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Pelatihan Penggunaan Teknologi Komunikasi dan Pembuatan Content Marketing Pada Asosiasi Homestay Manggarai Barat (ASIHOM MABAR) di Labuan Bajo, Nusa Tenggara Timur Marshelia Gloria Marida; Angel Damayanti; Leonard Felix Hutabarat; Andaru Satnyoto; Roseven Rudiyanto; Septian Hutagalung
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i2.4876

Abstract

Labuan Bajo telah ditetapkan sebagai destinasi wisata premium, namun tidak diikuti dengan kemampuan penggunaan teknologi komunikasi dan pembuatan content marketing dari pengelola homestay di Labuan Bajo sehingga pemasaran terhadap homestay di Labun Bajo melalui media sosial belum maksimal. Tim Pengabdian kepada Masyarakat (PkM) Fisipol UKI bekerja sama dengan dua dosen Politeknik eLBajo Commodus berinisiatif untuk mengadakan pelatihan kepada Asosiasi Homestay Manggarai Barat (ASIHOM MABAR). Peserta mendapatkan materi tutorial pembuatan konten yang menarik, praktik langsung cara pengambilan foto dan video, pengenalan fitur-fitur dalam media sosial TikTok, praktik langsung penggunaan aplikasi edit foto dan video dan pelatihan cara membuat konten dapat dilihat oleh banyak pengguna media sosial. Hasil pelatihan ini adalah terdapatnya kenaikan nilai yang signifikan dari hasil pre test sebesar 63 menjadi 93 pada hasil post test yang diisi oleh peserta. Nilai tersebut menunjukkan terdapat peningkatan kemampuan peserta terkait penggunaan teknologi komunikasi, content marketing dan pelayanan prima dari sebelum mengikuti pelatihan dan setelah mengikuti pelatihan. Setelah pelatihan ini berakhir, pemateri juga tetap membuka komunikasi dengan peserta dan membantu peserta menghasilkan content marketing untuk pemasaran homestay mereka di media sosial. Komunikasi antara pemateri dengan peserta tetap terjalin melalui media sosial whatsapp
Diplomasi Ekonomi Indonesia dalam Kerja Sama Selatan-Selatan Leonard Felix Hutabarat; Angel Damayanti
Intermestic: Journal of International Studies Vol 7 No 2 (2023)
Publisher : Departemen Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/intermestic.v7n2.3

Abstract

South-South Cooperation has played an important role in encouraging development in various countries through strategic programs, such as training, sending experts, providing grants, scholarships, infrastructure, as well as empowering women. Indonesia as one of the countries that plays an active role as a donor country is expected to increase its role in strengthening Indonesia's position as a new emerging donor so that it can improve Indonesia's image in international forums. Diplomacy carried out by Indonesia is part of a constructivism approach in the study of international relations related to the formation of perceptions and values that Indonesia will share with its cooperation partners. South-South Cooperation is not only part of Indonesia's national priority in The National Medium-Term Development Plan 2020-2024, but also provides benefits as a bridge between the needs of beneficiaries and Indonesia's interests, improves Indonesia's positive image in the region and globally, and is part of Indonesia's economic diplomacy. In the recovery after the COVID-19 pandemic, South-South Cooperation is expected to be a part of development cooperation form that can be one of the instruments for restoring conditions and building back better in achieving the goals of SDGs 2030.
Pengembangan Geopark Nasional Indonesia menuju UNESCO Global Geopark sebagai Diplomasi Geotourism Indonesia Leonard Felix Hutabarat
Jurnal Ilmiah Hubungan Internasional Vol. 19 No. 1 (2023): Jurnal Ilmiah Hubungan Internasional
Publisher : Parahyangan Center for International Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jihi.v19i1.6000.94-106

