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All Journal Jurnal Manajemen Teknologi The Asian Journal of Technology Management (AJTM) Jurnal Penelitian Pendidikan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management AdBispreneur Jurnal Manajemen Indonesia Jurnal Mitra Manajemen AFEBI Management and Business Review SEIKO : Journal of Management & Business Enrichment : Journal of Management Charity : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR International Journal of Science and Society (IJSOC) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis International Journal of Applied Business and International Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Applied Business and Technology Journal Research of Social Science, Economics, and Management The Es Economics and Entrepreneurship eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development Journal Integration of Social Studies and Business Development Journal Integration of Management Studies International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences ENDLESS : International Journal of Future Studies Journal of Integrated System
Astri Ghina
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences

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Journal : Journal Integration of Social Studies and Business Development

 1 
The Strategy Exploration To Improve Corporate Accelerator (CA) Performance: Case study on Metranet as a subsidiary of Telkom Group Mutiara; Ghina, Astri
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025): Article in Press
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.385

Abstract

In Indonesia, digital startups play a vital role as drivers of innovation across sectors. Pro-technology regulations and a strong entrepreneurial mindset support their growth. PT Metra-Net, a subsidiary of Telkom Indonesia, operates a Corporate Accelerator (CA) program; however, its performance from 2019 to 2023 has not met expectations. This study aims to evaluate the factors influencing CA performance and formulate strategies for improvement. A qualitative case study approach was employed, with data collected through in-depth interviews and documentation, and analysed using Miles & Huberman's model. The theoretical framework comprises an internal analysis (IFE) based on the Resource-Based View (RBV) and an external analysis (EFE) utilising the PESTLE framework and Porter's Five Forces. Findings reveal Metranet's key strengths lie in access to the Telkom Group ecosystem and a collaborative management structure. Weaknesses include low go-to-market (GTM) synergy, limited research and development (R&D) capabilities, and underutilised data. External challenges arise from regulatory changes and global competition. Based on SWOT and IE Matrix analysis, an aggressive (growth-oriented) strategy is recommended. Improving CA performance requires aligning internal strategies with adaptive responses to external challenges. Recommendations include strengthening the CIO's role, optimising ESG and AI-driven R&D, and aligning with the digital market needs of state-owned enterprises (BUMN).
Mapping the Learning Journey of Students and Parents in an Inclusive Music School: Case Study of Sunar Sanggita Mahayasa, I Made Prasetya Wiguna; Ariyanti, Maya; Ghina, Astri
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025): Article in Press
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.394

Abstract

This study analyzes customer journey mapping of parents and students in Sunar Sanggita, a social enterprise that empowers the blind as music teachers. Through a qualitative approach involving in-depth interviews with 16 respondents, this study identified the stages of the consumer journey and pain points associated with using inclusive music course services. The results reveal four primary pain points: a lack of transparency regarding information about blind teachers, concerns about teachers' abilities, dependence on teaching assistants, and a scarcity of events to motivate students. Despite the initial challenges, the majority of respondents appreciated the social value gained from the experience of learning with blind teachers. This research contributes to the development of empathy-based service strategies for social enterprises that empower people with disabilities, while also providing insights into enhancing the quality of the consumer experience in the context of inclusive music education.
Co-Authors Adelia Farhani Romadhona Adelia Octaviana M Aditya Fathur Rohman Adzra Helga Engrasia Gushendri Cristovao Moniz Joao Dhea Alyani Dian Indiyati Diennova, M Alvito Domingas de Fatima Xavier Dwi Larso Eka Yuliana Ghevira Nazla Raudhatul Zannah Grisna Anggadwita Imam Hidayat, Adnan Indrawati Jaenudin, Rachmandio Fadhil Januario Soares Jurry Hatammimi Lafzi Qur’aini Fitrinia Ligar Galih Anugrah Luvita Puteri Jamilah Mahayasa, I Made Prasetya Wiguna Maya Ariyanti Miranda, Amelia Anis Muhammad Eko Utomo Mutiara Nadira Ramadhanti Nikita Aida Alfisyahrina Nindytha Salsabila Noor, Nindytha Salsabila Kara Nurul Afifah Pri Hermawan Rahmad, Muji Rashin, Maraya Azizah Ratna Lindawati Lubis Rissella Jihan Syanita Roosdiono Roosdiono Sinaryanti, Ina Sisca Eka Fitria Supriandi Supriandi, Supriandi Syahnas, Nurafni Hidayah Thahir, Nurhaya Utomo Sarjono Putro Virna Vidya Yustita Wahyu Eka Kiswardani Wildan Arsy Gracia