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All Journal Jurnal Manajemen Teknologi The Asian Journal of Technology Management (AJTM) Jurnal Penelitian Pendidikan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management AdBispreneur Jurnal Manajemen Indonesia Jurnal Mitra Manajemen AFEBI Management and Business Review SEIKO : Journal of Management & Business Enrichment : Journal of Management Charity : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR International Journal of Science and Society (IJSOC) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis International Journal of Applied Business and International Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Applied Business and Technology Journal Research of Social Science, Economics, and Management The Es Economics and Entrepreneurship eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development Journal Integration of Social Studies and Business Development Journal Integration of Management Studies International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences ENDLESS : International Journal of Future Studies Journal of Integrated System
Astri Ghina
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences

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Journal : Journal of Applied Business and Technology

 1 
Optimizing Digital Application Development Through Design Thinking: A Case Study of Finpay Partners at PT Finnet Indonesia Thahir, Nurhaya; Ghina, Astri
Journal of Applied Business and Technology Vol. 6 No. 1 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i1.194

Abstract

Mitra Finpay, a digital financial service application developed by PT. Finnet Indonesia, aims to support business management, particularly for Micro, Small, and Medium Enterprises (MSMEs). Launched in late 2020 and available on both the Play Store and App Store, the application has garnered a significant user base. However, active users remain minimal, and the app's rating lags behind competitors. Initial user interviews revealed discomfort and usability issues as key concerns. This study aims to identify and address user needs for Mitra Finpay by applying the design thinking methodology. Using a descriptive qualitative approach, data were gathered from external stakeholders (users) and internal stakeholders (developers and experts). The design thinking process comprised five stages: empathize, define, ideate, prototype, and test. During the empathize stage, interviews and observations were conducted to create user journey maps, empathy maps, and identify pain points. The define stage prioritized these problems and generated frameworks such as jobs-to-be-done, points of view, and "how might we" statements. Solutions were brainstormed during the ideate stage, focusing on user-centric features. The research resulted in a prototype featuring five new functionalities: onboarding, non-QRIS registration, AI-powered registration data verification, a non-QRIS dashboard, and QRIS registration. Usability testing scored the prototype at 86, deemed acceptable, with positive feedback from participants. Suggestions on onboarding, data completion forms, and dashboard design were promptly addressed, indicating a practical pathway for improving user experience and enhancing application adoption.
Co-Authors Adelia Farhani Romadhona Adelia Octaviana M Aditya Fathur Rohman Adzra Helga Engrasia Gushendri Cristovao Moniz Joao Dhea Alyani Dian Indiyati Diennova, M Alvito Domingas de Fatima Xavier Dwi Larso Eka Yuliana Ghevira Nazla Raudhatul Zannah Grisna Anggadwita Imam Hidayat, Adnan Indrawati Jaenudin, Rachmandio Fadhil Januario Soares Jurry Hatammimi Lafzi Qur’aini Fitrinia Ligar Galih Anugrah Luvita Puteri Jamilah Mahayasa, I Made Prasetya Wiguna Maya Ariyanti Miranda, Amelia Anis Muhammad Eko Utomo Mutiara Nadira Ramadhanti Nikita Aida Alfisyahrina Nindytha Salsabila Noor, Nindytha Salsabila Kara Nurul Afifah Pri Hermawan Rahmad, Muji Rashin, Maraya Azizah Ratna Lindawati Lubis Rissella Jihan Syanita Roosdiono Roosdiono Sinaryanti, Ina Sisca Eka Fitria Supriandi Supriandi, Supriandi Syahnas, Nurafni Hidayah Thahir, Nurhaya Utomo Sarjono Putro Virna Vidya Yustita Wahyu Eka Kiswardani Wildan Arsy Gracia