Abstract

The development of geopark has been carried out in the last three decades. Since its development by UNESCO, the total number of global geoparks has advanced annually. At country level, Indonesia has only less than 6 (six) UNESCO Global Geoparks compares to its variety of topography in Indonesia, which underlines geological heritage landscapes. Why does Indonesia need to develop more global geoparks and what are the opportunities according to UNESCO requirements? This paper uses the UNESCO global geopark diplomacy and geotourism framework. The method used is qualitative with descriptive analysis. The establishment of national geoparks towards UNESCO Global Geoparks has been seen to be one of an ef ective regional development instruments in a sustainable way. Establishing UNESCO Global Geoparks are not only a way to develop geotourism, but also to develop economic development. The establishment of Indonesian national geoparks to be UNESCO Global Geoparks could be as an engine to provide employments, economic prosperity, public progress as well as environmental protection. Development of Indonesian national geopark to be UNESCO Global Geoparks will be one of strategy in Indonesian geotourism diplomacy as well as Indonesia’s commitment to sustainable development. Keywords: diplomacy; geopark; geotourism; UNESCO Global Geopark
Perspectives on Constructivism in Indonesian Diplomacy in the Indo-Pacific Economic Framework Leonard Felix Hutabarat
Jurnal Hubungan Internasional Vol 12, No 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jhi.v12i2.17270

Abstract

This article explains how Indonesia responded to United States President Joe Biden's initiative in establishing the Indo-Pacific Economic Framework on May 23, 2022. Indo-Pacific terminology grows out of regional geopolitical constructs to accommodate international security and political interests. Various connectivity strategies have divided the interests of different countries in initiatives to cooperate. The need for countries in the Indo-Pacific region to collaborate must be a shared priority, especially in preventing polarization in the region and minimizing open conflict between superpowers and their allies. Geopolitical and geostrategic aspects must be addressed rationally by Indonesia. This article is useful for stakeholders in Indonesia in looking at United States initiatives in a broader range of interest dimensions. Indonesia's foreign policy and diplomacy towards the Indo-Pacific Economic Framework can be seen from the perspective of constructivism in the study of international relations. This study is based on a qualitative method by explaining the related interests of the pillars that the United States offers in the Indo-Pacific Economic Framework. Based on Indonesia's national interests, diplomacy is strategic in an effort to balance the interests of economic cooperation between the United States and the People's Republic of China, involvement in the formation of policy frameworks and norms setting or cooperative mechanisms  for developing countries in the region, as well as efforts to fight for the interests of ASEAN centrality in accordance with the ASEAN Outlook on Indo-Pacific.  
Pelatihan Penggunaan Teknologi Komunikasi dan Pembuatan Content Marketing Pada Asosiasi Homestay Manggarai Barat (ASIHOM MABAR) di Labuan Bajo, Nusa Tenggara Timur Marshelia Gloria Marida; Angel Damayanti; Leonard Felix Hutabarat; Andaru Satnyoto; Roseven Rudiyanto; Septian Hutagalung
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i2.4876

Abstract

Labuan Bajo telah ditetapkan sebagai destinasi wisata premium, namun tidak diikuti dengan kemampuan penggunaan teknologi komunikasi dan pembuatan content marketing dari pengelola homestay di Labuan Bajo sehingga pemasaran terhadap homestay di Labun Bajo melalui media sosial belum maksimal. Tim Pengabdian kepada Masyarakat (PkM) Fisipol UKI bekerja sama dengan dua dosen Politeknik eLBajo Commodus berinisiatif untuk mengadakan pelatihan kepada Asosiasi Homestay Manggarai Barat (ASIHOM MABAR). Peserta mendapatkan materi tutorial pembuatan konten yang menarik, praktik langsung cara pengambilan foto dan video, pengenalan fitur-fitur dalam media sosial TikTok, praktik langsung penggunaan aplikasi edit foto dan video dan pelatihan cara membuat konten dapat dilihat oleh banyak pengguna media sosial. Hasil pelatihan ini adalah terdapatnya kenaikan nilai yang signifikan dari hasil pre test sebesar 63 menjadi 93 pada hasil post test yang diisi oleh peserta. Nilai tersebut menunjukkan terdapat peningkatan kemampuan peserta terkait penggunaan teknologi komunikasi, content marketing dan pelayanan prima dari sebelum mengikuti pelatihan dan setelah mengikuti pelatihan. Setelah pelatihan ini berakhir, pemateri juga tetap membuka komunikasi dengan peserta dan membantu peserta menghasilkan content marketing untuk pemasaran homestay mereka di media sosial. Komunikasi antara pemateri dengan peserta tetap terjalin melalui media sosial whatsapp
Pengembangan Kompetensi Pemasaran Digital bagi Wirausaha Kelompok Buruh Migran dan Keluarganya Narida, Marshelia; Angel Damayanti; Leonard Hutabarat; Andaru Satnyoto; Alif Oktavian; Iyan Septiyana
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.655

