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All Journal Conference In Business, Accounting And Management (Cbam) 2012 IQTISHADIA Benefit: Jurnal Manajemen dan Bisnis HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI JURNAL LENTERA BISNIS Journal of Islamic Accounting and Finance Research Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Journal of Islamic Economics and Finance Studies Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Al-Iqtishod : Jurnal Ekonomi Syariah Jurnal Bina Bangsa Ekonomika Prosiding University Research Colloquium Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Ekonomics, Finance, and Management Studies
Lukman Hakim
Universtas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Dampak Sales Promotion dan Emotions Terhadap Impulse Buying pada Konsumen Shopee: Studi Kasus pada Konsumen Shopee di Surakarta Shabilla Cahya Masitha; Lukman Hakim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7427

Abstract

This study examines the effect of Sales Promotion on Impulse Buying, with Emotions as a mediator among Shopee consumers in Surakarta. A quantitative descriptive method was used, collecting data through an online questionnaire. The sample was selected using a non-probability sampling technique with specific criteria: residing in Surakarta, at least 17 years old, and having previously shopped on Shopee. Data analysis included validity and reliability tests, classical assumption tests, and hypothesis testing using t-tests, F-tests, and the coefficient of determination (R²). The findings reveal that Sales Promotion has a positive and significant impact on both Emotions and Impulse Buying, with Emotions acting as a mediator. Effective promotional strategies by Shopee enhance consumers’ positive emotions, leading to increased impulsive buying behavior and customer satisfaction. However, this study is limited by its narrow scope and the exclusion of other factors that may influence Impulse Buying. Future research should consider additional variables such as psychological conditions, environmental influences, product categories, as well as demographic and personality factors. Expanding the study area is also recommended to improve result validity and provide a broader understanding of consumer behavior in e-commerce.
Pengaruh Brand Image, dan Sales Promotion Terhadap Keputusan Berbelanja di Matahari Departement Store Pakuwon Mall Solo yang di Mediasi Brand Trust Lulu Amira Zulfa; Lukman Hakim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7673

Abstract

This study aims to examine the influence of brand image and sales promotion on consumers’ purchase decisions at Matahari Department Store Pakuwon Mall Solo, with brand trust as a mediating variable. The research employed a quantitative approach using a survey method and purposive sampling technique. Respondents were individuals aged 17 and above, residing in Solo City, and had experience shopping for clothing at the research site. Data were analyzed using structural equation modeling. The results reveal that brand image significantly affects purchase decisions, while sales promotion and brand trust do not have a significant influence. Furthermore, brand image and sales promotion positively influence brand trust. However, brand trust fails to mediate the relationship between both brand image and sales promotion with purchase decisions.
Co-Authors Alfiyan Nur Hidayat Arifah Kurniawati Arum Mawadati Muthoharoh Azhar Alam C Chuzaemah Dedi Junaedi Deviana Sari Edy Purwo Saputro Eko Sugiyanto Erland Sakti Anindito Putra Fauzul Hanif Noor Athief Fenny Mei Angraeni Gilang Wahyu Armanda Irwan Abdullah Kusdiyanto Kusdiyanto Lulu Amira Zulfa M. Halim Maimun M. Mus’ab At-Thariq M. Rizal Arsyad Mohammad Aulia Rachman Mohd Shahid Bin Mohd Noh Nur Aini Nurus Sa'adah Raihan Fadhil Hakim Musyaffa Rifdatul Aliyah S Sujadi Salsa Bela Fitri Anggita Susanti Salsabilla Tasya Reviana Putri Septia Tri Amalia Shabilla Cahya Masitha Sila Amali Madina Siti Fatimah Nurhayati Vania Fadhila Zulfa Irawati