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DAMPAK KOMITMEN MEREK DAN KUALITAS PELAYANAN PADA LOYALITAS TERHADAP BRAND LAYANAN RITEL: Studi Kasus Toko Sinar Kosmetik Vania Fadhila; Lukman Hakim
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.534

Abstract

The purpose of this study is to analyze the impact of brand commitment and consumer loyalty on retail service quality, focusing on cosmetic ray stores. This research method is quantitative. The location of the research was carried out at a cosmetic ray shop located in Surakarta City, Central Java. The population of this study is all consumers of Sinar Cosmetics Stores. The total sample of this study was 150 respondents who were consumers of Sinar Cosmetics Store. The source of this research data is primary data obtained directly through respondents.  Data retrieval technique using google form questionnaire data. The sampling technique uses purposive sampling method. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS Software. The result of this study is that Affective Commitment has a positive and significant influence on Consumer Loyalty. Sustainable Commitment has a positive and significant influence on Consumer Loyalty. Service Quality has a positive and significant influence on Consumer Loyalty
Implementation of The Consignment System at Lucky Jaya Mart Store: A Review of Islamic Business Ethics Lukmanul Hakim; Septia Tri Amalia
Al-Insyiroh: Jurnal Studi Keislaman Vol. 9 No. 1 (2023): March 2023
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/alinsyiroh.v9i1.225

Abstract

This study aimed to determine how the Lucky Jaya Mart store carried out the business behavior towards its business partners and the implementation of the consignment sales system with the three product consignors of different categories of goods entrusted and reviewed according to Islamic Business Ethics. Using observation and interviews with Lucky Jaya Mart store, the consignor of chips products, the consignor of accessories and children's toys products, and the consignor of sweetbreads products as research data. The researcher used a qualitative approach with literature studies on relevant scientific works to analyze the business activities carried out by the Lucky Jaya Mart store. Based on the study results, Lucky Jaya Mart store had done business well. All activities were considered ethical regarding conducting business using a consignment sales system and the relationships between people involved. There were no parties who felt aggrieved in this collaboration system. On the contrary, all parties involved felt their rights and obligations were fulfilled so that ongoing business relationships could occur harmoniously.
Dampak Sales Promotion dan Emotions Terhadap Impulse Buying pada Konsumen Shopee: Studi Kasus pada Konsumen Shopee di Surakarta Shabilla Cahya Masitha; Lukman Hakim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7427

Abstract

This study examines the effect of Sales Promotion on Impulse Buying, with Emotions as a mediator among Shopee consumers in Surakarta. A quantitative descriptive method was used, collecting data through an online questionnaire. The sample was selected using a non-probability sampling technique with specific criteria: residing in Surakarta, at least 17 years old, and having previously shopped on Shopee. Data analysis included validity and reliability tests, classical assumption tests, and hypothesis testing using t-tests, F-tests, and the coefficient of determination (R²). The findings reveal that Sales Promotion has a positive and significant impact on both Emotions and Impulse Buying, with Emotions acting as a mediator. Effective promotional strategies by Shopee enhance consumers’ positive emotions, leading to increased impulsive buying behavior and customer satisfaction. However, this study is limited by its narrow scope and the exclusion of other factors that may influence Impulse Buying. Future research should consider additional variables such as psychological conditions, environmental influences, product categories, as well as demographic and personality factors. Expanding the study area is also recommended to improve result validity and provide a broader understanding of consumer behavior in e-commerce.
Pengaruh Iklan dan Brand Ambassador Idol Korea Terhadap Minat Beli Konsumen yang Dimediasi oleh Brand Image Pada Produk Samsung Salsa Bela Fitri Anggita Susanti; Lukman Hakim
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7732

Abstract

This study aims to examine The Influence of Advertising and Korean Idol Brand Ambassadors on Consumer Purchase Intention Mediated by Brand Image in Samsung Products. A quantitative approach was employed using a simple random sampling technique involving teenagers in the Solo Raya region as respondents. Primary data were collected through an online questionnaire with a five-point Likert scale and analyzed using Structural Equation Modelling (SEM) via SmartPLS 3.0. The independent variables are advertising and brand ambassador, the mediating variable is brand image, and the dependent variable is purchase intention. The results indicate that advertising and Korean idol brand ambassadors have a positive and significant effect on consumer purchase intention, both directly and indirectly through brand image. Engaging and informative advertisements build a strong brand image, while the presence of Korean idols as brand ambassadors enhances emotional appeal, strengthening Samsung's brand image. Brand image plays a crucial mediating role, reinforcing the influence of advertising and brand ambassadors on consumers’ purchasing decisions.
Pengaruh Pelatihan, Kompensasi Finansial dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan pada RSUD Dr. Soediran Mangun Sumarso Wonogiri Salsabilla Tasya Reviana Putri; Lukman Hakim
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7783

