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Journal : Jurnal Manajemen Teknologi

Corporate Entrepreneurship di Sektor Pelayanan Publik Studi Kasus: Badan Pelayanan Terpadu Kota dan Kabupaten Bandung Ghina, Astri; Larso, Dwi
Jurnal Manajemen Teknologi Vol 10, No 1 2011
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.129 KB)

Abstract

Corporate Entrepreneurship (CE) merupakan konsep penting untuk melakukan pembaharuan terhadap birokrasi yang selama ini dijalankan demi meningkatkan efisiensi dan keefektifan kinerja pemerintah dalam memberikan  pelayanan  prima  kepada masyarakat. Penelitian  ini menguji  hubungan  antara orientasi entrepreneurial dan kepemimpinan entrepreneurial terhadap kepuasan kerja dan kepuasan masyarakat. Alat  yang  digunakan  untuk mengukur CE  adalah  Entrepreneurial Orientation  Survey (EOS) dan Entrepreneurial Leadership Questionnaire (ELQ). Metode yang digunakan untuk memahami dan menjelaskan fenomena tersebut adalah dengan melakukan survei responden terhadap 204 yang bekerja di intansi pelayanan publik di Badan Pelayanan Perizinan Terpadu (BPPT) Kota dan Kabupaten Bandung. Analisis jalur (Path Analysis) digunakan untuk menguji pengaruh orientasi entrepreneurial dan  kepemimpinan  entrepreneurial  terhadap  kepuasan  kerja  dan  kepuasan  masyarakat.  Hasil penelitian  menunjukkan  bahwa  terdapat  hubungan  yang  positif  dan  signifikan  antara  orientasi entrepreneurial, kepemimpinan entrepreneurial terhadap kepuasan kerja dan kepuasan masyarakat. Hal Ini berarti bahwa semakin tinggi orientasi entrepreneurial dan kepemimpinan entrepreneurial maka kinerja pemerintah yang ditinjau dari kepuasan dari kepuasan kerja dan kepuasan masyarakat akan semakin meningkat. Hasil pengukuran EOS dan ELQ menunjukan adanya perbedaan karakteristik yang  berarti  antara BPPT di Kota Bandung  dan Kabupaten Bandung,  yang  ditinjau  dari  orientasi entrepreneurial, kepemimpinan entrepreneurial, kepuasan kerja dan kepuasan masyarakat.Kata  kunci: corporate entrepreneurship, entrepreneurship, path analysis, pelayanan  publik
Service Innovation in Resort Management: The Case of a Tourism Firm in Indonesia Ghina, Astri; Hatammimi, Jurry
Jurnal Manajemen Teknologi Vol. 24 No. 2 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2025.24.2.1

Abstract

Abstract. Purpose: This study adopted a design thinking approach to create an artificial intelligence (AI)-integrated chatbot that enhances service responsiveness while simultaneously leading to operational efficiency and enabling personalization. Methodology: Through qualitative research techniques comprising a literature review and interviews with nine people, this study identifies critical service-specific pain points. It delves into the transformative role of AI within the realm of resort management performance. Here, the Gioia Methodology was used to analyse the qualitative data, thereby enabling systematic coding and concept development, as well as the development of robust theoretical propositions for future research. Findings: The results provide relevant information on AI-driven knowledge co-creation, operational transformation through AI chatbots, and customer-centric innovation. This analysis yielded three theoretical implications: (1) AI chatbots enable knowledge co-creation that benefits interdepartmental communication and real-time information sharing; (2) AI chatbots transform service operations by addressing knowledge gaps and allowing automation in coordination; and (3) AI-driven personalization fosters customer experiences, which subsequently fosters service innovation in the context of resort management. Implications for Theory and Practice: The study theoretically extends service-dominant logic (SDL) and the technology acceptance model (TAM) by showcasing how AI facilitates co-creation and personalized service. Practically, it offers resort managers actionable insights on leveraging AI to improve operational workflows, service quality, and customer satisfaction. Originality/Value: This study offers a novel contribution by applying the Gioia Methodology within a resort management context. It produces grounded theoretical propositions that can guide future research on AI-driven service innovation. The originality of this work lies not only in the context of SME-based resorts but also in the methodological rigor and development of transferable insights for theory and practice. Keywords: Service innovation, resort management, customer experience, customer-centric innovation, AI chatbot, and design thinking.