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All Journal IPTEK Journal of Proceedings Series Manajemen Bisnis Kompetensi MIX : Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis International Journal of Business Studies International Journal of Economics Development Research (IJEDR) Jurnal Scientia Journal of Social Research Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Journal of Economics and Management Scienties IIJSE
Daniel Tumpal H. Aruan
Department Of Management, Faculty Of Management And Business, Universitas Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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Driving Clicks towards Ecommerce Website: The Effect of Beauty Product Review Article Content Quality on Ecommerce Blog Adhiguna, Hizky Mahar; Aruan, Daniel Tumpal Hamonangan
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.296

Abstract

Ecommerce blogs are increasingly popular for providing product information, reviews and driving traffic to ecommerce websites. Recent study reported 76% of ecommerce users trust online reviews as much as recommendations from family or friends. This indicates that the content found in product reviews blog plays a crucial role in driving users to ecommerce websites. This study examines the impact of content quality in beauty product review articles on click intention towards ecommerce websites. Content quality is evaluated based on Substance, Writing and Language, Presentation of Content, References, Authorship, Audience, and Advertisements. Semi-experimental and logistic regression analyses were conducted on survey data from 225 female respondents who evaluated 126 beauty product review articles. Findings indicate a positive association between Substance, Presentation of Content, and Authorship with Click Intention, while Writing and Language, References, and Advertisement show no significant correlation. Furthermore, a negative relationship exists between Audience and Click Intention. This research addresses the literature gap by identifying significant factors of content quality that influence click intention, emphasizing the importance of content quality assessment and providing strategies for improvement. The study offers valuable insights for ecommerce companies to optimize marketing expenses and achieve key performance indicators.
Factors Influencing Generation Z's Decision to Purchase Second-Hand Clothing on Instagram: An Economic Perspective Moulidhanty, Tiara Annisa Adhi; Aruan, Daniel Tumpal Hamonangan
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i5.5446

Abstract

This study examines Generation Z's behavior in purchasing second-hand clothing on Instagram, focusing on socio-environmental awareness, preconception, frugality, brand awareness, social prestige, need for uniqueness, scarcity, and perceived competition. Using a quantitative method with 312 respondents aged 17-27, the findings reveal that socio-environmental awareness, social prestige, scarcity, and perceived competition positively influence purchase intention, while brand awareness and preconception have negative effects. Need for uniqueness and frugality are not significant factors. Purchase intention positively affects purchase behavior. The study suggests that sellers should emphasize environmental aspects and scarcity to attract Generation Z consumers.
Role of Mediation Factors in Social Media Marketing’s Influence on Voting Intentions: Implications for Economic Development and Political Engagement Sampurno, Ponco; Aruan, Daniel Tumpal Hamonangan
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6949

Abstract

This study aims to analyze social media activity in influencing voting intention through various mediating factors, such as political branding, virality (e-WOM), opinions, trust, and religious beliefs. The study employs a Structural Equation Modeling approach based on Partial Least Squares (SEM-PLS) to examine the relationships between variables in the research model. Data were collected from 226 respondents selected based on specific criteria. The findings indicate that Social Media Marketing significantly influences candidate image, party image, voter trust, voter opinion, virality (e-WOM), religious beliefs, and voting intention. Moreover, party image, voter trust, and voter opinion have significant effects on voting intention, while candidate image, virality (e-WOM), and religious beliefs do not show significant effects. In terms of mediation, voter opinion and party image are proven to mediate the relationship between social media activity and voting intention, whereas other variables do not demonstrate significant mediation effects. This study is expected to provide new insights into how social media interactions affect voting intention. The findings also suggest that the success of political campaigns in the digital era requires strategies tailored to specific audiences based on their demographics, social media usage preferences, and religious beliefs.
The effect of customer engagement on repurchase intention among Indonesia’s digital banks Kwee, Evan Ariestine Nathanael; Aruan, Daniel Tumpal Hamonangan
Jurnal Ekonomi dan Bisnis Vol. 27 No. 1 (2024)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v27i1.9605

Abstract

A new era of banking in Indonesia has arrived with digital transformation in the banking sector. Digital banks are the main choice of young people, especially millennials and Generation Z. How to choose the ideal digital bank? This research tries to answer the question by understanding the role of customer engagement on repurchase intention. The author connects digital bank applications with customer satisfaction and customers will be committed to attaching themselves to the selected digital bank application. The author uses structural equation modeling (SEM) to test the research model with a sample of millennial and Generation Z customers (n = 200). The study results show a significant positive influence of customer satisfaction on customer engagement and repurchase intention of this generation of customers. These findings can provide input for application development and marketing strategies that suit customers, especially millennials and Z generations. Other digital application companies in Indonesia can conclude what the expectations of millennial and Generation Z customers are. To the author's knowledge, there have not been many articles discussing digital banks, the relationship between application use which is an antecedent effect on customer satisfaction, and the effect of customer engagement on repurchase intention in Indonesia.
Analysis of the Effect of Firm-Generated Content (FGC) and User-Generated Content (UGC) on Brand Trust and Perceived Value mediated by Social Media Brand Engagement (SMBE): Empirical Study on Residential Property in Indonesia Matra, Velisia Visiana; Aruan, Daniel Tumpal Hamonangan
Journal of Economics and Management Scienties Volume 8 No. 1, December 2025 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i1.239

