Articles
<![CDATA[Pengaruh Bauran Produk Pakalolo Terhadap Keputusan Pembelian Di Toko Retail Yogya Kepatihan ]]>
<![CDATA[Eneng Nenden Hendriyani]]>;
<![CDATA[H.K. Prihartono AH]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v4i1.1310
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengaruh bauran produk Pakalolo terhadap keputusan pembelian di toko Retail Yogya Kepatihan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan metode asosiatif dengan pendekatan kuantitatif. Metode yang dipakai untuk meneliti yaitu purposive sampling artinya sampel penelitian telah dipilih didasarkan pada beberapa pertimbangan tertentu. Dimana sampel penelitian diambil dari beberapa 50 orang yang mewakili karakteristik konsumen Toko Retail Yogya Kepatihan yang pernah membeli produk Pakalolo. Teknik analisis data yang digunakan adalah teknik analisis regresi linear sederhana, termasuk uji koefisien determinasi, koefisien kolerasi, uji secara parsial (uji T). Hasil penelitian membuktikan bahwa Bauran Produk berpengaruh terhadap Keputusan Pembelian. Hal tersebut dibuktikan dengan Thitung lebih besar daripada Ttabel. Besaran pengaruh Bauran Produk terhadap Keputusan Pembelian 75,7% sedangkan sisanya sebesar 24,3% dipengaruhi oleh faktor lain yang tidak diteliti. Kata Kunci : Bauran Produk, Keputusan Pembelian, Retail]]>
<![CDATA[The Promising Ethics And Competitive Advantage On Higher Education As A Part Of International Collaboration Programs ]]>
<![CDATA[Prihartono Prihartono]]>
<![CDATA[ Eduvest - Journal of Universal Studies Vol. 1 No. 11 (2021): Journal Eduvest - Journal of Universal Studies ]]>
Publisher : <![CDATA[Green Publisher Indonesia ]]>
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DOI: 10.59188/eduvest.v1i11.264
<![CDATA[Promises ethics in service triangle context on higher education can be met if performance improves superior performance and be given the implications for competitive advantage. The purpose of this study was to analyze and determine promising ethics in service marketing triangle and competitive advantage of higher education. The research method used is survey method, namely descriptive and explanatory. The number of respondents in the study is 330 students of the polytechnic in West Java, which is determined by sampling technique, which is cluster proportional random sampling. The hypothesis testing was done using a multivariate statistical test of the Partial Least Square (PLS). The data processing was done with smartPLS 2.0 programs and Statistical Programs of Social Science (SPSS) for Windows. The results show that: The promising ethics in service triangle context and competitive advantage influence as well but not quite good. The promising ethics in service marketing triangle context can be met also if performance improves international collaboration on higher education as well, so that promises ethics can be achieved optimally and be given the implications for competitive advantage of higher education.]]>
<![CDATA[STRATEGIC MANAGEMENT ANALYSIS OF FAST FOOD BURGER KINGS FRANCISE COMPANY DURING THE PANDEMIC ]]>
<![CDATA[Prihartono Aksan Halim]]>
<![CDATA[ Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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<![CDATA[The Covid-19 pandemic has had a very significant impact on all sectors of life, starting from health, economy, education, social and culture. In the economic field, many businesses, especially in the food and restaurant sectors, have experienced a decline in income and even went out of business, such as the fast food company Burger Kings. It takes the right strategy in dealing with this. The purpose of this study is to analyze the strategic management of the fast food company Burger Kings so that it can continue to run its business during this pandemic. This research uses a qualitative approach with descriptive methods. The results of the study show that the results of IFAS and EFAS calculations show that the strengths and opportunities possessed by the KFC franchise company are greater than the weaknesses and threats of the company. This shows that the management of the KFC franchise company implements strategic management well. This needs to be maintained and suggested in order to improve the management strategy in order to continue to compete in the franchise field.]]>
<![CDATA[PENGARUH PROMOSI, SOCIAL MEDIA MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN YANG MENINGKATKAN PELANGGAN PADA TIKET.COM ]]>
<![CDATA[Prihartono Prihartono]]>;
<![CDATA[Umi Narimawati]]>;
<![CDATA[Denok sunarsi]]>
<![CDATA[ Jurnal Manajemen Industri dan Logistik Vol 4, No 1 (2020): page 84 - 95 ]]>
Publisher : <![CDATA[Politeknik APP Jakarta ]]>
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DOI: 10.30988/jmil.v4i1.1291
