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All Journal Jurnal Manajemen dan Keuangan EKONOMIS : Journal of Economics and Business Valid Jurnal Ilmiah GEMA : Jurnal Gentiaras Manajemen dan Akuntansi eCo-Fin International Journal Management and Economic (IJME) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Yunada Arpan
Sekolah Tinggi Ilmu Ekonomi Gentiaras
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ANALISIS KEPUASAN PELANGGAN BUS DAMRI CABANGLAMPUNG Cornelius Ary Kristiyanto; Yunada Arpan
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 12 No 1 (2020): GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v12i1.197

Abstract

Perum DAMRI is a company which running in services area. In applying the objectives of the company that want to get high profits, company must provide quality services that can be accepted by customers, especially in Lampung. The formulation of problem inthis research "is there an effect of service quality towards customer satisfaction at Perum DAMRI Lampung? The purpose of this research is to prove and determine how much the effect of service quality towards customer satisfaction at Perum DAMRI Lampung both partially and totality. The population of this research or consumers who use service of DAMRI Lampung bus . While the sample of this research was 100 consumers calculated by non probability sampling using accidental sampling technique. The analysis used this research used was simple linear regression and hypothesis testing was done by t test.From the results of this research, the regression Y = 8.117 + 0.352 X indicates that the increasing of consumers quantity will increase by 0.352 if the company improves the service quality. The level of relationship between the service quality and customer satisfaction with an R value of 0.584 indicates that the level of relationship between the service quality and customer satisfaction has a strong level. The result of the effect of service quality towards customer satisfaction is 34.1%. The result of the hypothesis test indicates that there is an effect of service quality towards customer satisfaction because t count> t table (7.119> 1.66).
ANALISIS KINERJA DOSEN TETAP PADA SEKOLAH TINGGI ILMU EKONOMI (STIE) DI PROVINSI LAMPUNG Yunada Arpan; Suwandi Suwandi
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 12 No 2 (2020): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v12i2.218

Abstract

Kualitas sumber daya manusia pada suatu negara sangat ditentukan oleh pendidikan yang diselenggarakan di negara tersebut. Sebagai organisasi Perguruan Tinggi memerlukan pengembangan organisasi agar mampu memberikan pelayanan pendidikan yang berkualitas kepada masyarakat. Untuk menjadi sebuah organisasi yang sukses, tantangan STIE ke depan adalah bagaimana meningkatkan dan menerapkan prinsip-prinsip profesionalitas dosen seperti yang tertuang dalam Undang-Undang Nomor 14 Tahun 2005 tentang Guru dan Dosen. Jenis penelitian ini adalah causalitas (kausalitas) yaitu menguji hubungan sebab-akibat antara variabel-variabel sebab (exogent variables) yankni pengembangan organisasi, kepemimpinan transformasional dan budaya organisasi, terhjadap variabel akibat (endogent variabel) terdiri dari komiten dan kinerja dosen. Jumlah populasi seluruh dosen tetap dan pejabat struktural yang telah memiliki Jenjang Jabatan Akademik (JA) di 7 (tujuh) PTS Sekolah Tinggi Ilmu Ekonomi (STIE) di Provinsi Lampung dengan dengan teknik non probabilty sampling ditentukan sebanyan 70 orang dosen. Berdasarkan pengujian hipotesis dan pembahasan hasil penelitian diperoleh persamaan model sub struktur1 adalah Ŷ = 0,243 X1 + 0,200 X2 + 0,332 X3 + Î1 Kemudian persamaan model Sub Struktur 2 adalah Ž = 0,170 X1 + 0,165 X2 + 0,260 X3 + Î2.
Faktor Penentu yang Berdampak Terhadap Nilai Perusahaan: Studi Perusahaan Manufaktur di Bursa Efek Indonesia Yunada Arpan; Maria Angelina Carolina Odjan
eCo-Fin Vol. 2 No. 2 (2020): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.914 KB) | DOI: 10.32877/ef.v2i2.318

Abstract

Penelitian ini bertujuan untuk menguji beberapa factor yang mempengaruhi leverage, ukuran perusahaan, dan pofitabilitas terhadap nilai perusahaan pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia. Nilai perusahaan dalam penelitian ini diukur dengan Price Book Value (PBV). Sampel yang dipilih berdasarkan metode purposive sampling. Analsis data pada penelitian ini menggunakan model regresi linear berganda. Hasil penelitian ini menunjukkan bahwa leverage, ukuran perusahaan dan profitabilitas berpengaruh signifikan terhadap nilai perusahaan. Kontribusi penelitian ini sebagai pertimbangan oleh investor dan perusahaan dalam menganalisa dan pengambilan keputusan pada faktor penentu yang berdampak pada nilai perusahaan
Pengaruh Destination Image, Social Media Marketing dan Daya Tarik, terhadap Kepuasan Wisatawan Melalui Keputusan Berkunjung (Studi pada Kebun Raya Liwa, Lampung Barat) Yunada Arpan
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.1075

