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All Journal Jurnal Manajemen dan Bisnis Indonesia Jurnal Akuntansi Aktual Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Commerce, and Management Jurnal Cakrawala Maritim
Fani Firmansyah
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Other

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SWOT ANALYSIS ON THE MARKETING STRATEGY DETERMINATION OF FINANCIAL FUND PRODUCT AT BRANCH OFFICE PT PANIN BANK SYARIAH, TBK. MALANG Fani Firmansyah; Kotijah Fadilah Abdilah
Jurnal Akuntansi Aktual VOLUME 3, NOMOR 2, JUNI 2015
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.424 KB)

Abstract

to data from PT Islamic Bank Panin Tbk. Branch Malang for 2011, financial fundsthat have been channeled was 31.354 billion, 19.8 billion for the year 2012, and 4.760 billion for 2013. The above data is data new financing (liquid) in that year. From those data, we can see that from year to year financing funds decreased, therefore in intense competition conditions, PT Panin Bank Syariah Tbk. (PBS) need to define appropriate strategies to obtain a positive response from the community. And also, the products and services offered in accordance with the needs of the people, so that the funds disbursed for financing fund products can be increased and financing products can compete eith both other Islamic Bank and Conventional Bank in Malang. This study will be conducted at branch office ofPT. Islamic Bank Panin Tbk. Malang located at Jl Mgr Sugiopranoto No. 7 Malang, East Java Province. The research is a qualitative study with a descriptive approach. According Moleong (2005) qualitative research as a research procedure that produces descriptive data in the form of words written or spoken of people and behaviors that can be observed. From the results of the SWOT matrix, severalappropriate strategies could be taken by the circumstances Branch Office PT Panin Syariah Bank Tbk. Malang. Based on several things: Segmentation, Targeting, Positioning, Marketing Mix. Based on the research that has been conducted by researchers, there are several conclusions that can be drawn from the results of this study are: a) marketing strategy, especially marketing financial products that are applied by PT Islamic Bank Panin Tbk. Branch Office Malang includes several strategies, namely strategies pick up the ball, referrals, build networks, provide servise excellent, and provide facilities satisfactory to increase confidence and customer satisfaction, so that existing customers will not run away from the bank, b) The results of a SWOT analysis states that PT Islamic Bank Panin Tbk. Malangbranch office has been able to compete in a competitive market competition in Malang.Keywords: SWOT, marketing mix, segmentasi, targeting, positioning
Value Creation Strategy in Tourism : An Islamic Perspective Fani Firmansyah
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 1 (2017): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2017
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (625.566 KB) | DOI: 10.31842/jurnal-inobis.v1i1.19

Abstract

The international tourism industry now is becoming an increasingly competitive marketplace. Understanding the needs, interests and behaviors of different tourist markets plays a critical role in support them to destinations. Given the fast growth in the number of tourists and despite the great Muslim population worldwide. It is important to develop appropriate marketing strategies. To develop tourism prospects sharia government could use such a marketing strategy, marketing for instance, marketing mix and segmenting, targeting and positioning (STP). The marketing mix is a set of marketing tools used by a state or a company to continue achieving its marketing objectives in target market. STP is the most important initial step in identifying customer value. It is expected from the use of this strategy could make sharia tourism as a market leader in the field of tourism and also could attract more tourists to visit and increase economic returns of state. 
Strategi Penanganan Pembiayaan Bermasalah KPR Pada PT. Bank Tabungan Negara (Persero) Tbk. Kantor Cabang Syariah Malang Fani Firmansyah; Refila Aulina
Jurnal Manajemen dan Bisnis Indonesia Vol 3 No 3 (2016): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2016
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v3i3.95

