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All Journal Indonesian Journal of Economics and Bussiness Jurnal Promosi Pendidikan Ekonomi JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Media Bina Ilmiah Journal Research of Social Science, Economics, and Management Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies Jurnal Infokes (Informasi Kesehatan)
K. Prihartono A.H.
Politeknik Piksi Ganesha
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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PENGARUH PENGGUNAAN TEKNOLOGI STAR TELLER TERHADAP KUALITAS PELAYANAN DAN IMPLIKASI PADA KEPUASAN NASABAH PADA PT. BANK CENTRAL ASIA TBK, KCP MANGUNSARKORO CIANJUR Trifena Lumbantoruan; Prihartono Aksan Halim
Media Bina Ilmiah Vol. 18 No. 2: September 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As the development of technology is getting more advanced, the competition in banking services are also getting higher. The purpose of this study is to find how important the Star Teller machine in improving banking quality service and the impact on customer's satisfaction of BCA as the biggest private bank in Indonesia which always develops its technology especially the Star Teller machine. This study is using quantitative method which makes all the data in a form of number and being analyzed by collecting, clarifying the real situation which become the background of the conclusion. According to the table above, it can be concluded that BCA KCP Mangunsarkoro Cianjur is dominated by customer with the age of 21 year old for 17,8%, followed by customer with the age range of 21-30 year old which has bigger percentage than other two kinds of customer. The last one is customer with the age over 30 year old for 8%. BCA starts to improve its services quality. One of them is developing a machine called Star Teller. This machine is created to simplify services for customers. Beside, this machine helps the bankers to improve the efficiency of bank services.
Pengaruh Media Sosial Terhadap Etika Bisnis Online Shop Mamakids 27 Tri Gita Rani; Prihartono Prihartono
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.1857

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial terhadap etika bisnis online shop yang dilakukan mamakids27 dengan menggunakan metode eksplanatori yaitu pendekatan kuantitatif kausalitas untuk menjelaskan atau membuktikan pengaruh variabel dependen terhadap variabel independen. Sehingga pengaruh dapat diketahui dengan baik tingkat pengaruh maupun besarnya pengaruh. Sampel dalam penelitian ini mengacu pada ketentuan ukuran pengambilan sampel minimal 10% dari total populasi. Sehingga sampel penelitian ini mencapai 35 customer Mamakids27. Sedangkan teknik pengumpulan data yang digunakan adalah melakukan survei dengan menyebarkan kuesioner. Data yang diperoleh dianalisis menggunakan analisis statistik deskriptif dan inferensial yang menggambarkan pengaruh dengan mengeskplorasi beberapa karakteristik demografi, kemudian dianalisis dengan uji regresi linier sederhana. Dari hasil penelitian menyajikan analisis demografi partisipan berjenis kelamin perempuan yang didominasi oleh pembeli yang berusia rentang 31-40 tahun. Kategorisasi lima variabel penelitian menunjukan media sosial dengan kategori tinggi 57,5% dan etika bisnis kategori tinggi dengan 55.0%. Hasil uji regresi linier sederhana disimpulkan bahwa media sosial berpengaruh signifikan terhadap etika bisnis online dengan kontribusi sebesar 62.8%.
Pengaruh Bauran Promosi Terhadap Penjualan Produk Ice Cream Aice Di PT.Arata Jaya Mandiri Cabang Depo Majalaya Dini Pratiwi; Prihartono Aksan Halim
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1862

Abstract

Tujuan penelitian ini untuk mengetahui seberapa besar pengaruh bauran promosi terhadap penjualan produk ice cream Aice di PT.Arata Jaya Mandiri cabang depo Majalaya. Penelitian ini merupakan penelitian kuantitatif. Pengambilan sampel penelitian menggunakan rumus Yamane dengan jumlah populasi 1.117 mitra dan hasil sampel yang digunakan sebanyak 92 mitra. Uji statistik yang digunakan yaitu uji asumsi klasik, uji regresi linier berganda, uji hipotesis untuk data primer serta uji statistik deskriptif untuk data sekunder. Hasil penelitian disimpulkan bahwa bauran promosi berpengaruh signifikan terhadap penjualan. Berdasarkan analisis stastistik deskriptif diperoleh bahwa penjualan produk terkecil yaitu ice cream Aice Strawberry Cone yang hanya terjual 1 box dalam satu tahun, sedangkan produk yang paling banyak terjual adalah ice cream Aice Sweet Corn yang terjual sampai 35.995 box dalam satu tahun dengan rata-rata penjualan perbulan yaitu 3.000 box. Perusahaan harus memperbaiki serta meningkatkan bauran promosi dalam penjualan produk ice cream Aice sehingga akan meningkatkan pendapatan perusahaan.
Pengaruh Bauran Pemasaran Terhadap Omzet Penjualan di Pasar Sinpansa Summarecon Bandung Zain Zainuddin; Prihartono Aksan Halim
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2308

