect data, the author further employs IPA (Importance-Performance Analysis) framework to analyze the findings. It is found that there are significant gaps at the three locations of Blitz Megaplex (Grand Indonesia, Pacific Place, Mal of Indonesia) in Jakarta. Blitz shall focus on important dimensions (as rated by customers) whereby its performance is falling below customer expectation, and shall reduce its efforts of improving unimportant dimensions even though it is performing way above customer expectation.
HOW COMBINATION OF RETAILER’S RELATIONSHIP EFFORT COULD CREATE LOYAL CONSUMER Arum, RA. Indah Sekar; Furinto, Asnan
Journal of Business Strategy and Execution Vol 3, No 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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This study develops and empirically tests a model for examination of the impact of different relationship efforts made by a retailer (financial bonding, social bonding, and structural bonding) on key relationship marketing outcomes (trust, relationship commitment, and behavioral loyalty) as relationship duration and product involvement are used as controllable variables in a relationship marketing system. A study in education services from XYZ Company, in Taiwan. The purpose of this study is to test the effects of relationship duration and product involvement, to summarize existing evidence about the behavioral sequences of relationship efforts and relationship outcomes at the individual consumer’s level. The methods of this study use simple linear regression, multiple linear regressions, One‐Way ANOVA, crosstab analysis, descriptive analysis, frequency analysis. Specifically, the results show that relationship duration does have positive influence on consumer behavioral loyalty, and so does product involvement on relationship outcomes. Consequently, managers and employees of retail companies need to be trained, motivated, and rewarded for making relationship efforts to regular consumers.
Co-Authors Adli Putra, Muhammad Afifah Handoyo, Nadya Afkar, Elvia Aghnarizky Dzulkarnain, Fino Arief, M Arista Pratama, Vito Aryo Prabowo Ashari Nasution, Reza Assauri, Sofjan Aufa, Ahmad Augusta, Helena Dewi Tamara Dhofir Ridwan, Muhammad Ferdyansyah, M. Syaf Firullah Pandy, Nathania Gita Gayatri, Gita Grace Hartanti Gusman*, Muhammad Hanif Hanif Yuditama, Rafi Hersetyawati, Endwien Hudaya, Sabilul Irawan Irawan Listiani, Ade Irma Lontoh, Eugene Min, Siu Mohammad Ichsan, Mohammad Mohammad Savier Azmy Mursitama, Tirta Nugraha Novalinda, Ruth Christine Nur Ilman, Nabil Pantri Heriyati Pitari, Diananda Fitri Purwoko, Hiskia Putri Zayyana, Syavika RA. Indah Sekar Arum Redzky Al-Farisi, Syaefic Sarah Permana, Nabila Sari, Ria Emilia Saroso, Hardijanto Selamet, Thamrin Simon, Iman Ulung Suhardi, Hardi Syamsi, Rusi