A. Abror
Faculty Of Economics, Universitas Negeri Padang, Padang, Indonesia

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Creation of competitive advantage in improving the business performance of banking companies Dina Patrisia; Muthia Roza Linda; Abror Abror
Jurnal Siasat Bisnis VOL 26, NO 2 (2022)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol26.iss2.art1

Abstract

Purpose – This study aimed to examine the impact of innovation, intellectual capital and knowledge management, and competitive advantage on business performance. Design/methodology/approach – This study was conducted in Padang City, West Sumatra, Indonesia. The respondents are bank employees who have worked for more than five years and have structural positions in the company. The data has been collected using a survey with questionnaires. This study got 109 responses out of 135 questionnaires, so the response rate was 80.7%. It employed the Structural Equation Modeling (SEM) approach using Smart-PLS as the data analysis software. Findings – This study found that (1) innovation has a positive and significant effect on competitive advantage; (2) knowledge management has a negative but insignificant effect on competitive advantage; (3) intellectual capital has a positive and significant effect on competitive advantage; and (4) competitive advantage has a positive and significant effect on business performance. Surprisingly, it found that innovation significantly indirectly affects business performance through competitive advantage as a mediating variable. Intellectual capital has a significant indirect effect on business performance through competitive advantage as a mediating variable. Research limitations/implications – This study result can be more impactful considering several factors. First, this study is a cross-sectional study. Hence, it has a limitation in finding generalizations. Therefore, for further research, it could be expanded to a longitudinal study. Second, it is one country study. Future research might be extended to some countries with similar cultures, such as Southeast Asian Countries. Practical implications – This study has implications for the decision-makers. First, companies need to develop their intellectual capital through improving employee skills and applying information technology in business processes in order to maintain the company's competitive advantage so that it has an impact on improving the company's business performance. Second, the company is expected to be able to manage the knowledge owned by the company so that the knowledge it has can increase the creation of company innovation it provides a competitive advantage for the company. Originality/value –The contribution of this research is that the results of this study can be used as empirical evidence for banking companies of the importance of the role of IC, innovation, and KM in improving company performance by constantly creating the company's competitive advantage.
ORIENTASI KEWIRAUSAHAAN DAN KINERJA IKM SEKTOR PARIWISATA: A SYSTEMATIC LITERATURE REVIEW Ryna Parlyna; Perengki Susanto; Abror Abror
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.491 KB) | DOI: 10.26740/jim.v10n4.p1194-1210

Abstract

This study aims to systematically identify, review, and assess the entrepreneurial orientation literature with small-medium enterprise performance and provide an agenda for future research. The current study assesses the existing scholarship on the topic, reveals the limitations and gaps in the current body of literature, and suggests potential studies for further advancement of knowledge in this area. This study employs a Systematic Literature Review using the PRISMA (Preferred Reporting Items for Systematic Review and Meta-analysis) method. A systematic literature review aims to bring as much existing evidence-based research as possible relevant to the research being done. This research uses the keywords entrepreneurial orientation", "entrepreneurship", and "Small Medium Enterprise performance, SME's performance, the relationship between entrepreneurial orientation on SME's performance, the impact of entrepreneurial orientation on SME performance, entrepreneurial orientation on SME's performance, entrepreneurial orientation, SME's Tourism performance" to get the article. The sample of 38 studies was selected from such databases as Science Direct, Sage, and Emerald. The content analysis, assisted by Microsoft Excel, was employed for review and analysis purposes.
The Marketing of Higher Education: Managing Student Loyalty Based on Tuition Fee Policy and Service Quality Yunia Wardi; Abror Abror; Okki Trinanda
Jurnal Bisnis Manajemen Vol 19, No 2 (2018): September 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.121 KB) | DOI: 10.24198/jbm.v19i2.195

Abstract

This research investigates the influence of Single Tuition Fee System (STS) and Service Quality on Universitas Negeri Padang’s students’ intention to transfer to other universities. It also examines the correlation between Service Quality and STS in influencing the students’ intention to switch. The population of this study was 8,314 non-Bidikmisi Scholarship students from the class of 2013 and 2014. The sample size was determined by using Slovin formula, and it employed 400 students as the samples by using accidental sampling method. The data have been collected by using survey method with the questionnaires as the data collection method. This study analyzes the data by using path and correlation analysis. Before the main analysis, this study has conducted some preliminary analysis such as normality and multicollinearity test. The result of the research shows that: (1) the STS has a significant positive effect on students’ intention to transfer to other universities, (2) Service quality has a significant negative effect on students’ intention to transfer to other universities, and (3) There is a significant correlation between STS and service quality in influencing students’ intention to transfer to other universities. Some limitations and future study have been addressed.
Customer engagement and social media research Kendis Anwar; Abror Abror; Hani Maisyarah Batubara; Kristiana Astuti; Nadhila Sari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243694

Abstract

One of the key challenges for food and beverage marketers is how to effectively garner engagement with their content (e.g., liking, commenting, and sharing) in an effort to increase audience exposure on the platform and improve business performance. The purpose of this research is to find out the dominant methods, issues, and problems of social media. It can be said that the method used is quantitative, and the social media used is Facebook. Based on the results of the research, it is found that the problem or issue that occurs is that consumer engagement can improve relationships with consumers, which is realised in the form of consumer participation, which is the driving force behind online sales and brand success. This is the source of most of the problems that arise. This also means that companies using social media to promote their brands need to have a more intimate relationship with the people they want to reach, which is based on trust, social relationships, image, and identity on social media. Fulfilling a company's commitment to its customers is another important responsibility. This will build trust and confidence in customers, which in turn encourages them to participate more actively in a brand's social media activities.