Abstract

This study aims to explore the impact of User Generated Content (UGC) and Firm Generated Content (FGC) on brand engagement in social media, referred to as Social Media Brand Engagement (SMBE), as well as their effects on brand trust, consumer satisfaction, and perceived value. The research employs a quantitative approach, collecting data through surveys involving 369 respondents sampled from followers of residential property brand accounts and residential property influencer accounts in Indonesia. The findings indicate that both UGC and FGC have a significant positive influence on brand trust and perceived value, with SMBE serving as a mediator in these relationships. However, the results also reveal that Social Media Influencer Endorsement does significantly moderate the relationship between FGC and SMBE, and Self-image Congruence does significantly moderate the relationship between UGC and SMBE. The results of this study provide practical guidance for companies in the property sector to leverage UGC and FGC in their marketing strategies. By understanding the importance of brand engagement in social media, companies can enhance their relationships with consumers and achieve better outcomes in digital marketing.
From screen to shopping cart: The effect of congruence, wishful identification, and source credibility on live streaming shopping in Indonesia Notonegoro, Raya; Aruan, Daniel Tumpal Hamonangan
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i1.18994

Abstract

Live streaming commerce is a sales channel that is currently often used by business people to market their products, such as fashion products. TikTok is one of the most used live-streaming commerce platforms in Indonesia. Fashion products are a type of product that has a high number of live streamers with high rankings in the live Shopping feature found on the TikTok platform. Seeing the intense competition among live streamers, researchers searched for factors that can influence parasocial relationships, purchase intentions, and consumer behavioral loyalty in the context of live-streaming shopping. The research was conducted using data obtained from 350 respondents who are active users of TikTok and have watched live-streaming shopping on TikTok. Data were obtained using the non-probability sampling method by distributing online surveys. The results of the tests show that all hypotheses are supported by the data obtained, except those related to the influence of attractiveness and expertise on parasocial relationships or unilateral relationships felt by consumers towards live streamers in live streaming commerce TikTok. This research contributes to business people and live streamers, especially related to growing parasocial relationships, purchase intentions, and behavioral loyalty of TikTok Live consumers.
The Effect of Social Presence on the Trust and Repurchase of Social Commerce Tiktok Shop Users Thesia, Fandhy Achmed Belkaoui; Aruan, Daniel Tumpal Hamonangan
Journal of Social Research Vol. 2 No. 10 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i10.1471

Abstract

This comprehensive study delves into the fascinating realm of social presence (SP) and its pivotal role in shaping consumer behavior within the TikTok Shop ecosystem. The investigation meticulously dissects three pivotal facets of SP's influence: SP emanating from the platform itself, SP stemming from the perceptions of other users, and the dynamic SP experienced through interactions on TikTok LIVE. Furthermore, the study meticulously scrutinizes the extent to which various features within the domain of social commerce act as moderators, shaping the influence of each SP factor. To meticulously probe these aspects, the research employs advanced structural equation modeling techniques, illuminating the intricate relationships at play. A substantial dataset of 200 survey responses was thoughtfully collected through an online survey. The compelling findings unveil that not one, but two distinct social presence characteristics wield a significant impact on consumer trust. Notably, even after the meticulous control of social commerce features, one pivotal component of SP emerges as a trust-building catalyst. Consequently, this engenders a heightened likelihood of repeat purchases among consumers navigating the TikTok Shop landscape. This study, by meticulously dissecting the multifaceted interplay of SP and social commerce features, provides valuable insights into enhancing consumer trust and fostering repeat engagement within TikTok Shop, thereby offering actionable guidance for businesses operating in this burgeoning social commerce sphere.
Powering Up User Loyalty: Exploring Multidimensional Platform Value and Service Quality in the PLN Mobile Electricity Service Application Platform Pradipta, Fristyan; Aruan, Daniel Tumpal H
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i12.55140