Abstract

Bank merupakan lembaga intermediasi keuangan, menghimpun dana dari masyarakat yang memiliki kelebihan dana dalam bentuk giro tabungan deposito dan menyalurkan kembali kepada masyarakat dalam bentuk pembiayaan. Dalam menyalurkan pembiayaan haruslah melalui proses analisi kredit. Itu dilakukan untuk meminimalisir terjadinya pembiayaan bermasalah (Macet) atau dalam dunia perbankan syariah biasa disebut dengan NPF (Non Performing Financing). Bank BTN Syariah adalah salah satu Unit Usaha Syariah (UUS) dari bank BTN konvensional. Bank BTN sebagai salah satu yang ditunjuk untuk lembaga pembiayan kredit perumahan masyarakat menengah kebawah. Bank BTN selama ini menjadi integrator stakeholder strategi dalam pemecahan permasalahan perumahan Indonesia. Tujuan penelitian ini adalah untuk melihat bagaimana penanganan pembiayaan bermasalah pada KPR di Bank BTN Syariah Malang periode tahun penelitian 2014-2015.
Pemanfaatan Sampah Organik dan Limbah Kotoran Hewan Sebagai Energi Baru Terbarukan Ramah Lingkungan Lutfi Wicaksono; Denny Dermawan; Gigih Alam Pambudi; Moch Luqman Ashari; Adhi Setiawan; Novi Eka Mayangsari; Ahmad Erlan Afiuddin; Mochammad Choirul Rizal; Tanti Utami Dewi; Ulvi Pri Astuti; Alma Vita Sophia; Bella Naziel Iqmalia; Fani Firmansyah; Rafi Narariya Ramadhan; Imam Hambali Azhori; Bagas Adhiwangsa
Jurnal Cakrawala Maritim Vol 1 No 2 (2018): Jurnal Cakrawala Maritim
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) - PPNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/cakrawalamaritim.v1i2.900

Abstract

Masalah akibat kepadatan penduduk adalah meningkatnya sampah yang mencakup keseluruhan wilayah, baik perkotaan maupun pedesaan. Sampah di wilayah pedesaan didominasi oleh sampah organik pasar dan limbah peternakan. Tidak berjalannya sistem pengolahan dan pendistribusian sampah yang baik, menyebabkan penumpukan sampah seperti pada wilayah Dusun Gedangklutuk, Desa Kedungboto, Kabupaten Pasuruan. Kegiatan ini bertujuan untuk memanfaatkan sampah organik dan limbah peternakan sebagai Energi Baru Terbarukan (EBT) ramah lingkungan dengan metode biodigester. Biodigester mampu mengubah sampah organik pasar menjadi biogas yang memiliki kandungan CH4 sekitar 50-75%, CO2 sekitar 25-50%, dan sisanya adalah gas lain yang persentasenya sangat kecil. Gas berasal dari penguraian bahan organik oleh bakteri anaerob dengan suhu optimum sekitar 30-35°C dan pH sekitar 6-8. Biodigester menghasilkan 847,8 liter gas yang tertampung.
Implementation Of The Sharia Productive Financing Program To Increase Income At The Pujon Syariah Madani National Capital Alwi Abdul Aziz; Fani Firmansyah
International Journal of Economics, Commerce, and Management Vol. 1 No. 3 (2024): July : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i3.81

Abstract

The aim of carrying out this research is to find out the implementation of the Sharia productive financing program in increasing income at PT Pemodalan Nasional Madani Syariah Pujon. The type of research used in this research is field research (Field Research). This research approach is descriptive analysis. This research aims to determine the impact of the Sharia productive financing program on increasing the income of women's MSMEs in Pujon. In preparing this research, the author clarified the data sources into 2 types, namely: 1) Primary data; 2) Secondary Data. Data collection techniques in this research were obtained through the following methods and stages: 1) interviews; 2) Observation and 3) documentation. The results of this research are the productive financing application mechanism at PT Permodalan Nasional Madani, namely that prospective customers submit applications by bringing initial documents and filling in the financing application form. Customers who take out or carry out productive financing with PT Permodalan Nasional Madani as a business need, the micro-business runs by the customer experiences an increase in income. So that with this financing, the business run by the customer can develop and increase the customer's income. By increasing the stock of goods or equipment in the business run by the customer, the business also experiences progress in terms of income, production and performance
PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP LOYALITAS ANGGOTA Muhammad Idris Al Satria; Fani Firmansyah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3690

Abstract

Loyalitas konsumen adalah faktor penting yang harus dievaluasi dan dipahami oleh perusahaan untuk mempertahankan pelanggan. Bagaimana sebuah perusahaan menghasilkan citra merek adalah salah satu hal yang mendorong orang untuk tetap setia kepada perusahaan. Kepercayaan konsumen terhadap merek merupakan aspek lain yang mempengaruhi loyalitas konsumen. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image dan brand trust terhadap loyalitas konsumen. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah anggota KSPPS BMT Peta Tulungagung. Survei digunakan untuk memperoleh data. Purposive sampling digunakan dalam penelitian ini, dengan 167 responden yang merupakan anggota KSPPS BMT Peta Tulungagung. Analisis regresi linier berganda digunakan untuk menganalisis data dalam penelitian ini. Sofware SPSS digunakan untuk menganalisis data. Hasil penelitian menunjukkan pengaruh positif dan signifikan secara parsial dari brand image dan brand trust terhadap loyalitas konsumen. Secara bersamaan, brand image dan brand trust memiliki dampak yang luar biasa pada loyalitas konsumen.
PENGARUH E-SERVICE QUALITY DAN PRICE TERHADAP E-LOYALTY DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING Ahmad Ferry Nasrulloh; Fani Firmansyah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4068

