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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Jambura Journal of Educational Management MANAJEMEN DEWANTARA Akuntansi : Jurnal Akuntansi Integratif Al-Kharaj: Journal of Islamic Economic and Business Janaka : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Efektif COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Imara: Jurnal Riset Ekonomi Islam Academia Open
Muhammad Yani
Fakultas Bisnis, Hukum Dan Ilmu Sosial Universitas Muhammadiyah Sidoarjo
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Brand Image, Product Quality, dan Customer Satisfaction terhadap Purchase Intention pada produk Belikopi di Sidoarjo Putri Sekar Kinasih; Misti Hariasih; Muhammad Yani
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 8 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i8.2728

Abstract

Era globalisasi pada perkembangan zaman saat ini sangat berkembang pesat. Produk kuliner sudah banyak digemari oleh masyarakat sekitar dan mempunyai daya tarik masing – masing. Pada produk Belikopi dapat menggunakan pemasaran yang baik, termasuk pada pemilihan brand image, produk quality, dan customer satisfaction yang dapat memberi kepuasan pada pelanggan, dan memberi daya tarik produk yang berkualitas. Tujuan penelitian pada penelitian ini yakni untuk mengetahui pengaruh pada brand image, product quality, dan customer satisfactionterhadap purchase intention (minat beli) pada produk Belikopi di Sidoarjo. Pada penelitin ini menggunaka metode kuantitatif yang pada dasarnya mencakup penelitiannya dilakukan pada aspek empiris yang berasal dari fenomena – fenomena dilapangan, dengan tahap analisisnya menggunakan data dan angket yang disebarkan. Penelitian ini juga memiliki sumber sumber referensi dari buku, jurnal yang di dukung oleh Google Scholar. Dengan demikian, kajian ini diharapkan dapat memberi wawasan bagi para pemasar dan para peneliti pada faktor yang mempengaruhi Purchase Intention. Pemasaran pada produk Belikopi ini ditekankan pada brand image yang dapat memberi pembeda pada produk lainnya dalam target pasar tersebut, dapat memberi kualitas produk yang baik dan memiliki nilai pada kepuasan pelanggan tersebut.
Analisis Reputasi Brand, E-Service Quality, dan Electronic Word of Mouth Terhadap Minat Beli Konsumen Tokopedia di Sidoarjo Surya Farhan Permadi; Lilik Indayani; Muhammad Yani
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1076

Abstract

Advances in information technology have encouraged companies to utilize digital platforms to reach consumers more effectively, including in marketing activities. This study aims to analyze the influence of Brand Reputation, E-Service Quality, and Electronic Word of Mouth (e-WOM) on consumer purchase intent for Tokopedia in Sidoarjo. The approach used is quantitative, with data collected through questionnaires and analyzed using inferential statistical methods. The results of the study indicate that all three independent variables significantly influence consumer purchase intent. Brand Reputation builds trust, E-Service Quality enhances convenience, and e-WOM strengthens purchasing decisions. These findings underscore the importance of consumers' perceptions of brand image, service quality, and digital reviews in driving the success of e-commerce marketing strategies.
Analisis Digital Marketing, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Footwear Portee Goods di Sidoarjo Maulana Hila Julian Salasa; Lilik Indayani; Muhammad Yani
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1178

Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh Digital Marketing, Kualitas Produk, dan Harga terhadap Keputusan Pembelian pada produk Portee Goods. Populasi dalam penelitian ini adalah konsumen dari Portee Goods, dengan jumlah sampel sebanyak 96 responden. Sampel ditentukan menggunakan rumus Lemeshow, sementara metode analisis data yang digunakan adalah regresi linier berganda. Penelitian ini memanfaatkan data primer dan sekunder, dengan teknik pengumpulan data melalui penyebaran kuesioner. Temuan penelitian mengindikasikan bahwa Digital Marketing, Kualitas Produk, dan Harga masing-masing memiliki pengaruh yang signifikan terhadap Keputusan Pembelian.
Explanatory Research Knowledge Sharing and Knowledge heterogeneity on Higher Education Business performance through Learning Value Sharing: Explanatory Riset Knowledge Sharing dan Knowledge heterogeneity terhadap kinerja Bisnis Perguruan Tinggi melalui Sharing Value Pembelajaran Sumartik Sumartik; Muhammad Yani; Galuh Ratmana Hanum; Dhea Ariesta Putri; Nur Laili Maulidiyah
Academia Open Vol. 8 No. 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.7218