Abstract

The objective of this research is to explore how digital interactive platforms can assist companies in cultivating brand loyalty for their platforms. This study employs a quantitative approach, collecting a total of 310 questionnaires from PLN Mobile users, a platform operated by the largest electricity company in Indonesia. Respondents were selected using non-probability random sampling, and Structural Equation Modeling was employed as the analysis tool. The findings reveal that among the three multidimensional platform values (functional, cost, and contextual) only functional platform value lacks significant influence on perceived value. Additionally, within the context of PLN Mobile application users, service quality demonstrates a positive and significant direct influence on perceived value, platform brand image, and platform brand loyalty. Furthermore, perceived value exhibits a significant direct influence on continuance intention and platform brand image, although it does not significantly influence platform brand loyalty directly in this context. This research offers a new theoretical framework and managerial insights for value creation in digital interactive platforms. It contributes to the body of knowledge by demonstrating the relationships between various factors influencing brand loyalty in the context of digital platforms. The implications of the research findings on management and business practices are significant. Companies can utilize the insights provided by this research to enhance their digital platform offerings, improve customer satisfaction, and ultimately foster brand loyalty. Additionally, policymakers can use these findings to shape regulations and policies that promote innovation and competitiveness in the digital platform in service industry.
Determinant Factors Influencing Purchase Intention of Electric Cars (BEV) in Indonesia Putri, Alfdian Wizqi; Aruan, Daniel Tumpal Hamonangan
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i6.59704

Abstract

In response to the escalating global carbon emissions, electric vehicles have emerged as a viable technology capable of mitigating the rise in carbon emissions by offering a more eco-friendly energy source in the transportation sector. This research aims to analyze the impact of perceived usefulness, perceived ease of use, attitude, subjective norms, perceived behavioral control, subjective norms, price value, perceived risk, environmental self-image, infrastructure barrier, monetary and non-monetary incentive policy, and knowledge toward purchase intention in Indonesia using the extended of the combined theory of planned behaviour and technology acceptance model (C-TAM-TPB). employ a quantitative survey with 406 Indonesian adults (over 17, with driver's licenses, no prior EV ownership) recruited through social media (Instagram, Facebook, WhatsApp) between October 17 and November 10, 2023. This research uses quantitative approach 406 Indonesian citizens who lives in Indonesia, have a driving license, and have not had electric car. Distributed The model was evaluated by employing structured questionnaires obtained from 406 respondents in Indonesia and analyzed using PLS-SEM. The findings indicate that perceived behavioral control, price value, non-monetary incentive policy, and knowledge have positive effects and significant toward intention to purchase electric cars (BEV). Both infrastructure barriers and perceived risk have a negative effect on intention. This research also find knowledge considered as significant factor to influence the attitude, perceived usefulness, price value, dan purchase intention.
Factors Affecting Online Impulse Buying Behavior of Fashion Products on Live: Instagram Vs Tiktok Kristi, Gabriella Olivia; Tumpal H. Aruan, Daniel
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3157

Abstract

This study analyses the influence of these factors and their underlying motivations. This research model is based on the stimulus organism response framework (S-O-R) to explore consumer reactions and behavior after certain stimulus factors. A measurement model was created based on valid responses from online questionnaires with the help of Structural Equation Modelling (SEM) using Smart-PLS. This study uses quantitative methods. The sampling technique used in this study was purposive sampling with the aim of ensuring that the respondents met the study's criteria. so that the number of samples in this study was 400 Instagram or TikTok users. The research results show that Attractiveness and expertise affect perceived enjoyment in buying online fashion products on live Instagram and TikTok positively and significantly. Product usefulness, purchase convenience, and product price affect perceived usefulness in buying online fashion products on live Instagram and TikTok positively and significantly. usefulness positively and significantly affected perceived enjoyment in buying online fashion products on live Instagram and TikTok. Perceived enjoyment and perceived usefulness mediate the urge to buy impulsively in buying online fashion products on live Instagram and TikTok positively and significantly. Trustworthiness is proven to have no positive or significant effect on the perceived enjoyment of buying online fashion products on live Instagram and TikTok.
Co-Authors Adhi Darmawan Supriadi Adhiguna, Hizky Mahar Alfdian Wizqi Putri Amirullah, Taufik Erna Sofriana Imaningsih Gabriella Olivia Kristi Ignatius Heruwasto Joseph Julian Aslan Kristi, Gabriella Olivia Kwee, Evan Ariestine Nathanael Matra, Velisia Visiana Moulidhanty, Tiara Annisa Adhi Notonegoro, Raya Pradipta, Fristyan Prijono Tjiptoherijanto Ramadhan, Muhammad Alvin Ariq Rocky Tarsisius Pantouw Sampurno, Ponco Stacia Reviany Mege Stacia Reviany Mege Thesia, Fandhy Achmed Belkaoui Yuaniko Paramitra