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STRENGTHENING CULINARY FISH PRODUCTION IN LAUK BABAKAN VILLAGE, BOGOR CITY Batubara, Rima Pratiwi; Setiawan, Aditya Sugih; Sari, Dhanik Puspita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 3 (2024): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i3.2233

Abstract

Lauk Babakan Village is one of the tourist villages in Bogor City. Previous research revealed that the community, especially women around Lauk Babakan Village, had conducted workshops on making fish dishes to support tourism activities in the local area. The food products made are shredded catfish and catfish nuggets. The community also has other food businesses such as ready-to-fry seasoned fish, fish fillets and others. The problem with partner groups is that there are fewer people who are active in trying and working together to support local tourism activities. The aim of this activity is to revive community interest and participation in producing fish-based culinary delights in accordance with the superior potential of the local area. This activity also makes it easier for local people who want to try their hand at the culinary sector by providing packaging for local culinary production. Implementation activities result in participants who have taken part in fish culinary training being able to produce fish culinary dishes correctly. Fish culinary products made by the community have been marketed through social media and exhibitions.
The Influence of Coffee Product Quality, Food Product Quality and Price on Consumer Loyalty in Mediation of Customer Satisfaction at Coffeeshop Konnichiwa Pantai Indah Kapuk Bondan Pambudi; Antonius Rizki Krisnandi; Dhanik Puspita Sari; Anak Agung Gde Agung; Jakaria Jakaria
Journal of Social Research Vol. 3 No. 3 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Coffee is one of the most popular beverages in the world. It has become a common thing for people in big cities. This has an impact on the existing coffee business. The quality of coffee products affects consumer loyalty. This study aims to study the relationship between price, quality of food products, and consumer satisfaction. The data analysis method used in this study is Partial Least Squares (PLS) using Smart PLS 3.0 software. The structural equation modeling is used to predict construct structural indicators. The results of these calculations show that the structural model has a good goodness of fit value.
COMPETITIVE DESTINATION PADA WISATA URBAN DAN WISATA RURAL Dhanik Puspita Sari; Pepen Gustamiaji
Bogor Hospitality Journal Vol 4 No 2 (2020): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v4i2.70

Abstract

The destination or tourist destination that is intended by tourists, certainly has several criteria or attributes of comparison used as a consideration material for tourists to come and spend time somewhere they are going. Bandung city and the Bogor City are two cities located in the province of West Java which has lot of urban tourist destinations. Similarly, Sindang Barang Cultural Village located in Bogor city with Saung Angkung Udjo in Bandung city as a rural tourism. The method used is a qualitative method by reviewing the secondary data that exists by using the checklist sheet as its research tool. The results showed that Bandung has a better competitive level as an urban tourist destination compared to Bogor. As for rural tourism, Saung Angklung Udjo is more competitive when compared to Sindang Barang Cultural Village located in Bogor city.
KEASLIAN: DAYA TARIK WISATA BUDAYA DI MATA PEMUDA SUKU BADUY Dhanik Puspita Sari; Jajang Gunawijaya; Nurbaeti
Bogor Hospitality Journal Vol 7 No 2 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i2.90

Abstract

In cultural tourism, authenticity is one of the main elements that attract tourists to come and visit. The Baduy Luar tribe still holds firm to its culture and customs. However, it cannot be denied that the presence of social interaction between the Outer Baduy tribe and the tourists will cause a cultural shift, which in this case is acculturation that occurs among the youth of the Outer Baduy tribe. This research was conducted to find out the extent of the authenticity of the culture of the outer Baduy tribe and the preservation that will continue to be done by the youth of the outer Baduy tribe. The method used is a qualitative descriptive method with the leader of the Luar Baduy tribe (Jaro) and also the youth of the outer Baduy tribe. The results found that the youth of Baduy Luar have an understanding of the importance of cultural authenticity as an attraction for cultural tourism, they are also happy with the presence of tourists who come because it has an economic impact.
ANALISIS PROMOSI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI DESA WISATA BATULAYANG: The Analysis of Instagram Social Media Promotion on Tourists’ Visiting Decisions in Batulayang Tourist Village Tiara Rahma Asyar; Dhanik Puspita Sari
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.164

