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All Journal Research Report - Social Science JAS (Journal of ASEAN Studies) Jurnal Administrasi Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Aptisi Transactions on Technopreneurship (ATT) Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) MANDAR: Management Development and Applied Research Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management - Small and Medium Enterprises (SME's) Transformasi Manageria: Journal of Islamic Education Management Economic Reviews Journal MES Management Journal
Theresia Gunawan
Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Katolik Parahyangan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Transformasi Manageria: Journal of Islamic Education Management

 1 
Perencanaan Strategi Bersaing Kafe W.E.K.O.F Gadis Mulia Reski; Dian Sadeli; Theresia Gunawan; Agus Gunawan
Transformasi Manageria:   Journal of Islamic Education Management Vol 4 No 2 (2024): Transformasi Manageria: Journal of Islamic Education Management 
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i2.6558

Abstract

In Indonesia, the café business continues to thrive because it is considered a profitable In Indonesia, the cafe business continues to thrive because it is considered profitable and worth considering. The large number of business people trying to enter the culinary business has caused competition among culinary business people to be relatively high. W.E.K.O.F Cafe must have the right business strategy to compete with competitors. This research is descriptive qualitative research with the aim of explanatory research through case studies. Data collection using a semi-structured interview method. This study uses primary and secondary data sources. Analysis of the internal and external environment is used to determine what strategy W.E.K.O.F Cafe needs now. This study uses the Value Chain to analyze the company's internal as well as using PESTEL and Porter's Five Forces to analyze the influence of the micro and macro environment on the company. SWOT analysis is used to produce strategic designs suitable for companies to implement. Then, the IFE, EFE, IE, CPM, GS, and Quantitative Strategic Planning Matrix (QSPM) matrices are used for data processing. Based on the research results, it can be concluded that the W.E.K.O.F Cafe has not been optimal in designing strategies. The owner still takes decision-making as a whole. Alternative strategy suggestions that can be done is market development.
Co-Authors Agus Gunawan Andreas Chang, Andreas Andrew Harnadi Angela Caroline, Angela Asdi Aulia Athuri Dian Sadeli Dian Sadeli Elisabeth Elisabeth Fransisca, Fasya Fransiska Anita Subari Gadis Mulia Reski Gandhi Pawitan Hendrawan, Sanerya Hermawan, Daniel Irvan Liunardi Senjaya Istiharini Istiharini . Ivan Chandra Kurniasih, Desti Li, Zhiwen Michael Alexander Ferdhian Mosavi, Hafizullah Natalia Suwarsih Nugraha, Willy Arya Patra Anggara Prasetya, Nicolas Rafiqi, Farhan Ratih Hurriyati Riska Fitri Ratnafuri Sabira, Zalvatania Salma Saputri, Windy Eka Shelvi Shelvi Triningtyas Elisabeth Putri Gusti Ujang Sumarwan Yohanes Yohanes Yoke Pribadi Kornalius Yoke Pribadi Kornarius