Abstract

One of the natural tourist destinations in West Lampung regency is the Liwa Botanical Garden (KRL) tourist attraction. Tourists' perception of infrastructure in KRL is felt to still not meet expectations such as the lack of information on the existence of KRL. Measurement of KRL consumer behavior needs to be done to understand consumer perceptions related to visiting decisions and visitor satisfaction. The purpose of the study was to: Calculate the magnitude of the direct and indirect influence of endogenous variables on endogenous variables through intervening variables. Calculation analysis can explain the direct and indirect effect. The two-path equation model uses two substructures, namely substructure 1 with equation Model Y= 0.234X1+0.322X2+0.217X3+ (1 and Substructure model 2 with equation Z= 0,132X1+0,170X2+0,256X3+ Î1.. All partial t-count assays > t-table 1.66 mean a linear relationship occurs between exogenous and endogenous variables. There is simultaneously a linear relationship between exogenous variables to the endogenous variable F-count 22.183 > F-table 2.70. This means that there is a linear relationship between destination image, social media marketing and attraction to visitor satisfaction through the decision to visit the Liwa Botanical Garden attraction. The magnitude of the influence of destination image, social media marketing, attractiveness and visiting decisions on satisfaction was 49.4%, while the rest (100% - 49.4%) = 50.6% was influenced by other factors that were not studied.
ANALYSIS OF THE ROLE OF TIKTOK VISUAL CONTENT IN SHAPING GENERATION Z'S VISITING INTERESTS TO BUKIT CENDANA PESAWARAN, LAMPUNG PROVINCE Riska Puja Ananda; Yunada Arpan; Sri Suyarti
International Journal Management and Economic Vol. 4 No. 2 (2025): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of TikTok content on Generation Z's interest in visiting Bukit Cendana, Pesawaran, Lampung Province. Using a descriptive quantitative approach, data were collected through questionnaires distributed to 100 respondents with purposive sampling. Data analysis included validity, reliability, classical assumptions, simple linear regression, and hypothesis testing using IBM SPSS Statistics 26. The results showed that TikTok content had a significant influence on interest in visiting with a coefficient of determination of 71.3%. The regression equation Y = 7.521 + 0.615X indicates that every one unit increase in TikTok content contributes to an increase in interest in visiting by 0.615 units. The t-test showed a significance of 0.000 (p <0.05) with a t-count of 10.617> t-table 1.984, so the hypothesis was accepted. In conclusion, TikTok visual content is effective in shaping Generation Z's interest in visiting Bukit Cendana. Tourism managers are advised to optimize TikTok as a promotional medium.
The Influence Of Hedonic Motivation Style On Purchasing Decisions With Price As A Moderating Variable : Penelitian Bambang Suryo Wibowo; Daru Putri Kusumaningtyasi; Herry Syafrial; Yunada Arpan; Robby Mamusung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1419

Abstract

This research is a quantitative research with an explanatory approach, namely an approach that relies on previous research as the main material for building hypotheses and proving them in the research being conducted. The data used in this study are primary data that researchers obtained from three hundred and forty Uniqlo buyers spread throughout Indonesia. The data obtained by researchers were analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the hypothesis proposed by researchers in this study is successful and the other is not. In the first hypothesis, the results of the third table above show that the Hedonic Shopping Motivation variable can have a positive relationship direction and a significant influence on Purchasing Decisions because the P-Values ​​value is positive and is below the significance level of 0.05, namely 0.009. This result is because someone who has the Hedonic Shopping Motivation trait does not care about how much money is spent and how useful the goods consumed are. This can ultimately have an impact on Purchasing Decisions. However, in the next hypothesis, the Price variable is positive but is not below the significance level of 0.05, namely 0.065. These results indicate that someone who has the Hedonic Shopping Motivation trait does not think about price in deciding to buy. Thus, it can be concluded that the first hypothesis in this article can be accepted and the second hypothesis in this article cannot be accepted.
Pentingnya Kualitas Pelayanan Dibanding Harga: Kepuasan Konsumen pada Jasa Roasting Kopi di Daerah Pedesaan Indonesia Setiawan, Riki; Suhendi, Andreas; Ardianto, Victor Marindra; Arpan, Yunada
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 17 No 2 (2025): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Lembaga Penelitian, dan Pengabdian Kepada Masyarakat (LPPM) STIE GENTIARAS Bandar Lampung dan berkolaborasi dengan Ikatan Akuntan Indonesia Kompartemen Akuntan Pendidik (IAI KAPd)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v17i2.202506

Abstract

The coffee agro-industry in Indonesia is growing, increasing the demand for quality roasting services. Consequently, service quality and price have become important components in determining customer satisfaction. However, there is no empirical evidence on how these two components influence satisfaction in local coffee roasting MSMEs. The purpose of this study was to evaluate the influence of service quality and price on customer satisfaction with coffee roasting services at “Coffee Srimenganten”, Pulau Panggung. This study used a quantitative approach designed as a survey. Data were collected through a structured questionnaire administered to 72 customers who had used the roasting service at least twice. Validity and reliability tests, as well as classical assumption tests (normality and multicollinearity), were conducted before data analysis using multiple linear regression. T-tests and F-tests were used to test the hypotheses. The results showed that, although price did not partially influence customer satisfaction, service quality had a positive and significant effect on customer satisfaction. However, both significantly influenced customer satisfaction. The results indicate that customers are more sensitive to service quality in coffee roasting services compared to price variations within a reasonable range. Practically, this study shows that coffee roasting MSMEs must prioritize consistent, responsive, and reliable service as the main way to maintain customer satisfaction and loyalty.
Co-Authors anggalia wibasuri Ardianto, Victor Marindra B Brian Diaspri Bambang Suryo Wibowo Cornelius Ary Kristiyanto Daru Putri Kusumaningtyasi Dewi, Paulina Citra Herry Syafrial M Rafiq Maria Angelina Carolina Odjan Paulina Citra Dewi Riki Setiawan Rina Magdalena S Riska Puja Ananda Robby Mamusung Sri Suyarti Stephani Dwi Lingga Ambarwati Suhendi, Andreas Suwandi Suwandi