Abstract

Netflix merupakan brand dengan loyalty tertinggi pada saat ini di dunia hingga mengalahkan Apple, selain itu juga Netflix saat ini menjadi market leader pada platform Subscription Video On Demand (SVOD) didunia dengan jumlah pengguna hingga 230,7 juta pada tahun 2022. Namun, di Indonesia terdapat masalah yang dihadapi oleh pelanggan pada e-service quality, pelanggan mengalami masalah utama pada blank screen dan server yang lemah. Selain itu juga terdapat masalah pada price yang ditawarkan dikarenakan dianggap terlalu mahal oleh masyarakat Indonesia. Dengan adanya masalah pada e-service quality dan price menyebabkan peneliti tertarik untuk melakukan penelitian untuk mengetahui faktor-faktor yang dapat mempengaruhi e-loyalty pengguna Netflix. Penelitian in menggunakan metode kuantitatif. Sampel yang digunakan adalah mahasiswa Kota Malang. Sampel yang digunakan menggunakan purposive sampling dengan responden berjumlah 135. Temuan pada penelitian ini menunjukkan bahwa e-service quality berpengaruh positif dan signigikan terehadap e-loyalty, price berpengaruh terehadap positif dan signigikan e-loyalty, e-satisfaction berpengaruh positif dan signigikan terehadap e-loyalty, e-service quality berpengaruh positif dan signigikan terehadap e-loyalty melalui e-satisfaction, dan price berpengaruh positif dan signigikan terehadap e-loyalty melalui e-satisfaction.
Peran Brand Image dalam Memediasi Pengaruh Digital Marketing, dan Product Quality terhadap Purchse Decision: Studi Produk Make Over di E- Commerce Shopee Kota Malang Tria Najatul Muti; Fani Firmansyah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6698

Abstract

In the current digital era, technological advancements significantly influence consumer behavior, particularly through e-commerce platforms like Shopee. This study aims to analyze the impact of digital marketing and product quality on purchase decisions, with brand image serving as a mediating variable. Using a quantitative approach, data were collected via online questionnaires from 125 respondents who were Make Over consumers in Malang City. SmartPLS software was employed for data analysis. Results show that both digital marketing and product quality significantly influence purchase decisions directly and indirectly through brand image. These findings underscore the importance of optimizing digital strategies and maintaining product quality to enhance brand perception and consumer purchase decisions.
THE EFFECT OF CORPORATE IMAGE AND TRUST ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE: (Study at the Indonesian Sharia Bank, Mojokerto Branch Office, Gajah Mada) Salma Nasywa Mufayidah; Fani Firmansyah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of corporate image and trust on customer loyalty mediated by customer satisfaction conducted at Bank Syariah Indonesia KCP Mojokerto Gajah Mada. Data collection was carried out by distributing questionnaires to 140 respondents selected using non-probability sampling techniques. Data were analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the help of SmartPLS software. The results of the study indicate that corporate image does not have a significant effect on customer loyalty, while trust has a significant effect on customer loyalty, and customer satisfaction is proven to have a significant effect on customer loyalty. In the mediation relationship, customer satisfaction does not mediate the relationship between corporate image and customer loyalty, but customer satisfaction is able to mediate the relationship between trust and customer loyalty. The study This felt important For done more continue so that Islamic banks especially Bank Syariah Indonesia​​​ can do the right action For maintain loyalty its customers.
Co-Authors Adhi Setiawan Ahmad Erlan Afiuddin Ahmad Ferry Nasrulloh Alma Vita Sophia Alwi Abdul Aziz Bagas Adhiwangsa Bella Naziel Iqmalia Denny Dermawan Gigih Alam Pambudi Imam Hambali Azhori Kotijah Fadilah Abdilah Lutfi Wicaksono Moch Luqman Ashari Mochammad Choirul Rizal Muhammad Idris Al Satria Novi Eka Mayangsari Rafi Narariya Ramadhan Refila Aulina Salma Nasywa Mufayidah Tanti Utami Dewi Tria Najatul Muti Ulvi Pri Astuti