Abstract

This study investigates the optimization of Knowledge Heterogeneity among practitioners in higher education through the dissemination of diverse expertise via the Practitioner-Led Teaching Program. The research, conducted within the context of the Kampus Merdeka initiative, employs a quantitative approach grounded in the positivist paradigm, complemented by structured interviews with practitioners to bolster questionnaire item indicators. Data was collected using saturated sampling from a population of 30 educators spanning 29 programs at a university. Employing SEM PLS analysis, the findings underscore that the sharing of knowledge and practitioner expertise significantly heightens academic performance, as manifested by an 87% enhancement in shared value across learning activities. This research underscores the pivotal role of practitioner engagement in enriching educational quality and aligning curricula with industry demands, thereby fostering valuable implications for educational institutions worldwide. Highlights: Optimizing Knowledge Diversity: Investigating the impact of diverse practitioner expertise on higher education outcomes. Practitioner-Led Engagement: Emphasizing the role of practitioners in enriching academic quality and relevance. Enhanced Academic Performance: Demonstrating an 87% increase in shared value through knowledge exchange, contributing to improved learning activities and educational outcomes. Keywords: Knowledge Heterogeneity, Practitioner-Led Teaching, Value Sharing, Higher Education, Academic Performance.
Pengaruh Kualitas Pelayanan Lokasi Dan Harga Terhadap Keputusan Pembelian Shinta's Collection Moch Ari Oktaviani; Mas Oetarjo; Muhammad Yani
Jambura Journal of Educational Management Volume 6 Nomor 1, Maret 2025
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v6i1.3787

Abstract

Penelitian ini menguji hubungan Pengaruh Kualitas Pelayanan Lokasi Dan Harga Terhadap Keputusan Pembelian Shinta's Collection, Teknik Sampel jenuh digunakan bersamaan dengan metode penelitian menggunakan kuantitatif dalam pengumpulan data dalam penelitian ini. Sampel penelitian ini terdiri dari 68 partisipan. Untuk mengumpulkan data penelitian ini, responden diberikan kuesioner melalui Google Form. Selain itu, prosedur analitis menggunakan perangkat lunak yang disebut SPSS V26. Analisis regresi linier berganda dan pengujian asumsi umum merupakan dua metode analisis data. Uji t dan uji R2 digunakan dalam pengujian hipotesis. Temuan penelitian menunjukkan hal itu Variabel Kualitas Layanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian dan Lokasi berpengaruh positif dan signifikan terhadap Keputusan Pembelian, untuk Harga adalah variable yang sangat dominannya berpengaruh positif dan signifikan pada terhadap Keputusan Pembelian dengan nilai signifikansi tinggi yaitu 0,000 lebih kecil dari 0,05 Maka dinyatakan sebagai variabel paling berpengaruh Terhadap Keputusan Pembelian
Pengaruh Iklan, Online Customer Review, dan Harga terhadap Keputusan Pembelian pada Platform Shopee Brand Erigo Aldi Dwi Mahendra; Muhammad Yani; Lilik Indayani
Jurnal Ekonomi Efektif Vol. 7 No. 3 (2025): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i3.49001

Abstract

Penelitian ini berfokus untuk mengetahui pengaruh Iklan, Online Customer Review, dan Harga Terhadap Keputusan Pembelian Pada Platform Shopee Brand Erigo. Penelitian ini memanfaatkan pendekatan kuantitatif, untuk populasi pada penelitian ini yakni semua masyarakat di Sidoarjo yang pernah membeli produk Erigo. Teknik sampling pada penelitian menggunakan metode non probability sampling dengan teknik purposive sampling. Dengan kriteria sampel laki – laki dan perempuan yang berdomisili di Sidoarjo serta berusia ≥17 tahun yang pernah membeli produk Erigo minimal satu kali pembelian serta total responden sejumlah 100 orang. Teknik pengumpulan dengan menyebarkan kuesioner serta jawaban akan diukur dengan skala likert. Teknik analisa data pada penelitian ini yakni dengan metode PLS-SEM memanfaatkan bantuan software SmartPLS 3.0. Hasil penelitian ini membuktikan bahwa iklan berpengaruh terhadap keputusan pembelian pada brand Erigo di platform shopee dengan signifikansi 0,25, online customer review berpengaruh terhadap keputusan pembelian pada brand Erigo di platform shopee dengan signifikansi 0,40 , dan harga berpengaruh terhadap keputusan pembelian pada brand erigo di platform shopee dengan signifikansi 0,17.
The The Role of Fintech Financing and Influencer Marketing on the Marketing Performance of MSMEs with Innovation Product as Variables Mediation Muhammad Yani; Sriyono Sriyono; Arbiya Magfiroh Rohmi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9751

Abstract

This study aims to analyze the effect of FinTech financing and influencer marketing on MSMEs’ marketing performance, with product innovation serving as a mediating variable. The research is motivated by the growing importance of digital financial access and digital marketing strategies in enhancing MSMEs’ competitiveness, as well as the limited integration of digital finance and digital promotion within a single comprehensive conceptual framework. A quantitative approach with explanatory research design was employed. Data were collected through questionnaires distributed to 109 MSME owners who have utilized FinTech financing and influencer marketing strategies. The data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS 4.0. The findings indicate that FinTech financing has a positive and significant effect on both marketing performance and product innovation. Influencer marketing does not have a significant direct effect on marketing performance, but it has a positive and significant effect on product innovation. Product innovation significantly enhances MSMEs’ marketing performance. Mediation analysis reveals that product innovation partially mediates the relationship between FinTech financing and marketing performance and fully mediates the relationship between influencer marketing and marketing performance. The R² values indicate strong predictive power, and the model demonstrates high predictive relevance. These findings confirm that digital financial resources and digital promotional strategies do not automatically improve marketing performance unless they are transformed into strategic capabilities through product innovation. This study extends the Resource-Based View (RBV) by integrating digital finance and digital marketing into a resource–capability–performance framework within the MSME context.
Strengthening Financial Working Capital through Fintech Platforms and Product Innovation via Digital Marketing in MSMEs Arbiya Magfiroh Rohmi; Sriyono; Muhammad Yani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9934

