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All Journal E-Journal of Tourism Jurnal Sosial Humaniora ACADEMICS IN ACTION Journal of Community Empowerment FIRM: Journal of Management Studies Tourism Reserch Journal Jurnal Hospitality dan Pariwisata Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Jurnal Abdi Masyarakat Barista : Jurnal Kajian Bahasa dan Pariwisata
Maidar Simanihuruk
Sekolah Tinggi Pariwisata Bogor
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Analysis of Segmentation, Targeting, and Positioning in the Tourism Sector: The Case of Pekalongan City Rilla Rianty; Maidar Simanihuruk; Alda Chairani; Budi Supriyanto; Rahmat Ingkadijaya
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3879

Abstract

Pekalongan is one of the largest batik-producing cities in Indonesia, and this potential can be used as an attraction to increase tourist visits. However, until now, the level of tourist visits in Pekalongan City has not met expectations. This study examines the tourism marketing strategy of Pekalongan City by using segmentation, targeting, and positioning (STP) variables to increase competition as a domestic and foreign tourist destination. The type of research used is field research with a qualitative approach. The study's results found that the leading geographical segment of Pekalongan City was domestic tourists from Central Java. The demographic is women with millennial characteristics ranging from 26 to 42 years old with business and group travel purposes. The type of tourists who visit Pekalongan City is only domestic tourists, meaning that marketers have not been able to penetrate international tourism. There is a contradiction between the research findings and the promise reflected in the slogan and logo of Pekalongan City tourism. The position of Pekalongan City as a batik city is not following the product that Pekalongan City excels in, namely religious tourism. Hence, the slogan of this city needs to be improved without ignoring batik as the primary differentiation.
STUDY ON THE QUALITY OF FOOD AND BEVERAGE PRODUCTS IN SUKAJADI VILLAGE, BOGOR Sekti Rahardjo; Dina M. Soeswoyo; Maidar Simanihuruk; Yuviani Kusumawardhani
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2897

Abstract

Tourism is an industry in which there are components called 4As: attractions, accessibility, amenities, and ancillary services. Of the four components, quite a lot of expenditure is made by tourists on amenities related to the purchase of food and beverages. Village development is carried out by utilizing the various potentials in it in order to improve the village economy. One of the villages with potential that can be optimized is Sukajadi Village, located in Tamansari District, Bogor Regency. Sukajadi Village has provided various food and beverage products to attract tourists, including the CheesePal and Mipala Sukajadi which are local products made from nutmeg developed by the Bogor Tourism College. The purpose of this study is to increase public knowledge about the quality of food and beverage products in Sukajadi Village, to provide maximum value and benefits for consumers regarding the quality of food and beverage products. This research was conducted through data collection techniques by distributing questionnaires to 100 respondents, direct observation and literature study. Based on the calculation of the aspects of Color, Portion, Temperature and Texture on the food and beverages provided in Sukajadi Village, a Mean value of 3.5 was obtained, while the Taste, Appearance, Shape and Aroma aspects obtained a Mean value of 3.6. These two values indicate that on average the respondents quite agree with the good quality of food and beverage products provided in Sukajadi Village. The food and drinks provided are quite acceptable.
Peningkatan Kompetensi Dosen Vokasi Perhotelan dalam Meningkatkan Kurikulum Melalui Program Pemagangan di Industri Perhotelan Maidar Simanihuruk; Braja Eka Sukma
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.47

