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All Journal Indonesian Journal of Economics and Bussiness EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Teknologi Sistem Informasi dan Aplikasi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Media Bina Ilmiah Journal Research of Social Science, Economics, and Management Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies Jurnal Infokes (Informasi Kesehatan) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Atestasi : Jurnal Ilmiah Akuntansi
K. Prihartono A.H.
Politeknik Piksi Ganesha
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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PENGARUH PENGGUNAAN TEKNOLOGI STAR TELLER TERHADAP KUALITAS PELAYANAN DAN IMPLIKASI PADA KEPUASAN NASABAH PADA PT. BANK CENTRAL ASIA TBK, KCP MANGUNSARKORO CIANJUR Trifena Lumbantoruan; Prihartono Aksan Halim
Media Bina Ilmiah Vol. 18 No. 2: September 2023
Publisher : LPSDI Bina Patria

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Abstract

As the development of technology is getting more advanced, the competition in banking services are also getting higher. The purpose of this study is to find how important the Star Teller machine in improving banking quality service and the impact on customer's satisfaction of BCA as the biggest private bank in Indonesia which always develops its technology especially the Star Teller machine. This study is using quantitative method which makes all the data in a form of number and being analyzed by collecting, clarifying the real situation which become the background of the conclusion. According to the table above, it can be concluded that BCA KCP Mangunsarkoro Cianjur is dominated by customer with the age of 21 year old for 17,8%, followed by customer with the age range of 21-30 year old which has bigger percentage than other two kinds of customer. The last one is customer with the age over 30 year old for 8%. BCA starts to improve its services quality. One of them is developing a machine called Star Teller. This machine is created to simplify services for customers. Beside, this machine helps the bankers to improve the efficiency of bank services.
Information System Design for Tracking Progress and Book Order Status Using the Prototyping Method Arif Prio Pambudi; Cecep Kurnia Sastradipraja; K Prihartono Aksan Halim; El Vionna Laellyn Nurul Fatich
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 6 No. 3 (2023): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

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Abstract

The progress and status tracking system is a way to increase the writer's service satisfaction to track the progress of books to be published. Unfortunately, this tracking system has not been widely used by book publishers. There are still publishers who only use messaging applications such as WhatsApp and e-mail to inform them of the book's progress. It is not effective in providing information to the author. Therefore, the information system for tracking the progress and status of this book order was designed by applying the prototyping method. This method is considered effective in providing solutions because of its superior communication between the customers and the system developer. The progress and status tracking information system provides information on the progress of book printing to the delivery of books to authors. All information is equipped with progress graphics and update date information. With the implementation of this progress and status tracking information system, the process of conveying information about the progress of book publishing will be more effective and efficient. This will increase satisfaction for the author.
Pengaruh Keragaman Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian di Kedai Kopi 372 Cimahi Rassel Nazma; Prihartono Aksan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.925

Abstract

This research aims to determine the influence of product diversity and service quality on purchasing decisions at Kedai Kopi 372 Cimahi. The research uses quantitative methods. The research population was 50 people who were consumers of 372 coffee shops. The sample collection technique uses non-probability sampling techniques. The number of samples used was 50 people with a confidence level of 95%. Data testing uses SPSS V23. The data collection method used in this research is a questionnaire. The analytical methods used are validity tests, reliability tests, classical assumption tests consisting of normality tests, heteroscedasticity tests and multicollinearity tests, and multiple linear regression analysis consisting of determination analysis, F test and T test. The results of this test are partial. Product diversity does not have a significant impact on purchasing decisions, which means H1 is rejected. Service quality partially has a positive or significant impact on purchasing decisions, which means H2 is accepted. And simultaneously H3 is accepted, which means there is a positive and significant influence between product diversity and service quality on purchasing decisions.
Pengelolaan Sosial Media Marketing Terhadap Brand Awareness Dan Consumer Interest Di PT. Telkom Witel Bandung Ni Putri Daliarni; Prihartono Aksan Halim
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.14812

Abstract

Current technological developments that affect the marketing world are the background of this research. So, we conducted research to identify how much influence social media marketing management has on brand awareness and consumer interest in PT Telkom Witel Bandung. Through the data that has been processed for this research. The methods chosen are the causal quantitative method and the probability sampling technique. The sample used was 100 respondents who came from all individuals who had seen promotions on PT Telkom Witel Bandung's social media. For data collection, the method used is a questionnaire on a Likert scale. The analysis techniques used are descriptive analysis, classical assumption test, partial test (t), simultaneous test (F), and coefficient of determination test (R2). The test results obtained a sig. value in the t-test and f-test of 0.000, which means that the value is < 0.05, proving that there is a significant influence of social media marketing management on brand awareness and consumer buying interest. Companies need to continue to be consistent in managing social media marketing because it can have an impact on sales for the company, and if developed consistently, it can generate high profits and can continue to increase
Analisis Brand Experience Dan Brand Personality Terhadap Customer Loyalty Produk Indihome PT. Telkom Witel Bandung Euis Enur; Prihartono Aksan Halim
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.15091