Abstract

This study aims to analyze the impact of training, financial compensation, and work environment on employee productivity at RSUD dr. Soediran Mangun Sumarso Wonogiri. The sample consists of 94 respondents selected using purposive sampling with the criterion of employees who have worked for at least one year. Data were collected through questionnaires with a Likert scale, and analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS software. The results show that training, financial compensation, and work environment have a positive and significant effect on employee productivity. Training improves skills and professionalism, financial compensation affects employee well-being and job satisfaction, and a supportive work environment is crucial for task effectiveness. This study has limitations in terms of the variables studied and the use of online questionnaires, which may affect data accuracy. Future research is recommended to include additional variables and use interview or direct observation methods to obtain more accurate data.
Karakteristik Budaya Organisasi di Industri Gitar Baki Sukoharjo Regar Ardhana; Lukman Hakim
Indonesian Research Journal on Education Vol. 4 No. 4 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i4.1212

Abstract

Tujuan penelitian ini, yaitu1:1(1) Mengidentifikasi karakteristik budaya1organisasi di Industri Gitar Baki Sukoharjo. (2) 1Mengidentifikasi peran budaya organisasi di Industri Gitar Baki Sukoharjo. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus (Case Study). Data studi kasus diperoleh melalui wawancara, observasi, dan dokumentasi. Hasil penelitian dapat disimpulkan bahwa karakteristik budaya organisasi unggul di Industri Gitar Baki Sukoharjo, sebagai berikut : (1)1Adanya sifat kompeten (competent) dalam setiap bidang industri, (2)1Adanya sifat ketangguhan (toughness) dalam upaya menjalankan dan mengambangkan industri, (3) Adanya sifat daya cipta (creativity) hasil dari kolaborasi gagasan antara pemilik dengan karyawan, (4) Adanya sifat inventif (inventive) dari setiap industri untuk menjadi berbeda dengan kompetitor dan menciptakan trend pasar yang baru, (5) Adanya sifat ketekunan (perseverence) dalam setiap mengerjakan tugas kerja untuk menghasilkan produk yang unggul dalam kualitas serta kompeten mempertahankan kualitas, (6) Adanya nilai keahlian (skill) yang selalu diupgrade dan dibutuhkan dalam segala proses produksi sampai dengan pemasaran produk, (7) Adanya nilai keserasian (harmony) antara industri yang satu dengan yang lain untuk menjaga persaingan tetap sehat dan harga pasar tidak turun. Peran budaya organisasi terhadap organisasi di ketiga industri gitar tersebut, antara lain : (1) Untuk menyelaraskan tujuan pemilik dengan anggota organisasi, (2) Sebagai pembentuk rasa memiliki dan tanggungjawab terhadap organisasi, (3) Sebagai alat stabilitas organisasi, (4) Meningkatkan peluang kemajuan organisasi, (5) Meningkatkan semangat dan etos kerja anggota organisasi, (6) Pembentuk sistem kerja yang teratur dalam organsasi, (7) Meningkatkan daya saing organisasi.
Pengaruh Brand Image, dan Sales Promotion Terhadap Keputusan Berbelanja di Matahari Departement Store Pakuwon Mall Solo yang di Mediasi Brand Trust Lulu Amira Zulfa; Lukman Hakim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7673

Abstract

This study aims to examine the influence of brand image and sales promotion on consumers’ purchase decisions at Matahari Department Store Pakuwon Mall Solo, with brand trust as a mediating variable. The research employed a quantitative approach using a survey method and purposive sampling technique. Respondents were individuals aged 17 and above, residing in Solo City, and had experience shopping for clothing at the research site. Data were analyzed using structural equation modeling. The results reveal that brand image significantly affects purchase decisions, while sales promotion and brand trust do not have a significant influence. Furthermore, brand image and sales promotion positively influence brand trust. However, brand trust fails to mediate the relationship between both brand image and sales promotion with purchase decisions.
Pengaruh Karakteristik Pekerjaan Dan Stres Kerja Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Kantor Pelayanan Pajak Pratama Boyolali Rifdatul Aliyah; Lukman Hakim
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7750