Abstract

Akibat dari kebijakan merdeka belajar, maka kebutuhan sumber daya manusia perguruan tinggi semakin meningkat karena harus lebih inovatif dalam mengembangkan kurikulum yang lebih sesuai dengan kebutuhan dunia usaha dan dunia industri serta mampu menjalin jaringan yang lebih luas dengan dunia usaha dan industri serta organisasi lainnya. Namun fakta di lapangan menunjukkan bahwa beberapa kualitas dosen masih terpaku pada teori-teori sesuai peminatan dengan konsep lama yang belum disesuaikan dengan perkembangan teknologi, sehingga mahasiswa tidak siap bekerja pada bidang tertentu pada saat melaksanakan praktek lapangan karena apa yang diajarkan sangat berbeda dengan apa yang terjadi di lapangan. Oleh karena itu, diperlukan upaya yang sungguh-sungguh, salah satunya adalah dibuatnya program yang menghubungkan langsung dosen dengan dunia industri, sehingga mereka dapat langsung mengetahui perubahan di lapangan saat ini. Penelitian pengabdian ini menggunakan metode penelitian kualitatif dengan menggunakan pendekatan pembelajaran dengan metode observasi, wawancara, self-directed learning dan metode problem-based learning/inquiry. Berdasarkan hasil magang dapat disimpulkan pelaksanaan program magang dosen di industri perhotelan dapat memberikan peluang pengayaan ilmu sekaligus sebagai masukan untuk penyempurnaan bahan ajar mata kuliah yang diampu oleh dosen peserta magang industri yang dilengkapi dengan contoh aplikasi kuliah di industri.   The independent learning policy has increased the demand for human resources in higher education because these professionals must be more creative when creating curricula that are more in line with the needs of business and industry and are able to establish a wider network with these sectors and other organizations. However, the reality is that some lecturers are still fixated on theories that suit their interests and use antiquated concepts that haven't been updated for technological advancements. As a result, students aren't prepared to work in specific fields when engaging in field practice because what is taught differs greatly from what is occurring there. As a result, significant efforts are required, one of which is the development of a program that connects lecturers directly with the industrial world, allowing them to learn about changes in the current field as soon as they occur. This community service research employs qualitative research methods such as observation, interviews, self-directed learning, and problem-based learning/inquiry methods, as well as a learning approach. Based on the internship results, it is possible to conclude that implementing the lecturer internship program in the hospitality industry can provide opportunities for knowledge enrichment as well as input for improving teaching materials for courses taught by lecturers participating in industrial internships that are equipped with examples of lecture applications in the industry.
Wisata Edukasi Berbasis Ekonomi Kreatif Ecobrick Yuviani Kusumawardhani; Maidar Simanihuruk; Sekti Rahardjo; Dina Mayasari
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.56