Abstract

The intention of the study was to understand the relationships between (X1:brand experience) and (Y:customer loyalty), (X2:brand personality) and (Y:customer loyalty), X1 and X2 to customer loyalty. Purposive sampling was used in addition to a sample size of around 100 responses from customers of the Indihome Wireless in Bandung, which is known as a quantitative method using a Likert scale. The information used in this study is preliminary data obtained from online questionnaires completed by respondents, as well as evaluations of validity, reliability, and hypotheses. The results of this analysis show that each individual variable and each additional variable may have a positive or significant impact on customer loyalty. In order to be able to infer that X1 (Brand Experience) and X2 (Brand Personality) are both significant, the uji T individual variable states that the sig 0,05 and Uji F state that the nilai F hitung > F tabel is  4,83.
Pengaruh Media Sosial Terhadap Etika Bisnis Online Shop Mamakids 27 Tri Gita Rani; Prihartono Prihartono
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.1857

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial terhadap etika bisnis online shop yang dilakukan mamakids27 dengan menggunakan metode eksplanatori yaitu pendekatan kuantitatif kausalitas untuk menjelaskan atau membuktikan pengaruh variabel dependen terhadap variabel independen. Sehingga pengaruh dapat diketahui dengan baik tingkat pengaruh maupun besarnya pengaruh. Sampel dalam penelitian ini mengacu pada ketentuan ukuran pengambilan sampel minimal 10% dari total populasi. Sehingga sampel penelitian ini mencapai 35 customer Mamakids27. Sedangkan teknik pengumpulan data yang digunakan adalah melakukan survei dengan menyebarkan kuesioner. Data yang diperoleh dianalisis menggunakan analisis statistik deskriptif dan inferensial yang menggambarkan pengaruh dengan mengeskplorasi beberapa karakteristik demografi, kemudian dianalisis dengan uji regresi linier sederhana. Dari hasil penelitian menyajikan analisis demografi partisipan berjenis kelamin perempuan yang didominasi oleh pembeli yang berusia rentang 31-40 tahun. Kategorisasi lima variabel penelitian menunjukan media sosial dengan kategori tinggi 57,5% dan etika bisnis kategori tinggi dengan 55.0%. Hasil uji regresi linier sederhana disimpulkan bahwa media sosial berpengaruh signifikan terhadap etika bisnis online dengan kontribusi sebesar 62.8%.
Pengaruh Bauran Promosi Terhadap Penjualan Produk Ice Cream Aice Di PT.Arata Jaya Mandiri Cabang Depo Majalaya Dini Pratiwi; Prihartono Aksan Halim
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1862

Abstract

Tujuan penelitian ini untuk mengetahui seberapa besar pengaruh bauran promosi terhadap penjualan produk ice cream Aice di PT.Arata Jaya Mandiri cabang depo Majalaya. Penelitian ini merupakan penelitian kuantitatif. Pengambilan sampel penelitian menggunakan rumus Yamane dengan jumlah populasi 1.117 mitra dan hasil sampel yang digunakan sebanyak 92 mitra. Uji statistik yang digunakan yaitu uji asumsi klasik, uji regresi linier berganda, uji hipotesis untuk data primer serta uji statistik deskriptif untuk data sekunder. Hasil penelitian disimpulkan bahwa bauran promosi berpengaruh signifikan terhadap penjualan. Berdasarkan analisis stastistik deskriptif diperoleh bahwa penjualan produk terkecil yaitu ice cream Aice Strawberry Cone yang hanya terjual 1 box dalam satu tahun, sedangkan produk yang paling banyak terjual adalah ice cream Aice Sweet Corn yang terjual sampai 35.995 box dalam satu tahun dengan rata-rata penjualan perbulan yaitu 3.000 box. Perusahaan harus memperbaiki serta meningkatkan bauran promosi dalam penjualan produk ice cream Aice sehingga akan meningkatkan pendapatan perusahaan.
Pengaruh Bauran Pemasaran Terhadap Omzet Penjualan di Pasar Sinpansa Summarecon Bandung Zain Zainuddin; Prihartono Aksan Halim
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2308

