Article Per Year (5 Year)
p-Index From 2021 - 2026
2.293
P-Index
This Author published in this journals
All Journal Journal of Educational Administration and Leadership (JEAL) Multica Science and Technology Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Edumaspul: Jurnal Pendidikan
Hadiyanto Hadiyanto
IKIP Padang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Energy Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Analisis Proses Produksi Konten Video Media Sosial Digital Hub Sinar Mas Land Praditya, Fadlan; Hadiyanto Hadiyanto
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.7725

Abstract

This study examines the video content production process at Digital Hub Sinar Mas Land as a visual communication strategy to support branding for a digital innovation area. The background of this research stems from the increasing need for organizations to produce creative and informative content as social media becomes a primary channel for information distribution. The study aims to describe the stages of pre-production, production, and post-production, and to identify challenges that affect the effectiveness of video content creation. A qualitative descriptive method was used through active participation, observation, interviews, and literature review. The findings show that concept planning, scriptwriting, and storyboard development form the foundation of successful production. The production stage emphasizes camera techniques, talent coordination, and visual consistency aligned with communication goals. The post-production stage focuses on technical editing to strengthen the audiovisual message structure and prepare content for publication. Key challenges were found in storyboard development, talent performance during filming, and audio processing that required detailed adjustments. The results highlight the importance of thorough planning and coordinated teamwork to ensure that video content effectively supports branding strategies.
Manajemen Produksi Program Podcast “Ngobrol Lingkungan” pada Kanal YouTube Greenpeace Indonesia Farrel Wiratama Raisyah Nurman; Hadiyanto Hadiyanto; Enden Darjatul Ulya
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.7766

Abstract

The growth of digital media consumption has propelled YouTube to become an important platform for environmental campaign organizations such as Greenpeace Indonesia to disseminate information through various content formats, including podcasts. The Ngobrol Lingkungan podcast program aims to explore environmental issues in depth through focused conversations. This study aims to explain the management of podcast production using the POAC framework, which includes planning, organizing, executing, and controlling, as well as identifying obstacles that arise at each stage of production. The study uses a descriptive qualitative approach with primary data in the form of observations of the production workflow and semi-structured interviews with the production team, as well as secondary data from supporting documents and literature. Data collection was conducted from August to October 2025. The research results are expected to map production practices at each stage, identify technical and non-technical obstacles and their impact on process continuity and output quality, and produce concrete recommendations for improving future episodes. These findings are expected to enrich the study of POAC-based podcast production management and provide practical guidance for similar programs in campaign or public education organizations.
Strategi Public Relations melalui Pengelolaan Media Sosial Instagram @pu_bpsdm oleh BPSDM Kementerian Pekerjaan Umum Fariq Hasril Adiwardana; Hadiyanto Hadiyanto
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.7818

Abstract

Social media has become an important element in the public relations strategy of government agencies, including the Human Resources Development Agency (BPSDM) of the Ministry of Public Works (PU). Instagram, as the most popular platform in the world, plays a strategic role in disseminating institutional information. This study focuses on analyzing the PR strategy of BPSDM PU through the management of the Instagram account @pu_bpsdm. The method used is descriptive qualitative through observation, interviews with the Public Communication Team, and literature study. The results of the study show that the PR strategy is implemented through four step according to Cutlip & Center, namely situation analysis, planning, communication implementation, and evaluation. Issue identification is carried out through a top-down and bottom-up approach to ensure that the message is in line with public needs and the agency's agenda. Content production is carried out in a structured manner with a multi-layered verification mechanism, while routine evaluations show a significant increase in engagement from 25.2% (June), 29.28% (July), to 40.84% (August). These findings confirm that the BPSDM PU's digital PR strategy is effective and contributes to strengthening the institution's image in the public communication sphere.
Co-Authors Ali Abrar Ali Ali Eka - Sastrawati Enden Darjatul Ulya Ermita Ermita Fariq Hasril Adiwardana Farrel Wiratama Raisyah Nurman Masrianda Masrianda Muhammad Rifaldy Zhaqi Muspawi Muspawi Nelitawati Nelitawati Nur Afiqoh Aprilia Praditya, Fadlan Pungki Cindy Ashari Rudiansyah Rudiansyah Sofwan Sofwan Sulistiyo Sulistiyo Syahruddin Syahruddin Syahruddin, Syahruddin Yantoro Yantoro