<![CDATA[This study aims to determine the effect of promotion, social media marketing, and brand image on purchasing decisions which have an impact on increasing customers at Ticket.Com. In this study using a type of quantitative research with a survey approach with the method used is purposive sampling, with a sample of 96 Ticket.Com customers. The data analysis technique of this research uses PLS software version 3.0 (Partial Least Square) which is a variant-based structural equation model that can simultaneously test the measurement model as well as test the structural model with the research results obtained that Promotion has a positive and significant effect on Purchase Decision with a relationship value of 32.1% (0.321 x 100%). Statistical t value 4.495 > t table 1, 666 and P-value 0.000 <0.05, Social Media Marketing has a positive and significant effect on Purchase Decisions with a relationship value of 67.4% (0.674 x 100%). The t statistic value is 9.474 > t table 1.666 and the P-value is 0.000 <0.05, Brand Image has no effect on Purchase Decision with a relationship value of 4.3% (0.043 x 100%). The t statistic value is 1.033 < t table 1.666 and the P-value is 0.302 > 0.05. Promotion has a positive and significant effect on increasing customers with a relationship value of 48.0% (0.480 x 100%). The t statistic value is 5.082 > t table 1.666 and the P-value is 0.000 <0.05, social media marketing has a positive and significant effect on increasing customers with a relationship value of 35.4% (0.354 x 100%). Statistical t value 3.062 > t table 1.666 and P-value 0.002 <0.05, Brand Image has no effect on Customer Improvement with a relationship value of 1.6% (0.016 x 100%). The value of the t statistic is 0.416 < t table 1.666 and the P-value is 0.677 > 0.05, and the Purchase Decision has no effect on Customer Enhancement with a relationship value.]]>
<![CDATA[The Analysis Of Medical Records Confidentiality Protection In Compliance With The Clinical Accreditation Standard 3.4 At Klinik Prima Husada- Bandung ]]>
<![CDATA[Fatima Lanao]]>;
<![CDATA[Prihartono Aksan Halim]]>
<![CDATA[ Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 4 (2023): Cerdika : Jurnal Ilmiah Indonesia ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
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DOI: 10.59141/cerdika.v3i4.573
<![CDATA[The purpose of this study is to analyse medical record confidentiality protection in compliance with the clinical accreditation standard 3.4 at Klinik Prima Husada. A quantitative research method with a descriptive approach was used. Data was collected through observations, questionnaires, and literature reviews. Based on the findings with the number of samples of n = 11 respondents other indicators performed significantly above chance, but not other indicators. After the analysis, we conclude that the confidentiality of medical records at Klinik Prima Husada has not fully complied with the confidentiality aspects of medical records in some terms]]>
<![CDATA[Pengaruh Service Excellence Dan Experiential Marketing Terhadap Keputusan Nasabah Fasilitas Kredit Di Bank BJB Kantor Cabang Sumedang ]]>
<![CDATA[Fitria Septiloka Mulya]]>;
<![CDATA[Prihartono Aksan Halim]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v4i4.2525
<![CDATA[Tujuan penelitian ini untuk mengetahui pengaruh service excellence dan experiential marketing terhadap keputusan nasabah fasilitas kredit di Bank BJB Kantor Cabang Sumedang. Metode penelitian ini yakni metode kuantitatif. Populasi penelitian yaitu nasabah kredit konsumer Bank BJB KC Sumedang pada Januari sampai Desember 2022 yang berjumlah 873 orang dan sample yang digunakan yaitu 90 responden hasil dari perhitungan rumus Slovin untuk menjawab kuesioner sebagai alat pengumpulan data dengan skala likert yang memuat 30 pertanyaan disusun berdasarkan indikator tiap variabel. Hasil penelitian yang dilakukan dengan alat bantu SPSS V.25 menunjukkan (1) untuk hasil uji t nilai t hitung > t table (2,810 > 1,988) artinya service excellence berpengaruh terhadap keputusan nasabah (2) untuk hasil uji t nilai t hitung > t table (3,666 > 1,988) artinya experiential marketing berpengaruh terhadap keputusan nasabah (3) untuk hasil uji f nilai f hitung > f table (118,008 > 3,100) artinya secara bersamaan service excellence dan experiential marketing berpengaruh terhadap keputusan nasabah. Serta koefisien determinasi (R Square) sebesar 0,731 yang artinya service excellence dan experiential marketing berpengaruh terhadap keputusan nasabah sebesar 73,1%.]]>
<![CDATA[Pengaruh Mobile Banking Terhadap Kepuasan Nasabah (Studi Pada Pengguna BJB Digi Majalengka) ]]>
<![CDATA[Suci Maulia]]>;
<![CDATA[Prihartono Aksan Halim]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v4i4.2596