Abstract

Persaingan antar pelaku UMKM terhadap omzet penjualan menjadi inti dari penelitian yang sedang dibahas. Metode penelitian kuantitatif dengan pengambilan data melalui kuesioner yang menjadikan hubungan variabel terdiri dari: product, price, place, promotion merupakan variabel bebas (independent) yang diberi simbol (X). Omzet penjualan adalah variable terikat (dependent) yang diberi simbol (Y). Populasi yang ada pada penelitian ini adalah seluruh pelaku UMKM yang ada di pasar sinpasa Summarecon Bandung yang berjumlah 29 UMKM dan sampel pada penelitian ini berjumlah 29 UMKM. Dilihat hasil uji signifikan simultan (F) didapat bahwa nilai signifikan sebesar sig 0,01 < 0,05 menunjukan bahwa kesimpulan yang didapatkan setiap variabel independent Produk (X1), Price (X2), Place (X3), Promotion (X4) secara bersama-sama berpengaruh signifikan terhadap Omzet Penjualan (Y). Variabel independent pada Price (X2) bernilai thitung (3,022) > ttabel (2,026) dan Promotion (X4) bernilai thitung (2,971) ttabel (2,026) berkeriteria berpengaruh terhadap Omzet Penjualan (Y). Hasil lain membuktikan bahwa pada hasil Rsquare 0,578 x 100% (57,8%), dapat disimpulkan bahwa product, price, place, promotion mempengaruhi terhadap omzet penjualan sebesar (57,8%). Pentingnya para UMKM memperhatikan bauran pemasaran terlebih kepada Price/harga (X2) dan Promotion/promosi (X4) karena price dan promotion ini mempunyai pengaruh yang berguna untuk meningkatkan omzet penjualan di pasar sinpasa Summarecon Bandung.
Description Of 10 Example Of Export Import Commodities Development Against Foreign Exchange Reserves On Indonesia Trade Balance (Period 2018-2022) Reynaldi Esau Longdong; Prihartono Aksan Halim
Journal Research of Social Science, Economics, and Management Vol. 3 No. 5 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i5.592

Abstract

This study aims to provide a detailed overview of Indonesia's trade balance on the export-import commodities. This research used data obtained from various sources, including the Indonesian Ministry of Trade for 5 years from 2018 to 2022. This research used secondary data and the method used to explain this research is a descriptive approach. This research provides an overview of Indonesia's trade patterns in 2018-2022, analyzing trends of exports and imports commodities. In addition, this study also examines the impact of various factors, such as trade policy on Indonesia's trade balance. The results of the study explain that the export trade balance is higher than the imports where the export trend value in 2018-2022 is 15% compared to the Import trend value of 6%. It can be concluded that Indonesia's export and import commodities trade balance in 2018-2022 can be called a surplus because the export value from 2018-2022 is greater than the import value.
Analysis of Buying Interest: Price, Trust and Advertising (Study Literature Review) Prihartono Prihartono
Dinasti International Journal of Economics, Finance & Accounting Vol. 2 No. 4 (2021): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v2i4.1364

Abstract

Literature Review Article Analysis of Buying Interest: Price, Trust and Advertising is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Price is related to Purchase Intention; 2) Trust is related to Buying Interest; and 3) Advertising related to Buying Interest. Apart from these 3 exogenous variables that affect the endogenous variable of Buying Interest, there are still many other factors including product quality, place and service quality variables.
Co-Authors Agus Setiawan Ai Susi Susanti Argi Metallici Ari Waluyo Arif Prio Pambudi Aurelia Putri Indrawan Canranto Sianturi Denok Sunarsi Dini Pratiwi Dini Rahmawati Djuwil Freda Dachi Ehen Hendrawan El Vionna Laellyn Nurul Fatich Eliana Yusanda Eneng Nenden Hendriyani Euis Enur Evita Septiyani Fajar Sidik Farhan Shafrudin Fatima Lanao Fitri Laila Umayah Fitria Septiloka Mulya Hamid Nasrullah Indah Permata Sari Marliana Oktaria Lifan Muhammad Bintang Marthajaya Ni Putri Daliarni Novendi Lejau Rassel Nazma Reynaldi Esau Longdong Reynaldi Ramadhan Roni Rohendi Sastradipraja, C K Senia Karlinda Kaminang Suci Maulia Sudrartono, Tiris Tri Gita Rani Trifena Lumbantoruan Umi Narimawati Uswatun Khasanah Wenny Marlini Yuliyanto, Wakhid Zain Zainuddin