Abstract

Persaingan antar pelaku UMKM terhadap omzet penjualan menjadi inti dari penelitian yang sedang dibahas. Metode penelitian kuantitatif dengan pengambilan data melalui kuesioner yang menjadikan hubungan variabel terdiri dari: product, price, place, promotion merupakan variabel bebas (independent) yang diberi simbol (X). Omzet penjualan adalah variable terikat (dependent) yang diberi simbol (Y). Populasi yang ada pada penelitian ini adalah seluruh pelaku UMKM yang ada di pasar sinpasa Summarecon Bandung yang berjumlah 29 UMKM dan sampel pada penelitian ini berjumlah 29 UMKM. Dilihat hasil uji signifikan simultan (F) didapat bahwa nilai signifikan sebesar sig 0,01 < 0,05 menunjukan bahwa kesimpulan yang didapatkan setiap variabel independent Produk (X1), Price (X2), Place (X3), Promotion (X4) secara bersama-sama berpengaruh signifikan terhadap Omzet Penjualan (Y). Variabel independent pada Price (X2) bernilai thitung (3,022) > ttabel (2,026) dan Promotion (X4) bernilai thitung (2,971) ttabel (2,026) berkeriteria berpengaruh terhadap Omzet Penjualan (Y). Hasil lain membuktikan bahwa pada hasil Rsquare 0,578 x 100% (57,8%), dapat disimpulkan bahwa product, price, place, promotion mempengaruhi terhadap omzet penjualan sebesar (57,8%). Pentingnya para UMKM memperhatikan bauran pemasaran terlebih kepada Price/harga (X2) dan Promotion/promosi (X4) karena price dan promotion ini mempunyai pengaruh yang berguna untuk meningkatkan omzet penjualan di pasar sinpasa Summarecon Bandung.
Description Of 10 Example Of Export Import Commodities Development Against Foreign Exchange Reserves On Indonesia Trade Balance (Period 2018-2022) Reynaldi Esau Longdong; Prihartono Aksan Halim
Journal Research of Social Science, Economics, and Management Vol. 3 No. 5 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i5.592

Abstract

This study aims to provide a detailed overview of Indonesia's trade balance on the export-import commodities. This research used data obtained from various sources, including the Indonesian Ministry of Trade for 5 years from 2018 to 2022. This research used secondary data and the method used to explain this research is a descriptive approach. This research provides an overview of Indonesia's trade patterns in 2018-2022, analyzing trends of exports and imports commodities. In addition, this study also examines the impact of various factors, such as trade policy on Indonesia's trade balance. The results of the study explain that the export trade balance is higher than the imports where the export trend value in 2018-2022 is 15% compared to the Import trend value of 6%. It can be concluded that Indonesia's export and import commodities trade balance in 2018-2022 can be called a surplus because the export value from 2018-2022 is greater than the import value.
PENGARUH INOVASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KITCHEN SET DI PT. NIAGA SARAE INTERMEDIA Sinta Herawati; Prihartono Aksan Halim
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10172

Abstract

This research aims to determine how product innovation and pricing influence the purchasing decisions for kitchen sets at PT Niaga Sarae Intermedia. A quantitative method was used with a population of 225 individuals, derived from consumers who purchased kitchen set products, and a sample size of 70 respondents. The Slovin formula was used for sample selection. Data testing included validity and reliability tests, significance tests, multiple linear regression analysis, and the determination coefficient, conducted using SPSS V.7 software. The results of the tests indicate that partially, product innovation and pricing factors influence the purchasing decisions for kitchen sets at PT Niaga Sarae Intermedia. Furthermore, product innovation and pricing have a positive impact on purchasing decisions simultaneously. These findings assist the company in maintaining a competitive advantage in the market and developing effective marketing strategies.
PENGARUH PROMOSI, SOCIAL MEDIA MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN YANG MENINGKATKAN PELANGGAN PADA TIKET.COM Prihartono Prihartono; Umi Narimawati; Denok sunarsi
Jurnal Manajemen Industri dan Logistik Vol. 4 No. 1 (2020): page 84 - 95
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v4i1.1291

Abstract

This study aims to determine the effect of promotion, social media marketing, and brand image on purchasing decisions which have an impact on increasing customers at Ticket.Com. In this study using a type of quantitative research with a survey approach with the method used is purposive sampling, with a sample of 96 Ticket.Com customers. The data analysis technique of this research uses PLS software version 3.0 (Partial Least Square) which is a variant-based structural equation model that can simultaneously test the measurement model as well as test the structural model with the research results obtained that Promotion has a positive and significant effect on Purchase Decision with a relationship value of 32.1% (0.321 x 100%). Statistical t value 4.495 > t table 1, 666 and P-value 0.000 <0.05, Social Media Marketing has a positive and significant effect on Purchase Decisions with a relationship value of 67.4% (0.674 x 100%). The t statistic value is 9.474 > t table 1.666 and the P-value is 0.000 <0.05, Brand Image has no effect on Purchase Decision with a relationship value of 4.3% (0.043 x 100%). The t statistic value is 1.033 < t table 1.666 and the P-value is 0.302 > 0.05. Promotion has a positive and significant effect on increasing customers with a relationship value of 48.0% (0.480 x 100%). The t statistic value is 5.082 > t table 1.666 and the P-value is 0.000 <0.05, social media marketing has a positive and significant effect on increasing customers with a relationship value of 35.4% (0.354 x 100%). Statistical t value 3.062 > t table 1.666 and P-value 0.002 <0.05, Brand Image has no effect on Customer Improvement with a relationship value of 1.6% (0.016 x 100%). The value of the t statistic is 0.416 < t table 1.666 and the P-value is 0.677 > 0.05, and the Purchase Decision has no effect on Customer Enhancement with a relationship value.
Co-Authors Agus Setiawan Ai Susi Susanti Argi Metallici Ari Waluyo Aurelia Putri Indrawan Canranto Sianturi Denok Sunarsi Dini Pratiwi Dini Rahmawati Djuwil Freda Dachi Ehen Hendrawan Eneng Nenden Hendriyani Evita Septiyani Fajar Sidik Farhan Shafrudin Fatima Lanao Fitri Laila Umayah Fitria Septiloka Mulya Hamid Nasrullah Indah Permata Sari Muhammad Bintang Marthajaya Reynaldi Esau Longdong Reynaldi Ramadhan Roni Rohendi Sinta Herawati Suci Maulia Tri Gita Rani Trifena Lumbantoruan Umi Narimawati Uswatun Khasanah Wenny Marlini Yuliyanto, Wakhid Zain Zainuddin