<![CDATA[Tujuan peneliitiian iinii untuk mengetahuii pengaruh mobiile bankiing terhadap kepuasan nasabah dii Bank BJB KC Majalengka. Metode peneliitiian iinii menggunakan metode kuantiitatiif. Populasii peneliitiian iinii yaiitu nasabah pengguna Bjb Diigii dii Bank Bjb KC Majalengka.Sampel yang diigunakan yaiitu sebanyak 100 responden untuk menjawab kuesiioner sebagaii alat pengumpulan data dengan skala liikert yang memuat 12 pernyataan diisusun berdasarkan iindiikator tiiap variiabel, data priimer yang dii hasiilkan darii kuesiioner yang telah diiujii valiidiitas, reliiabiiliitas, ujii hiipotesiis menggunakan ujii parsiial (T) dan ujii koefiisiien dertiimiinasii (R2). Hasiil peneliitiian dii siimpulkan bahwa variiabel Mobiile Bankiing berpengaruh siigniifiikan terhadap variiabel Kepuasan Nasabah.]]>
<![CDATA[Strategi Pemasaran Online Dalam Meningkatkan Omzet Penjualan Melalui Program Salapak Di Dinas K-UMKM Kota Bandung ]]>
<![CDATA[Ehen Hendrawan]]>;
<![CDATA[Prihartono Aksan Halim]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v4i5.2646
<![CDATA[Perkembangan teknologi berubah begitu pesat mengharuskan kita untuk bergerak cepat. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Strategi Pemasaran Online pada program Salapak terhadap Omzet Penjualan. Penelitian ini menggunakan metode kuantitatif dengan skala likert. Populasi yang diambil sebanyak 106 pelaku usaha selama tahun 2022 dan sampel yang dipakai sebanyak 51 responden dengan teknik pengambilan menggunakan rumus slovin. Adapun pengujian yang dilakukan menggunakan uji validitas, uji reliabilitas, uji hipotesis (uji t), uji regresi linier sederhana, dan uji koefisien determinasi (R2) dengan SPSS V.26. Hasil penelitian yang sudah dilakukan menunjukan bahwa Strategi Pemasaran Online berpengaruh positif terhadap Omzet Penjualan. Artinya, semakin baik pengelolaan Strategi Pemasaran Online maka akan semakin baik juga terhadap perluasan jaringan dan minat beli yang kemudian akan berdampak terhadap peningkatan Omzet Penjualan.]]>
<![CDATA[PENGARUH STANDAR PROSEDUR OPERASIONAL STERILISASI ALAT MEDIS TERHADAP KESEHATAN DAN KESELAMATAN KERJA PEGAWAI DI INSTALASI CENTRAL STERILE SUPPLY DEPARTMENT (CSSD) RSUD KOTA BANDUNG ]]>
<![CDATA[Ai Susi Susanti]]>;
<![CDATA[K. Prihartono A.H]]>
<![CDATA[ INFOKES (Informasi Kesehatan) Vol 6 No 2 (2022): Jurnal Infokes ]]>
Publisher : <![CDATA[POLITEKNIK PIKSI GANESHA ]]>
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DOI: 10.56689/infokes.v6i1.905
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh standar prosedur operasional sterilisasi alat medis terhadap kesehatan dan keselamatan kerja pegawai di Instalasi Central Sterile Supply Department (CSSD) RSUD Kota Bandung. Metode penelitian yang digunakan adalah metode kuantitatif pendekatan deskriftif. Teknik pengumpulan data yang digunakan adalah dengan cara penyebaran kuesioner, observasi dan studi pustaka. Teknik analisis data menggunakan uji hipotesis, uji validitas, uji reliabilitas, dan uji regresi linear sederhana. Dengan sampel penelitian 8 responden. Berdasarkan hasil penelitian diperoleh korelasi sebesar 0,880 menunjukan hubungan pengaruh sangat kuat.Jika dinyatakan dalam persentase maka standar prosedur operasional sterilisasi alat medis berpengaruh terhadap kesehatan dan keselamatan kerja sebesar 77,4%, sedangkan sisanya 22,6% dipengaruhi variabel lain atau error (e). Permasalahan dalam penelitian ini adalah: (1). Mesin filter air bersih atau mesin RO (reverse Osmasis) jebol. (2). Proses pengambilan instrument steril di setiap ruangan tidak sesuai dengan standar prosedur operasional. (3). Proses penerapan penerimaan instrument tidak sesuai dengan standar prosedur operasional. Adapun saran penulis, yaitu: (1). Perlu adanya peningkatan dan pengawasan terhadap instrument dan mesin pada Instalasi Central Sterile Supply Department (CSSD). (2). Memberikan sosialisasi akan bahaya tertularnya bakteri atau penyakit dari alat kesehatan. (3). Dalam proses distribusi pentingnya aturan penerimaan instrument supaya tidak terjadi keselahan.]]>
<![CDATA[Pengaruh Daya Saing dan Kualitas Produk Kecantikan terhadap Loyalitas Konsumen Produk Scarlett di Bandung ]]>
<![CDATA[Evita Septiyani]]>;
<![CDATA[Prihartono Aksan Halim]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i1.5103
<![CDATA[This research was proposed to understand how much influence the competitiveness and quality of beauty products on consumer loyalty of Scarlett products in Bandung City. The method used in this study was qualitative research by giving questionnaires before and after to 308 people and taking 30 people to be used as variable samples. This study used non-probability samples selected using purposive sampling techniques. The results of this study show that competitiveness has a significant influence on repurchase interest by 42% while 58% is influenced by other variables. And the results of the study of product quality have a significant influence on consumer loyalty in repeat purchase interest by 72.1% while 27.9% is influenced by other variables.]]>