Abstract

The Indonesian Migrant Workers Union (SBMI) is an organization that represents the interests of Indonesian migrant workers. SBMI aims to advocate for the rights of migrant workers in Indonesia, protect them from exploitation, and improve their working conditions and welfare. Through the learning and development of accounting systems, promotion management, digital marketing, and innovative product development for digital-based economic groups, the Indonesian Migrant Workers Union (SBMI) is expected to provide a good opportunity to enhance personal and family economics. The Community Service Team (PkM) from Fisipol UKI collaborated with lecturers from Pasundan University to initiate the socialization and training for migrant worker unions in Sukabumi, West Java. The PkM team focused on training participants in utilizing E-Commerce applications and the Tik-Tok social media application to market their products. Participants also engaged in direct practice of marketing products on E-Commerce and Tik-Tok applications. After undergoing direct training, participants then completed a post-test, showing significant progress with 97% of participants understanding the concept of marketing using E-Commerce and Tik-Tok. At the conclusion of the socialization and training, the UKI PkM Team provided social media accounts and phone numbers to participants for easier communication when they have questions or need assistance with product marketing.
Vegetable Oil Economic Diplomacy as an Instrument of Indonesian Foreign Policy Hutabarat, Leonard
Global Strategis Vol. 17 No. 1 (2023): Global Strategis
Publisher : Department of International Relations, Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jgs.17.1.2023.131-152

Abstract

The development of international politics due to the Russian-Ukrainian conflict has caused international political instability and pressure on agricultural products and the energy sector in the world. Indonesia's leading export commodity, under discriminatory pressure from the European Union, also has economic implications due to the Russian-Ukrainian war. Disruption to the world's vegetable oil supply chains, the urgent need for food security, and the impact on achieving the goals of sustainable development that have been agreed upon so far make Indonesia seek to use the existing narrative through economic diplomacy. This condition is also related to Indonesia's vegetable oil diplomacy as one of the foreign policy instruments. Therefore, economic diplomacy regarding Indonesian vegetable oils is also part of Indonesia's national interest. This article uses qualitative methods with a descriptive-analytical type on how Indonesia uses the narrative of sustainable development issues in the context of Indonesian vegetable oils to achieve Sustainable Development Goals 2030, including instruments of economic diplomacy in realizing Indonesia's national interest in Indonesia's vegetable oil diplomacy. Keywords: economic diplomacy, Indonesia, foreign policy, vegetable oil, SDGs 2030   Perkembangan politik internasional akibat konflik Rusia-Ukraina telah menimbulkan dampak tidak hanya instabilitas politik internasional, namun juga tekanan terhadap komoditas produk pertanian maupun sektor energi di dunia. Komoditas ekspor unggulan Indonesia yang selama ini mendapatkan tekanan yang bersifat diskriminatif dari Uni Eropa juga memiliki implikasi ekonomi akibat terjadinya perang Rusia-Ukraina. Gangguan terhadap rantai pasok minyak nabati dunia dan sangat diperlukan tersedianya ketahanan pangan serta dampak terhadap pencapaian tujuan dari pembangunan berkelanjutan yang telah disepakati selama ini, menjadikan Indonesia berupaya menggunakan narasi yang ada melalui diplomasi ekonomi. Hal ini juga terkait dengan diplomasi minyak nabati Indonesia sebagai salah satu instrumen kebijakan luar negeri. Diplomasi ekonomi berkenaan dengan minyak nabati Indonesia juga merupakan bagian dari kepentingan nasional Indonesia. Artikel ini akan menjelaskan dengan metode kualitatif dengan jenis deskriptif analitis bagaimana Indonesia menggunakan narasi pembangunan berkelanjutan dalam konteks minyak nabati Indonesia guna mencapai Sustainable Development Goals 2030, termasuk instrumen diplomasi ekonomi dalam mewujudkan kepentingan nasional Indonesia dalam diplomasi minyak nabati Indonesia. Kata-kata Kunci: diplomasi ekonomi, Indonesia, kebijakan luar negeri, minyak nabati, SDGs 2030
Cultural Improvement of the Gen-Z Digital Media User in Pinge Village Bali Melati Mediana Tobing; Leonard Hutabarat; Aprina Jovanka Sirait
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.1049

