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Susanti Dwi Ilhami
Universitas YPPI Rembang
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Journal : Fokus Abdimas

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PENGEMBANGAN USAHA MELALUI PENINGKATAN STRATEGI PEMASARAN PADA UMKM KRUPUK RAMBAK BAWANG TUMBAR Damayanti, Damayanti; Asrori, Muhammad; Ilhami, Susanti Dwi; Mabruroh, Nisa Atul; Mahiza, Rossa Salsabila Hayya
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.104-109

Abstract

MSMEs Krupuk Rambak Bawang Tumbar has an address in Soditan Village, RT.01/ RW.02, Lasem District, Rembang Regency, Central Java. MSMEs Krupuk Rambak Bawang Tumbar is one of the MSMEs in Rembang engaged in food production. The problems faced by Partners are: 1). Erratic weather makes crackers unable to be dried, 2). The product is not yet known by the wider community, 3). Unattractive packaging, 4). Many consumers do not know their location, 5). Lack of variations in the shape of MSMEs Krupuk Rambak Bawang Tumbar product. The service team carried out several programs including: 1). Making a Google Map, 2). Facebook Account Creation, 3). Sticker Making, 4). Making notes and stamps, 5). Making Directions, and 6). Product marketing with another variant in the form of raw crackers. Through this community service activity, it is hoped that MSMEs will be able to compete, increase sales, income and welfare of MSME owners. Keyword: Business Development, MSMEs and Marketing Strategy
Co-Authors Adzkia, Ghorza Fahma Ahmad Saiful Ade Prayoga Andriano, Khanda Eka Meylana Angelina Salsa Faradilla Ardiyanti, Dwi Laela Armanu, Armanu Damayanti Damayanti Damayanti Damayanti Damayanti Damayanti Damayanti Damayanti Daniel Alfa Puryono Darnis, Febriyanti Deni Tri Mulyono Dia Wulandari Dian Anita Sari Dian Anita Sari Dian Ayu Liana Dewi Dyayanti, Sukris Elsamia Ramadhani Juairiyah Fadli, M.Fajar Zahrul Fajri, Laksamana Rajendra Haidar Azani Findi Citra Kusumasari Irshandy, Dodi khusnul khotimah Korsakul, Nattharuja Kurroman, M. Taufik Kusumajaya, Robby Andika Kusumasari, Findi Citra Laksamana Rajendra Mabruroh, Nisa Atul Mahiza, Rossa Salsabila Hayya Meilawati, Aizah Ming Ming Lukiarti MS, Ayyub Hamdanu Budi Nurmana Muhammad Asrori Muhammad Tahwin Muhammad Tahwin Mulyono, Deni Tri Nabila Brilliana Putri Noermijati, Noermijati Nur Laili Jaziratun Nikmah Nurghani, M. Auliya Nurma Gupita Dewi Nurul Hikmah Priyadi Priyadi Qulub, Ahmad Thoriqqoiful Qustriana, Ealsa Fifit Mualimah Rikah Rikah Rikah, Damayanti Rumaji Rizka Oktavia Yunia Putri Robby Andika Kusumajaya Rohman Wakhid, Abdur Rumaji Rumaji, Rumaji Saadatul Mar’ah Sari, Dian Anita Slamet, Ayyub Hamdanu Budi Nurmana Mulyana Syaiko Rosyidi Teguh Setiadi Teguh Setiadi Yoansyach, Renno