Abstract

Penelitian ini bertujuan untuk menguji pengaruh karakteristik pekerjaan dan stres kerja terhadap kinerja pegawai, dengan kepuasan kerja sebagai variabel mediasi pada Kantor Pelayanan Pajak Pratama Boyolali. Pendekatan kuantitatif digunakan dalam penelitian ini dengan metode analisis regresi linier berganda dan uji mediasi menggunakan Sobel Test, melibatkan 78 pegawai sebagai responden melalui teknik sensus sampling. Hasil penelitian menunjukkan bahwa karakteristik pekerjaan dan kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai, sementara stres kerja berpengaruh negatif. Selain itu, kepuasan kerja memediasi pengaruh karakteristik pekerjaan terhadap kinerja, tetapi tidak memediasi pengaruh stres kerja terhadap kinerja. Temuan ini menegaskan pentingnya penyesuaian karakteristik pekerjaan serta pengelolaan stres dalam menciptakan lingkungan kerja yang mendukung kinerja optimal pegawai, dengan kepuasan kerja memainkan peran penting sebagai penghubung dalam proses tersebut.
Karakteristik Budaya Organisasi: Sebuah Studi Kualitatif terhadap Pengusaha Batik Muslim Laweyan Surakarta Lukman Hakim; Irwan Abdullah; Nurus Sa'adah
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.14019

Abstract

This study aims to identify (1) the cultural characteristics of the Muslim batik entrepreneurs in the Batik Industry in Surakarta. (2) the values that underlie the cultural organization of Muslim batik entrepreneurs in the Laweyan Batik Industry, Surakarta. The research locations were Mahkota Batik, Putra Laweyan Batik, Gres Tenan Batik, Puspa Kencana Batik and Merak Manis Batik. This type of research uses descriptive-qualitative methods. The results of the study conclude the cultural characteristics of Muslim batik entrepreneurs organizations, as follows: (1) culture of struggle (al Mujahadah), (2) culture of togetherness (al Ijtimaiyyah), (3) culture of mutual help (at Tawauniyyah), (4) culture of humanity (al Insanniyyah), (5) professional culture (al Ihtirofiyyah), (6) creative and innovative culture (al kholaq wal mubtakar), (7) thoroughness culture (as shihah), and (8) skill culture (al khibrah).
PENGARUH KOMUNIKASI, KEMAMPUAN KERJA DAN KERJASAMA TIM TERHADAP EFEKTIVITAS KERJA KARYAWAN BATIK LAWEYAN SURAKARTA Sila Amali Madina; Lukman Hakim
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.13935

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi, kemampuan kerja, dan kerjasama tim terhadap efektivitas kerja karyawan di Batik Laweyan Surakarta. Komunikasi yang efektif, kemampuan kerja yang mumpuni, dan kerjasama tim yang solid merupakan faktor penting dalam meningkatkan kinerja karyawan, khususnya dalam industri batik yang membutuhkan sinergi antar individu. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang merupakan karyawan Batik Laweyan Surakarta dengan pengalaman kerja antara 1 hingga 10 tahun. Variabel penelitian meliputi komunikasi (X1), kemampuan kerja (X2), kerjasama tim (X3), dan efektivitas kerja karyawan (Y). Analisis data dilakukan menggunakan model Partial Least Square (PLS) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa komunikasi berpengaruh positif dan signifikan terhadap efektivitas kerja karyawan dengan kontribusi sebesar 32,6%. Kemampuan kerja juga memiliki pengaruh positif sebesar 25,2%, sedangkan kerjasama tim memberikan pengaruh terbesar, yaitu sebesar 39,4%. Temuan ini menegaskan pentingnya membangun komunikasi yang efektif, meningkatkan kemampuan kerja, serta memperkuat kerjasama tim untuk mencapai efektivitas kerja yang optimal. Penelitian ini memberikan implikasi praktis bagi manajemen perusahaan Batik Laweyan Surakarta untuk mengembangkan strategi pengelolaan sumber daya manusia, seperti pelatihan komunikasi, peningkatan keterampilan kerja, dan program pembangunan tim. Dengan demikian, perusahaan dapat meningkatkan produktivitas dan keberlanjutan usaha dalam industri batik