Abstract

The intensity of digital media use among Generation Z (Gen-Z) has spread to Pinge Traditional Village in Tabanan Regency, Bali. This study aims to determine the effect of intensive use of social media by students of SMP 3 Marga in Pinge Village, Bali on their interest in learning local culture and ability to interpret local culture amid the influx of cultural information in the world. A survey of 115 Gen Z respondents who are active users of social media at SMP 3 Marga showed a change in attitude towards increasing local cultural loyalty through a correlation test of 0.881 and it can be concluded that the results of (Intensity of Gen-Z Social Media Use) have a positive value with a large relationship of 0.638 (coefficient test) which can be categorized as having a fairly strong degree of relationship to (Meaning of Balinese Local Culture). This research provides an overview of the positive impact of social media on the understanding of local culture. There is a big role of parents at home and in the Pinge Village complex in maintaining village children on every cultural and religious occasion that is routinely held. Through this research, it can be predicted that the future picture of Balinese culture will continue to be preserved until the current generation Z becomes adults in the future. However, hypothesis testing explains that the presence of information technology will result in a change in the meaning of culture in Pinge Village by Gen Z in a positive direction.
Diplomacy of Indonesia's Natuna National Geopark toward a UNESCO Global Geopark Hutabarat, Leonard Felix
Masyarakat, Kebudayaan dan Politik Vol. 36 No. 4 (2023): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V36I42023.517-528

Abstract

This article explains the current overview of the UNESCO Global Geoparks condition in Indonesia as well as putting public diplomacy of Indonesian UNESCO Global Geoparks into a global context. This article will be useful for all stakeholders involved in developing Indonesian UNESCO Global Geoparks in the future. An analysis of the challenges and lessons learned from Natuna is combined in this study with the views of individual stakeholders in Indonesia. Contextual information about the importance of Indonesian tourism of UNESCO Global Geoparks is derived from many references as well as documents. The research adopts a qualitative method. The analysis explains the circumstances of lack of enthusiasm at this time toward the UNESCO Global Geoparks concept by respective stakeholders in Indonesia. There is a need to see UNESCO Global Geoparks as part of efforts to achieve some of the Sustainable Development Goals for 2030. The Indonesian government accepts the idea of UNESCO Global Geopark growth, which can become an approach in post-COVID-19 tourism recovery planning as well as part of the SDGs' 2030 goals in Indonesia. Future development of Indonesian UNESCO Global Geoparks in the global context is important for Indonesian public diplomacy and very significant for the COVID-19 recovery of the Indonesian leisure industry and in line with the UNESCO Sustainable Development Goals 2030.
Penerapan Portal PEDULI WNI dalam Upaya Perlindungan Warga Negara Indonesia di Luar Negeri Leonard Hutabarat; Imelda M. J. Sianipar; Arthuur J. Maya; Sidratahta Mukhtar
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 4 No. 2 (2022): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v4i2.4126

Abstract

Melindungi WNI merupakan amanat konstitusi. Upaya peningkatan pelindungan WNI dilaksanakan antara lain melalui pembangunan sistem pelindungan, termasuk melalui inovasi teknologi seperti Portal PEDULI WNI. Portal PEDULI WNI merupakan sistem yang memfasilitasi pendataan WNI di Luar Negeri melalui fitur lapor diri, serta memudahkan WNI untuk mengajukan layanan baik secara online, maupun booking online untuk datang langsung ke perwakilan, serta memudahkan WNI untuk mengajukan pengaduan secara mandiri langsung melalui aplikasi. Portal ini telah diterapkan di seluruh Perwakilan RI di luar negeri sejak Januari 2019. Program pengabdian kepada masyakarat yang dilakukan oleh para dosen dan mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia tanggal 6 September 2021 berupaya untuk meningkatkan pemahaman para pelajar Indonesia di Toronto terkait penggunaan Portal PEDULI WNI. Metode yang dilaksanakan dengan mengenalkan program melalui zoom dan interaksi tanya jawab serta penjelasan aplikasi secara daring. Diharapkan dengan adanya sosialisasi dan diseminasi ini, para pelajar Indonesia di Toronto akan mendapatkan pelayanan dan pelindungan dari Perwakilan Indonesia di Luar Negeri secara maksimal. Kata Kunci : Portal PEDULI WNI; Pelindungan WNI; Diplomasi