Abstract

Tren desa wisata pasca pandemik Covid-19 di Indonesia meningkat seiring munculnya new economic tourism. Namun, kontradiktif dengan pengembangan desa wisata di Kabupaten Bogor yang cenderung lebih lambat dibandingkan wilayah lain di Jawa Barat. Permasalahan krusial yang terjadi pada pengembangan desa wisata di Kabupaten Bogor adalah SDM dan kelembagaan, tidak terkecuali dengan desa wisata Sukajadi yang hingga saat ini masuk ke dalam kategori desa wisata rintisan. Berdasarkan hal inilah, urgensi program pengabdian kepada masyarakat desa wisata Sukajadi adalah perlu adanya penguatan pariwisata melalui pemberdayaan SDM kelompok sadar wisata (Pokdarwis) yang kreatif dan memiliki kualitas layanan yang prima melalui wisata edukasi berbasis ekonomi kreatif. Tujuan pengabdian kepada masyarakat ini adalah sebagai upaya diversifikasi produk wisata sehingga desa wisata Sukajadi memiliki keunggulan kompetitif dari desa wisata lainnya di sekitarnya. Berdasarkan data dan fakta inilah, simulasi wisata edukasi berbasis ekonomi kreatif yang dianggap berpotensi menjadi produk wisata baru dan mampu menarik minat wisatawan dilakukan, guna meningkatkan pelayanan prima dan edukatif. Wisata edukasi akan menciptakan wisatawan yang berkualitas sehingga pelayanan prima dan edukatif sangat dibutuhkan untuk memberikan pengalaman yang tidak terlupakan bagi wisatawan. Luaran yang ingin dicapai dari kegiatan ini adalah untuk meningkatkan kemampuan berkomunikasi para penggiat ecobrick untuk memberikan pelayanan prima dan edukasi pada wisata edukasi berbasis ekonomi kreatif ecobrick di desa wisata Sukajadi, Kabupaten Bogor.   The trend of tourist villages after the Covid-19 pandemic in Indonesia is increasing along with the emergence of new economic tourism. However, this is contradictory to the development of tourist villages in Bogor Regency which tends to be slower than other regions in West Java. The crucial problems that occur in the development of tourist villages in Bogor Regency are human resources and institutions, including the Sukajadi tourist village which is currently included in the pilot tourism village category. Based on this, the urgency of the community service program for the Sukajadi tourist village is the need to strengthen tourism through empowering human resources from tourism awareness groups (Pokdarwis) who are creative and have excellent service quality through creative economy-based educational tourism. The aim of this community service is as an effort to diversify tourism products so that the Sukajadi tourist village has a competitive advantage over other tourist villages in the surrounding area. Based on these data and facts, a creative economy-based educational tourism simulation, which is considered to have the potential to become a new tourism product and able to attract tourist interest, was carried out, in order to improve excellent and educational service. Educational tourism will create quality tourists so that excellent and educational service is needed to provide an unforgettable experience for tourists. The outcome to be achieved from this activity is to improve the communication skills of ecobrick activists to provide excellent service and education in ecobrick creative economy-based educational tourism in the Sukajadi tourist village, Bogor Regency.
WITHDRAWN: Implementasi Strategi Pemasaran dalam Meningkatkan Potensi Makanan Tradisional Maidar Simanihuruk
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 5 No. 2 (2018): Desember
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Simanihuruk, M. (2018). Implementasi Strategi Pemasaran dalam Meningkatkan Potensi Makanan Tradisional. Barista: Jurnal Kajian Bahasa dan Pariwisata, 5(2), 222-234. Article withdrawn by publisher. This article was accidentally published twice in the online version of Volume 5 Issue 1 and Volume 5 Issue 2, with different DOIs. The incorrect version of the article with DOI: 10.34013/barista.v5i2.124 has been replaced with this correction notice. The correct and citable version of the article remains: Simanihuruk, M. (2018). IMPLEMENTASI STRATEGI PEMASARAN DALAM MENINGKATKAN POTENSI MAKANAN TRADISIONAL DI DESA SAKERTA TIMUR, CIREBON. Barista: Jurnal Kajian Bahasa dan Pariwisata, 5(1), 59-71. 10.34013/barista.v5i1.157
IMPLEMENTASI STRATEGI PEMASARAN DALAM MENINGKATKAN POTENSI MAKANAN TRADISIONAL DI DESA SAKERTA TIMUR, CIREBON Maidar Simanihuruk
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 5 No. 1 (2018): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Makanan sambilan dan jajanan merupakan makanan yang berfungsi sebagai selingan makanan pokok. Makanan jajanan serta makanan sambilan memiliki fungsi dan peran sebagai unsur penyajian pada peristiwa khusus dan keperluan upacara. Artikel ini memaparkan bahwa Desa Sakerta Timur mempunyai potensi dalam mengembangkan makanan kudapan atau makanan tradisional dengan adanya ketersediaan bahan mentah dari alam sekitar. Desa ini banyak memanfaatkan hasil pertanian tersebut menjadi makanan tradisional. Penelitian ini menggunakan pendekatan studi kualitatif dengan metode pengamatan dalam penelitian untuk mengamati aktifitas penduduk di Desa Sakerta Timur dengan memperhatikan beberapa hal seperti ruang atau tempat, pelaku, kegiatan, benda- benda atau alat-alat, waktu, peristiwa, tujuan dan perasaan serta observasi dan wawancara. Hasil observasi dan wawancara yang dilakukan oleh peneliti bahwa Desa Sakerta Timur tersebut mempunyai potensi dalam mengembangkan hasil perkebunan dengan membuat inovasi dengan membuat kudapan atau makanan tradisional yang dibuat dengan bahan dasar ubi kayu, pisang dan umbi-umbian menjadi bahan makanan pokok serta dapat mengembangkan hasil produksi kudapan dan mematenkan hak cipta hasil produksi kudapan sebagai ciri khas makanan ringan dan minuman dari Desa Sakerta Timur.
Co-Authors Adhi Trirachmadi Mumin Alda Chairani Braja Eka Sukma Budi Supriyanto Dina M. Soeswoyo Dina Mayasari Dina Mayasari Soeswoyo, Dina Mayasari Lovita Susan Audilla Rahmat Ingkadijaya Riani Prihatini Ishak Rilla Rianty Saptarining Wulan, Saptarining Sekti Rahardjo Tiurida Lily Anita Yuviani Kusumawardhani