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Journal : Abdimas Universal

Pelatihan Digital Marketing Berbasis Instagram Di CV Kurnia Barokah Jepara Nur Aeni Widiastuti; Achmad Zainudin; Dhabitha Laviana Filza; Ahmad Putra Prayoga; Ahmad Muzakki
Abdimas Universal Vol. 4 No. 1 (2022): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v4i1.155

Abstract

Success in a business, both small and large, is supported in terms of the selection of marketing media. Therefore, determining the selection of marketing media as a supporter of business success needs to be considered by looking at environmental conditions and the times. Seeing the times, the business world is currently competing in the digital industry, one of which is digital marketing. Digital marketing is an effort that aims to promote a product or service using media that depends on digital transmission. Such as media promotion in CV.Kurnia Barokah. The gift of Barokah is still conventional, that is, only by word of mouth so that the results of marketing have not yet received optimal results. Innovation in the use of effective promotional media can provide optimal results as expected, such as the use of Instagram-based digital marketing. To overcome this problem by holding digital marketing training at CV. Karunia Barokah. The output of this activity is an increase in partner knowledge about Instagram-based digital marketing.
Penerapan Teknologi Steam Bending Untuk Efisensi Bahan Baku Kayu IDesign Furniture di Desa Bawu Kecamatan Batealit Kabupaten Jepara Achmad Zainudin; Nur Aeni Widiastuti; Noor Nailie Azzat
Abdimas Universal Vol. 6 No. 2 (2024): Oktober (In Press)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v6i2.331

Abstract

Jepara Regency is a famous city of carving and furniture industries. One player of this industries is MSMEs IDesign Furniture located in Bawu village, Batealit subdistrict as our partner in this community service activity which Nova Elisyana as the owner since 2017 and curved chairs also tables as their products. The large market demand for curved chair products can cause problems in aspects of the production process such as: 1) increasingly scarce raw materials and rising prices, 2) Wrong techniques in curving wood resulting in production failures, 3) lack of communication between buyers and furniture owner, in marketing aspect makeshift promotional media with product displays in the showroom. Therefore, the aim of this community service is training in wood bending technical skills using steam bending technology so more efficiently in using raw material while producing curved chairs, for marketing aspect providing digital marketing training as a more effective promotional medium. The results are 1) increasing technical skills wood bending with steam bending technology on produce curved chairs for IDesign Furniture in particular and training participants in general, 2) increasing skills in selecting types of wood as the raw material for curved chairs, 3) Draft design drawing Redesigning the Layout of Production Facilities on the factory floor and machines, 4) for marketing aspect the results are one website and Instagram optimization, 5) improving the maintenance of the IDesign Furniture website.
Peningkatan Kualitas Produk Melalui Penerapan Teknologi Ruang Oven di Industri Jasa Finishing Mebel Achmad Zainudin; Nur Aeni Widiastuti
Abdimas Universal Vol. 6 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v6i1.333

Abstract

Sukosono Village is located in Kedung District, Jepara Regency. There are  9 Furniture Finishing Services businesses. To purchase furniture products, buyers can buy ready-made products or products that have not been finished or what is usually called raw. To purchase raw products, buyers must go to a finishing service to process the final product to make it better. HD Furniture is a business group engaged in finishing services in Sukosono village which the team will make a partner in this service. Production per day can produce 5-6 products. For marketing areas in Jepara and Palembang. The problems that exist for Partners are: (1) Orders are increasing but the equipment they have for the production process has low capacity, (2) at the spraying stage (coating) there are still problems with humidity resulting in finishing defects (condensation, white spots on the surface layer of the product) , (3) Layout and Quality Control are still minimal. The solution offered is socialization and assistance in making oven room technology for post-finishing, workshops on finishing techniques, workshops on layout and quality control. The output of this activity is that production capacity and quality product has been increased by 100%, and Human Resource skills have increased by 100%.