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in economic development; however, many still face challenges in accessing financial services and optimizing digital technology to strengthen their financial capacity. This study aims to analyze the influence of fintech platforms and product innovation on working capital, as well as the mediating role of digital marketing among MSMEs. The research employs a quantitative explanatory approach using survey data collected from 200 food and beverage MSMEs in Sidoarjo Regency, Indonesia. The sampling technique used is purposive sampling based on specific criteria related to fintech usage and digital marketing activities. Data were collected through structured questionnaires using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS software. The results show that fintech platforms and product innovation have a positive and significant effect on working capital, while fintech also has a positive and significant influence on digital marketing. Product innovation has a significant but negative effect on digital marketing, and digital marketing shows a significant negative effect on working capital. Furthermore, digital marketing is proven to significantly mediate the relationship between fintech and working capital, but it does not mediate the relationship between product innovation and working capital. These findings indicate that fintech adoption plays a crucial role in strengthening MSMEs’ financial capacity both directly and indirectly through digital marketing activities. The study implies that integrating fintech utilization with digital marketing strategies can support MSME financial sustainability and market expansion. Policymakers and stakeholders are encouraged to enhance digital financial literacy, fintech accessibility, and digital marketing capability among MSMEs to strengthen their competitiveness in the digital economy. Future studies are recommended to include additional variables and broader sectors to further explore the role of digital transformation in MSME performance.
PENGARUH PERCEIVED EASE OF USE, ELECTRONIC TRUST DAN ELECTRONIC SECURITY TERHADAP KEPUTUSAN PENGGUNAAN GOPAY PADA GENERASI Z Sri Wahyuni Romadhon; Alshaf Pebrianggara; Muhammad Yani
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21313

Abstract

This study aims to examine the extent to which perceived ease of use, electronic trust, and electronic security influence Generation Z's decision to use GoPay. The intense competition among digital wallets in Indonesia makes it crucial to understand the factors that influence users' choice of a particular application. This study employed a quantitative method with a descriptive approach, involving 120 respondents who were active GoPay users. Data were obtained through a Likert-based questionnaire and processed using Partial Least Square Structural Equation Modeling (PLS-SEM). The analysis showed that the three variables ease of use, electronic trust, and electronic security had a positive and significant influence on the decision to use GoPay. The ease of understanding the application's display and information (clear and understandable) was a strong factor that encouraged users to feel comfortable making transactions. Furthermore, user trust in the platform also proved to be crucial, particularly the integrity indicator, which is the most decisive aspect in fostering user confidence. Electronic security was also an important consideration, particularly regarding personal data protection, which is a major concern for the younger generation when choosing a digital wallet service. Overall, the study's findings underscore that ease of use, trust, and security are three key aspects influencing Generation Z's decision to use GoPay. These findings are expected to provide input for e-wallet developers to continue improving aspects of user convenience, service transparency, and transaction security.
PERAN KUALITAS PRODUK, SOSIAL MEDIA MARKETING, PERCEIVED VALUE DAN WORD OF MOUTH DALAM MEMBENTUK KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN KEDAI RE RAMEN SIDOARJO) Rena Eka Aprilia; Muhammad Yani; Alshaf Pebrianggara
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21424

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, sosial media marketing, perceived value, dan word of mouth terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi konsumen yang pernah melakukan pembelian di Kedai Re Ramen. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling, dengan kriteria responden berusia >13 tahun, berdomisili di Sidoarjo, serta minimal pernah membeli produk Re Ramen satu kali. Jumlah responden dalam penelitian ini adalah 105 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner yang diukur menggunakan skala Likert. Teknik analisis data menggunakan metode PLS dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Sosial media marketing juga terbukti berpengaruh berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Selain itu, perceived value berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo, word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo.
Co-Authors Aisha Hanif Aldi Dwi Mahendra Alshaf Pebrianggara Arbiya Magfiroh Rohmi Artiva Cahya Aisyah Putri Bobur Sobirov Devi agustina Dhea Ariesta Putri Dhinda Meidita Setiandayani Dyah Suryani Galuh Ratmana Hanum Khafidzotul Ilmah Lilik Indayani Mas Oetarjo Mashudi Mashudi Maulana Hila Julian Salasa Misti Hariasih Moch Ari Oktaviani Moch Fani Andrian Nihlatul Qudus SN Nur Laili Maulidiyah Nur Ravita Hanun Putri Sekar Kinasih Rena Eka Aprilia Reni Oktavia Renny Oktafia Sinta Nur Sa'idah Sri Wahyuni Romadhon Sriyono Sriyono Sumartik Surya Farhan Permadi Umdatul Umah