Abstract

Nowadays, for promotional outreach, many people use social media, such as Instagram and other social communication platforms. The use of the internet has brought information closer through people's activities through social media, and is currently widely used as a medium in promoting both goods and services for economic purposes. One component of the marketing mix, or marketing mix, is promotion. This study aims to determine the effect of Instagram social media promotion on tourist decisions to visit Batulayang Tourism Village. This research uses quantitative methods with a sample of 104 respondents. This sampling technique uses purposive sampling. The data collection technique uses a questionnaire that has been designed. The power analysis method used is simple linear regression, which includes validity test, reliability test, normality test, T test, and coefficient of determination (R2) test. The authors analyzed the data using SPSS Statistics 29. The results showed that Instagram social media promotion had an effect on visiting decisions. With the determination test results of 59.9 % influenced by these variables, and the rest is influenced by other variables not examined in this study. The conclusion is that Instagram social media promotion has a significant influence on visiting decisions through promotions provided by Batulayang Tourism Village to meet the needs of visitors when visiting.
THE ANALISIS PERILAKU GEN-Z DAN PENGGUNAAN MEDIA SOSIAL TERHADAP PENGEMBANGAN PARIWISATA BERKELANJUTAN DI KOTA BOGOR: ANALISIS PERILAKU GEN-Z DAN PENGGUNAAN MEDIA SOSIAL TERHADAP PENGEMBANGAN PARIWISATA BERKELANJUTAN DI KOTA BOGOR Allinny Kurnia Sabandiyah; Dhanik Puspita Sari
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.166

Abstract

Generation Z (Gen-Z) is a group of travelers who are closely connected to social media, which helps them plan their trips and share their travel experiences. This study was conducted to analyze Gen-Z behavior and the use of social media in relation to the development of sustainable tourism in Bogor City. The method used is descriptive quantitative, utilizing questionnaires distributed to 100 Gen-Z individuals who visited Bogor City. Data analysis was performed using SPSS with a multiple linear regression approach. The results show a positive and significant relationship between Gen-Z behavior, social media usage, and the development of sustainable tourism in Bogor City (r = 0.746 and p = 0.00). Generation Z not only acts as tourists but also as promotional agents through social media, capable of disseminating information and shaping public opinion on the importance of sustainability in tourism. This study suggests the need for digital promotion strategies that are better aligned with the profile of Gen-Z, so that they are more widely accepted, impactful, and targeted.
Penguatan Usaha Kuliner Ikan dalam Mendukung Aktivitas di Kampung Lauk Bubulak Kota Bogor Rima Pratiwi Batubara; Dhanik Puspita Sari; Aditya Sugih Setiawan
Jurnal Pemberdayaan Masyarakat Vol 9 No 1 (2024): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v9i1.9223

Abstract

Kampung Lauk Bubulak is one of the villages in Bogor City. Kampung Lauk Bubulak is a tough village that utilizes the water flow in the ditch by growing fish such as catfish (lele), catfish (patin) and goldfish. Community service is carried out to strengthen the fish culinary business in supporting activities in Kampung Lauk Bubulak Bogor. Implementation takes the form of socialization and training regarding the manufacture of fish-based products. The methods used refer to training, continuing education, increasing understanding and consultation. The results of the activities obtained include providing material related to hygiene in food products and training regarding the manufacture of fish-based food products. Discussion activities were also carried out regarding the results of independent implementation by the community. Discussions regarding the fixation of material use, production flow, marketing flow and the division of work in society. In the final stage, the type of packaging that is suitable for the product that has been produced is also determined. The type of packaging used is boilpack. This boilpack material of course has several advantages for packaging processed fish, including freezer cold resistance and vacuum sealing, suitable for the saoce vide technique cooking method, more practice, and a more professional appearance.